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Director Version 2
 

Director Version 2

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    Director Version 2 Director Version 2 Presentation Transcript

    • Social Media Today
      Robert J. Henslee Presenting
      http://www.DirectorofSearch.com
      Saturday, September 24, 2011
    • Before the internet, we used to gather to share our passions
      Saturday, September 24, 2011
      http://www.DirectorofSearch.com
    • Early internet included message boards and chat rooms
      Saturday, September 24, 2011
      http://www.DirectorofSearch.com
    • Saturday, September 24, 2011
      http://www.DirectorofSearch.com
      Now, social media is……
    • Social Media is…
      Paid
      Internet Advertising
      PPC Search Marketing
      Mobile Advertising
      Sponsorships
      Paid Applications
      Saturday, September 24, 2011
      http://www.DirectorofSearch.com
    • Social Media is…
      Paid
      Earned
      Social Media
      Word of Mouth
      User Forums
      News PR Announcements
      Blogger Relationships
      Internet Advertising
      PPC Search Marketing
      Mobile Advertising
      Sponsorships
      Paid Applications
      Saturday, September 24, 2011
      http://www.DirectorofSearch.com
    • Social Media is…
      Owned
      Paid
      Earned
      Social Media
      Word of Mouth
      User Forums
      News PR Announcements
      Blogger Relationships
      Internet Advertising
      PPC Search Marketing
      Mobile Advertising
      Sponsorships
      Paid Applications
      Saturday, September 24, 2011
      http://www.DirectorofSearch.com
      • Brand & Product Sites
      • Mobile Brands & Sites
      • Customer Care Services
      • Proprietary Digital Content
    • Who is doing it right
      Social Media
      Saturday, September 24, 2011
      http://www.DirectorofSearch.com
    • Is doing it right….
      Saturday, September 24, 2011
      http://www.DirectorofSearch.com
    • 6.5 million is sales from twitter alone (end 2009)
      Saturday, September 24, 2011
      http://www.DirectorofSearch.com
    • Is doing it right….
      Saturday, September 24, 2011
      http://www.DirectorofSearch.com
    • 2008 Frank Eliason set up a twitter profile helping Comcast users in need.
      Saturday, September 24, 2011
      http://www.DirectorofSearch.com
    • Comcast helped 150,000 customers and sales followed
      Saturday, September 24, 2011
      http://www.DirectorofSearch.com
    • Is doing it right….
      Saturday, September 24, 2011
      http://www.DirectorofSearch.com
    • Starbucks gave their customers a voice with SM
      Saturday, September 24, 2011
      http://www.DirectorofSearch.com
    • Resulting in 50,000 new product idea’s - customers purchased
      Saturday, September 24, 2011
      http://www.DirectorofSearch.com
    • Social Media Is Not New…..
      Saturday, September 24, 2011
      http://www.DirectorofSearch.com
    • The Channel Has Matured…
      Saturday, September 24, 2011
      http://www.DirectorofSearch.com
    • Never Before Have We Had…
      Saturday, September 24, 2011
      http://www.DirectorofSearch.com
    • Where Business Can Embrace Customers…
      Saturday, September 24, 2011
      http://www.DirectorofSearch.com
    • You’ll Need A Strategy ?
      Saturday, September 24, 2011
      http://www.DirectorofSearch.com
    • Do Not Buy This Book
      http://www.DirectorofSearch.com
      You’ll Need Some Help…
    • Strategy
      Social Media is NOT for Dummies
      Work With Professionals
      Establish Corporate Goals…
      http://www.DirectorofSearch.com
    • Strategy
      Social Media is NOT for Dummies
      Write down specific business objectives
      http://www.DirectorofSearch.com
    • Social Media Speaks…
      Management Has To Listen !
      NelsonBuzz
      Visible Tech
      Meteor Solutions
      Alterian SM2
      BandWatch
      Radian6
      http://www.DirectorofSearch.com
    • http://www.DirectorofSearch.com
      Saturday, September 24, 2011
    • http://www.DirectorofSearch.com
      Saturday, September 24, 2011
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      Saturday, September 24, 2011
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    • Humm.. Lots to consider
      Saturday, September 24, 2011
      http://www.DirectorofSearch.com