"Telling Your Story, Part 1" - The Nairobi version of Henry Tenenbaum's three part workshop. How to gather and create compelling success stories.

1. Jambo Karibu!
Henry Tenenbaum

2. Today’s Focus:
• Successful Interviews
• Successful Storytelling

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25. BREAK!!!!!!!!!
•

26. Telling Your Story
• F
• O
• C
• U
• S

27. Telling Your Story
• Find the Audience and Aim
• Optimize the Message
• Communicate the Message
• Understand the Medium
• Short and Simple

28. Telling Your Story
• Find the Audience and Aim

29. Telling Your Story
• Find the Audience and Aim
Who will read the story?

30. Telling Your Story
• Find the Audience and Aim
Who will read the story?
Why will they read it?
What do you want from the story?
(support, money, volunteers, affirmation, behavior
change)

31. Telling Your Story
• Find the Audience and Aim
Who will read the story?
Why will they read it?
What do you want from the story? (support, money,
volunteers, affirmation, behavior change)

32. Telling Your Story
• Find the Audience and Aim
Who will read the story?
Why will they read it?
What do you want from the story? (support, money,
volunteers, affirmation, behavior change)
What do THEY want from the story? (proof, entertainment,
affirmation, satisfaction)

33. Telling Your Story
• Optimize the message
Grab your audience!
Tell the truth. Write what you believe.
Headline power.

34. Telling Your Story
• Communicate the Message
• Basic elements of a story:
• Protagonist (mhusika)
• Context (WWWWWH)
• Conflict or obstacle
• Change, struggle and empowerment
• Setbacks?
• Success

35. Telling Your Story
• Understand the medium

36. Telling Your Story
• Understand the medium
LINEAR VS. NON-LINEAR
• Print
• Radio and television
• Internet

37. Telling Your Story
• Short and Simple
• Distill the facts.
• Avoid jargon/acronyms
• Speak your audience’s “language”

38. Telling Your Story
• Find the Audience and Aim
• Optimize the Message
• Communicate the Message
• Understand the Medium
• Short and Simple

39. Telling Your Story
Donor/Sponsor Public News Media
Title/Headli
ne
SIMPLE/ACTION VERBS/GRAB ATTENTION/PRESENT TENSE
KENYA VOTES: Volunteer
Youth Mobilize For Fair,
Peaceful Election
From Perp to
Peacemaker: A
Revolution of Hope
TOMORROW: Gang
Members Trading Guns for
Games
Grabber During Kenya’s bloody election of 2007, John xxxx led a youth gang, burning
houses and attacking rival ethnic groups. Last week, he was awarded a ??? For
his peacemaking work in the elections of 2013…..
Impact Connect $$ with results Create emotion 10 million KSH Saved As
Local Organizations ….etc.
Sidebars Anecdotes How To Help Time/Place/Food!

40. Tomorrow’s Focus:
• Successful Engagement With the Media