Director Version 2

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  • 1. Social Media Today
    Robert J. Henslee Presenting
    http://www.DirectorofSearch.com
    Saturday, September 24, 2011
  • 2. Before the internet, we used to gather to share our passions
    Saturday, September 24, 2011
    http://www.DirectorofSearch.com
  • 3. Early internet included message boards and chat rooms
    Saturday, September 24, 2011
    http://www.DirectorofSearch.com
  • 4. Saturday, September 24, 2011
    http://www.DirectorofSearch.com
    Now, social media is……
  • 5. Social Media is…
    Paid
    Internet Advertising
    PPC Search Marketing
    Mobile Advertising
    Sponsorships
    Paid Applications
    Saturday, September 24, 2011
    http://www.DirectorofSearch.com
  • 6. Social Media is…
    Paid
    Earned
    Social Media
    Word of Mouth
    User Forums
    News PR Announcements
    Blogger Relationships
    Internet Advertising
    PPC Search Marketing
    Mobile Advertising
    Sponsorships
    Paid Applications
    Saturday, September 24, 2011
    http://www.DirectorofSearch.com
  • 7. Social Media is…
    Owned
    Paid
    Earned
    Social Media
    Word of Mouth
    User Forums
    News PR Announcements
    Blogger Relationships
    Internet Advertising
    PPC Search Marketing
    Mobile Advertising
    Sponsorships
    Paid Applications
    Saturday, September 24, 2011
    http://www.DirectorofSearch.com
    • Brand & Product Sites
    • 8. Mobile Brands & Sites
    • 9. Customer Care Services
    • 10. Proprietary Digital Content
  • Who is doing it right
    Social Media
    Saturday, September 24, 2011
    http://www.DirectorofSearch.com
  • 11. Is doing it right….
    Saturday, September 24, 2011
    http://www.DirectorofSearch.com
  • 12. 6.5 million is sales from twitter alone (end 2009)
    Saturday, September 24, 2011
    http://www.DirectorofSearch.com
  • 13. Is doing it right….
    Saturday, September 24, 2011
    http://www.DirectorofSearch.com
  • 14. 2008 Frank Eliason set up a twitter profile helping Comcast users in need.
    Saturday, September 24, 2011
    http://www.DirectorofSearch.com
  • 15. Comcast helped 150,000 customers and sales followed
    Saturday, September 24, 2011
    http://www.DirectorofSearch.com
  • 16. Is doing it right….
    Saturday, September 24, 2011
    http://www.DirectorofSearch.com
  • 17. Starbucks gave their customers a voice with SM
    Saturday, September 24, 2011
    http://www.DirectorofSearch.com
  • 18. Resulting in 50,000 new product idea’s - customers purchased
    Saturday, September 24, 2011
    http://www.DirectorofSearch.com
  • 19. Social Media Is Not New…..
    Saturday, September 24, 2011
    http://www.DirectorofSearch.com
  • 20. The Channel Has Matured…
    Saturday, September 24, 2011
    http://www.DirectorofSearch.com
  • 21. Never Before Have We Had…
    Saturday, September 24, 2011
    http://www.DirectorofSearch.com
  • 22. Where Business Can Embrace Customers…
    Saturday, September 24, 2011
    http://www.DirectorofSearch.com
  • 23. You’ll Need A Strategy ?
    Saturday, September 24, 2011
    http://www.DirectorofSearch.com
  • 24. Do Not Buy This Book
    http://www.DirectorofSearch.com
    You’ll Need Some Help…
  • 25. Strategy
    Social Media is NOT for Dummies
    Work With Professionals
    Establish Corporate Goals…
    http://www.DirectorofSearch.com
  • 26. Strategy
    Social Media is NOT for Dummies
    Write down specific business objectives
    http://www.DirectorofSearch.com
  • 27. Social Media Speaks…
    Management Has To Listen !
    NelsonBuzz
    Visible Tech
    Meteor Solutions
    Alterian SM2
    BandWatch
    Radian6
    http://www.DirectorofSearch.com
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  • 74. Humm.. Lots to consider
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    http://www.DirectorofSearch.com