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Facts & FiguresSocial media use from aninternational perspective        www.heuvelmarketing.com
LinkedIn users     Country                         Users                 Penetration1    United States                 654...
LinkedIn penetration            Sweden            Belgium            Bahrain            Norway       New Zealand          ...
Facebook users     Country                       total                      penetration1    United Kingdom             331...
Facebook penetration       Hungary        Finland       Portugal    Netherlands    Montenegro     Macedonia         Serbia...
Twitter per country                              Source: Semiocast    www.heuvelmarketing.com
Twitter activity                            Source: Semiocast  www.heuvelmarketing.com
Google+ per country   SwedenNetherlands  Germany    France        UK      Spain      Italy    Poland    Turkey     Russia ...
Xing users        Country                                                  million1       Germany                         ...
Viadeo users         Country                                                  million1        France                      ...
Slideshare users        Country                                 million1       USA                                      1,...
Key Conclusions•Always use LinkedIn and Twitter•Use Facebook for Scandinavia•Use Xing for Germany•Use Viadeo for France•Go...
about Heuvel Marketing                 1st       HubSpot Certified Partner               in the            Netherlands    ...
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Social Media facts and figures 2012

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Presentation we did for the Inbound UK event in London, november 6th 2012

Published in: Business
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Transcript of "Social Media facts and figures 2012"

  1. 1. Facts & FiguresSocial media use from aninternational perspective www.heuvelmarketing.com
  2. 2. LinkedIn users Country Users Penetration1 United States 65445702 21,10%2 India 15396526 1,31%3 United Kingdom 9582299 15,37%4 Brazil 8726127 4,34%5 Canada 5875157 17,40%6 France 3780649 5,84%7 Italy 3457446 5,95%8 Netherlands 3429544 20,43%9 Australia 3241470 15,24%10 Spain 3224543 6,93% Source: SocialBakers.com www.heuvelmarketing.com
  3. 3. LinkedIn penetration Sweden Belgium Bahrain Norway New Zealand Australia Ireland United Kingdom Denmark Singapore CanadaUnited Arab Emirates Netherlands United States Qatar 0.00% 5.00% 10.00% 15.00% 20.00% 25.00% Source: SocialBakers.com www.heuvelmarketing.com
  4. 4. Facebook users Country total penetration1 United Kingdom 33190940 53,23%2 Turkey 31415080 40,38%3 France 25295760 39,06%4 Germany 24974660 30,35%5 Italy 22829800 39,30%6 Spain 17322120 37,25%7 Poland 9428380 24,51%8 Netherlands 7340740 43,74%9 Russia 7148320 5,13%10 Romania 5101200 23,23%11 Sweden 4895760 53,95%12 Belgium 4869980 46,72%13 Portugal 4619260 43,03%14 Hungary 4221580 42,25%15 Greece 3874180 36,04% Source: SocialBakers.com www.heuvelmarketing.com
  5. 5. Facebook penetration Hungary Finland Portugal Netherlands Montenegro Macedonia Serbia Belgium Ireland Cyprus United Kingdom Sweden Denmark Norway Iceland 0 0.1 0.2 0.3 0.4 0.5 0.6 0.7 0.8 Source: SocialBakers.com www.heuvelmarketing.com
  6. 6. Twitter per country Source: Semiocast www.heuvelmarketing.com
  7. 7. Twitter activity Source: Semiocast www.heuvelmarketing.com
  8. 8. Google+ per country SwedenNetherlands Germany France UK Spain Italy Poland Turkey Russia 0 2 4 6 8 10 12 14 16 Source: Statista.com www.heuvelmarketing.com
  9. 9. Xing users Country million1 Germany 9,4742 Austria 0,7443 Switzerland 0,5334 Spain 0,1615 Netherlands 0,0746 Turkey 0,0747 France 0,0878 UK 0,074 Source: http://www.appappeal.com/maps/xing www.heuvelmarketing.com
  10. 10. Viadeo users Country million1 France 25,412 Russia 0,6653 Spain 0,634 Belgium 0,4555 Germany 0,3856 Italy 0,357 United Kingdom 0,3158 Switzerland 0,21 Source : http://www.appappeal.com/maps/viadeo www.heuvelmarketing.com
  11. 11. Slideshare users Country million1 USA 1,5362 Spain 0,8003 France 0,5764 Germany 0,5285 UK 0,4166 Italy 0,2087 Netherlands 0,1928 Belgium 0,128 Source : http://www.appappeal.com/maps/slideshare www.heuvelmarketing.com
  12. 12. Key Conclusions•Always use LinkedIn and Twitter•Use Facebook for Scandinavia•Use Xing for Germany•Use Viadeo for France•Google+ is getting bigger www.heuvelmarketing.com
  13. 13. about Heuvel Marketing 1st HubSpot Certified Partner in the Netherlands www.heuvelmarketing.com
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