Social Media Today<br /> Robert J. Henslee Presenting<br />http://www.DirectorofSearch.com<br />Saturday, September 24, 20...
Before the internet, we used to gather to share our passions<br />Saturday, September 24, 2011<br />http://www.DirectorofS...
Early internet included message boards and chat rooms<br />Saturday, September 24, 2011<br />http://www.DirectorofSearch.c...
Saturday, September 24, 2011<br />http://www.DirectorofSearch.com<br />Now, social media is……<br />
Social Media is…<br />Paid<br />Internet Advertising<br />PPC Search Marketing<br />Mobile Advertising<br />Sponsorships<b...
Social Media is…<br />Paid<br />Earned<br />Social Media<br />Word of Mouth<br />User Forums<br />News PR Announcements<br...
Social Media is…<br />Owned<br />Paid<br />Earned<br />Social Media<br />Word of Mouth<br />User Forums<br />News PR Annou...
Mobile Brands & Sites
Customer Care Services
Proprietary Digital Content</li></li></ul><li>Who is doing it right<br />Social Media<br />Saturday, September 24, 2011<br...
Is doing it right….<br />Saturday, September 24, 2011<br />http://www.DirectorofSearch.com<br />
6.5 million is sales from twitter alone (end 2009)<br />Saturday, September 24, 2011<br />http://www.DirectorofSearch.com<...
Is doing it right….<br />Saturday, September 24, 2011<br />http://www.DirectorofSearch.com<br />
2008 Frank Eliason set up a twitter profile helping Comcast users in need.<br />Saturday, September 24, 2011<br />http://w...
Comcast helped 150,000 customers and sales followed<br />Saturday, September 24, 2011<br />http://www.DirectorofSearch.com...
Is doing it right….<br />Saturday, September 24, 2011<br />http://www.DirectorofSearch.com<br />
Starbucks gave their customers a voice with SM<br />Saturday, September 24, 2011<br />http://www.DirectorofSearch.com<br />
Resulting in 50,000 new product idea’s - customers purchased<br />Saturday, September 24, 2011<br />http://www.DirectorofS...
Social Media Is Not New…..<br />Saturday, September 24, 2011<br />http://www.DirectorofSearch.com<br />
The Channel Has Matured…<br />Saturday, September 24, 2011<br />http://www.DirectorofSearch.com<br />
Never Before Have We Had…<br />Saturday, September 24, 2011<br />http://www.DirectorofSearch.com<br />
Where Business Can Embrace Customers…<br />Saturday, September 24, 2011<br />http://www.DirectorofSearch.com<br />
You’ll Need A Strategy ?<br />Saturday, September 24, 2011<br />http://www.DirectorofSearch.com<br />
Do Not Buy This  Book<br />http://www.DirectorofSearch.com<br />You’ll Need Some Help… <br />
Strategy<br />Social Media is NOT for Dummies<br />Work With Professionals <br />Establish Corporate Goals…<br />http://ww...
Strategy<br />Social Media is NOT for Dummies<br />Write down specific business objectives<br />http://www.DirectorofSearc...
Social Media Speaks…<br />Management Has To Listen !<br />NelsonBuzz<br />Visible Tech<br />Meteor Solutions<br />Alterian...
http://www.DirectorofSearch.com<br />Saturday, September 24, 2011<br />
http://www.DirectorofSearch.com<br />Saturday, September 24, 2011<br />
http://www.DirectorofSearch.com<br />Saturday, September 24, 2011<br />
http://www.DirectorofSearch.com<br />Saturday, September 24, 2011<br />
http://www.DirectorofSearch.com<br />Saturday, September 24, 2011<br />
http://www.DirectorofSearch.com<br />Saturday, September 24, 2011<br />
http://www.DirectorofSearch.com<br />Saturday, September 24, 2011<br />
http://www.DirectorofSearch.com<br />Saturday, September 24, 2011<br />
http://www.DirectorofSearch.com<br />Saturday, September 24, 2011<br />
http://www.DirectorofSearch.com<br />Saturday, September 24, 2011<br />
http://www.DirectorofSearch.com<br />Saturday, September 24, 2011<br />
http://www.DirectorofSearch.com<br />Saturday, September 24, 2011<br />
http://www.DirectorofSearch.com<br />Saturday, September 24, 2011<br />
http://www.DirectorofSearch.com<br />Saturday, September 24, 2011<br />
http://www.DirectorofSearch.com<br />Saturday, September 24, 2011<br />
http://www.DirectorofSearch.com<br />Saturday, September 24, 2011<br />
http://www.DirectorofSearch.com<br />Saturday, September 24, 2011<br />
http://www.DirectorofSearch.com<br />Saturday, September 24, 2011<br />
http://www.DirectorofSearch.com<br />Saturday, September 24, 2011<br />
http://www.DirectorofSearch.com<br />Saturday, September 24, 2011<br />
http://www.DirectorofSearch.com<br />Saturday, September 24, 2011<br />
http://www.DirectorofSearch.com<br />Saturday, September 24, 2011<br />
http://www.DirectorofSearch.com<br />Saturday, September 24, 2011<br />
http://www.DirectorofSearch.com<br />Saturday, September 24, 2011<br />
http://www.DirectorofSearch.com<br />Saturday, September 24, 2011<br />
http://www.DirectorofSearch.com<br />Saturday, September 24, 2011<br />
http://www.DirectorofSearch.com<br />Saturday, September 24, 2011<br />
http://www.DirectorofSearch.com<br />Saturday, September 24, 2011<br />
http://www.DirectorofSearch.com<br />Saturday, September 24, 2011<br />
http://www.DirectorofSearch.com<br />Saturday, September 24, 2011<br />
http://www.DirectorofSearch.com<br />Saturday, September 24, 2011<br />
http://www.DirectorofSearch.com<br />Saturday, September 24, 2011<br />
http://www.DirectorofSearch.com<br />Saturday, September 24, 2011<br />
http://www.DirectorofSearch.com<br />Saturday, September 24, 2011<br />
http://www.DirectorofSearch.com<br />Saturday, September 24, 2011<br />
http://www.DirectorofSearch.com<br />Saturday, September 24, 2011<br />
http://www.DirectorofSearch.com<br />Saturday, September 24, 2011<br />
http://www.DirectorofSearch.com<br />Saturday, September 24, 2011<br />
http://www.DirectorofSearch.com<br />Saturday, September 24, 2011<br />
http://www.DirectorofSearch.com<br />Saturday, September 24, 2011<br />
http://www.DirectorofSearch.com<br />Saturday, September 24, 2011<br />
http://www.DirectorofSearch.com<br />Saturday, September 24, 2011<br />
http://www.DirectorofSearch.com<br />Saturday, September 24, 2011<br />
http://www.DirectorofSearch.com<br />Saturday, September 24, 2011<br />
http://www.DirectorofSearch.com<br />Saturday, September 24, 2011<br />
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Director Version 2

  1. 1. Social Media Today<br /> Robert J. Henslee Presenting<br />http://www.DirectorofSearch.com<br />Saturday, September 24, 2011<br />
  2. 2. Before the internet, we used to gather to share our passions<br />Saturday, September 24, 2011<br />http://www.DirectorofSearch.com<br />
  3. 3. Early internet included message boards and chat rooms<br />Saturday, September 24, 2011<br />http://www.DirectorofSearch.com<br />
  4. 4. Saturday, September 24, 2011<br />http://www.DirectorofSearch.com<br />Now, social media is……<br />
  5. 5. Social Media is…<br />Paid<br />Internet Advertising<br />PPC Search Marketing<br />Mobile Advertising<br />Sponsorships<br />Paid Applications<br />Saturday, September 24, 2011<br />http://www.DirectorofSearch.com<br />
  6. 6. Social Media is…<br />Paid<br />Earned<br />Social Media<br />Word of Mouth<br />User Forums<br />News PR Announcements<br />Blogger Relationships<br />Internet Advertising<br />PPC Search Marketing<br />Mobile Advertising<br />Sponsorships<br />Paid Applications<br />Saturday, September 24, 2011<br />http://www.DirectorofSearch.com<br />
  7. 7. Social Media is…<br />Owned<br />Paid<br />Earned<br />Social Media<br />Word of Mouth<br />User Forums<br />News PR Announcements<br />Blogger Relationships<br />Internet Advertising<br />PPC Search Marketing<br />Mobile Advertising<br />Sponsorships<br />Paid Applications<br />Saturday, September 24, 2011<br />http://www.DirectorofSearch.com<br /><ul><li>Brand & Product Sites
  8. 8. Mobile Brands & Sites
  9. 9. Customer Care Services
  10. 10. Proprietary Digital Content</li></li></ul><li>Who is doing it right<br />Social Media<br />Saturday, September 24, 2011<br />http://www.DirectorofSearch.com<br />
  11. 11. Is doing it right….<br />Saturday, September 24, 2011<br />http://www.DirectorofSearch.com<br />
  12. 12. 6.5 million is sales from twitter alone (end 2009)<br />Saturday, September 24, 2011<br />http://www.DirectorofSearch.com<br />
  13. 13. Is doing it right….<br />Saturday, September 24, 2011<br />http://www.DirectorofSearch.com<br />
  14. 14. 2008 Frank Eliason set up a twitter profile helping Comcast users in need.<br />Saturday, September 24, 2011<br />http://www.DirectorofSearch.com<br />
  15. 15. Comcast helped 150,000 customers and sales followed<br />Saturday, September 24, 2011<br />http://www.DirectorofSearch.com<br />
  16. 16. Is doing it right….<br />Saturday, September 24, 2011<br />http://www.DirectorofSearch.com<br />
  17. 17. Starbucks gave their customers a voice with SM<br />Saturday, September 24, 2011<br />http://www.DirectorofSearch.com<br />
  18. 18. Resulting in 50,000 new product idea’s - customers purchased<br />Saturday, September 24, 2011<br />http://www.DirectorofSearch.com<br />
  19. 19. Social Media Is Not New…..<br />Saturday, September 24, 2011<br />http://www.DirectorofSearch.com<br />
  20. 20. The Channel Has Matured…<br />Saturday, September 24, 2011<br />http://www.DirectorofSearch.com<br />
  21. 21. Never Before Have We Had…<br />Saturday, September 24, 2011<br />http://www.DirectorofSearch.com<br />
  22. 22. Where Business Can Embrace Customers…<br />Saturday, September 24, 2011<br />http://www.DirectorofSearch.com<br />
  23. 23. You’ll Need A Strategy ?<br />Saturday, September 24, 2011<br />http://www.DirectorofSearch.com<br />
  24. 24. Do Not Buy This Book<br />http://www.DirectorofSearch.com<br />You’ll Need Some Help… <br />
  25. 25. Strategy<br />Social Media is NOT for Dummies<br />Work With Professionals <br />Establish Corporate Goals…<br />http://www.DirectorofSearch.com<br />
  26. 26. Strategy<br />Social Media is NOT for Dummies<br />Write down specific business objectives<br />http://www.DirectorofSearch.com<br />
  27. 27. Social Media Speaks…<br />Management Has To Listen !<br />NelsonBuzz<br />Visible Tech<br />Meteor Solutions<br />Alterian SM2<br />BandWatch<br />Radian6<br />http://www.DirectorofSearch.com<br />
  28. 28. http://www.DirectorofSearch.com<br />Saturday, September 24, 2011<br />
  29. 29. http://www.DirectorofSearch.com<br />Saturday, September 24, 2011<br />
  30. 30. http://www.DirectorofSearch.com<br />Saturday, September 24, 2011<br />
  31. 31. http://www.DirectorofSearch.com<br />Saturday, September 24, 2011<br />
  32. 32. http://www.DirectorofSearch.com<br />Saturday, September 24, 2011<br />
  33. 33. http://www.DirectorofSearch.com<br />Saturday, September 24, 2011<br />
  34. 34. http://www.DirectorofSearch.com<br />Saturday, September 24, 2011<br />
  35. 35. http://www.DirectorofSearch.com<br />Saturday, September 24, 2011<br />
  36. 36. http://www.DirectorofSearch.com<br />Saturday, September 24, 2011<br />
  37. 37. http://www.DirectorofSearch.com<br />Saturday, September 24, 2011<br />
  38. 38. http://www.DirectorofSearch.com<br />Saturday, September 24, 2011<br />
  39. 39. http://www.DirectorofSearch.com<br />Saturday, September 24, 2011<br />
  40. 40. http://www.DirectorofSearch.com<br />Saturday, September 24, 2011<br />
  41. 41. http://www.DirectorofSearch.com<br />Saturday, September 24, 2011<br />
  42. 42. http://www.DirectorofSearch.com<br />Saturday, September 24, 2011<br />
  43. 43. http://www.DirectorofSearch.com<br />Saturday, September 24, 2011<br />
  44. 44. http://www.DirectorofSearch.com<br />Saturday, September 24, 2011<br />
  45. 45. http://www.DirectorofSearch.com<br />Saturday, September 24, 2011<br />
  46. 46. http://www.DirectorofSearch.com<br />Saturday, September 24, 2011<br />
  47. 47. http://www.DirectorofSearch.com<br />Saturday, September 24, 2011<br />
  48. 48. http://www.DirectorofSearch.com<br />Saturday, September 24, 2011<br />
  49. 49. http://www.DirectorofSearch.com<br />Saturday, September 24, 2011<br />
  50. 50. http://www.DirectorofSearch.com<br />Saturday, September 24, 2011<br />
  51. 51. http://www.DirectorofSearch.com<br />Saturday, September 24, 2011<br />
  52. 52. http://www.DirectorofSearch.com<br />Saturday, September 24, 2011<br />
  53. 53. http://www.DirectorofSearch.com<br />Saturday, September 24, 2011<br />
  54. 54. http://www.DirectorofSearch.com<br />Saturday, September 24, 2011<br />
  55. 55. http://www.DirectorofSearch.com<br />Saturday, September 24, 2011<br />
  56. 56. http://www.DirectorofSearch.com<br />Saturday, September 24, 2011<br />
  57. 57. http://www.DirectorofSearch.com<br />Saturday, September 24, 2011<br />
  58. 58. http://www.DirectorofSearch.com<br />Saturday, September 24, 2011<br />
  59. 59. http://www.DirectorofSearch.com<br />Saturday, September 24, 2011<br />
  60. 60. http://www.DirectorofSearch.com<br />Saturday, September 24, 2011<br />
  61. 61. http://www.DirectorofSearch.com<br />Saturday, September 24, 2011<br />
  62. 62. http://www.DirectorofSearch.com<br />Saturday, September 24, 2011<br />
  63. 63. http://www.DirectorofSearch.com<br />Saturday, September 24, 2011<br />
  64. 64. http://www.DirectorofSearch.com<br />Saturday, September 24, 2011<br />
  65. 65. http://www.DirectorofSearch.com<br />Saturday, September 24, 2011<br />
  66. 66. http://www.DirectorofSearch.com<br />Saturday, September 24, 2011<br />
  67. 67. http://www.DirectorofSearch.com<br />Saturday, September 24, 2011<br />
  68. 68. http://www.DirectorofSearch.com<br />Saturday, September 24, 2011<br />
  69. 69. http://www.DirectorofSearch.com<br />Saturday, September 24, 2011<br />
  70. 70. http://www.DirectorofSearch.com<br />Saturday, September 24, 2011<br />
  71. 71. http://www.DirectorofSearch.com<br />Saturday, September 24, 2011<br />
  72. 72. http://www.DirectorofSearch.com<br />Saturday, September 24, 2011<br />
  73. 73. http://www.DirectorofSearch.com<br />Saturday, September 24, 2011<br />
  74. 74. Humm.. Lots to consider<br />Saturday, September 24, 2011<br />http://www.DirectorofSearch.com<br />

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