2009
Bl
og
th
is
…
THE ONE-SHOT
ENTERPRISE
the 2009 model

2009
TURN AROUND
IT’S BURNING !!!

2009 will be
EXTREMELY difficult

YOUR COMPANY IS ALREADY
DRUGGED AT MAX… AND NO
MEDICATION AVAILABLE IN 2009

AND changing times
require new
And ATTITUDES help
nobody to

NEED SOME
HISTORY
CLASSES ?

ER THE FIFTIES
B
EM
EM
R
Period Reconstruction
after World War 2
Produce
Know-how
Objective Produce
Key skills Engineering
Leadership Production
requirements
Technical
Keys to
knowledge
success

ER THE GLORY SIXTIES
B
EM
EM
R
Period Appearance of
supermarkets &
shopping malls
Sell
Know-how
Objective Increase sales
Key skills Sales person
Leadership Selling
requirements
Marketing
Keys to
success

ERTHE SEVENTIES
B
EM
EM
R
Period Supplies are bigger
than requests
Manage
Know-how
Objective Minimize costs
Key skills Business Manager
Leadership Financial
requirements management
Finance
Keys to
success

ER THE NINETIES
B
EM
EM
R
Period Berlin’s Wall
Globalization
Act
Know-how
Objective Adapting
Key skills Strategic
skills
Leadership Strategic
requirements control
R&D
Keys to
success

ER THE 2K PERIOD
B
EM
EM
R
Period Internet boom
Rethink
Know-how
business
Objective Become a global
leader from nothing
Key skills Technology &
Buzz
Leadership Networking
requirements
BUZZ
Keys to
success

BORING TABLES NO ?
OK, LET’S GO FAST NOW

!!! 2009
W
O
N After BAGDAD… OUR
ECONOMY GOT HIT AND
EXPLODES !

VERY FRIGHTNING
the benefits of
distribution and
manufacturing are
close to zero…
Why continue to
produce or
distribute at zero
value ?

MORE FRIGHTNING
The free model with
branding and
revenue
opportunities is the
only thing THAT
SEEMS TO WORK
HOW can Facebook
pay its people ?

WHY
IF
CONTINUE
THERE IS
NOTHING TO
WIN

50% OF THE
REVENUES OF
A BOX-OFFICE
MOVIE ARE
DECIDED ON
IT’S FIRST DAY

ALL MAJOR
VIDEO GAMES
MAKE 50% OF
THEIR SALES
THE DAY
THEY WERE
LAUNCHED

70% OF ALL
SMALL
OUTLETS
SURVIVE
THANKS TO
SPECIAL
G
IN
SALES N
T
H
IG
R
F

NG
I
AM
E
DR
OP
ST
© David Casteel

WAKE-UP !!!

THE WORLD HAS GONE NUTS

STOP
Running fast to save your
skin

AND NO
ONE WILL
HELP

And advertising won’t save you
this time as no one looks at it !

YOUR MISSION…
FIRE…
FIRE…
FIRE…
FIRE…
FIRE…
FIRE…
FIRE…
FIRE…

OH NO !!!
In 2009, your
customers will be
better aware of the
market, your pricing
and your product
appreciation than you
do…
How do you beat
the INTERNET ?

THE WEB JUST BLEW AWAY
THE WAY OF DOING BUSINESS

How mobilizing your troops to
attack… everything

Especially
YOUR CLIENTS
that chat on the web
or on their iPhone …
and buy where they
find the best service
at the best price

while
YOUR BANK DOES NOT LONGER
SUPPORT ENTREPRENEURS
and
YOU NEED TO FIGHT
THE INTERNET… A
VIRTUAL WORLD
YOU CAN’T SEE

And you
only have
one bullet
… so don’t
miss your
target !

ABOVE ALL IN 2009
Your company
will have less
power on the
job spot than
people at home

YES!!! Your
son will
have more
networking
power in
his
gameboy
than you
will find in
your ERP

THIS LADY HAS MORE
ACTIVE CONTACTS
THAT YOUR
??
TEAM HAS ?
O
ENTERED IN N
G
YOUR SALES IN
N
DATABASE HT
IG
R
F

Your HUGE
infrastructure problem
• Your internal IT and
communication infrastructure ARE
TO SLOW.
• People have more MOBILE POWER
AT HOME than they have in their
workplace.
• People have more networking
power at home

Your infrastructure is
outpassed … and SAD

While she has
everything in
hand…
instantly and
colored

ALL THE
POWER
THEY
DON’T
HAVE IN
THE OFFICE
© David Casteel

HOW MAKE
THINGS HAPPEN ?

TO CHANGE
YOUR BUSINESS

Be the one
that
ignites
the market…

HIT beyond imagination
• Find ways to make
offerings relevant to a
new, extremely short-
term demand
• Understand timing,
network and buzz effects

•Connect your customers
around your employees… not
around your company
•Use technology to anticipate
shifts faster than competitors

Implement DAILY CHANGE
• To respond
effectively to a
frenetic world… the
2009 company has to
reinvent itself on a
DAILY BASIS.

BE Micro-cosmos integrated
You do not enter
a market… you
INFECT it !
It is not the market
that creates a success
but the sum of all the
micro-cosmos-
economies

YES … INFECT THE MARKET

Change radically your design !
And design radically !

Execute FAST
business changes
to answer new
detected VIRUS
NEEDS as your
clients WANTS to
get infected !

THEY WANT YOU TO
MAKE THEM BUY THE
PRODUCTS THE
NETWORKS AS YOU
TO DELIVER

Being disruptive is natural

IN 2009 CIRCLES ARE
SQUARED !

Technology allows to seperate
content and structure. If you are
strong in selling, you can sell
anything. If not, you did not
seperate enough content and
structure.

Peugeot ran
MILLS … and
now produce
cars.
Apple produced
computers…
before creating
iPods, iPhones
and… music
distribution

What do
you
have to
do to
survive ?

WORK LESS AND
MAKE MORE MONEY

FOLLOW

BE IN
POSITION,
WAIT AND
STRIKE !

BE a KILLER !
How can you destroy all your
competitors with a combination of
people/products/buzz… with ONE
SINGLE ACTION … and collect a
maximum of money

Never under
estimate a killer !

As you can only make
money through
ONE-SHOT-EVENTS,
You should repeat
one-shot
CASH
events !

Your objective
Create a
maximum of
margins (and
volume) in a
one-shot event

BY
HITTING
a maximum
of micro-
cosmos-
markets

HOW ?

UP TO YOU
TO BECOME
THE…
PLUG OF
THE
MARKET

Remember…
the old model is dead
And your
company can
not survive
2009 with its
products or
services

Make people say « WOW ».
If they say « Great », you
lost the game of business.

USE NGO’s
as Zombie
networking
tools !

So
• Be a PIRATE
• THINK different
• Be PATIENT
• Be PREPARED
• IGNORE
everyone

and disappear the
day you hit cash

Because you will
get taxed heavily
If it DIDN’T work,
also…leave the country
AS YOU ARE BANCKRUPT

And if you
continue doing
business with
your 2008
company …
you must be a
ZOMBIE

DID YOU BLOG THIS
OR
DISTRIBUTE IT ?

So everyone can see they need to
create a 2009 enterprise

AND USE THE INTERNET TO CREATE
MIX…
A PERFECT
HIT…
A PERFECT
ON A HIGH NUMBER OF
MICRO-MARKET
PLACES

Except those that wants to
stay deaf, blind and dumb.

Created by
henry_is_online@yahoo.com
BLO
G
E THIS
BUT
TRI
THE END
DIS