Introduction to Twitters Ads & Twitter Cards

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Brief introduction to what Twitter ads are, what different kinds with what uses an al look at Twitter Cards technology, what the are and how you can use them

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Introduction to Twitters Ads & Twitter Cards

  1. 1. Inspirationsession Kittyhawk Introduction in Twitters Ads & Twitter Cards Thursday 30 january 2014 Couwenbergh Communiceert Inspirationsession Kittyhawk 30-01-2014 Herman Couwenbergh @Hermaniak
  2. 2. Who Am I… Herman Couwenbergh @Hermaniak http://about.me/ hermancouwenbergh Couwenbergh.nl Twittermania.nl Foto: René Wauters Couwenbergh Communiceert Inspirationsession Kittyhawk 30-01-2014 Herman Couwenbergh @Hermaniak
  3. 3. About.me/…. Couwenbergh Communiceert Inspirationsession Kittyhawk 30-01-2014 Herman Couwenbergh @Hermaniak
  4. 4. Programma Twitter Ads Soorten Toepassingen Twitter Cards Soorten Toepassingen Analytics Couwenbergh Communiceert Inspirationsession Kittyhawk 30-01-2014 Herman Couwenbergh @Hermaniak
  5. 5. Twitter Ads Promoted accounts Promoted tweets Promoted Trends Promoted Searches Analytics Couwenbergh Communiceert Inspirationsession Kittyhawk 30-01-2014 Herman Couwenbergh @Hermaniak
  6. 6. Promoted accounts Bij who to follow Targetting op: Interest Geography Gender Couwenbergh Communiceert Inspirationsession Kittyhawk 30-01-2014 Herman Couwenbergh @Hermaniak
  7. 7. Promoted tweets In je home timeline Targetting op: keywords Interest & Gender Geography Couwenbergh Communiceert Inspirationsession Kittyhawk 30-01-2014 Herman Couwenbergh @Hermaniak
  8. 8. Promoted trends In Trending Topics Targetting op: Geography Couwenbergh Communiceert Inspirationsession Kittyhawk 30-01-2014 Herman Couwenbergh @Hermaniak
  9. 9. Toepassingen Awareness Followers Sales/ actions Guerrilla Locale Search Couwenbergh Communiceert Inspirationsession Kittyhawk 30-01-2014 Herman Couwenbergh @Hermaniak
  10. 10. Twitter Amplify Voor tv advertentie follow-up Pre-roll video adds Tweet follow-up icw Cards… Couwenbergh Communiceert Inspirationsession Kittyhawk 30-01-2014 Herman Couwenbergh @Hermaniak
  11. 11. Twitter Amplify Couwenbergh Communiceert Inspirationsession Kittyhawk 30-01-2014 Herman Couwenbergh @Hermaniak
  12. 12. Inline media: Cards technologie Couwenbergh Communiceert Inspirationsession Kittyhawk 30-01-2014 Herman Couwenbergh @Hermaniak
  13. 13. 1. Summary Card: Standaard-card die titel, eerste alinea, kleine foto en Auteur + Twitteraccount toont. 2. Large Image Summary Card: Zelfde als standard-card, maar nu met grote foto. 3. Photo Card: Toont de foto groot in een tweet. 4. Gallery Card: Toont een collectie van foto’s in een tweet. 5. App Card: Toont de downloadpagina van je app in een tweet. 6. Player Card: Toont een videoplayer in je tweet. 7. Product Card: Een card die specifiek voor bijvoorbeeld webshops gemaakt is. Inline media: Cards technologie Couwenbergh Communiceert Inspirationsession Kittyhawk 30-01-2014 Herman Couwenbergh @Hermaniak
  14. 14. Summary Card Couwenbergh Communiceert Inspirationsession Kittyhawk 30-01-2014 Herman Couwenbergh @Hermaniak
  15. 15. Summary Card Large Image Couwenbergh Communiceert Inspirationsession Kittyhawk 30-01-2014 Herman Couwenbergh @Hermaniak
  16. 16. Photo Card Couwenbergh Communiceert Inspirationsession Kittyhawk 30-01-2014 Herman Couwenbergh @Hermaniak
  17. 17. Gallery Card Couwenbergh Communiceert Inspirationsession Kittyhawk 30-01-2014 Herman Couwenbergh @Hermaniak
  18. 18. App Card Couwenbergh Communiceert Inspirationsession Kittyhawk 30-01-2014 Herman Couwenbergh @Hermaniak
  19. 19. Player Card Couwenbergh Communiceert Inspirationsession Kittyhawk 30-01-2014 Herman Couwenbergh @Hermaniak
  20. 20. Product Card Couwenbergh Communiceert Inspirationsession Kittyhawk 30-01-2014 Herman Couwenbergh @Hermaniak
  21. 21. Direct Response Card! Couwenbergh Communiceert Inspirationsession Kittyhawk 30-01-2014 Herman Couwenbergh @Hermaniak
  22. 22. Want More…. dev.twitter.com/cards Couwenbergh Communiceert Inspirationsession Kittyhawk 30-01-2014 Herman Couwenbergh @Hermaniak
  23. 23. Twitter Analytics Couwenbergh Communiceert Inspirationsession Kittyhawk 30-01-2014 Herman Couwenbergh @Hermaniak
  24. 24. Twitter Analytics: Tweetstats Couwenbergh Communiceert Inspirationsession Kittyhawk 30-01-2014 Herman Couwenbergh @Hermaniak
  25. 25. Twitter Analytics: Followers Couwenbergh Communiceert Inspirationsession Kittyhawk 30-01-2014 Herman Couwenbergh @Hermaniak
  26. 26. Twitter Analytics: Cards Couwenbergh Communiceert Inspirationsession Kittyhawk 30-01-2014 Herman Couwenbergh @Hermaniak
  27. 27. Twitter Analytics: over time Over time Couwenbergh Communiceert Inspirationsession Kittyhawk 30-01-2014 Herman Couwenbergh @Hermaniak
  28. 28. Twitter Analytics: types Type cards Couwenbergh Communiceert Inspirationsession Kittyhawk 30-01-2014 Herman Couwenbergh @Hermaniak
  29. 29. Twitter Analytics: links Links: reach & Clicks Couwenbergh Communiceert Inspirationsession Kittyhawk 30-01-2014 Herman Couwenbergh @Hermaniak
  30. 30. Twitter Analytics: influencers Influencers Couwenbergh Communiceert Inspirationsession Kittyhawk 30-01-2014 Herman Couwenbergh @Hermaniak
  31. 31. Twitter Analytics: tweets Tweets Couwenbergh Communiceert Inspirationsession Kittyhawk 30-01-2014 Herman Couwenbergh @Hermaniak
  32. 32. Twitter Analytics: sources Sources Couwenbergh Communiceert Inspirationsession Kittyhawk 30-01-2014 Herman Couwenbergh @Hermaniak
  33. 33. Want More…. business.twitter.com Couwenbergh Communiceert Inspirationsession Kittyhawk 30-01-2014 Herman Couwenbergh @Hermaniak
  34. 34. Dank U… Herman Couwenbergh @Hermaniak http://about.me/hermancouwenbergh couwenbergh.nl of Google me ;-) Vragen? Couwenbergh Communiceert Inspirationsession Kittyhawk 30-01-2014 Herman Couwenbergh @Hermaniak
  35. 35. Everyday of the week! Couwenbergh Communiceert Inspirationsession Kittyhawk 30-01-2014 Herman Couwenbergh @Hermaniak
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