Social Media Expercience | Web Presence

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The masterclass I gave on jan 23 2012 for student of De Hogeschool Den Haag for students during the Social Media Experience.
http://www.socialmediaexperience.nl/

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Social Media Expercience | Web Presence

  1. 1. Introduction to Web Presence Herman Couwenbergh /cc Couwenbergh Communiceert BloggerTwittermania.nl @Hermaniak Herman.couwenbergh@gmail.com About.me/hermancouwenbergh Couwenbergh Web Presence Social Media Experience HHS 23 jan 2012 Communiceert Herman Couwenbergh @Hermaniak
  2. 2. Introduction to Web Presence Couwenbergh Web Presence Social Media Experience HHS 23 jan 2012 Communiceert Herman Couwenbergh @Hermaniak
  3. 3. What is Web Presence? > All youractivitieson the web First there was Web 1.0: Own website Usenet Fora ICQ Couwenbergh Web Presence Social Media Experience HHS 23 jan 2012 Communiceert Herman Couwenbergh @Hermaniak
  4. 4. What is Web Presence? > Web 2.0 Nowwe’veentered the world of social media Couwenbergh Web Presence Social Media Experience HHS 23 jan 2012 Communiceert Herman Couwenbergh @Hermaniak
  5. 5. What is Web Presence? > Web 2.0 Nowwe’veentered the world of social media Facebook Couwenbergh Web Presence Social Media Experience HHS 23 jan 2012 Communiceert Herman Couwenbergh @Hermaniak
  6. 6. What is Web Presence? > Web 2.0 Nowwe’veentered the world of social media Facebook LinkedIn Couwenbergh Web Presence Social Media Experience HHS 23 jan 2012 Communiceert Herman Couwenbergh @Hermaniak
  7. 7. What is Web Presence? > Web 2.0 Nowwe’veentered the world of social media Facebook LinkedIn Twitter Couwenbergh Web Presence Social Media Experience HHS 23 jan 2012 Communiceert Herman Couwenbergh @Hermaniak
  8. 8. What is Web Presence? > Web 2.0 Nowwe’veentered the world of social media Facebook LinkedIn Twitter Google+ Couwenbergh Web Presence Social Media Experience HHS 23 jan 2012 Communiceert Herman Couwenbergh @Hermaniak
  9. 9. What is Web Presence? > Web 2.0 Nowwe’veentered the world of social media Facebook LinkedIn Twitter Google+ Hyves Couwenbergh Web Presence Social Media Experience HHS 23 jan 2012 Communiceert Herman Couwenbergh @Hermaniak
  10. 10. What is Web Presence? The usual suspects, Couwenbergh Web Presence Social Media Experience HHS 23 jan 2012 Communiceert Herman Couwenbergh @Hermaniak
  11. 11. What is Web Presence? The usual suspects, but there is more Couwenbergh Web Presence Social Media Experience HHS 23 jan 2012 Communiceert Herman Couwenbergh @Hermaniak
  12. 12. What is Web Presence? The usual suspects, but there is more Quora Couwenbergh Web Presence Social Media Experience HHS 23 jan 2012 Communiceert Herman Couwenbergh @Hermaniak
  13. 13. What is Web Presence? The usual suspects, but there is more Quora> expert information exchange Couwenbergh Web Presence Social Media Experience HHS 23 jan 2012 Communiceert Herman Couwenbergh @Hermaniak
  14. 14. What is Web Presence? The usual suspects, but there is more Quora> expert information exchange Slideshare Couwenbergh Web Presence Social Media Experience HHS 23 jan 2012 Communiceert Herman Couwenbergh @Hermaniak
  15. 15. What is Web Presence? The usual suspects, but there is more Quora> expert information exchange Slideshare>distributeyour wisdom &includeonLinkedIn Couwenbergh Web Presence Social Media Experience HHS 23 jan 2012 Communiceert Herman Couwenbergh @Hermaniak
  16. 16. What is Web Presence? The usual suspects, but there is more Quora> expert information exchange Slideshare>distributeyour wisdom &includeonLinkedIn Blogs Couwenbergh Web Presence Social Media Experience HHS 23 jan 2012 Communiceert Herman Couwenbergh @Hermaniak
  17. 17. What is Web Presence? The usual suspects, but there is more Quora> expert information exchange Slideshare>distributeyour wisdom &includeonLinkedIn Blogs>both in writingyourown as in commentingonothers WordPress Couwenbergh Web Presence Social Media Experience HHS 23 jan 2012 Communiceert Herman Couwenbergh @Hermaniak
  18. 18. What is Web Presence? The usual suspects, but there is more Quora> expert information exchange Slideshare>distributeyour wisdom &includeonLinkedIn Blogs>both in writingyourown as in commentingonothers WordPress>includeit in yourLinkedInprofile Couwenbergh Web Presence Social Media Experience HHS 23 jan 2012 Communiceert Herman Couwenbergh @Hermaniak
  19. 19. What is Web Presence? The usual suspects, but there is more Quora> expert information exchange Slideshare>distributeyour wisdom &includeonLinkedIn Blogs>both in writingyourown as in commenting in others WordPress>includeit in yourLinkedInprofile Tumblr Couwenbergh Web Presence Social Media Experience HHS 23 jan 2012 Communiceert Herman Couwenbergh @Hermaniak
  20. 20. What is Web Presence? The usual suspects, but there is more Quora> expert information exchange Slideshare>distributeyour wisdom &includeonLinkedIn Blogs>both in writingyourown as in commenting in others WordPress>includeit in yourLinkedInprofile Tumblr Posterous Couwenbergh Web Presence Social Media Experience HHS 23 jan 2012 Communiceert Herman Couwenbergh @Hermaniak
  21. 21. What is Web Presence? Mobile has changed the game Couwenbergh Web Presence Social Media Experience HHS 23 jan 2012 Communiceert Herman Couwenbergh @Hermaniak
  22. 22. What is Web Presence? Mobile has changed the game, no we can… Couwenbergh Web Presence Social Media Experience HHS 23 jan 2012 Communiceert Herman Couwenbergh @Hermaniak
  23. 23. What is Web Presence? Mobile has changed the game, no we can… Check in to venues with FourSquare and other LBS apps Couwenbergh Web Presence Social Media Experience HHS 23 jan 2012 Communiceert Herman Couwenbergh @Hermaniak
  24. 24. What is Web Presence? Mobile has changed the game, no we can… Check in to venues with FourSquare and other LBS apps Look at Augumented Reality with apps like Layer Couwenbergh Web Presence Social Media Experience HHS 23 jan 2012 Communiceert Herman Couwenbergh @Hermaniak
  25. 25. What is Web Presence? Mobile has changed the game, no we can… Check in to venues with FourSquare and other LBS apps Look at Augumented Reality with apps like Layer Photograph and share our lives with Instagr.am Couwenbergh Web Presence Social Media Experience HHS 23 jan 2012 Communiceert Herman Couwenbergh @Hermaniak
  26. 26. What is Web Presence? Mobile has changed the game, no we can… Check in to venues with FourSquare and other LBS apps Look at Augumented Reality with apps like Layer Photograph and share our lives with Instagr.am And that is only the top of the iceberg… We haven’t even mentioned: Couwenbergh Web Presence Social Media Experience HHS 23 jan 2012 Communiceert Herman Couwenbergh @Hermaniak
  27. 27. What is Web Presence? 24 hours of video’s uploaded every minute! Every day 3 billion video’s watched Every month more video’s upload than the 3 major tv networks in the US made in the past 60 years! Couwenbergh Web Presence Social Media Experience HHS 23 jan 2012 Communiceert Herman Couwenbergh @Hermaniak
  28. 28. What is Web Presence? And we’re still not done… Couwenbergh Web Presence Social Media Experience HHS 23 jan 2012 Communiceert Herman Couwenbergh @Hermaniak
  29. 29. What is Web Presence? And we’re still not done… Music is being shared on Spotify Couwenbergh Web Presence Social Media Experience HHS 23 jan 2012 Communiceert Herman Couwenbergh @Hermaniak
  30. 30. What is Web Presence? And we’re still not done… Music is being shared on Spotify Books get shared on Bol.com And your business is being shared… Couwenbergh Web Presence Social Media Experience HHS 23 jan 2012 Communiceert Herman Couwenbergh @Hermaniak
  31. 31. What is Web Presence? And we’re still not done… Music is being shared on Spotify Books get shared on Bol.com And your business is being shared… Everywhere! Couwenbergh Web Presence Social Media Experience HHS 23 jan 2012 Communiceert Herman Couwenbergh @Hermaniak
  32. 32. What is Web Presence? We create profile landing pages http://About.me/hermancouwenbergh Couwenbergh Web Presence Social Media Experience HHS 23 jan 2012 Communiceert Herman Couwenbergh @Hermaniak
  33. 33. What is Web Presence? We create profile landing pages http://flavors.me/hermaniak Couwenbergh Web Presence Social Media Experience HHS 23 jan 2012 Communiceert Herman Couwenbergh @Hermaniak
  34. 34. What is Web Presence? We create profile landing pages http://kinzaa.com/Hermaniak Couwenbergh Web Presence Social Media Experience HHS 23 jan 2012 Communiceert Herman Couwenbergh @Hermaniak
  35. 35. What does thismean? For your personal situation? And for your business? And for you as a professional? Couwenbergh Web Presence Social Media Experience HHS 23 jan 2012 Communiceert Herman Couwenbergh @Hermaniak
  36. 36. Be shareble Social recommendations! Couwenbergh Web Presence Social Media Experience HHS 23 jan 2012 Communiceert Herman Couwenbergh @Hermaniak
  37. 37. Be shareble Social recommendations! Like Couwenbergh Web Presence Social Media Experience HHS 23 jan 2012 Communiceert Herman Couwenbergh @Hermaniak
  38. 38. Be shareble Social recommendations! Like: every like delivers 21 new visitors Couwenbergh Web Presence Social Media Experience HHS 23 jan 2012 Communiceert Herman Couwenbergh @Hermaniak
  39. 39. Be shareble Social recommendations! Like: every like delivers 21 new visitors +1 button Couwenbergh Web Presence Social Media Experience HHS 23 jan 2012 Communiceert Herman Couwenbergh @Hermaniak
  40. 40. Be shareble Social recommendations! Like: every like delivers 21 new visitors +1 button: Google+ Your World search. Is it Evil? Couwenbergh Web Presence Social Media Experience HHS 23 jan 2012 Communiceert Herman Couwenbergh @Hermaniak
  41. 41. Be shareble Social recommendations! Like: every like delivers 21 new visitors +1 button: Google+ Your World search. Is it Evil? Tweet button Couwenbergh Web Presence Social Media Experience HHS 23 jan 2012 Communiceert Herman Couwenbergh @Hermaniak
  42. 42. Be shareble Social recommendations! Like: every like delivers 21 new visitors +1 button: Google+ Your World search. Is it Evil? Tweet button Or better… Share all of them! Couwenbergh Web Presence Social Media Experience HHS 23 jan 2012 Communiceert Herman Couwenbergh @Hermaniak
  43. 43. Be shareble Social recommendations! Like: every like delivers 21 new visitors +1 button: Google+ Your World search. Is it Evil? Tweet button Or better… Share all of them! Share This Add This Couwenbergh Web Presence Social Media Experience HHS 23 jan 2012 Communiceert Herman Couwenbergh @Hermaniak
  44. 44. Be true! Social recommendations! Connect.me Be recommemended by people you know Couwenbergh Web Presence Social Media Experience HHS 23 jan 2012 Communiceert Herman Couwenbergh @Hermaniak
  45. 45. Be true! Social recommendations! Mixtent.com Build your trusted network Couwenbergh Web Presence Social Media Experience HHS 23 jan 2012 Communiceert Herman Couwenbergh @Hermaniak
  46. 46. Be consistent! But we’re also being ranked now! Klout.com Be eligible for perks Couwenbergh Web Presence Social Media Experience HHS 23 jan 2012 Communiceert Herman Couwenbergh @Hermaniak
  47. 47. Be consistent! But we’re also being ranked now! Peerindex.com Discover your topic digital footprint Couwenbergh Web Presence Social Media Experience HHS 23 jan 2012 Communiceert Herman Couwenbergh @Hermaniak
  48. 48. Be consistent! But we’re also being ranked now! Rankingz.com Independent… so it claims Couwenbergh Web Presence Social Media Experience HHS 23 jan 2012 Communiceert Herman Couwenbergh @Hermaniak
  49. 49. Be consistent! But we’re also being ranked now! Peereach.com How many influential followers have you got? Couwenbergh Web Presence Social Media Experience HHS 23 jan 2012 Communiceert Herman Couwenbergh @Hermaniak
  50. 50. Be consistent! But we’re also being ranked now! http://kred.ly/Hermaniak On- and offline credit Couwenbergh Web Presence Social Media Experience HHS 23 jan 2012 Communiceert Herman Couwenbergh @Hermaniak
  51. 51. Be There! With your name Couwenbergh Web Presence Social Media Experience HHS 23 jan 2012 Communiceert Herman Couwenbergh @Hermaniak
  52. 52. Be There! With your business Couwenbergh Web Presence Social Media Experience HHS 23 jan 2012 Communiceert Herman Couwenbergh @Hermaniak
  53. 53. Be There! With your alias Couwenbergh Web Presence Social Media Experience HHS 23 jan 2012 Communiceert Herman Couwenbergh @Hermaniak
  54. 54. Be YOU! What to keep in mind when you start your personal brand… • Be Authentic • Be Consitent • Be Honest • Be Helpful Couwenbergh Web Presence Social Media Experience HHS 23 jan 2012 Communiceert Herman Couwenbergh @Hermaniak
  55. 55. What’s neXt? What will the future be like? • privacy • multiple online identity’s • user pixel targeted advertising • whatever you think of… Couwenbergh Web Presence Social Media Experience HHS 23 jan 2012 Communiceert Herman Couwenbergh @Hermaniak
  56. 56. Thank You… Herman Couwenbergh @Hermaniak http://about.me/hermancouwenbergh couwenbergh.nl or Google me ;-) Questions? Couwenbergh Web Presence Social Media Experience HHS 23 jan 2012 Communiceert Herman Couwenbergh @Hermaniak

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