Working with HubSpot - My user journey

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HubSpot presentation by Anabel de Vetter from Showpad during HubSpot User Group Amsterdam meetup #1

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Working with HubSpot - My user journey

  1. 1. Working  with  HubSpot My User Journey Friday 22 November 13
  2. 2. My most important point? Sales and Marketing: united we stand! Image Credit: Mark Friday 22 November 13
  3. 3. Who am I? Anabel De Vetter Content Creator Tech enthusiast Word freak @anabeldevetter anabel@showpad.com Friday 22 November 13
  4. 4. Agenda • Buyer and Content • Sales Reps as a resource • Sales and Marketing alignment: it takes two to tango • Content is... (no, not king, queen or any royalty) Image Credit: Fabiola Medeiros Friday 22 November 13
  5. 5. Buyer: who buys our stuff? Info from Sales Reps combined with HubSpot training Friday 22 November 13
  6. 6. Buyer interviews Good: Marketing talks to customers! Friday 22 November 13
  7. 7. And here they are.... Meet VP Sales Victor and Marketer Elizabeth, our Buyer Personas sales@showpad.com Friday 22 November 13 @showpad www.showpad.com
  8. 8. Content: what can we use straight away? Start today! • Think quick win for sales. • Done is better than perfect. • What problem do you solve? Friday 22 November 13
  9. 9. The first born Share the pride • 700 downloads • Reps love the followup power of this • Used in e-mail, blog, website, on tablets... Friday 22 November 13
  10. 10. The spin-off Aimed at our other buyer persona, talks specifically about her pain points Friday 22 November 13
  11. 11. Use e-book further in blog posts... Source: CITE world Friday 22 November 13
  12. 12. Sales reps as a resource Ask and listen Motivate to share Make useful stuff Source: CITE world Friday 22 November 13
  13. 13. It takes two to tango Inform Ask feedback Use their tools Source: CITE world Friday 22 November 13
  14. 14. It takes two to tango Inform Ask feedback Use their tools Source: CITE world Friday 22 November 13
  15. 15. Content is... GLUE! Between: Marketing & Sales Customers & your business Inbound & outbound Source: CITE world Friday 22 November 13
  16. 16. Thanks! Next step: webinar? www.showpad.com/ webinars Friday 22 November 13

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