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Lecture 01 marketing information system v2

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Lecturer slides at Atmajaya University Yogyakarta Dec 2013

Lecturer slides at Atmajaya University Yogyakarta Dec 2013

Published in: Marketing, Technology, Business

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  • 1. Marketing Information System for Decision Making Henry Vienayoko | Atmajaya University Monday, December 2, 13
  • 2. AGENDA 0900 : start 0910 : agenda setting 0920 : presentation 1000 : workout session 1130 : presentation 1215 : end Monday, December 2, 13
  • 3. What is the picture telling you Monday, December 2, 13
  • 4. Monday, December 2, 13
  • 5. what is the purpose of marketing ? Monday, December 2, 13
  • 6. Monday, December 2, 13
  • 7. what is the purpose of business ? Monday, December 2, 13
  • 8. Monday, December 2, 13
  • 9. Where does it come from ? Monday, December 2, 13
  • 10. Monday, December 2, 13
  • 11. LECTURING Monday, December 2, 13
  • 12. LECTURING • Source Monday, December 2, 13 of information ?
  • 13. LECTURING • Source • What Monday, December 2, 13 of information ? do we do to this information ?
  • 14. LECTURING • Source of information ? • What do we do to this information ? • What do we have to do ? Monday, December 2, 13
  • 15. LECTURING • Source of information ? • What do we do to this information ? • What do we have to do ? • How do we do it ? Monday, December 2, 13
  • 16. MODEL Monday, December 2, 13
  • 17. MODEL data& ac/on& value& decision& Monday, December 2, 13 analysis&
  • 18. MODEL what is our source of information how to collect information data& ac/on& value& decision& Monday, December 2, 13 analysis&
  • 19. MODEL what is our source of information how to collect information data& ac/on& value& decision& Monday, December 2, 13 analysis& what information do we need ? how do we analyze it ? what we want to know ? when did it happened ?
  • 20. MODEL what is our source of information how to collect information data& ac/on& value& analysis& decision& What do we need to consider ? How do we do it ? Do we have capability ? What is the impact ? Monday, December 2, 13 what information do we need ? how do we analyze it ? what we want to know ? when did it happened ?
  • 21. MODEL what is our source of information how to collect information data& When do we do it ? Where do we do it ? How do we do it ? How do we monitor it ? What is the impact ? ac/on& value& analysis& decision& What do we need to consider ? How do we do it ? Do we have capability ? What is the impact ? Monday, December 2, 13 what information do we need ? how do we analyze it ? what we want to know ? when did it happened ?
  • 22. MODEL What When Where Why How what is our source of information how to collect information data& When do we do it ? Where do we do it ? How do we do it ? How do we monitor it ? What is the impact ? ac/on& value& analysis& decision& What do we need to consider ? How do we do it ? Do we have capability ? What is the impact ? Monday, December 2, 13 what information do we need ? how do we analyze it ? what we want to know ? when did it happened ?
  • 23. Monday, December 2, 13
  • 24. BEST PRACTICE Forecasting primary data Research secondary data Transaction Interaction Monday, December 2, 13 complaints Customer voice word of mouth feedback
  • 25. Monday, December 2, 13
  • 26. DATA ANALYTIC PROVIDER Monday, December 2, 13
  • 27. How likely are you to recommend this session to your friend ? 0 1 2 3 4 Why did you rate this Monday, December 2, 13 5 6 7 8 9 10
  • 28. WHAT DID THEY SAY ? It's like more fun if we study not in Saturday Sesi ini penting tapi mengganggu jadwal tidur di akhir pekan semua yang dibutuhin buat memulai bisnis, ada disini. Gak rugi kut manajemen pemasaran Lebih seru dan dinamis di bandingkan tahun lalu Promoter Mata kuliah ini paling penting untuk bisnis saya setelah lulus. Lain sisi juga menarik dan seru. Belajar bisnis Sessi ini sangat membantu untuk mendapatkan sesuatu yang baru, berbeda dan bermanfaat Detractor Dengan banyak masyarakat mengetahui tentang bisnis, maka persaingan saya akan semakin banyak Dengan saya dilibatkan langsung dengan process berfikir tidak seperti di kelas yang cenderung mendengarkan saya menjadi lebih tertarik dan mau tidak mau berfikir Saya masih belum "dong" atau menyatu dengan dunia advertising Passive Katanya sih seminar tapi tiba tiba di suruh praktek itu seru, apa lagi sesinya tidak terlalu tegang Net Promoter Score, and NPS are trademarks of Satmetrix Systems, Inc., Bain & Company, Inc., and Fred Reichheld. Monday, December 2, 13 Membantu mahasiswa yang ingin merintis usaha, namun kelas ini masih kurang maksimal karena medianya masih kurang Sesi ini benar benar mengajarkan praktis dalam manajemen pemasaran terutama mengajak semua mahasiswa ikut berpartisipasi
  • 29. END Monday, December 2, 13
  • 30. Metode-metodenya, antara lain: 1.Wawancara singkat. 2.Menggunakan foto,observasi menggunakan kamera. Menghasilkan ide-ide berdasarkan hasil pemahaman isu-isu yang diperoleh dari tahapan sebelumnya. Menseleksi ide-ide yang dihasilkan dengan menggunakan matriks, berdasarkan dua parameter: Bisa dengan membuat ide-ide atau terobosan baru atau ide untuk meningkatkan fungsi dari sesuatu yang sudah ada. 1. Seberapa inovatif kah ide yang dihasilkan. TINGKAT INOVATIF 3. Pengumpulan keluhan, wawancara yang konteksnya lebih ke keluhan konsumen Monday, December 2, 13 Mempresentasikan ide yang memang paling inovatif dan paling menjawab kebutuhan, untuk diuji oleh juri dan juga untuk diketahui oleh kelompok lain. 2. Seberapa menjawab kebutuhan kah ide tersebut. Sedikit Distributor Q2 2009 Test / Menguji ide Synthesize / Menseleksi ide Tinggi Mendefinisikan atau memahami isu/masalah yang ada sesuai dengan konteks yang diberikan. Create / Pembentukan ide Rendah Understand / Pemahaman Banyak MENJAWAB KEBUTUHAN