oikos - students as educational entrepreneurs

Studenten als Bildungsunternehmer Die oikos-Reise zu nachhaltigem Wirtschaften in der universitären Bildung Social Entrepreneurship: Status Quo 2009 (Selbst)Bild, Wirkung und Zukunftsverantwortung HUB Berlin, 16. und 17. Juli 2009 Martin Herrndorf, oikos PhD Fellow, Universität St.Gallen, Schweiz [email_address]

Nachhaltiges Wirtschaften lernen!

Nachhaltiges Wirtschaften lernen “ by propagating ideologically inspired amoral theories, business schools have actively freed their students from any sense of moral responsibility” Sumantra Ghoshal 2005, AMLE

Nachhaltiges Wirtschaften lernen Nachhaltigkeit ist nicht genügend in Forschen, Lernen und Lehren an Wirtschaftsfakultäten und –universitäten integriert… Betriebswirtschaftslehre Volkswirtschaftslehre Umwelt- und Nachhaltigkeitsmanagement ‘ Schlechte’ BWL-Theorien (Ghoshal 2005) Werte und Verantwortung im Unternehmen Natürliche Begrenzungen (Daly & Farley 2004) Was ist ein gutes Leben? (Sen 1999) Methodisch oft die Grundlage für BWL-Lehre

Studenten als Bildungsunternehmer

Teilnehmer der oikos Konferenz 2008 an der Universität St.Gallen mit Roberto Artavia INCAE Business School, Costa Rica

Studenten als Bildungsunternehmer Schaffen Lernräume für Nachhaltigkeit... ...im Standard-Curriculum der Universität ...auf neuen, interaktiven Lern-Plattformen ...und organisieren institutionelle Unterstützung. „ Halb Intrapreneurs, halb Entrepreneurs“

oikos International Drive and Stamina Increase awareness for sustainability opportunities Foster ability to implement sustainability driven innovation Create institutional support Infrastructure, Course System Curriculum, Organisation, Operations University / Chapter Model Students as educational entrepreneurs University structure Sustainability integration

Awareness raising among fellow students Capacity Building for Entrepreneurship Build institutional support Student Projects entre intra Library on sustainability in Bratislava (2006) Lectures on sustainability by teaching staff in Bratislava (since 2006) mixture oikos Engagement Matrix Integrated lecture series in Cologne (2008) Creation of the Institute for Economy and Ecology in St.Gallen (1993) oikos International projects (e.g Winter School) oikos Model WTO (since 2002) oikos Conference (since 1987) Expedition World (2006)

Unterstützung für studentische Bildungsunternehmer

inspire motivate support reward Support Model Winter School Student Entrepreneurship Award PathFinder Sessions Website and Publications Project Leadership Programme Project Development Fund Spring and Autum Meetings

o ikos Spring Meeting 2009

Was?

Einwöchiges Training für studentische Bildungsunternehmer

Fokus on Bildung für nachhaltiges Wirtschaften

20 internationale Studenten

Sprecher und Workshopleiter aus Universitäten, NGOs und Unternehmen

Wo und Wann

Jedes Jahr im November

2007-2009: Witten/Herdecke, Germany

Warum Wofür?

Motivation & Fähigkeit, als Bildungsunternehmer aktiv zu werden

Enger Kontakt zu Sprechern als „role models“

Konkrete Arbeit an Projektideen

Support Example: Winter School

Danke für Eure Aufmerksamkeit. Martin Herrndorf oikos PhD Fellow, Universität St.Gallen [email_address]

Students as Educational Entrepreneurs Change University Reach fellow students Empower Entrepreneurs Create awareness Form Institutions Build Capacity o ikos Vision

Potential research approaches

Institutional analysis

How does university reform affect student entrepreneurs?

Do new credit point systems open opportunities

Models for interaction of student entrepreneurs and the university administration (via System Dynamics model?)

Psychological-motivational analysis

What are the motivational characteristics of student entrepreneurs?

Are they likely to become ‘later-life’ entrepreneurs?

Long-term and participative studies, narrative approaches

Behavioural-managerial analysis

What are the managerial approaches of student entrepreneurs?

An example of an emerging, new work-lifestyle paradigm?

Practicing business sustainability

In aggregate:

Voluntary sustainability reporting

Changing CEO expectations

New departments and VP positions

Specialized publications

Specific efforts:

GE‘s Ecomagination campaign

Nike: factory monitoring

Wal-Mart: multiple initiatives

Dupont: chemicals  life sciences

BP: petroleum  energy

Unilever‘s „Project Shakti“

Mainstream media attention

Conferences, seminars, and executive education

New professional society

Source: Melissa Tritter While the importance of sustainability for the business world grows...

Enabling factors Expectations Market structure Resources New Knowledge Students expect to learn about sustainability Growing market for CSR / sustainability specialists Higher specialisation in university career University reforms leading to higher autonomy. Credit point system allowing more flexible learning schedules More flexible academic careers through bachelor / master system Literature, organisations and speakers on sustainability Corporate and foundation funding for student projects Web 2.0 and social networking, International exchanges and experiences Sense of urgency regarding sustainability issues (especially climate change, urbanisation and poverty) New paradigms on relationship of business and sustainability

Internal External Entrepreneurial Mode Managerial Mode Integrate Spin-off Routinise Impulse by member of university Credits / Student Employment Impulse by student / partner Voluntary Engagement Project Model Opportunity Recognition Resource Acquisition / Commitment