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Airfree®
: the World’s Safest and
Most Tested Air Purifier System
The air we breathe is more important
than the water we d...
Take a breath...
The average person can hold their breath for no more than approx. 45 seconds
Yet we rarely think about th...
Indoor Air Quality
Indoor air quality can be up to 100 times worse than outdoor air
because of the lack of airflow (Source...
Indoor Air
Quality (IAQ) –
The Problem
IAQ – the Pollutants
Major airborne pollutants affecting Adults, Infants & Children
in the region:
Pollen
Dust Mite allerg...
IAQ – other factors
Children are more likely to develop allergies if one or both
parents have allergies and/or asthma
Pe...
Current Health Facts
Indoor and outdoor air pollution accounts for 1 in 10 deaths
(WHO)
Asthma & breathing allergies affec...
Prevalence of Asthma
Asthma as % of Population
Source: GINA Report 2004
Infants & Children
Children are “more susceptible” to the harmful effects of airborne pollution
because:
infants & childre...
Key environmental cause...
Recognition
of the IAQ
Problem
Dubai Municipality is on an
Indoor Air Quality (IAQ) Drive
Fronted by Head of Clinic & Community
Health, Zohoor Hussain Al...
The Media
HAAD 2009 policy on standards for Occupational & IAQ
EAD Strategy for Abu Dhabi, 2008 – 2012
National Strategy & Action Pl...
Dr. Bassam Mahboub
Consultant in Pulmonary Medicine
Asst. Professor, Sharjah University
Head of Respiratory Medicine – Dub...
The Solution:
Airfree®
Our Patented Technology
Airfree®
uses a
unique, patented
heat sterilisation
technology to
destroy micro-
organisms rather
...
Heat sterilisation
“It’s like boiling the air”
Non toxic, non-invasive, and
non-controversial technology
No Chemicals, Ion...
• Exclusive, patented TSS®
Technology
• Up to 99% reduction in airborne allergens
and micro-organisms
• Internationally te...
Airfree®
as a source of ‘Sensible Heat’ in rooms thus having a
de-humidifying effect → control mould and airborne spores
t...
Airfree®
:
The Results
*This is time delayed photography – not an animation
Unseen effects of Mould
Airfree®
destroys 99.9% of airborne
micro-org...
Facility/Lab Test Area Reduction of Micro organisms
Mould & Fungus Bacteria
SGS Natec Institute Office 99% 99%
Technical M...
Real Results...
Airfree®
:
The Benefits
The Benefits...
Airfree®
improves Indoor Air
Quality for a better quality of
life:
Better Health
Better Sleep – even helps...
IAQ and Productivity
Research shows that improved
IAQ results in improved
productivity in a working
environment , with a 4...
Airfree®
vs. the
Competition
Comparison of air purification technologies
1% awareness of what an air purifier does in UAE
UAE market for air purifiers = 60,000
Mature market awareness = 20-25%
In...
Airfree®
Product
Range
Consumer models
S3000 S4000 S4000 Allergen E2000 BabyAir
Al Aswad
Available at:
Airfree®
Wall-
Mounted WM50+,
100+, 200+
Applications: Installed at build
stage or post-build stage to
residential, commer...
Airfree®
CW 120
Applications: Similar to the On-
Wall WM unit, the CW range
offers an alternative positioning
option in th...
Airfree®
In-Wall B80,
B120
Applications: Installed at build stage to
residential, commercial and public buildings
of any t...
Airfree products are used in poultry
farming to reduce common
respiratory illnesses and viruses
among flocks.
The use of A...
Airfree®
HS
Airfree®
HS is used in stables to
reduce respiratory diseases and
maintain the good health of race
horses and ...
Airfree®
:
Applications
Villas & Apartments
Dubai Golf City - the largest private development in
Dubailand and Nurai - an ultra high-end private i...
Religious Buildings
Airfree®
is installed in the 16th
Century Yutenji
Buddhist Temple in Tokyo, Japan to preserve their
co...
Hospitals & Schools
Hospitals: Airfree®
is installed
in the National Kidney
Transplant Institute in the
Philippines
School...
USA:
Eastern State Hospital, Lexington, Kentucky
SPAIN:
•Hospital of the Vall Chebron - University Research Institute
•Uni...
Hotels & Offices
Airfree®
has been
successfully trialled in the
Petronas Towers in Kuala
Lumpur, Malaysia and is
awaiting ...
Hotels choosing Airfree
Museums, Galleries, Libraries
Airfree®
is installed at the
Chiba Sonan Museum in
Japan
Airfree®
is installed in the
librar...
Livestock Farms, Stables
Airfree®
is installed in
poultry and livestock
farms in Portugal, Brazil,
Korea and India
Airfree...
Food Industry
Airfree®
is installed in commercial produce
chillers, cold stores, juicing and food
processing facilities in...
Yachts, Spas, Health Clubs
Airfree®
is installed in
many yachts all over the
world to prevent mould
developing inside
Airfree®
:
Marketing
Brand Foundations
What do we do?
Airfree improves IAQ and thus improves quality of life
What makes us different?
No filter...
Campaign highlights
Campaign objectives: to raise awareness of the implications of
poor IAQ on health and to promote Airfr...
Award-winning campaign
Airfree’s UAE Media campaign has
won 3 Silver Awards at Dubai Lynx
2010 – the prestigious MENA regi...
Our Partners
Branding, Marketing & Creative – DDB
Media Buying – PHD
Public Relations – Watermelon PR
Our Partners - SGS
SGS is the world’s leading inspection, verification, testing and
certification company.
Recognized as t...
Thank you for considering
Airfree®
www.airfree.ae
Exclusive Regional Distributor:
P.O. Box 117512, Dubai, U.A.E
Tel.: +971...
Airfree air purifiers
Airfree air purifiers
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Airfree air purifiers

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The benefits of the technology used in Airfree Air Purifiers.

Highly Effective: The effectiveness of airfree air purifiers at reducing the amount of microorganisms and harmful substances from the air has been proven by INETI and dozens of other international laboratories. Airfree Air purifiers are effective against bacteria, viruses, mildew, mould, dust mite allergens, pet allergens, pollen and tabacco odours.

Exclusive patented technology: The TSS technology used in Airfree air purifiers is exclusive and established in over 50 countries worldwide.

No maintenance:Airfree air purifiers need no maintenance. There is no need to change filters or moving parts.

Award winning design: Only the Airfree air purifier combines high efficiency with an award winning design that beautifully complements the appearance of your home.

Completely silent: The TSS technology used in the Airfree air purifier is completely silent. With no fans or turbines, a good night's sleep is guaranteed.

Low energy consumption: The Airfree air purifier uses less energy than a 60 w lighbulb.

Clean, enviromentally-freindly technology: The Airfree air purifier is easy to transport, wieghs less than 2kg and takes up very little space.

Small and portable: The Airfree air purifier needs no maintenance or replacement parts and generates no waste.

No ozone or ion emissions: The Airfree air purifier emits no ions and is the only one on the market proven to reduce the concentration of ozone in the atmosphere.

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Transcript of "Airfree air purifiers"

  1. 1. Airfree® : the World’s Safest and Most Tested Air Purifier System The air we breathe is more important than the water we drink General Presentation, Feb 2011
  2. 2. Take a breath... The average person can hold their breath for no more than approx. 45 seconds Yet we rarely think about the quality of the air we breathe every day... The average adult breathes in approx. 10,800 litres of air everyday – air is therefore >99.9% of the body’s total daily intake in terms of food, water and air
  3. 3. Indoor Air Quality Indoor air quality can be up to 100 times worse than outdoor air because of the lack of airflow (Source: US EPA) Americans spend more than 90% of their time indoors Coughs, colds, sneezing, watery eyes and nasal congestion are commonly caused by airborne allergens – sufferers are usually entirely unaware that these are allergies The majority of breathing-related problems are preventable by destroying non-visible contaminants and micro-organisms in indoor air Beyond every day hazards, airborne viruses can be deadly. Outbreaks of Swine Flu, Avian Flu and SARS are a global risk and the likelihood of infection can be drastically reduced by sterilizing the air
  4. 4. Indoor Air Quality (IAQ) – The Problem
  5. 5. IAQ – the Pollutants Major airborne pollutants affecting Adults, Infants & Children in the region: Pollen Dust Mite allergens Mould spores Particulate Matter (PM) Ozone Second hand smoke Cockroach and other pest allergens Pet dander
  6. 6. IAQ – other factors Children are more likely to develop allergies if one or both parents have allergies and/or asthma People of Arab origin have a greater predisposition to breathing allergies and asthma Girls have a greater tendency to breathing allergies and asthma Higher education levels are associated with increased tendency Other factors:  Climate  HVAC system  High rise buildings  Age of building  Socio-economic group  Urbanisation and ‘greenification’
  7. 7. Current Health Facts Indoor and outdoor air pollution accounts for 1 in 10 deaths (WHO) Asthma & breathing allergies affect more than 30% of the global population, and is increasing (according to the World Health Organisation) Residents of the Gulf suffer a disproportionately higher rate of breathing allergies and asthma with a financial cost of $4.5Bn Allergies to affect 1 in 4 people in the MENA region by 2050 70% increase in allergy sufferers forecast (MEAAIC Dubai, 2009) According to research by the UAE University (1994), School Children between 6 and 14 years old have a high prevalence of diagnosed asthma (13.9%), allergic rhinitis (22.9%), breathlessness or tightness in the chest (9.7%) and nocturnal coughing (8.9%), which increases with age Latest UAE research (2009) says 40% of children and one third of adults in the UAE suffer from Allergic Rhinitis – the cause is increase in greenery
  8. 8. Prevalence of Asthma Asthma as % of Population Source: GINA Report 2004
  9. 9. Infants & Children Children are “more susceptible” to the harmful effects of airborne pollution because: infants & children breathe more rapidly which increases exposure tend to breathe through mouth, bypassing filtering effect in the nose immune systems and organs are still not mature tend to breathe air at a lower level as toddlers crawl and children are smaller which is more highly polluted as contaminants stagnate at lower levels in the room narrower airways means inflammation or irritation caused by airborne pollutants is much more dangerous takes less exposure to trigger asthma or a breathing allergy due to sensitivity of a child’s developing respiratory system airborne contaminants could affect development of respiratory, nervous, immune and endocrine systems which has repercussions in adulthood - American Lung Association/ California EPA
  10. 10. Key environmental cause...
  11. 11. Recognition of the IAQ Problem
  12. 12. Dubai Municipality is on an Indoor Air Quality (IAQ) Drive Fronted by Head of Clinic & Community Health, Zohoor Hussain Al Sabbagh Dubai Health Authority has launched The Dubai Respiratory Centre of Excellence, & The Asthma Management Partnership Initiative with GSK Aim to establish Dubai and the UAE as a global centre of excellence for respiratory care – Dr. Ahmad Al Kalban, CEO Primary Healthcare, DHA Dubai Government
  13. 13. The Media
  14. 14. HAAD 2009 policy on standards for Occupational & IAQ EAD Strategy for Abu Dhabi, 2008 – 2012 National Strategy & Action Plan for Environmental Health, 2010 - for implementation by 2015 DM Public Health & Safety – Green Building regulations: “between 1/4 to 1/3 of the 79 points relate to Indoor Air Quality” DM new Building Inspection system launched Jan. 2011 DM HACCP and Food Safety standards Standards
  15. 15. Dr. Bassam Mahboub Consultant in Pulmonary Medicine Asst. Professor, Sharjah University Head of Respiratory Medicine – Dubai Health Authority Director, Dubai Respiratory Centre for Excellence Head of Allergy and Respiratory Dept., Dubai Hospital Head of Respiratory Dept., Rashid Hospital Vice Chair, Emirates Allergy & Respiratory Society Director, Asthma Management Partnership Initiative Consultant at Dr Sulaiman Al Habib – Dubai Medical Centre the only Allergy and Asthma specialist at DHCC Co-Chair, Organising Committee Gulf Thoracic, MEAAAIC, etc. M.B.B.S., FRCP (C) American Board of Internal Medicine, Pulmonology & Immunology Fellow of the Royal College of Allergy and Clinical Immunology, Canada Member of the Royal College of Physicians & Surgeons, Canada “Numbers are definitely going up...studies show it [Allergic rhinitis] can be as damaging to a person’s quality of life as diabetes or high cholesterol” – Dr Bassam on allergies in the UAE
  16. 16. The Solution: Airfree®
  17. 17. Our Patented Technology Airfree® uses a unique, patented heat sterilisation technology to destroy micro- organisms rather than collecting them as with conventional air purifiers The ceramic core incinerates at 400F and protects against deadly airborne viruses like Avian Flu and SARS As a result of incineration there are no harmful emissions nor maintence issues Airfree ® is non-toxic, non-invasive, and non- controversial technology
  18. 18. Heat sterilisation “It’s like boiling the air” Non toxic, non-invasive, and non-controversial technology No Chemicals, Ions, nor Ozone Natural Just like your grandmother used to do with water, Airfree ® ‘boils’ the air, destroying all micro-organisms
  19. 19. • Exclusive, patented TSS® Technology • Up to 99% reduction in airborne allergens and micro-organisms • Internationally tested & approved, 2 year warranty • Low electricity consumption e.g. AED6/month • Entirely maintenance-free • Completely silent operation • Awarded-winning design • Discreet and low-cost • Does not generate harmful Ozone or emissions Airfree® provides the solution
  20. 20. Airfree® as a source of ‘Sensible Heat’ in rooms thus having a de-humidifying effect → control mould and airborne spores through TSS™ heat sterilisation “Green” Credentials "the problem stems from poor HVAC design, over sizing of cooling loads, the over estimation of the sensible heat in the rooms and the lack of treated fresh air supply to the room. This is further compounded by setting the thermostat too cold in the rooms” – Mario Seneviratne, MD, Green Technologies FZCO
  21. 21. Airfree® : The Results
  22. 22. *This is time delayed photography – not an animation Unseen effects of Mould Airfree® destroys 99.9% of airborne micro-organisms to improve health and well being
  23. 23. Facility/Lab Test Area Reduction of Micro organisms Mould & Fungus Bacteria SGS Natec Institute Office 99% 99% Technical Micronics Office upto98% upto100% Campana Labs Room 100% 83% RTP AV Archive 98% 96.4% University of Madrid Room 71% 99% D. Estefania Hospital Hospital – Obs 88% 98% INETI* Office 98% 87% Airfree® ’s Results
  24. 24. Real Results...
  25. 25. Airfree® : The Benefits
  26. 26. The Benefits... Airfree® improves Indoor Air Quality for a better quality of life: Better Health Better Sleep – even helps stop snoring! Improved Productivity Improved Comfort Reduce unnecessary illness Reduction in asthma attacks & allergy outbreaks
  27. 27. IAQ and Productivity Research shows that improved IAQ results in improved productivity in a working environment , with a 4 month payback period in hot climates. The same productivity benefits from IAQ measures also apply to schools and universities – resulting in up to 35% improvement in reading, comprehension and mental arithmetic Research from: International Centre for Indoor Environment & Energy, Technical University of Denmark http://www.ie.dtu.dk/
  28. 28. Airfree® vs. the Competition
  29. 29. Comparison of air purification technologies
  30. 30. 1% awareness of what an air purifier does in UAE UAE market for air purifiers = 60,000 Mature market awareness = 20-25% Inferior or ‘old’ technologies, poor design, onerous maintenance Un-maintained air purifier is worse for your health than having none! Dissatisfaction with air purifier after purchase Poor PoS and marketing Misleading information & claims Airfree is different because:  No maintenance, high quality device  Product for specific needs  Committed to raising IAQ awareness  Well-planned PoS, marketing and PR Why other brands fail
  31. 31. Airfree® Product Range
  32. 32. Consumer models S3000 S4000 S4000 Allergen E2000 BabyAir Al Aswad Available at:
  33. 33. Airfree® Wall- Mounted WM50+, 100+, 200+ Applications: Installed at build stage or post-build stage to residential, commercial and public buildings of any type or for any use Capacity: 50m³-200m³ Dimensions: H265mm, W215mm Positioning: Flexible - Airfree can recommend a number of options to fit in with interior design specs
  34. 34. Airfree® CW 120 Applications: Similar to the On- Wall WM unit, the CW range offers an alternative positioning option in the corner of rooms and public areas. Popular in public buildings such as hotels, malls, spas, bars and night clubs Capacity: 120m³ Positioning: In the corner of rooms
  35. 35. Airfree® In-Wall B80, B120 Applications: Installed at build stage to residential, commercial and public buildings of any type and for any use Capacity: 80m³-120m³ (typically one unit per 35-55m² of space) Dimensions: H610mm, W150mm, D83mm Power consumption: B80 = 48W B120 = 52W Voltage Range: 220 – 240V Current: up to 0.5 Amps at 230V Heat Generation: B80 – 41,3KCal B120 – 44,7KCal Positioning: Flexible – Airfree can recommend a number of options to fit in with interior design specs
  36. 36. Airfree products are used in poultry farming to reduce common respiratory illnesses and viruses among flocks. The use of Airfree® reduces flock cross contamination, improves the flock conversion rate, in addition to reducing chick mortality and thus flock profitability is improved. The proven efficiency of the technology on the mortality and health of chicks emphasises the health benefits of Airfree® for humans. Airfree® AGRO
  37. 37. Airfree® HS Airfree® HS is used in stables to reduce respiratory diseases and maintain the good health of race horses and working horses, who are vulnerable to respiratory diseases as humans are. Any minor health issues can drastically affect performance in sport. Airfree® has been proven effective in trials at reducing the number of minor health complaints of horses.
  38. 38. Airfree® : Applications
  39. 39. Villas & Apartments Dubai Golf City - the largest private development in Dubailand and Nurai - an ultra high-end private island development in Abu Dhabi have both approved Airfree® for installation emphasising better IAQ and thus an improved quality of life for residents
  40. 40. Religious Buildings Airfree® is installed in the 16th Century Yutenji Buddhist Temple in Tokyo, Japan to preserve their collections and prevent deterioration of the architecture
  41. 41. Hospitals & Schools Hospitals: Airfree® is installed in the National Kidney Transplant Institute in the Philippines Schools: Airfree® is installed in Portree Primary School on the island of Skye, the UK’s no.1 asthma and respiratory disease hotspot
  42. 42. USA: Eastern State Hospital, Lexington, Kentucky SPAIN: •Hospital of the Vall Chebron - University Research Institute •University of Pais Vasco, Medical Faculty •University of Extremadura, Science Faculty •University Autónoma of Barcelona, Medical Faculty •University of Santiago de Compostela, Pharmacy Faculty •University of Barcelona, Departments: Biochemistry, Molecular Biology, Institute of Molecular Biology, Faculty of Chemistry •University Of Vigo – Science & Biology Faculty •University of Vigo, Science Faculty of Orense •University of Pais Vasco, Medical Faculty •Phytopathology Station of Areeiro •University of Seville, Pharmacy Faculty •University of Santiago de Compostela, Biology Faculty PHILIPPINES: •National Kidney & Transplant Institute •National Lung Centre of the Philippines •St Luke’s Medical Centre •Medical City, Pasig City •Makati Medical Centre •San Juan De Dios Hospital •Olivarez General Hospital •Medical Centre, Paranaque City •Our Lady of Fatima University & Medical Centre •University of Perpetual Help, Rizal Medical Centre •Mother Seton Hospital List of Healthcare Clients 2007-8
  43. 43. Hotels & Offices Airfree® has been successfully trialled in the Petronas Towers in Kuala Lumpur, Malaysia and is awaiting installation Airfree® is installed throughout The Sheraton Barra Hotel & Suites, Rio de Janeiro, Brazil, a 5 star premium beach front property
  44. 44. Hotels choosing Airfree
  45. 45. Museums, Galleries, Libraries Airfree® is installed at the Chiba Sonan Museum in Japan Airfree® is installed in the library of the Portugese National Archives We are currently in discussions with the UAE National Archives (ADACH) and Dubai Libraries for the installation of Airfree
  46. 46. Livestock Farms, Stables Airfree® is installed in poultry and livestock farms in Portugal, Brazil, Korea and India Airfree® is installed in stables in Portugal & Brazil
  47. 47. Food Industry Airfree® is installed in commercial produce chillers, cold stores, juicing and food processing facilities in the U.A.E. with upto 98% lab-proven reduction in mould & fungus levels
  48. 48. Yachts, Spas, Health Clubs Airfree® is installed in many yachts all over the world to prevent mould developing inside
  49. 49. Airfree® : Marketing
  50. 50. Brand Foundations What do we do? Airfree improves IAQ and thus improves quality of life What makes us different? No filters, no maintenance, completely safe & natural Target audience? Custodians of health – e.g. Government, Employers, Parents Typical customer Informed, intelligent, aware of the latest innovations... What do we fight for? To make Indoor Air Quality a mainstream issue
  51. 51. Campaign highlights Campaign objectives: to raise awareness of the implications of poor IAQ on health and to promote Airfree as a solution Roadmap: Point of Sale materials – display, posters & leaflets Sales staff – training PR – editorial coverage, brand awareness events, etc. Shows – one off events, trade shows and in-store Media campaign – print adverts, radio and leafleting World Asthma Day 2011
  52. 52. Award-winning campaign Airfree’s UAE Media campaign has won 3 Silver Awards at Dubai Lynx 2010 – the prestigious MENA region Advertising Industry annual awards and has been given a Merit award by The One Show, New York
  53. 53. Our Partners Branding, Marketing & Creative – DDB Media Buying – PHD Public Relations – Watermelon PR
  54. 54. Our Partners - SGS SGS is the world’s leading inspection, verification, testing and certification company. Recognized as the global benchmark for quality and integrity, SGS is a publicly quoted company headquartered in Switzerland that was established in 1878 and now employs 59,000 people and operates a network of more than 1,000 offices and laboratories around the world.
  55. 55. Thank you for considering Airfree® www.airfree.ae Exclusive Regional Distributor: P.O. Box 117512, Dubai, U.A.E Tel.: +9714-342 4440 Fax: +9714-342 4442 24 hour Customer Care: 800-AIRFREE (247 3733) E-mail: airfree@amancorp.net
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