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Online Love           12 November 2011"       oikos Meeting @ Hub Zürich          Martin Herrndorf"www.herrndorf.de | herr...
More than 800 millionactive users on facebook.    Third biggest    „country“ on earth!
For example…
For example…    Web,       Öko,   Tech &    Sozial &   Design    Politik
For example…  Unser 
  Host: Das  Betahaus  Köln
How to find alot of fans.   Nope...
How to find alot of fans.   Nope...
How to find theright fans.   Better...
How to help theright fans findyou.   Yikes!
Don’tbelazy.
10 Rulesfor Online   Love
1: Build relationships
2: Give and take!    She‘s       Look    cool!     at him!
3: Be persistent       A post a day...
4: Activate           Attend!What‘s your...?           Spread!  Join!
5: Have famous friends!
6: Get talked aboutGood: Postings.Better: Likes.Double-better: Comments.Triple-better: Discussions.Super-better: Shares.
7: Use the moment
8:Share"goodstuff
9: Post(a lot)of pics
10: Keep askingquestions!What’s special about your page?Whom do you know? "Whom do they know?Where are your “right fans” n...
Summary:                              Enjoy!               Martin Herrndorf"     www.herrndorf.de | herrndorf@gmail.com
Which format?                          User Profile   Group   Page        Post as „you“        X           -      X Posting...
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Online love

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How to help the right fans find you? some tips for online and social marketing. Held at the oikos Meeting @ Hub Zurich, 12 November 2011.

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Transcript of "Online love"

  1. 1. Online Love 12 November 2011" oikos Meeting @ Hub Zürich Martin Herrndorf"www.herrndorf.de | herrndorf@gmail.com
  2. 2. More than 800 millionactive users on facebook. Third biggest „country“ on earth!
  3. 3. For example…
  4. 4. For example… Web, Öko, Tech & Sozial & Design Politik
  5. 5. For example… Unser 
 Host: Das Betahaus Köln
  6. 6. How to find alot of fans. Nope...
  7. 7. How to find alot of fans. Nope...
  8. 8. How to find theright fans. Better...
  9. 9. How to help theright fans findyou. Yikes!
  10. 10. Don’tbelazy.
  11. 11. 10 Rulesfor Online Love
  12. 12. 1: Build relationships
  13. 13. 2: Give and take! She‘s Look cool! at him!
  14. 14. 3: Be persistent A post a day...
  15. 15. 4: Activate Attend!What‘s your...? Spread! Join!
  16. 16. 5: Have famous friends!
  17. 17. 6: Get talked aboutGood: Postings.Better: Likes.Double-better: Comments.Triple-better: Discussions.Super-better: Shares.
  18. 18. 7: Use the moment
  19. 19. 8:Share"goodstuff
  20. 20. 9: Post(a lot)of pics
  21. 21. 10: Keep askingquestions!What’s special about your page?Whom do you know? "Whom do they know?Where are your “right fans” now?What are they looking at?…What do you enjoy?
  22. 22. Summary: Enjoy! Martin Herrndorf" www.herrndorf.de | herrndorf@gmail.com
  23. 23. Which format? User Profile Group Page Post as „you“ X - X Postings in Newsfeed X - X facebook.com/you X - X Sent via mobile X - X Own Tabs - - X Ads - - X
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