7 Things Every Great
Facebook Contest Needs
Nathan Latka
CEO, Co-founder
with presenter:
• 1-4: Proven formula for planning your contest
• 5-7: Strategy for promoting your contest to the right
audience
• Execute...
1. Enticing (and relevant) prize
• What do your fans crave?
• Free products, coupon codes,
consultations, opportunity to b...
2. Entry Method
• Consider your goals.
Are you trying to generate
new leads?
Get more Facebook fans?
• Like or comment to ...
3. Social Proof
• Pictures of people increase
empathy and trust
• 37Signals saw 102.5% increase
in website conversions aft...
4. Fine Print
Facebook's promotion guidelines
say you are responsible for:
• Official contest rules and
requirements
• ‘A ...
5. Promoting to your audience
• Link to it in a status update and
promote your posts
• Send an email to your list
• Buy Fa...
6. Scarcity Tactic
• Available for a specific time
period.
• ‘This
hour/day/week/month
ONLY!’
• For Facebook Fans only
• R...
7. Built in Virality
• Contest template
• In order to enter, require users to
share, like and tweet.
• Group deal template...
But now that I understand the strategy
behind Facebook contests, how do I…
• Collect e-mails as a form of entry?
• Add sca...
Contest Template
Referral Template Group Deal
Q + A
7 Things Every Great Facebook Contest Needs
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7 Things Every Great Facebook Contest Needs

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For all the time and effort spent planning, building and promoting your Facebook contest, you know there is more you can do to get better results.

The secret to a successful contest is crafting one that both engages current fans and introduces your brand to potential new customers eager to use your products.

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  • 7 Things Every Great Facebook Contest Needs

    1. 1. 7 Things Every Great Facebook Contest Needs Nathan Latka CEO, Co-founder with presenter:
    2. 2. • 1-4: Proven formula for planning your contest • 5-7: Strategy for promoting your contest to the right audience • Execute: Learn how to plan, build and promote your Facebook contest using Heyo. Today’s Agenda:
    3. 3. 1. Enticing (and relevant) prize • What do your fans crave? • Free products, coupon codes, consultations, opportunity to be featured etc. • Relevant to your audience. Based on geography, hobbies, industry. ie – Cupcake shop in Green Bay could giveaway Packers tickets
    4. 4. 2. Entry Method • Consider your goals. Are you trying to generate new leads? Get more Facebook fans? • Like or comment to enter • Less friction, less data captured • Use email opt-in for re-marketing opportunities
    5. 5. 3. Social Proof • Pictures of people increase empathy and trust • 37Signals saw 102.5% increase in website conversions after changing to person design • Highlight any big businesses you’ve worked with • Feature contest entrants, or pictures of past winners
    6. 6. 4. Fine Print Facebook's promotion guidelines say you are responsible for: • Official contest rules and requirements • ‘A complete release that the promotion is in no way sponsored, endorsed or associated with Facebook’
    7. 7. 5. Promoting to your audience • Link to it in a status update and promote your posts • Send an email to your list • Buy Facebook Ads against it. • Tweet, Pin, Post, Share, +1 etc.
    8. 8. 6. Scarcity Tactic • Available for a specific time period. • ‘This hour/day/week/month ONLY!’ • For Facebook Fans only • Requires users to ‘like’ your page before they can enter contest
    9. 9. 7. Built in Virality • Contest template • In order to enter, require users to share, like and tweet. • Group deal template • Deal only available once X amount of people share it. • Referral Template • The more users share the contest, the more chances they get to win.
    10. 10. But now that I understand the strategy behind Facebook contests, how do I… • Collect e-mails as a form of entry? • Add scarcity to my contest to drive more entries? • Build contest apps that incentivize sharing?
    11. 11. Contest Template
    12. 12. Referral Template Group Deal
    13. 13. Q + A
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