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The Facebook Conversion Formula: A Blueprint for Turning Fans into Customers
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The Facebook Conversion Formula: A Blueprint for Turning Fans into Customers

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Just having a Facebook Page is really just the beginning of building a successful social media strategy. But with the right formula you can not only engage with Fans, but generate real ROI from …

Just having a Facebook Page is really just the beginning of building a successful social media strategy. But with the right formula you can not only engage with Fans, but generate real ROI from Facebook.

Published in: Social Media, Business, Technology

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  • 1. The Facebook Conversion Formula: A Blueprint for Turning Fans into Customers Nov. 14th at 1pm ET/10am PT Presented By: Nathan Latka CEO, Co-founder
  • 2. Who is Heyo? •  •  •  •  Founded in 2010 Based in Blacksburg, VA 100,000+ SMBs using platform Seasoned Social Media Marketers •  •  •  •  Drag & Drop Facebook Campaigns Optimized for mobile and web No coding knowledge needed Publish directly to news feed with TCC
  • 3. Todays Agenda •  Generate more fans through relevant content that drives virality •  Turn fans into leads with engaging promotions •  Successfully close more sales via lead nurturing and pipeline management •  Do all of the above through one specific promotion We’ll provide expert tips and tools throughout
  • 4. The Sales Process
  • 5. i. Fans Identify Your Ideal Fans Develop the ideal user persona •  Geography •  Demographics - Age, gender, etc. •  Interests/Likes •  Job Experience •  Usage Scenario  
  • 6. i. Fans Content Strategy Relevant to your ideal fan personas and on-strategy for your business.
  • 7. i. Fans Passive Strategy
  • 8. i. Fans Encourage Content Engagement •  Most fans interact with content in the news feed vs. on your Page. Cater your content accordingly. -  Photos on Facebook Generate 53% More Likes Than the Average Post * -  Involve Customers with a Question -  Gather Votes With Like vs. Share The more likes, shares, and comments you receive, the more visible future content will be to your fans.
  • 9. i. Fans How to get more relevant fans •  Offline-to-online -  Use branding and signage in-store and at events to build awareness of your Facebook page -  ‘A place to get industry tips, insider knowledge, special offers, etc.’ -  Purpose is to drive prospects to Facebook and use content to engage with them and turn them into leads.
  • 10. ii. Leads Converting Facebook Fans into Leads •  Good and engaging content drives brand awareness and affinity. –  Goal is to create long-term, loyal customers –  NOT push them into a quick sale –  Wow them with value to prove your position as an industry expert •  A fan becomes a lead when they: –  Willingly provide contact information –  Sign up for your email newsletter –  Opt-in to learn more about your business.
  • 11. ii. Leads Passive Strategy •  Post a sign-up form to your Facebook page via a 3rd party app. –  Occasionally encourage Fans to sign up to receive updates via email. –  Email is the #1 reason adults go online with 92% checking it on a regular basis (2011 Pew Internet Survey). Enter Email…
  • 12. ii. Leads Active Strategy •  Leverage special content that requires contact information to download. –  “Fill in your name and email address and we’ll email you an exclusive case study.” –  The download can be set up through an automatic drip campaign
  • 13. ii. Leads Active Strategy
  • 14. iii. Customers Lead Nurturing •  •  •  Nurturing leads makes campaigns and promotions more effective Provide tremendous value through content before asking for the sale. •  (PDF’s, videos, engaging tools / courses etc.) As Gary V. says ‘Jab, Jab, Jab, Right Hook’
  • 15. iii. Customers Lead Nurturing
  • 16. iii. Customers Example: In-person Events •  Invite leads to a special event: •  Conference/Tradeshow •  Private reception •  Invite-only Lecture •  This is more costly, but drives very high brand affinity. •  Provides priceless F2F interaction with leads
  • 17. iii. Customers Closing the Deal
  • 18. iii. Customers Closing the Deal •  Leverage discounts and special offers •  Include additional value: •  Product bundles •  White glove service •  Free shipping •  Create social momentum using group offers
  • 19. How Can Heyo Help? •  Get more Facebook Fans by turning your existing ones into your own marketing force
  • 20. How Can Heyo Help? •  Turn-key solution for converting Fans into leads
  • 21. How Can Heyo Help? •  Robust tools to generate more sales through Facebook
  • 22. Q + A