The Facebook Conversion Formula: A Blueprint for Turning Fans into Customers
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The Facebook Conversion Formula: A Blueprint for Turning Fans into Customers

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Just having a Facebook Page is really just the beginning of building a successful social media strategy. But with the right formula you can not only engage with Fans, but generate real ROI from ...

Just having a Facebook Page is really just the beginning of building a successful social media strategy. But with the right formula you can not only engage with Fans, but generate real ROI from Facebook.

On this webinar, Nathan covered:

Generate more fans through relevant content and driving virality
Turn fans into leads with engaging promotions
Successfully close more sales via lead nurturing and pipeline management
Do all of the above through one specific promotion

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The Facebook Conversion Formula: A Blueprint for Turning Fans into Customers The Facebook Conversion Formula: A Blueprint for Turning Fans into Customers Presentation Transcript

  • The Facebook Conversion Formula: A Blueprint for Turning Fans into Customers Nov. 26th at 1pm ET/10am PT Presented By: Nathan Latka CEO, Co-founder
  • Who is Heyo? •  •  •  •  Founded in 2010 Based in Blacksburg, VA 100,000+ SMBs using platform Seasoned Social Media Marketers •  •  •  •  Drag & Drop Facebook Campaigns Optimized for mobile and web No coding knowledge needed Publish directly to news feed with TCC
  • What is Heyo? Drag and drop tool to easily build campaigns and landing pages Grow your fanbase and email subscribers using our viral templates Publish to Facebook, web and mobile with one click.
  • Todays Agenda •  Generate more fans through relevant content that drives virality •  Turn fans into leads with content marketing •  Successfully close more sales via lead nurturing and pipeline management •  Do all of the above through Facebook
  • Sign Up for a Free Trial HEYO.COM/FREE 7 Day Free Trial No Credit Card Required (or coding knowledge either!) Access to All Premium Templates
  • The Social Sales Cycle
  • The Importance of Facebook 8.11% of all traffic on the internet  comes from Facebook* Can you guess what social network ranks 2nd and accounts for 3.24% of all internet traffic? *Source: Shareaholic, Social Media Traffic Trends October 2013
  • The Importance of Facebook 8.11% of all traffic on the internet  comes from Facebook* Can you guess what social network ranks 2nd and accounts for 3.24% of all internet traffic? 3.24% - Pinterest 1.17% - Twitter 0.58% - StumbleUpon 0.36% - Reddit *Source: Shareaholic, Social Media Traffic Trends October 2013
  • i. Fans Identify Your Ideal Fans •  Develop the ideal user persona -  Demographics - Age, gender, etc. -  Interests/Likes -  Job Experience -  Usage Scenario -  Geography
  • i. Fans Content Strategy •  Relevant to your ideal fan personas and on-strategy for your business.
  • i. Fans Setup a Like Gate
  • i. Fans Encourage Content Engagement •  Most fans interact with content in the news feed vs. on your Page. Cater your content accordingly. -  Photos on Facebook Generate 53% More Likes Than the Average Post * -  Involve Customers with a Question -  Gather Votes With Like vs. Share The more likes, shares, and comments you receive, the more visible future content will be to your fans. *Source: HubSpot Study of 1,545 B2B and B2C Companies in October, 2012
  • i. Fans Get More Relevant Fans •  Offline-to-online -  Use branding and signage in-store and at events to build awareness of your Facebook page -  ‘A place to get industry tips, insider knowledge, special offers, etc.’ -  Purpose is to drive prospects to Facebook and use content to engage with them and turn them into leads.
  • i. Fans How Can Heyo Help? •  Get more relevant Facebook Fans by turning your existing ones into your own marketing force
  • ii. Leads Trading Content For Contact Info 88% send or read email* 84% search for ‘how-to’ or DIY information* 43% pay to download and access digital content* *% Of all adult internet users in the US Source: Pew Internet & American Life Project Tracking surveys (March 2000–December 2012).
  • ii. Leads Converting Facebook Fans into Leads •  Good and engaging content drives brand awareness and affinity. –  Goal is to create long-term, loyal customers –  NOT push them into a quick sale –  Wow them with value to prove your position as an industry expert •  A fan becomes a lead when they: –  Willingly provide contact information –  Sign up for your email newsletter –  Opt-in to learn more about your business.
  • ii. Leads Passive Strategy •  Post a sign-up form to your Facebook page via a 3rd party app. –  Occasionally encourage Fans to sign up to receive updates via email. –  Email is the #1 reason adults go online with 92% checking it on a regular basis* *% Of all adult internet users in the US Source: Pew Internet & American Life Project Tracking surveys (March 2000–December 2012). Enter Email…
  • ii. Leads Active Strategy •  Leverage special content that requires contact information to download. –  “Fill in your name and email address and we’ll email you an exclusive case study.” –  Download can be set up through an automatic drip campaign
  • ii. Leads The Importance of Mobile 91% of American adults ages 18+  own a cell phone.* •  63% of adult cell owners use their phones to go online* •  48% of Facebook's daily users are mobile-only* •  20% of time spent using apps on mobile devices is with Facebook* *Source: Pew Internet & American Life Project Tracking surveys (March 2000–May 2013)
  • ii. Leads How Can Heyo Help? •  Turn-key solution for converting Fans into leads
  • iii. Customers Lead Nurturing •  Nurturing leads makes campaigns and promotions more effective •  Provide tremendous value through content before asking for the sale. -  PDF’s, videos, engaging tools /courses etc. •  ‘Jab, Jab, Jab, Right Hook’ Gary V.
  • iii. Customers Example Drip Campaign •  Nurture prospects to a sales ready state automatically with no involvement from a marketing or sales team.
  • iii. Customers Example: In-person Events •  Invite leads to a special event: -  Conference/Tradeshow -  Private reception -  Invite-only Lecture •  This is more costly, but drives very high brand affinity. •  Provides priceless F2F interaction with leads
  • iii. Customers Making the Sale 78% search for information online about a service or product they are thinking of buying* 71% take action and buy products online* *% Of all adult internet users in the US Source: Pew Internet & American Life Project Tracking surveys (March 2000–December 2012).
  • iii. Customers Closing the Deal •  Leverage discounts and special offers •  Include additional value: -  Product bundles -  White glove service -  Free shipping •  Create social momentum using group offers
  • iii. Customers How Can Heyo Help? •  Robust tools to generate more sales through Facebook
  • The Social Sales Cycle
  • Our Goal is to Help You Close Sales Get more fans, convert more leads, and close more business Simple drag and drop tools, no coding required. World class customer care Optimization built right in – web, mobile and Facebook friendly Content and tools to help you get more out of your online marketing