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[case study] How a traditional B2B companygenerates sales leads via LinkedIn             www.heuvelmarketing.com
Colt International      Colt systems provide:        healthy and safe       working conditions                in          ...
Main Challenges•Enhance brand image•Generate more leads for sales         www.heuvelmarketing.com
Buyer PersonaThe “Green” Architect    photocredit: Free Digital Photos      www.heuvelmarketing.com
SolutionInbound marketing strategy:•Writing a weekly blog article•White paper development•LinkedIn engagement     www.heuv...
How they organized     www.heuvelmarketing.com
Step-by-step overview                                   1. Mktg: Writes blog article                                   2. ...
1. Write a weekly blog article            •Best practices:            •   Keyword (SEO)            •   Write about problem...
2. LinkedIn Engagement        •Best practices:        •   Use social share button        •   Share with a question        ...
Results• 150+ leads• 2 building projects (=deals)            www.heuvelmarketing.com
about Heuvel Marketing                 1st       HubSpot Certified Partner               in the            Netherlands    ...
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B2B Lead Generation via LinkedIn [case study]

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Presentation we did for the Inbound UK event in London, november 6th 2012.

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Transcript of "B2B Lead Generation via LinkedIn [case study]"

  1. 1. [case study] How a traditional B2B companygenerates sales leads via LinkedIn www.heuvelmarketing.com
  2. 2. Colt International Colt systems provide: healthy and safe working conditions in industrial and commercial buildings www.heuvelmarketing.com
  3. 3. Main Challenges•Enhance brand image•Generate more leads for sales www.heuvelmarketing.com
  4. 4. Buyer PersonaThe “Green” Architect photocredit: Free Digital Photos www.heuvelmarketing.com
  5. 5. SolutionInbound marketing strategy:•Writing a weekly blog article•White paper development•LinkedIn engagement www.heuvelmarketing.com
  6. 6. How they organized www.heuvelmarketing.com
  7. 7. Step-by-step overview 1. Mktg: Writes blog article 2. Sales: Engagement in LI Groups 3. Mktg: Reports lead dataphotocredit: Free Digital Photos www.heuvelmarketing.com
  8. 8. 1. Write a weekly blog article •Best practices: • Keyword (SEO) • Write about problems • Ask for comments • Always end with CTA • LI share button www.heuvelmarketing.com
  9. 9. 2. LinkedIn Engagement •Best practices: • Use social share button • Share with a question • Post in relevant groups • Always follow up www.heuvelmarketing.com
  10. 10. Results• 150+ leads• 2 building projects (=deals) www.heuvelmarketing.com
  11. 11. about Heuvel Marketing 1st HubSpot Certified Partner in the Netherlands www.heuvelmarketing.com
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