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Facebook Landing Pages - Variations and Results.

Facebook Landing Pages - Variations and Results.
Women Rock, September 21, 2011
Presented by Herringbone.fm

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Herringbone landing pages Herringbone landing pages Presentation Transcript

  • Facebook 
Landing Pages" Variations and Results"Women Rock, September 21, 2011! "
  • Engagement Building Cases"•  Michael E. Gerber Birthday - Compelling Contest"•  Michael E. Gerber Birthday - Social Media Integration"•  Michael E. Gerber Books - Display Products"•  Michael E. Gerber Dreaming Room - Testimonial Video"•  YogaShakti Course Promotion - Coupon & Discount Features"•  Boundless Event Ticket Promo - Discount Code"•  Futura Factory Membership - Video Teaser"•  Parentology Convey Your Message - Emotional Video "•  Art by Näsmark Exhibition invitation - email subscription"•  Michael E. Gerber Event - Educational Video"•  Herringbone – Social CRM for Dummies book download"
  • Compelling Contests!Fans love posting pictures andvideos about something they like" Winner’s video displayed" Contestants were able to upload their own birthday wishes " Michael E. Gerber’s Birthday"
  • Social Media Integration" Multi Channel Campaign"Email, LinkedIn, SlideShare"Twitter, YouTube" Birthday contest announced and wishes collected on YouTube Playlist" Birthday wishes on Twitter with links " to videos" Michael E. Gerber s Birthday
  • Products!Special tab to promote "products.""Each product is "clickable and user is takento Amazon (alt. integratestore).""Shows status on comingbooks""Call to action for co-authors"and partners" Michael E. Gerber"
  • Testimonial Videos! 1. Inspiring words from course participants" 2. Invitation to the next facilitator training with link to sign-up " Michael E. Gerber"
  • Coupon & Discount Features!1. User must “Like” Page to be "able to get the discount" 2. After user “Likes” the page she gets " access to the promo code" 3. User get’s prompted to share page with friends." 4. Page owner gets more “Likes” " and a larger customer base"
  • Discounts!1.  Tweet/LinkedIn link landing page/"frame with 15.6% click-through on "promo offer" 3. Promo code displayed on page" 2.To be able to see the page and enjoy the promotion, user must “Like” the page"
  • Video Teaser! Purchase" ticket tab"1.  In order to see the video, "user must “Like” page"2. Video works as a teaser for theorganization" Other Features:" - Become a Member" Time length: 3 weeks" - Next Event" - Sponsor promotion" Fan base increase: 29.5% "
  • Emotional Videos!Convey your key message"1. Touching TEDx Presentation"catching attention to the stake"2. Hyperlinked images for more
information"3. Clear company statement "and course presentation "4. Call to action - sign up now"information on next event"
  • Forms! 2. She receives a thank you note and gets the option to send a friend an invitation. " 3. The user receives an1. User fills out a form to receive an automated email invitation."exhibition invitation. She provides 4. Page owner enjoys a largerher Email Address." email list and can create relationships with fans. "
  • Educational Videos!Feature: "“Like” to see the movie"30 minuteeducational video"Call to action: "Invitation to event" Michael E. Gerber"
  • Free Download! 1. Gated for fans only - “Like” to get access" 2. Click to access Free Social CRM for Dummies"
  • Contact us! "For your customized landing page. " Phone: (415) 3 BONE UP - (415) 326-6387
 Email: info@herringbone.fm 
 Web: www.herringbone.fm 
 Twitter: @herringbonefm
 Facebook: herringbone.fm
 YouTube: /herringbonefm "