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10 Principles of Marketing to Women
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10 Principles of Marketing to Women

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Contact Hewar to learn how we can work with your brand to reach female consumers.

Contact Hewar to learn how we can work with your brand to reach female consumers.

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10 Principles of Marketing to Women 10 Principles of Marketing to Women Presentation Transcript

  • MARKETING TO WOMEN Navigating the Female Consumer Copyright 2012 Hewar Social Communications | Marketing to WomenCopyright 2012 Hewar Social Communications | Marketing to Women
  • “As a market, women represent an opportunity bigger than China and India combined. They control $20 trillion in consumer spending, and that figure could reach $28 trillion in the next five years. Women drive the world economy, in fact. Yet most companies do a remarkably poor job of serving them.”Copyright 2012 Hewar Social Communications | Marketing to Women
  • The “Female Economy” and Marketing to Women Everybody’s writing, blogging, and tweeting about it…Copyright 2012 Hewar Social Communications | Marketing to Women
  • Women talk about brands incessantly -- about 92 times in the course of a week 62% of women feel what they hear from others is credible and believable 51% said they would purchase something based on a conversation 96% of women will recommend a product to a friend if she likes it.Copyright 2012 Hewar Social Communications | Marketing to Women
  • Women purchase 93% of food for the householdCopyright 2012 Hewar Social Communications | Marketing to Women
  • 91% of women in one survey said that advertisers don’t understand them 59% of women feel misunderstood by food marketers tooCopyright 2012 Hewar Social Communications | Marketing to Women
  • 61% regularly receive and read emails from brands. Emails from food and beverage brands are most popular (61%) 92% pass along information about deals or finds to others 76% want to be part of a special or select panel ALL of them want to gain access to coupons, promotions and specialCopyright 2012 Hewar Social Communications | Marketing to Women deals
  • How do women discover new products? Heard through Twitter news feed – a tweet by an online influencer she’s never met, but follows daily. Saw it featured in a cooking segment on her favorite morning show. Picked it up at the store on her next grocery run. Read about it on a food blog. Proceeded to share the post with friends and purchased it online all within a couple of minutes. Learned about it on a community forum she participants in regularly Showed up in her Facebook news feed Saw it in her mother’s refrigerator Read about it in her favorite magazine while in flight on her way to a client meetingCopyright 2012 Hewar Social Communications | Marketing to Women Her best friend suggested it to her at happy hour
  • 10 Principles of Marketing to WomenCopyright 2012 Hewar Social Communications | Marketing to Women
  • PRINCIPLE #1 Men and Women Make Purchase Decisions DifferentlyCopyright 2012 Hewar Social Communications | Marketing to Women
  • PRINCIPLE #2 Women are Different from Each OtherCopyright 2012 Hewar Social Communications | Marketing to Women
  • PRINCIPLE #3 Women are the Gatekeepers for the Household – Multiple Markets in OneCopyright 2012 Hewar Social Communications | Marketing to Women
  • PRINCIPLE #4 Brand MUST Speak Her LanguageCopyright 2012 Hewar Social Communications | Marketing to Women
  • PRINCIPLE #5 Women do not necessarily want to be fixed, saved, or rescued, but rather offered solutions from brands that understand them.Copyright 2012 Hewar Social Communications | Marketing to Women
  • PRINCIPLE #6 She’s Looking for More Than a Transaction; She Wants a RelationshipCopyright 2012 Hewar Social Communications | Marketing to Women
  • PRINCIPLE #7 Recognize Her Commitment to the ‘We’ Principle and Show how Your Brand Can Help Her ConnectCopyright 2012 Hewar Social Communications | Marketing to Women
  • PRINCIPLE #8 Understand How to Insert Your Brand into Her Life in a Relevant WayCopyright 2012 Hewar Social Communications | Marketing to Women
  • PRINCIPLE #9 Women Often Focus on Context Before ContentCopyright 2012 Hewar Social Communications | Marketing to Women
  • PRINCIPLE #10 Reach Her Covertly Rather Than Overtly (Creates a Win-Win With Men Too)Copyright 2012 Hewar Social Communications | Marketing to Women
  • How  can  you  get  your  brand  in  her     shopping  cart?   Contact  Hewar  to  find  out!  Copyright  2012  Hewar  Social  Communica>ons  |  Marke>ng  to  Women    
  • Thank you from Hewar Social Communications www.hewarcommunications.com Copyright 2012 Hewar Social Communications | Marketing to WomenCopyright 2012 Hewar Social Communications | Marketing to Women