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  • 1. Robert J. Henslee PresentingSaturday, September 24, 2011 http://www.DirectorofSearch.com
  • 2. Saturday, September 24, 2011 http://www.DirectorofSearch.comBefore the internet, we used to gather to share our passions
  • 3. Saturday, September 24, 2011 http://www.DirectorofSearch.comEarly internet included message boards and chat rooms
  • 4. Now, social media is……Saturday, September 24, 2011 http://www.DirectorofSearch.com
  • 5. PAID Internet  Advertising PPC Search  Marketing Mobile  Advertising Sponsorships Paid  ApplicationsSaturday, September 24, 2011 http://www.DirectorofSearch.com
  • 6. PAID EARNED Internet  Social Media Advertising Word of Mouth PPC Search  User Forums Marketing News PR  Mobile  Announcements Advertising Blogger  Sponsorships Relationships Paid  ApplicationsSaturday, September 24, 2011 http://www.DirectorofSearch.com
  • 7. PAID EARNED OWNED Internet  Social Media Brand & Product  Advertising Word of Mouth Sites PPC Search  User Forums Mobile Brands &  Marketing News PR  Sites Mobile  Announcements Customer Care  Advertising Blogger  Services Sponsorships Relationships Proprietary Paid  Digital Content ApplicationsSaturday, September 24, 2011 http://www.DirectorofSearch.com
  • 8. Social MediaSaturday, September 24, 2011 http://www.DirectorofSearch.com
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  • 21. Saturday, September 24, 2011 http://www.DirectorofSearch.com
  • 22. You’ll Need Some Help…  http://www.DirectorofSearch.comDo Not Buy This  Book
  • 23. Strategy Social Media is NOT for Dummies http://www.DirectorofSearch.comWork With Professionals Establish Corporate Goals…
  • 24. Strategy Social Media is NOT for Dummies http://www.DirectorofSearch.comWrite down specific business objectives
  • 25. Social MediaSpeaks… Management Has To Listen ! http://www.DirectorofSearch.comNelsonBuzzVisible TechMeteor SolutionsAlterian SM2BandWatchRadian6
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