10 Principles of Marketing to Women

“As a market, women represent an opportunity bigger than China and India combined. They control $20 trillion in consumer spending, and that figure could reach $28 trillion in the next five years. Women drive the world economy, in fact. Yet most companies do a remarkably poor job of serving them.”Copyright 2012 Hewar Social Communications | Marketing to Women

Women talk about brands incessantly -- about 92 times in the course of a week 62% of women feel what they hear from others is credible and believable 51% said they would purchase something based on a conversation 96% of women will recommend a product to a friend if she likes it.Copyright 2012 Hewar Social Communications | Marketing to Women

61% regularly receive and read emails from brands. Emails from food and beverage brands are most popular (61%) 92% pass along information about deals or finds to others 76% want to be part of a special or select panel ALL of them want to gain access to coupons, promotions and specialCopyright 2012 Hewar Social Communications | Marketing to Women deals

How do women discover new products? Heard through Twitter news feed – a tweet by an online influencer she’s never met, but follows daily. Saw it featured in a cooking segment on her favorite morning show. Picked it up at the store on her next grocery run. Read about it on a food blog. Proceeded to share the post with friends and purchased it online all within a couple of minutes. Learned about it on a community forum she participants in regularly Showed up in her Facebook news feed Saw it in her mother’s refrigerator Read about it in her favorite magazine while in flight on her way to a client meetingCopyright 2012 Hewar Social Communications | Marketing to Women Her best friend suggested it to her at happy hour

10 Principles of Marketing to Women

by Hewar Social Communications

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