THE WORLD IS CHANGING The Little Light on the Left Wichert van Engelen Copenhagen, June 17 th 2008

Change & Innovation Internal Objections External Restrictions Personal blockades Innovation in Service-industry Personal innovation

Internal Objections

External Restrictions

Personal blockades

Innovation in Service-industry

Personal innovation

Internal hurdles Not invented here IT-investments are scattered We first need a strategic vision We lack knowledge and experience We first need to re-organize Fatalism (ok, but we are not like Google) Short termism (the shareholder-value!!!) Our bright ideas will be stolen by others It’s not our core-business Too complex data-handling Our services are too complex, they only can be dealt with by personal advisors Our normal IT is not even on track

Not invented here

IT-investments are scattered

We first need a strategic vision

We lack knowledge and experience

We first need to re-organize

Fatalism (ok, but we are not like Google)

Short termism (the shareholder-value!!!)

Our bright ideas will be stolen by others

It’s not our core-business

Too complex data-handling

Our services are too complex, they only can be dealt with by personal advisors

Our normal IT is not even on track

External hurdles No market Not known by clients Cannibalism Use of internet by elderly Regulations, Laws and more regulations

No market

Not known by clients

Cannibalism

Use of internet by elderly

Regulations, Laws and more regulations

Ideeen Genoeg Slagvaardig innoveren in de dienstverlening

Functionality Kills Creativity Kills Functionality

Functionality

Kills

Creativity

Kills

Functionality

Only implemented ideas will become part of history

Nine Thoughts Look for Fresh Money There are more than enough ideas Develop your eighth sense for the future Implementation is far more important than ideas To innovate you have to work structuraly non-structured Use the power of Now The organisations: a hybrid model Be aware of the game, the actors and their roles Just do it!

Look for Fresh Money

There are more than enough ideas

Develop your eighth sense for the future

Implementation is far more important than ideas

To innovate you have to work structuraly non-structured

Use the power of Now

The organisations: a hybrid model

Be aware of the game, the actors and their roles

Just do it!

More of the same money Incremental Radical New Business creation Radical innovation in current business Continious improvements Fresh money

1% Innovation 99% Execution Grow by managing mature business efficiently and incremental improvements Invest in creating future growth engines Run and win the game Change the game

No company ever grew to greatness by cutting costs. (Jack Welch)

Target-setting Regular target-setting Targets to provoke innovation Specific predictable, plannable developments Less specific Flexible, freedom to experiment, incremental insights, search for knowledge Quantitative Measurable sharp focus Qualitative Possibilities Realistic conceivable realizable Provoking Inspiring, madness, over-the-top, discussion Loss & risc averse within frames: time, quality, budget Focus on succes Definition of succes

Specific

predictable, plannable developments

Less specific

Flexible, freedom to experiment, incremental insights, search for knowledge

Quantitative

Measurable sharp focus

Qualitative

Possibilities

Realistic

conceivable realizable

Provoking

Inspiring, madness, over-the-top, discussion

Loss & risc averse

within frames: time, quality, budget

Focus on succes

Definition of succes

Yet….. Top always wants innovation, but choses: the well-known the short term

Functionality Kills Creativity Kills Functionality

Functionality

Kills

Creativity

Kills

Functionality

Innovate structuraly non-structured

Funnel 50 ideas 10 pilots 5 in production

Innovation: It’s not a funnel. It’s a dangerous journey, from idea to money along a lot of obstacles (Eddie Obeng)

Businesscase Businessmodel

Radicality Low High Low High Passion Graveyard Line organisation Sandpit Golden mountains

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Your own values? Adapted from: Digital Pharma, Len Starnes, 2007

Ships in harbour are safe. But that’s not what ships are built for. (Alan Ada)

Innovation need intrapreneurs Always be prepared to get fired Outrun bureaucracy Do whatever it takes , no matter your official function-description Don’t work alone, get supporters Only work with the best Stay under the radar as lons as possible Dare to get dirty hands Don’t ask for permission, ask for forgiveness Keep on dreaming , but be realistic about the route Involve your sponsors , and don’t forget to thank them

Always be prepared to get fired

Outrun bureaucracy

Do whatever it takes , no matter your official function-description

Don’t work alone, get supporters

Only work with the best

Stay under the radar as lons as possible

Dare to get dirty hands

Don’t ask for permission, ask for forgiveness

Keep on dreaming , but be realistic about the route

Involve your sponsors , and don’t forget to thank them

Nothing venture Nothing win (England, 15th century)

ING