Nike superman group


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Nike superman group

  1. 1. SuperMan Group K15C1A 3.Nguyễ n Hùng Luân 4.Nguyễ n Quố c Tính 5.Phạ m Đứ c Hiề n 6.Trầ n Hữ u Danh06/07/12 7.Hoàng Nhậ t Nam
  2. 2. 06/07/12
  3. 3. 1. History 2. Company Structure 3. Mission Statement 4. Subsidiaries 5. Product 6. Competitor 7. SWOT Analysis of NIKE 8. Nike Sponsorship 9. Human Rights Concerns06/07/12 10.Nike Respond
  4. 4. Origin of the Name and the Swoosh• Nike is the Ancient Greek goddess of victory“It is one of the most recognized symbols in the world – The Swoosh. Simple. Fluid. Fast.” (Quote from Nike’s website)06/07/12
  5. 5. Evolution of the Swoosh Logo06/07/12
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  7. 7. Nike’s mission statement is: Nike aims to lead in corporate citizenship through proactive programs that reflect caring for the world family of Nike, our teammates, our consAumers, and those who provide services to Nike Its vision statement is: “To bring inspiration and innovation to every athlete in the world”06/07/12 (If you have a body, you are an athlete)
  8. 8.  Cole Haan, dress and casual footwear, apparel, and accessories for men and women Converse Inc., premium lifestyle mens and womens footwear and apparel. Hurley International LLC., designs and distributes a line of action sports apparel for surfing, skateboarding and snowboarding NIKE Golf, designs and markets golf equipment, apparel, balls, footwear, bags and accessories worldwide. Umbro.Ltd., designs, distributes, and licenses athletic and casual footwear, apparel and equipment, primarily for the sport of football 06/07/12 (soccer)
  9. 9. • Nike Air Max is a line of shoes first released by Nike, Inc. in 1987• Nike sells an assortment of products, includingshoes and apparel for sports activities likesoccer,basketball, running, tennis,….• Soccer is the sport provide the most profitable forNike 06/07/12
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  14. 14. • As competitive Chart 4: Revenue Performance strategy Nike use 14,000 13,262 12,000 Revenue in mln € product 10,000 8,225 differentiation. 8,000 6,000 4,000 2,000 713 -• Nike is known Nike Adidas Puma for its Source: Nike,Inc; Pum a.Inc; Adidas,Inc technologically advanced Chart 5: Earning per share products. 7.00 6.00 5.81 5.00 EPS, € 4.00 2.96• Nike will also 2.66 3.00 2.00 focus on making 1.00 0.00 a strong effort in Nike Adidas Puma price leadership. 06/07/12 Source: Nike,Inc; Pum a,Inc; Adidas,Inc
  15. 15. Athletic Shoe Market Share (2000)06/07/12
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  19. 19. • Nike pays top athletes in many sports to use their products and promote and advertise their technology and design. • During the past 20 years especially, Nike has been one of the major clothing and footwear sponsors for leading tennis players. Some of the more successful tennis players currently or formerly sponsored include: James Blake, Roger Federer, Lleyton Hewitt, Juan Martín del Potro, Andre Agassi, Rafael Nadal, Pete Sampras, Maria Sharapova, and Serena Williams.06/07/12
  20. 20. 9.Human Rights Concerns • Nike Inc, has been accused of having a history of using sweatshop with poor working condition considered by many people to be dangerous and difficult since early 1970s. • Workers were can be exposed to hazardous materials, harmful situations, extreme temperatures, and abuse from employers06/07/12
  21. 21. In 2010 Nike faced the claims of labor exploition in Jakarta, Phillipin06/07/12
  22. 22. Children working in a Nike Sweatshop In many Nike sweatshop they use child labor The boy you see on the left is only 8 years old and he is being forced to work 9h a day.06/07/12
  23. 23. 10. Nike respond • During the 1990s, Nike installed a code of conduct for their factories. • A year later, an independent “expert” stated that Nike had, "substituted less harmful chemicals in its production, installed local exhaust ventilation systems, and trained key personnel on occupational health and safety issues. • Nike has audited roughly 60006/07/12 factories since 2002, giving a scale of 1 to 100