Social Media facts and figures 2012

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Presentation we did for the Inbound UK event in London, november 6th 2012

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Social Media facts and figures 2012

  1. 1. Facts & FiguresSocial media use from aninternational perspective www.heuvelmarketing.com
  2. 2. LinkedIn users Country Users Penetration1 United States 65445702 21,10%2 India 15396526 1,31%3 United Kingdom 9582299 15,37%4 Brazil 8726127 4,34%5 Canada 5875157 17,40%6 France 3780649 5,84%7 Italy 3457446 5,95%8 Netherlands 3429544 20,43%9 Australia 3241470 15,24%10 Spain 3224543 6,93% Source: SocialBakers.com www.heuvelmarketing.com
  3. 3. LinkedIn penetration Sweden Belgium Bahrain Norway New Zealand Australia Ireland United Kingdom Denmark Singapore CanadaUnited Arab Emirates Netherlands United States Qatar 0.00% 5.00% 10.00% 15.00% 20.00% 25.00% Source: SocialBakers.com www.heuvelmarketing.com
  4. 4. Facebook users Country total penetration1 United Kingdom 33190940 53,23%2 Turkey 31415080 40,38%3 France 25295760 39,06%4 Germany 24974660 30,35%5 Italy 22829800 39,30%6 Spain 17322120 37,25%7 Poland 9428380 24,51%8 Netherlands 7340740 43,74%9 Russia 7148320 5,13%10 Romania 5101200 23,23%11 Sweden 4895760 53,95%12 Belgium 4869980 46,72%13 Portugal 4619260 43,03%14 Hungary 4221580 42,25%15 Greece 3874180 36,04% Source: SocialBakers.com www.heuvelmarketing.com
  5. 5. Facebook penetration Hungary Finland Portugal Netherlands Montenegro Macedonia Serbia Belgium Ireland Cyprus United Kingdom Sweden Denmark Norway Iceland 0 0.1 0.2 0.3 0.4 0.5 0.6 0.7 0.8 Source: SocialBakers.com www.heuvelmarketing.com
  6. 6. Twitter per country Source: Semiocast www.heuvelmarketing.com
  7. 7. Twitter activity Source: Semiocast www.heuvelmarketing.com
  8. 8. Google+ per country SwedenNetherlands Germany France UK Spain Italy Poland Turkey Russia 0 2 4 6 8 10 12 14 16 Source: Statista.com www.heuvelmarketing.com
  9. 9. Xing users Country million1 Germany 9,4742 Austria 0,7443 Switzerland 0,5334 Spain 0,1615 Netherlands 0,0746 Turkey 0,0747 France 0,0878 UK 0,074 Source: http://www.appappeal.com/maps/xing www.heuvelmarketing.com
  10. 10. Viadeo users Country million1 France 25,412 Russia 0,6653 Spain 0,634 Belgium 0,4555 Germany 0,3856 Italy 0,357 United Kingdom 0,3158 Switzerland 0,21 Source : http://www.appappeal.com/maps/viadeo www.heuvelmarketing.com
  11. 11. Slideshare users Country million1 USA 1,5362 Spain 0,8003 France 0,5764 Germany 0,5285 UK 0,4166 Italy 0,2087 Netherlands 0,1928 Belgium 0,128 Source : http://www.appappeal.com/maps/slideshare www.heuvelmarketing.com
  12. 12. Key Conclusions•Always use LinkedIn and Twitter•Use Facebook for Scandinavia•Use Xing for Germany•Use Viadeo for France•Google+ is getting bigger www.heuvelmarketing.com
  13. 13. about Heuvel Marketing 1st HubSpot Certified Partner in the Netherlands www.heuvelmarketing.com

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