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The 3 unfair advantages of mobile marketing

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Learn 3 ways to put yourself one step ahead of the competition.

Learn 3 ways to put yourself one step ahead of the competition.

Published in Business , Technology
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  • + Mobile is now driving 36% of all email opens (Knotice – digital marketing agency)+ 47% of consumers use their mobile phone to search for local information, like a local store they want to visit (Sybase 365 -SAP’s mobile division & MMA – Mobile Marketing Association)
  • A good mobile experience, not lower prices, generates higher conversions, more sales, and more repeat customers.
  • + Mobile is now driving 36% of all email opens (Knotice – digital marketing agency)+ 47% of consumers use their mobile phone to search for local information, like a local store they want to visit (Sybase 365 -SAP’s mobile division & MMA – Mobile Marketing Association)
  • + 79% of smartphone users say they found it useful to download mobile coupons to their phones (Accenture)+ 71% of people aged 16-31 years old said they use mobile coupons to get e-commerce discounts (Cognizant Technology)
  • + 79% of smartphone users say they found it useful to download mobile coupons to their phones (Accenture)+ 71% of people aged 16-31 years old said they use mobile coupons to get e-commerce discounts (Cognizant Technology)
  • This is the methodbehind strategic
  • Drive Sales
  • Use http://manage.smarturl.it/ to create a smart URL that can send someone to a tab or mobile app through the exact same Facebook post
  • Drive Sales
  • Drive Sales
  • Drive Sales
  • “We’re going through a lot of content today. And in order to make sure I get all this content to you in less than 60 min, we’ve made this PDF you can follow along…”I left this option open to see if you want to have people text to get this? Not sure what your preferred content delivery network is.
  • Practical Application: make product catalogs
  • By simply giving their mobile site the ability for customers to “click-to-call”, Comcast has seen a wild boost in click-through rates by more than 270%! This has led to mobile advertising driving 10% of their total sales"Sometimes customers can do all the research, but they'll still have questions they want to talk to someone about," says Joshua Palau, vice president of digital sales and marketing at Comcast cable
  • By simply giving their mobile site the ability for customers to “click-to-call”, Comcast has seen a wild boost in click-through rates by more than 270%! This has led to mobile advertising driving 10% of their total sales"Sometimes customers can do all the research, but they'll still have questions they want to talk to someone about," says Joshua Palau, vice president of digital sales and marketing at Comcast cable

Transcript

  • 1. THIS IS HEYO.
  • 2. HEYO HELPS YOUGROW.
  • 3. Post all questions:Fb.com/Heyo on pinnedpost.
  • 4. 3 Unfair Advantagesof Mobile MarketingNathan LatkaCEO, Co-founder | Heyo
  • 5. 1. How to run a mobile coupon thatactually works to drive sales2. Mobile deal strategies – engagingways to capitalize on deals3. How click-to-call and click-to-emailfeatures generate more leadsToday, you will learn 3things…
  • 6. Our goal is to blow you away withactionable content.After you learn all this content, you’llhave the option to purchase oursoftware at the end.
  • 7. Current Mobile Landscape“In the last 12 months, customers aroundthe world ordered more than $1 Billion worthof products form Amazon using a mobiledevice.”– Jeff Bezos, CEO | Amazon
  • 8. “A good mobile experience, not lower prices,generates higher conversions, more sales,and more repeat customers.”– KissMetricsCurrent Mobile Landscape
  • 9. Current Mobile Landscape+ Mobile is now driving 36% of all email opens(Knotice)+ 47% of consumers use their mobile phone tosearch for local information, like a local storethey want to visit(Sybase 365+ MMA)
  • 10. 1. Mobile coupons that work
  • 11. + 71% of 16-31 years old said they use mobilecoupons to get e-commerce discounts(Cognizant Technology)1. Mobile coupons that work
  • 12. + 79% of smartphone users say theyfound it useful to download mobile coupons(Accenture)1. Mobile coupons that work
  • 13. 1. Mobile coupons that work
  • 14. 1. Mobile coupons that work
  • 15. 2. Mobile Deal Strategies
  • 16. 2. Mobile Deal Strategies+ 59% of consumers use a mobile phonefor shopping activities while sitting at home(Arandell)+ 87% of consumers will use a mobiledevice to help make holiday purchases(Sybase 365 + MMA)
  • 17. Smart URLS:http://manage.smarturl.it/2. Mobile Deal Strategies
  • 18. QR Codes:lets Google it2. Mobile Deal Strategies
  • 19. 2. Mobile Deal Strategies
  • 20. 2. Mobile Deal Strategies
  • 21. 3. Click-to-call & Click-to-email
  • 22. FREE PDF:Click-to-Email guideText HEYO to 68398 to get…
  • 23. 3. Click-to-call
  • 24. 3. Click-to-call+ Customers 2-3x more likely to click-to-callfrom their smartphone than click any ad ontheir desktop computer(CNN Money)
  • 25. 3. Click-to-call“The customer is only concerned about how theyget their flowers to their wife on the day that is mostmeaningful.”– Amit Shah, 1-800-FlowersSr. Dir. Online, Mobile & Social Media
  • 26. 3. Click-to-call+ Click-through rates increased morethan 270% on mobile over desktop devices(CNN Money)+ Mobile ads = 10% of all online sales - up from0% the year before(CNN Money)
  • 27. 3. Click-to-call“Sometimes customers can do all the research, butthey’ll still have questions they want to talk tosomeone about.”– Joshua Palau, ComcastVP Digital Sales and Marketing
  • 28. 1. How to run a mobile coupon thatactually works to drive sales2. Mobile deal strategies – engagingways to capitalize on deals3. How click-to-call and click-to-emailfeatures generate more leadsToday, you learned 3things…