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  • 1. Page 1/159 The Complete SeoCustomer Guide 2012 Q4 SEO, SEM, Social Media Traffic and Link Building
  • 2. Page 2/159 Welcome to my “Complete SeoCustomer Guide 2012 Q4 .........................................................4 How Graphic Designers Can Create Captivating Book Covers? ..................................................5 Finding the Right Keywords as an SEO Specialist ....................................................................7 What Should Be Your Corporate Twitter?.............................................................................. 10 Facebook Marketing – Five tips for better sales conversions on Facebook................................. 12 The Importance of Usability When Building a Website ........................................................... 15 Popular Keyword Suggestion Tools ...................................................................................... 17 7 Secrets of Successful Link-building................................................................................... 19 7 Ways to Get More Out Of Twitter...................................................................................... 21 5 Modern SEO Practices for Online Entrepreneurs ................................................................. 22 Printing Mistakes you should avoid in Small Business ............................................................ 24 SEO the Porter Way .......................................................................................................... 26 Perks You Get From Winning Web Content ........................................................................... 29 Points To Consider While Designing a User-Friendly Website................................................... 31 5 Innovative Tips to Brand Your Business on Twitter.............................................................. 33 10 Dos and Don’ts of Blogging for Your Business .................................................................. 35 Importance of Setting up Google Places Correctly................................................................. 36 Incredibly simple tips to get Free Traffic to your website........................................................ 37 Making the Choice between Web-Popularity and SEO friendly Graphics.................................... 39 Twitter Marketing for Beginners.......................................................................................... 41 Social Media Addiction....................................................................................................... 43 How to Do Keyword Research............................................................................................. 44 How to Start a Digital Customer Strategy for Websites .......................................................... 45 Top SEO Practices for Mobile Websites................................................................................. 47 Getting B2B leads from Google Analytic and Boost Your Sale Now........................................... 49 The Top Three Free WordPress Plugins to Increase Social Media Traffic .................................... 53 Business Strategies to Boost your Online Business Now......................................................... 55 3 steps to get traffic from Social Media................................................................................ 60 Latest SEO tips for your WordPress blog .............................................................................. 63 Facebook Infographic One Billion ........................................................................................ 65 Daily, Weekly and Monthly Routines with Google Adwords ..................................................... 67 How Important Is Your Facebook Status?............................................................................. 70 Successful SEO Depends on Communication ........................................................................ 71 11 Elements Your Landing Page Must Have .......................................................................... 73 5 Things an SEO Expert Won’t Tell You ................................................................................ 79 Top 5 Advanced eCommerce SEO Techniques that Works....................................................... 81 What SEO Strategy is Google Friendly? ............................................................................... 83
  • 3. Page 3/159 How local businesses can use QR codes in marketing ............................................................ 85 Is SEO Web Designing Really Responsible To Get More Traffic? ............................................... 87 Tips to Get More Traffic by Using StumbleUpon .................................................................... 89 Google’s Launches Disavow Links Tool................................................................................. 91 How to track your traffic from social media with Google Analytic ............................................ 93 How Heat Maps Can Contribute To the Site’s Usability ......................................................... 100 Social Media Cheat Sheet (Infographic) ............................................................................. 102 What you can do at Pinterest ........................................................................................... 103 7 Great Remarketing Strategies........................................................................................ 104 Are you SEO ready for Xmas? .......................................................................................... 107 Common Social Media Mistakes to Avoid............................................................................ 110 The importance of building multiple tiers of links for your link building campaigns .................. 112 How to Own the First Page in Google ................................................................................ 114 How to Use Social Media for SEO Purposes ........................................................................ 116 Coffee and Social Media .................................................................................................. 117 Tips and Tricks to Generate Leads through Social Media ...................................................... 119 Top Big 3 Images Sharing Sites ........................................................................................ 121 Infographics about SEO SEM Link Building ......................................................................... 124 AdWords Remarketing For Driving Traffic ........................................................................... 130 How to use Slide share to Get More Website Traffic? ........................................................... 132 39 percent of search related traffic information from Google is now gone .............................. 134 What you can learn from your mother about SEO ............................................................... 136 Popular Google Analytics Analysis Tools ............................................................................. 138 SEO vs. PPC – How to know which one is right for your business? ........................................ 140 Successful Link Building: What about Link Exchanges ......................................................... 142 3 Ways to Make Your Facebook Fan Page SEO friendly......................................................... 144 Which Retargeting Strategy is Right for You? [Infographic] .................................................. 146 How Is Google Using Big Data .......................................................................................... 147 Guest Posting – Why It's Good For SEO ............................................................................. 149 Use of Author Tags for SEO.............................................................................................. 151 Legitimate Link Building with Social Media ......................................................................... 153 How Can a Company Use Big Data from Google ................................................................. 155 How to Get Dynamic Twitter Pictures................................................................................. 157
  • 4. Page 4/159 Welcome to my “Complete SeoCustomer Guide 2012 Q4 This is my 5th version of the Complete SeoCustomer Guide. My hope is that I can show some tips and tricks about SEO, SEM, Social Media Traffic and Link Building. It has been a great year for SEO, Social Media Traffic and Link Building. I hope you all got the other ones  “Complete SeoCustomer Guide 2011”  “Complete SeoCustomer Guide 2012 Q1”  “Complete SeoCustomer Guide 2012 Q2”  “Complete SeoCustomer Guide 2012 Q4” or else you can still download it at This book contains all the articles from the 4th quarter of 2012. Grab your cup of coffee - relax – sit back… go to the first article and enjoy  Remember to sign up to our new LinkedIn group and join the conversation. PS - let’s stay connected... Facebook - LinkedIn - Twitter -!/HenrikSandbergJ Google+ - As always – Love you all. Carpe Diem Henrik
  • 5. Page 5/159 How Graphic Designers Can Create Captivating Book Covers? The key to a successful book cover design is knowing what will work, and what won’t. It is true that the wrapping of a novel or a short story collection helps in its promotion. In simpler words, it acts as an effective promotional tool. Graphic designers who create amazing covers bewilder audience with their artistic prowess. Designing for a fast paced mystery, an adventure thriller or a romantic novel is not child’s play and requires sound knowledge of commercial art. Colors, graphics, texts and images need to be used with precision and meticulousness. Focus on the Theme Be it fiction or non-fiction, it centers around a concept or theme and the binding should aptly describe that concept. Yes, it is the binding that attracts a reader’s attention to a fictional piece or otherwise. Do not make the mistake of cramming the front page with too many components, illustrations and images. A professional should think of the book like a billboard that tries to attract the attention of the people passing by. Keep in mind the following aspects before you start working: The theme and the subject The genre An idea of the style or tone of the published document. The above pointers would help one to come up with creative ideas. Are you designing for a thriller? Or is it a historical account or biography? The answers to these questions will help a graphic artist in producing quality output. How Will It Look on Web Sites? The book should also look equally impressive on web pages. Therefore, consider the design aspects carefully so that it also impresses the online audience. Photos that Explain There is no need to be too real while working on the cover. Look for visuals that communicate the overall tone, style and mood of an omnibus. Pictures included should connect well with the context. The type of images you choose also depends on the subject. If it is on a spiritual topic or related to self-help, then visuals of nature would be relevant. On the other hand, a treatise on history should have historical illustrations and pictures. Author photographs should be avoided if the writer is not a renowned and celebrated personality. The Title Should be in Large Font Besides the color, images and graphics, it is the title of the novel that grabs instant attention. Therefore, it should be created using large and noticeable fonts. You can also add some special effects to the letters like like embossing to enhance the visual appeal.
  • 6. Page 6/159 Matching Artwork The artwork that you create should match with the theme and content of the text. Consider the murder mysteries of Agatha Christie. She was not an author who emphasized on the gory details. Her works are more related to the complexities of the characters and plot. However, several publishers focused more on showing blood oozing out of human mouth or knitting needles protruding from human heads. Such depictions might create sensation, but will disappoint readers who enjoy reading about intricate plots. They will stay away as the cover creates a wrong impression that the book includes excessive gruesome details. Do you have more ideas to share? Please comment. Author Bio: Swatilekha Kundu is a web content writer who currently working in Graphic Design India. The company provides innovative graphic solutions for its worldwide clients. In order to know more details about Graphic Design India, please click here.
  • 7. Page 7/159 Finding the Right Keywords as an SEO Specialist Finding the right keywords to bring in qualified traffic into a site has always been a challenge for a company. In fact, regular SEO’s often find themselves spending more time in the initial research stage of a campaign than the actual implementation. It’s imperative to spend at least a few days finding out what the client and their customers want before jumping into optimization. And in most cases, you’re going to find most clients will have no idea what keywords they want to target. It’s our (SEO’s) job to help them decide the best solution that will fit the client and their users. Meetings with Your Client More often than not SEO’s are up front and personal. In some cases they are shy and introverted. You’ll have to get your point across without sounding like a know it all that wants to change a client’s whole business plan. They’ve worked all their lives in the respective field they’re in so your best bet is to transition your ideas rather than push it on them. Here are a few question might want to ask your clients:  Tell me about your company and how you’re different from others in your field.  Who is your primary target audience?  What are your short and long term goals?  Can you come up with 20 primary and secondary keywords you think your users will search for?  Have you checked your analytics or is it even installed on your site?  What have you done so far in terms of optimization?  Who are your main competitors? I am sure you have more questions and they come up in the meeting so be prepared. Initial Keyword Research You ready? Here are the tools I use to get a detailed report for my clients and myself: SEOMoz 1. Competitive analysis a. Keyword difficulty b. Google keyword tool 2. Google traffic estimator 3. Google/Bing webmaster tools With these tools you’ll get an amazing understanding of your client without spending countless hours trying to figure what they do or what their users are like.
  • 8. Page 8/159 Google/Bing Webmaster Tools Every search engine optimization specialist has his or her own starting point. I believe starting at the roots is the guideline to a successful online marketing campaign. With Google/Bing webmaster tools you can get extremely valuable information quickly. If you’re lucky your client will have both tracking codes on their site. In some cases, even if they don’t have it installed Google might have this information for you immediately (I’ve seen it happen with some clients). Here are a couple of places to check before you get started: 1. Check the number of impressions and clicks the site has 2. Check the number of links (good and bad) the site is linked from 3. Look at crawl errors and stats 4. Do they have a sitemap submitted to Google? 5. Check index status Bing will also have something similar and you should definitely check that as well because we all know by now that Bing and Yahoo share an index for search results now. Google Keyword/Traffic Estimator Tool Google also has two tools that you should definitely consider using on every SEO campaign to get a better understanding of traffic for a particular keyword/keywords. With the keyword tool an SEO can get an estimated traffic number with suggestions as well. Simply click on the “Ad group ideas (Beta)” and you’ll get an amazing list to start off of even if your client has no idea what keywords they want to target.
  • 9. Page 9/159 Traffic estimator is similar since you get traffic numbers based on Google’s Adwords system. These numbers are for clicks you would pay for through the PPC (pay per click/impression) program Google offers. SEOMoz Now we get to the best part. SEOMoz is a professional tool and it does cost a monthly fee. However, you get more detailed and precise information to get started on your project. If you set up a campaign (5 campaigns with the pro package at $99/month) you get: • Weekly crawl and rank checking • On-page optimization recommendation • A look at what your competitors are up to • Site explorer • Keyword difficulty And many more tools to get you ahead of the game. I would have to write several articles on how each tool can help you but let’s focus on the keyword difficulty tool. Once you enter your keywords, select a search engine and region; you will get the most detailed keyword research analysis out there. Here is a list of findings you’ll get from this tool: • Keyword difficulty score • Top 10 ranking pages for SEO • Google AdWords broad/exact match You can then export the report and present it to your clients. There You Have It This is, in my opinion a good way to start a project without losing your mind or your client. I would love to hear what you think and the process you go through to start any Internet marketing campaign. Puya Turkiyan is an SEO and online marketing specialist in beautiful Vancouver, BC Canada. He is also the CEO of New Media Sources where conversion and lead generation thrives.
  • 10. Page 10/159 What Should Be Your Corporate Twitter? In our time of highly Internet technology even a small entrepreneur is committed to representing their business on the internet. The presence of a corporate site is out of the question – which organizations doesn’t have its own corporate site? But now we need not just a presence on the Internet ― it is important to have the direct communication with your customers, prompt reaction on all social unrest of your target audience and improving the image of your business in such a broad and multi-faceted Internet environment. To help in this matter come social networks that set the pace of modern social life. Proper use of social networks can significantly increase sales, increase brand awareness and monitoring of consumer desires. About advantages and necessity of representing your brand in social networks there has been said and written many articles and books, but still not many companies know how to use this tool to its full potential. This article focuses on the use of social marketing tool such as Twitter. Twitter is a relatively new tool for presenting your brand in the world of social networks, but has already gained its popularity and the number of advantages in comparison with others. It allows you to keep in touch with your followers, quickly inform them about all the new items from your business, and respond quickly to their needs and desires. Briefly speaking, Twitter can be a useful addition to any marketing campaign. Suppose you convinced the corporate account that the company needs a corporate Twitter. What’s next? Consider the major issues that arise in front a businessman and about what you should think about before you make the first steps. On whose behalf are you tweeting? In this regard there are two possible solutions. On the one hand, you can keep your account on behalf of a brand or a company and name it accordingly to them. On the other hand, you can keep your account on behalf of a private person, which is directly related to your company. Which way to choose depends on the specifics of your business and the goals you want to achieve through the corporate account on Twitter? If you represent a large international brand than brands official account can help solve such problems as the creation of visual contact between logo and brand name. It will also help you to create your “army” of loyal followers, and always refer to them at the right time for the reporting of sales and events. If you have a local or small business and your company name is not widely known you can create accounts of a private person and contact with your followers on a more informal level, but by the way informing and reminding about your company in the form such as “Today ate sushi. And by the way, in our food delivery store we have new proposition – the second set – for free.”
  • 11. Page 11/159 Avatar Choose the right picture is a very important mission because of this picture your account will be recognized in the social network. If this is the official account of the company or brand – the picture should be recognizable, clear, concise and vivid. Users should immediately recognize you in their news feed. If you decide to keep your account on behalf of an individual then as an avatar you must use a real photo. Users are much more loyal to the real people and will be more likely comment on and retweet your posts. Communication Style The style of your communication with your followers, again, depends on the specifics of your business. But don’t forget that Twitter is a social network so it doesn’t like the official and grave style. The most important thing – be friendly and interesting, do not post dry information or frank advertising because you can lose your followers. The frequency of tweets There is no specific number of tweets per day – it depends on the content. The main thing – they must be regular. Also you must mention that people often visit Twitter in the morning before work and in the evening after work. Alternate advertising, news and personal tweets. You can create a schematic release schedule, for example: morning – news, day – advertising, in the evening – an interesting story from the life or some observation. The main rule – be interesting. There are main advices before creating a corporate account in Twitter. All the rest come with experience and practice. Author bio: Joe Craven is a specialist of context advertising and social marketing of He writes articles on various topics that deal with internet marketing, branding and business promotion in the internet.
  • 12. Page 12/159 Facebook Marketing – Five tips for better sales conversions on Facebook In a way, Facebook Marketing is just like traditional sales, it’s about building relationships. But where it differs is where the real sales conversions start – forget everything you know about the competition, forget everything you know about sales and forget everything you know about your market – you need to redefine it all and then watch the sales conversions start pouring in. Social Media Marketing is about working that virtual room in a collaborative, personal and non-selly way. Not all Facebook Likes are Created Equal There are different kinds of likers on every Facebook page. Most are fairly valuable; a few are worth their weight in gold. Identifying the type of liker and using each liker to further your sales conversions is the best way to create direct sales. Tip 1: Bums on seats Facebook Likers These are the likes you get from “like exchanges”, “like ladders”, “Facebook marches”, “promote pages” and other networking pages designed to help startups. You swap likes with a bunch of other Facebook noobs and 95% of them hide your statuses before you make your first post. They’re good because they make up the numbers a take away that “new page cringe”. True or not, the perception of a new Facebook page will be that you don’t know what you’re doing, so you’ll post too much, sell too hard, and generally clog news feeds with rubbish. Bums on seats likers remove that fear. Tip 2: How to Get the Most from Chatty Cathys A Chatty Cathy won’t buy anything from you. They’re your high school friends, your mom, people in your network, complimentary businesses and Facebook likers who just enjoy hanging out on your page. They are extremely valuable if you play your cards right. Chatty Cathys make EXCELLENT brand ambassadors – especially those who are just Facebook addicts who sit on Facebook all day chatting on pages – these are worth their weight in gold. How? Well, you need to cultivate the relationship, get them talking about themselves, about Facebook, about their friends – in short, become one of their friends. While selling on Facebook is not the way to go, you should make these likers aware of why your brand is superior to competitors. When they leave your page, they go chat on other pages, like minded pages, “Find it on Facebook” leads pages, their networks, their mommy groups and their clubs. They are the ears and mouths of your business and there is no sales pitch like a trusted word of mouth sales pitch. When a sales opportunity arises, your Chatty Cathys start chatting about you – delivering nice, primed, ready-to-buy Money Likers to your page.
  • 13. Page 13/159 Tip 3: How to Treat Money Likers These are shoppers or buyers that like your page because they are planning to buy or ready to buy your product. These are GOLD – and rare. This is not the norm for Facebook – if 10% of your likers are Money Likers, you’re doing well! These arrive at the recommendation of Chatty Cathys, via Google, via Facebook searches or via your interaction on other pages in your network. To be sure you get the very most out of a Money Liker, set your landing tab to your photo tab filled with beautiful, enticing, well labeled photos (if you have a visual product) or a custom landing tab with an incentive to like and a link to your website. Ensure that your info page is filled with branded messages about why you’re the one to buy from and that they get a nice warm welcome and make it easy-peasy for them to hand over their moola. Tip 4: Facebook Networking – Where the Money is REALLY at This is where Social Networking comes in, not social media marketing. Social Networking is where the money actually comes from. Social networking is about being warm and fuzzy, it’s about interacting and chatting and commenting and liking and contributing to complimentary business pages. (If it doesn’t sound like you, don’t do it, hire someone or get the 19 year old on reception to handle it – she’ll probably be great!) Choose some nice, talented, professional networking candidates, preferably with a more established page than your own and start working the Facebook room. Everyone wants great Edgerank and a happy, interactive social page – so businesses that offer services or products that are complimentary but not in competition to your own will appreciate your 2 cents on their wall. They’ll appreciate your comments, your interaction and even “shout outs” from your page. Build a nice strong network, shout out regularly, do joint giveaways and competitions, celebrate their victories on your wall, tell your likes about their new products and watch them reciprocate. Once you build the friendship up, something amazing will happen, you’ll start to see referral business. This is where the money is really at. Let’s say you are a web designer. You network with graphic designers, copywriters, programmers, shopping cart designers etc. When your graphic designer’s client needs a website, it’s you who gets the work. When you need a copywriter for a client, you’ve got one ready to go – and when your copywriter needs a web designer for her client, she’s got you. Tip 5: Make It Easy Make it simple for people to spread the word, interact with you and buy from you. Add your website link to your company information box in the info tab so when your page is shared, there’s a link to your website. Make Facebook part of your Website Marketing plan Add Social Media buttons to your website, email, guest blogs and other internet and real world interactions. Label your products clearly and with individual names or numbers so it’s easy for likers to order. If postage costs apply, label products with domestic and international rates. Have trust building guarantees and a recommendations tab. Watch lead generating pages like Find It pages like a hawk. Run competitions and cross promotions and give valuable prizes Have a contact tab and reply promptly if there are complaints or inquiries
  • 14. Page 14/159 They say that Facebook has low conversion rates but I say,” they” are the ones still using tired old traditional sales methods in a new media environment. Getting great conversions from your Facebook Marketing is about working that virtual room in a collaborative and friendly way. How very pleasant new media can be! Dana Flannery is the Creative Director at Content Marketing firm, Talk about Creative. She specializes in Social Media Strategy and SEO Copywriting.
  • 15. Page 15/159 The Importance of Usability When Building a Website If you are building a website, whether it will be used to provide information for a particular audience or advertise and/or sell particular products and/or services, or indeed for both of those purposes, then it is crucial that the website is created in a way that makes it useable for many different people. This means ensuring that the website can be easily accessed through many different devices and web browsers. The importance of usability to a website can often be underestimated, but will be explained further throughout this article. There is a need for speed It is important, for example, that a website can be loaded quickly through many different devices and web browsers. This is because, should someone find that a website does not load quickly, they are likely to lose patience with that website and instead try loading a different one. This can obviously cost the owner of the slow-loading website valuable hits and/or sales, and so can prove a surprisingly crucial factor in the success of that website. You should particularly consider that the average website user will not wait longer than 6-7 seconds for a page to load; hence, there is little point in having a high quality website if it cannot be loaded sufficiently promptly. For this reason, you should try your best to avoid having any files, like images, on your website which are large in size and therefore may take a long time to load. While you might be tempted, for example, to use elaborate background images which will make your website look prettier, you need to consider that not everyone who attempts to access your website will have a very fast computer or Internet connection which can help them to load such images quickly. Furthermore, many people who have high speed Internet will expect website pages to load almost instantly; hence, you should endeavor to optimize all of your website files to have the smallest possible size without sacrificing their quality. Keep things simple to make things easy Furthermore, once visitors have successfully loaded a website, it is crucial that they are not left confused about what the website has to offer. You should remember that your website design should ideally cater equally for both people seeking brief information and people seeking more detailed information, and that any confusion experienced by any of these people could tempt them into abandoning the website to peruse another one. What you actually want to lead these people to do is use your website to quickly find the information that they want and then take a positive action – whether that involves taking up advice detailed on your website or purchasing any products and/or services that your website advertises. Hence, when developing a website it is crucial to consider how it will be navigated by its visitors. For all visitors, but especially first time visitors, you should endeavor to make navigation straightforward and consistent. Make sure that no part of the website is any further than three clicks away. Though there are many different advanced ways in which you can design a website, there is little point in drawing on many of these if they render the website difficult to use. Ultimately, you would be better off sticking to a simple website design if it makes the website easier to use, as this should also make it more successful.
  • 16. Page 16/159 It is also important to keep the website’s structure simple. The extent to which you achieve this will largely define how easy the website is to navigate, which can make or break its appeal among inexperienced and impatient web surfers. Even if your website has a hundred pages, there are still ways in which you can maintain the simplicity of its structure – for example, through using expandable tree menus that clearly show where in the network of the website’s pages the user currently is and what pages the user has already viewed and clicked through. The importance of uniformity You should consider that many Internet users have become accustomed to very particular designs in the websites that they visit. Hence, it would be wise to adhere to one of these designs for your own website in order to discourage confusion in its visitors. Staples of many website designs include the logo of the organization which owns the website in the top left corner of every page, which often incorporates a link back to the website’s home page; a navigation bar in the same part of each page; links in the footer to pages dedicated to the website’s privacy policy and terms of use; and an ‘About us’ section or page which reveals more about the organization which owns the website. Furthermore, whatever design is chosen for the website, it should remain consistent throughout all of that website’s pages. This should help to discourage confusion in the website’s visitors and could also extend even to error pages. These pages are the type which typically appears when a broken or invalid link is clicked, and any error pages you create should include information on what may have led to the error. However, bug prevention is always better than cure concerning the usability of a website. Indeed, if visitors to your website routinely experience a significant number of bugs, this is likely to damage your website’s reputation over time. The importance of website usability in a nutshell What you ultimately want to provide with a website is a pleasant experience for visitors which makes it easy for them to promptly find precisely what they are looking for. This is crucial for the success of your website, as it will help it attract an increasing number of visitors and, if you are using the website to advertise or sell particular products and/or services, encourage higher sales of those products and/or services. As word of mouth spreads about the high quality of your website, the website’s visitor numbers and hence success should further increase.
  • 17. Page 17/159 Popular Keyword Suggestion Tools Do you want to incorporate the most popular SEO strategies into your website? Would you like to transform your new pay-per-click idea into a successful one? If yes, then this could just be the turning point in your online marketing career. However, getting your website, blogs, videos, and social media posts to the top of the search engines requires ingenious SEO efforts; effective keyword implementation certainly tops the list. Whether you want to check the frequency of industry-friendly keywords you have chosen already or wish to find a set of keywords, you should use keyword suggestion tools. The keywords and long tail search phrases recommended by the keyword suggestion tool would invariably go a long way in optimizing your website to the standards of major search engines including Google, Yahoo and Bing. Let’s take a sneak peak at the top 5 keyword suggestion tools available today. iWebTools Keyword Suggestion Just type in a keyword and this tool will display a list of the most frequently searched keywords matching it. The keywords are extracted from the most frequently searched terms on Google, Yahoo and MSN. So this tool should give you a fair estimate of the keywords pertaining to your niche. Hit Tail Keyword Suggestion To start off with, you need to put a keyword code on your website. This is to track search engine traffic and get a list of the prominent suggestions generated in Google, Yahoo, Bing and other search engines. Overture Keyword Selector Tool If you want to track keyword footprints on Yahoo then this should be the right tool for you. The best part is that it displays all the search terms and phrases entered by Yahoo users but the worst part is, it doesn’t include the search results of the Big ‘G’ (Google) and MSN. Overture displays the exact number of times a keyword was searched by visitors for a particular month. So, this should be a great tool to track Yahoo users’ activities. Google AdWords Keyword Tool This is one of the most descriptive tools you can ever find on the web. It displays custom-made keywords for any country or language. Using this all-encompassing tool, you can also find the keyword search volume, search trends, cost and position estimates and even negative keyword suggestions. However, one minor drawback of this tool is that it doesn’t display the real numbers. It gives you an estimate of the frequency of keyword search. SEO Book Keyword Suggestion Tool This tool should be at the top of your list for a number of reasons. It is an all-inclusive keyword
  • 18. Page 18/159 suggestion tool that gives you the exact number of times each term has been searched by visitors. It gives you the monthly data from top search engines such as Google, Yahoo and MSN. Besides generating monthly data for individual search engines it also gives you the combined data of all three search engines. What’s more, it also includes the features of Google AdWords which any SEO expert would like to check out! There are more features, each intended to save your time. You should check this one out! Conclusion The bottom line is, these keyword suggestion tools don’t fetch you money but inevitably help you earn more by listing your website at the top of search engine results and attracting heaps of prospective clients. If you want to take your online marketing campaign to the next level, then you should consider using these keyword suggestion tools. This article has been brought to you by MyTechHelp – a leader in providing support across various product brands and tech devices for individuals and small businesses in need of instant tech help. Click here
  • 19. Page 19/159 7 Secrets of Successful Link-building List building is the official way of converting all the web traffic in to a profound business. It is just about making the right decision at the right time. It is no doubt today of crucial need for the best internet marketing strategies. It is an integral part of all the internet marketing strategies set up by experts. Link building has three main components, namely: Hard word Inventiveness and originality Ingenuity More than just making a website, no doubt running it is a much harder job. Keeping it updated, interacting with your visitors and looking over broken links and webpages becomes really hectic. Getting fame and popularity for your site also becomes essential and according to the Internet marketing strategies, link building is the easiest and most convenient way of gaining attention. It is basically your link being displayed on other websites so that by just one click the viewers are directed towards your website’s home page. Your website’s link is mentioned under a specific category or directory, in this way only specific web traffic is directed your way. The audience basically visiting you has an interest in the product that you offer and work becomes easier for you. Below are a few pointers on constructing a successful link-building The secret of squeeze pages As your customers are directed towards your website from any other link built on another website, it is thereof your responsibility to cater them. A squeeze page seems the most convenient to showcase a professional sense to the customers. Don’t add in too much in it. Just try to obtain the email address of the customers, other details may be easily acquired later on. At this stage, your scoring point is to get hold of your customer’s email addresses. The secret of trust building It may be said that your website was built to expand your business via the internet, yet you just can’t let the customers feel that. If you email your customers regularly, make sure you email them about not only about your products, new sales and arrivals, but also fill in some information about your website itself. It would be nice to let the customer know your boundaries and standards. All the information about what you can get to them and what is available will be delivered to them with time. The secret of precise talk You're emailing should not get your customers worried nor should it get them offended. Limit the amount of emails you send weekly or monthly and make sure you abide by it. A few useful emails may be tolerated per month but a numerous futile emails daily may be marked as spam. Make sure you make your email worth reading with links to your products, price range and product details mentioned.
  • 20. Page 20/159 The secret of evaluation Take yourself as a critic. Make sure you go over each and every aspect of your website as a critic. Examine each feature, representation and interaction of your website with others in order to judge your work better. Bring changes and modifications with time. The technology keeps on evolving by leaps and bounds. Go for affordable advertisements rather than getting less out of your website. Get ratings; create a poll to get answers from your visitors. The secret of customer relationships As easy as it might seem, when it comes to customers, it is a bit stressful to openly communicate with them or try to get genuine advice out of them. When running a website, it is good to keep a check on customer need and interact with them on a routine base. This way you would hear exactly what they want. But then again, the only hard part is the interaction. On the internet, true emotions can’t be sought out of words, so it is most likely for people to lie in order to get rid of such a customer relation Performa. So try to have an amiable attitude and get the best out of your customers. The secret in the social markets When working officially on your website, you may pass on to the customers, the links on your blog or web page of any social website. This way your customers would know you better through social networking. The secret of implementation At the end, it's just a general view of the complete situation. Everyone has an idea of all the points listed above, yet only a few become successful. Why? Well the method of implementation differs; hence, the quality of work does too. Author’s bio: My name is Sonia Jackson. Welcome to my website
  • 21. Page 21/159 7 Ways to Get More Out Of Twitter Every online marketer out there has heard of Twitter. Twitter is great for marketing but it takes a little while to understand. But if you get the hang of it, Twitter can do miracles for your marketing and help spread the word like no other. Here are some of the ways you can get more out of Twitter. 1. Tweet Constantly – If you want to people to follow you and you want a larger audience, you want to always stay in their mind. If you stop tweeting people will unfollow you. The trick is to tweet the right amount without over tweeting and annoying your followers into unfollowing. Start with a few tweets a day and make changes accordingly. 2. Tweet Consistently – Make sure that you do not tweet 10 times in the morning and don’t tweet at all for the rest of the day. You want to spread out your tweets and the best way to do that is by using You can tweet whenever you want to and it will save them and tweet them throughout the day. 3. Get Ideas – Use the Twitter to get ideas on what you want to blog about. Let’s be honest, if you are a blogger, one of your biggest problems is that you constantly run out of ideas to blog about. Follow people in your niche and see what these people are having problems with. Chances are if one person has a problem, then other people do as well. Write a blog post that solves that problem. 4. Use Social media Monitoring Tools. Use them. Getting the top social media monitoring tools like Hoot Suite can help save a lot of time and make your Twitter campaigns more efficient. You will be able to gather a lot more data and have a lot more control. 5. Building relationships. Twitter is great for outreach. Tweet at someone and chances are they will respond. Just make sure it isn’t someone who is very famous. They probably don’t have the time to respond to everyone. Go for mid ranged bloggers and you can easily get guest post opportunities, etc. 6. Be unique. There are a lot of Twitter accounts out there and it is generally better if you stand out. You can get a lot more followers if your account is unique. Do not stick to the basic background. Make a custom one or one that sticks out from the rest. The same should apply to your avatar. When people are looking through tweets, the thing that catches their eye the most is your avatar. Try different avatars and see which picture of you is getting the best results. 7. Monitor your brand. Use Twitter to see what people are saying about your blog or business. This is a great way to get an understanding of how people feel about you/your site. You can do this manually or use one of the many tools out there that gather all tweets that have to do with a particular topic. This article is brought to you by Mark Trueman
  • 22. Page 22/159 5 Modern SEO Practices for Online Entrepreneurs Keyword Content for People If you’re trying to think of keyword content, don’t use keywords that you would think might be the most efficient or well rounded. Use keywords that you could actually see real people using. Think about when it would be most logical for your website to come up in search results and what the search entry would be. If your website is a large dry cleaning chain, then a search term might be, “Where to get clothes dry cleaned near”. At the end of that particular term, there would probably be a location indicator such as zip code or city. This example works for service related websites, but if your website offers something else, then the keyword content would be different. The idea here is that you need to anticipate the search term and incorporate it effectively into your content. Local SEO In many different search terms, even the ones that don’t necessarily indicate a location, local results will be used. Having an entry on Google Places is one of the best ways to make sure that your business is getting exposure from local searches. After you are listed on Google Places, you should make sure that your website’s business information is correct on both your web page and on Google Pages. This means that you should have consistent information. For example if your business is on 73rd street, but you abbreviated street as St. In your Google Places entry, make sure that you abbreviate the address on your website as well. Unique Content It cannot be stated enough how important having unique and original content is for your website. It is the best way to ensure that after a website has its high page rank it maintains it. Google is smart, if you do manage to achieve a high page by recycling the same content or using an article spinner, Google will find out. After Google finds out they will penalize your website and make sure that it cannot achieve a high page rank. Google may even remove your website from their results. It may take longer and may be harder to achieve overall, but the best way to get a high page rank and keep it is with unique high quality content. Create New Content Frequently The internet is constantly changing and new things always appear. Having fresh new content frequently added to your site is not only important for increasing your page rank but also maintaining it. Remember that when you make new content that it is unique and original. Don’t rewrite the same thing over and over again. All of the best SEO practices are geared towards helping users. So before you publish a new piece of content ask yourself, “Will this content help or serve people in some way?”
  • 23. Page 23/159 Website Monitoring Tools By using Google Webmaster Tools you are able to view any communications that Google attempts to have with your website. The tools will allow you to figure out how many links are coming to your website from outside sources and the keywords that are most relevant when searching for your site. Many people keep their marketing in house while others may utilize tools like the HirePulse directory to find the right agency for the job. Brendan Mitchell is a contributing writer for Hire Pulse and has an extensive background in Internet marketing.
  • 24. Page 24/159 Printing Mistakes you should avoid in Small Business You have spent a lot of time with the designers and finally have a great design with matching artwork. Now it’s time for the printing press to finish off the job. Most of the time, the job will be done perfectly. But sometimes, a few things can go wrong, leading to printing mistakes that you should avoid in small business. Here are some of the biggest printing mistakes that small businesses do: Tiny Font with a Dark Background Beware of tiny fonts when printing on a dark background. Go for a big font if you prefer a dark background. If you prefer a small font, go for a bright background. Colors That Contrast Poorly Some colors give disastrous results when used together. Avoid colors that won’t give good contrast such as yellow, magenta and cyan. Spelling Mistakes Spelling mistakes can easily get into print if you don’t proofread carefully. If you feel challenged to proofread, get a competent person to proofread the material before printing. Repeat this process whenever changes are made on the material. It is better to spend time and some money ahead of printing than to have the material printed and then realize that it needs corrections. The loss can be substantial and if you don’t carry it out, the results would be printed materials that don’t work as effectively as they should. Overcrowded Print Parts of the design can be chopped off if the design is overcrowded. To avoid parts of the design getting out of the print area, go for quiet borders. This is a design in which borders are not defined by color or lines. Quiet borders are defined by the space left around the printed area. The result is a professional looking print that is inviting to the audience. Low Resolution Images Using low resolution images leads to poor printed materials that look cheap and amateurish. Always ensure that the resolution of images meant for printing purposes is at least 300 pixels (ppi). Not Getting a Hard Copy for Proofing Purposes When you have proofed the design on the screen, you might assume it will be the same when printed.
  • 25. Page 25/159 However, proofing on screen is not adequate for materials meant for printing. Get a hardcopy of the material. The hard copy will give you a good idea of what the final print will look like. Proofing a sample copy helps you to have a complete picture of your product. This includes the overall design and copy. Poor Quality of Paper The paper quality used may not be good enough. Insist on proofreading hard copy printed on the exact paper that will be used. This will help you make the best decision about paper quality. Too Many Font Types A print can have too many fonts. This can easily be a turn off for your audience. It is best to go for one or two fonts for any print. Wrong Contact Information Incorrect contact information can easily get into the final printed material. This can happen when proofreading is not done. The results would be disastrous. Always be keen about the contact information. Remember that the printed material should get customers to contact you. It helps to look out for these printing mistakes in order to get rid of them. Are there other printing mistakes you should avoid in small business? Author Bio: Guest post contributed by David Kendall on behalf of – see theiriPower host reviews. David is a freelance technology writer. He enjoys sharing his insights on various tech blogs.
  • 26. Page 26/159 SEO the Porter Way Do you know Porter’s 5 forces analysis? It was developed by Michael E. Porter of Harvard Business School in 1979. Everybody who has read or studying marketing ever since, knows about this analysis and has been reading about it. Most of the marketing people are also using it to determine the competitive intensity and the attractiveness of a market. I have been studying marketing too – so I love it too. But did you know you can use this model to describe the competition of a keyword? With this model you can get insight into how competitive the current environment is for a keyword? And how strong the rivalry and intensity is for a keyword? And maybe the most important knowledge we will get from this is, that we can’t control everything when we do SEO. So if your boss asks you – When will the “coffee” keyword rank number 1 – you might tell him or her about the uncontrollable forces. So let us check out Porters’ 5 forces model for the keyword “coffee”. So are you ready for some Porter? New entrants in the coffee keyword market A new coffee seller might show up on the internet. They also know about SEO, and they sure want a good ranking on keyword market for coffee. This is really a new entrant. You might also have had a competitor who never really has done anything regarding SEO for many years and suddenly they have hired an SEO guy (maybe me). So this competitor is also new to the keyword market for coffee. Another company has been selling coffee for years and has done SEO for years but suddenly they have doublet their budget for the SEO. So they also want a ranking (or higher ranking) for the “coffee” keyword. This analysis is about the keyword market for coffee. To start a business on the internet is really simple – also for business selling coffee. So you will have to set up some barriers to make it more difficult for your competitors to outrank you. So of course you will have to optimize your own content for the word coffee. Another great way is to try to optimize your site for more unique, uncommon and longer tail keywords. It could be “black coffee”, “Arabic coffee” or “hot coffee”. Another way is to own the keyword not only for your website but on the entire internet. If you have a
  • 27. Page 27/159 twitter account, Facebook account you might have the rank 1, 2 and 3 for the keyword coffee. And you might have an Pinterest account for your pictures that rank number 4. This way you can make it very difficult for a new competitor to sell its coffee on the internet. Coffee suppliers The suppliers for the keyword market for “coffee” are the search engines. So Google, Bing, Yahoo are the big suppliers for the keyword market for “coffee”. Don’t forget YouTube – this is the second largest search engines today. But also the social media is a supplier. Who brings in most referrals for your keyword on the internet? Of course is properly is your biggest source for traffic. But don’t forget to check out the other suppliers too. And remember that Google is changing its algorithm maybe 500 times a year. Most of the algorithm changes are really small, but sometimes – like the Panda or Penguin updates – it can really change the ranking of the coffee market. So if you normally rank as number 1, 2 or 3 and suddenly drops down to number 8 (or worse 11) you have a problem. The threat from coffee buyers When Porter talks about the forces, he is talking about the threat of buyers. And the threat these days are growing. Maybe the coffee you are selling has been harvested by some underpaid children. They are almost living like slaves. And suddenly the news is out in the social networks. “Did you hear that this coffee company is using child slaves to harvest its coffee?” So the people will tell their friends on Facebook and Google+ and Twitter. You will see within days that your sale is going down. The social signals are also factors for the search engines like Google and Bing. Yes. If people start to write bad reviews, making bad press releases the search engines will lower your ranking for the coffee keyword. Positive and negative social signals affect the organic ranking. Buyers can also click on like to local coffee business. This way they will help the local shop. And local searches are getting more and more important these days. So be sure people like your shop too. Coffee substitutes This is the threat of substitutions for the coffee keyword. Are there new ways you can use the keyword for coffee? The total market for the keyword “coffee” is not on Google. You might have to do some alternative marketing tactics. Do some Google Adwords? Or other PPC ads? Maybe you should try YouTube or Facebook PPCs? Maybe search retargeting. Build up a large audience in your social networks or start an email club with special offers? Well you should always do this anyway right? Imagine what happens if Google suddenly changes its algorithm and you were getting 80 percent of your traffic from Google. You have spent years building up backlinks to your site, and suddenly Google thinks the social network is much more important than backlinks. Then you will have a problem right? Like in the real world, it is a thing to have an ongoing check of your competitors. What are they doing regarding backlinks, in the social network? Have they hired some new SEO guys? Don’t let the competitors take the lead.
  • 28. Page 28/159 Coffee competition rivalry and intensity within the coffee industry The rivalry and intensity for the coffee keyword is depending on all the above forces and your marketing strategy and your SEO strategy. For most industries the intensity of competitive rivalry is the major determinant for the competitiveness of the industry. How much money are the other companies spending on SEO? On Google Adwords? PPC budget? Are they working with video? Social networks? How big are the marketing budgets? The online budget? You can also do a keyword analysis for the keyword, like this from Market Samurai (But you can get analysis like this from many other companies too). Coffee conclusion You know the conclusion already. You can’t really say if you are going to rank number 1 for your keyword. You are depending on the entrants, buyers, suppliers, substitute and the rivalry and intensity within the coffee keyword market. The external forces are strong – so if you meet an SEO company telling you they can get you a number one ranking for a keyword you will know now that it really is impossible to promise. And now it’s time for my coffee. All the best, Henrik PS – did you read about how to use AIDA to boost your traffic?
  • 29. Page 29/159 Perks You Get From Winning Web Content Does your website have winning and engaging content? Why is it important to have it? These days it is very crucial for website owners and bloggers to publish useful, insightful, and relevant content at the sites that they manage. There was a time when repetitive, spammy, and immaterial blogs and articles were passed off as “high quality” content. The recent Google algorithm changes allowed the search engine giant to separate good web sites from bad ones. Good websites are those that offer significant and original content for their readers while bad ones are those that rely on illegal or black-hat optimization techniques for traffic. Why should you strive to produce engaging web content? Benefits of Substantial and Winning Web Content Why should you bother improving or even completely revising your web content? This task is not meant to make your life difficult as a web developer. It is meant to protect you from search engine optimization effects that new algorithms or systems in the future might have. Here are some perks you can get from excellent web content: 1. An opportunity to get a high page rank Right now, Google and other search engines are giving credit to substantial and engaging web content. This means that the more original posts you publish, the more chances of getting high traffic and eventually high ranking for your sites. 2. Chance to establish your group’s credibility Engaging and winning posts and articles in a website help owners build their credibility up in their respective niches. Your target audience will deem you as the authority in that particular niche and consider you as a trustworthy reference. 3. The opportunity to set a new trend Do you have ideas for new web content? Why don’t you go ahead and produce them? They just might be the next hottest trend in search optimization strategies. You’ll never know unless you try. Don’t stop conceptualizing new content forms or improving your old content. 4. Avoid potential penalties from search engines This is probably the best benefit you can get. Right now the search engines favor original, credible, and high quality content over futile ones, so it is best to produce them unless you want to run the risk of getting penalized or completely banned from the online world. You don’t want to start all over again now do you? Do you now comprehend why engaging and winning content is a crucial or vital element of a website? You can’t expect to operate without producing regular, noteworthy, and reliable content that will be appreciated by readers. So start brainstorming for new and remarkable ones right away!
  • 30. Page 30/159 Niña Angeli Pilapil, a bookworm by heart, is an expert in promotional products used for both marketing and personal reasons. She is employed by Branders as their official blogger to write about topics like custom office supplies. This dark chocolate fanatic enjoys her spare time reading books, watching movies, and honing her blogging craft. If you want to connect with her, follow her at
  • 31. Page 31/159 Points To Consider While Designing a User- Friendly Website It is extremely important for contemporary businesses to have a strong online presence. The sheer volume of prospective customers with access to the web is growing by leaps and bounds over the passage of time, making it practically imperative for companies to build strong and informative websites, to retain contact with clients at all times. The presence of secure websites is all the more necessary if your firm specializes exclusively in online transactions. In what follows, you will be provided with a few pointers that can go a long way in making your business website more powerful and effective. Click here to find more information on this regards. Choose a structured layout – There are several alternative layouts that can be used on web pages. However, it is advisable for you to stick to the most common ones that are seen online. The layout that you select must lend your site an uncluttered, easy-to-navigate feel. A systematically developed website also ensures that visitors can find the information they need quickly and with ease. Selecting the font for web content – While browsing on the web, people tend to be rather impatient in nature. Hence, it is critical for a website to be user-friendly enough to retain the users’ attention for an extended span of time. Choose a font for your site that would be present on the systems of maximum users (Ariel, Times New Roman or Verdana serve fine in this regard). The font size and color should also be chosen appropriately. Presence of animations and flash banners – It is important for your site to have a small loading time. Typically, multimedia flash content takes greater time to load on a server than a plain, text-based web page. Hence, you need to determine the amount and the number of multimedia advertisements that should be present on your site. Always keep in mind that, it is the information content, and not the advertisements, that will drive traffic to your site. Use of pop-up advertisements – Users from all over the world would agree on the fact that websites with many pop-ups are irritating and rather inconvenient. Stay away from the notion that a large number of pop-up ads will actually make your site more interactive in nature. Far from doing so, that can actually drive people away from your site. A single pop-up might work well, along with one pop- under page (if necessary). Putting hyperlinks on your pages – Help your visitors to easily locate the hyperlinks that you place in your webpage content. The conventional practice on this count is to put the text that is to be hyperlinked in blue, and underlining the same. That way, it would stand out from the rest of the content and make people aware of the presence of hyperlinks. Linking to the Home Page – Ideally, each and every page of your website should have a link to return to the home page. This makes your site much easier to navigate (rather than making users use the ‘back’ button far too often). Compressing images –Image files that are too large in size will automatically slow down your site. Thus, you need to compress your pictures to sizes that would be optimal for web users. Fortunately, there are a number of online graphic editors which you can use for this purpose. Content quality – In order to gain in reputation and popularity over the long-run, you need to make sure that the content that is published on your website is of the best quality. The write-ups have to be
  • 32. Page 32/159 informative, structured and crisp. Ideally, each of the pages should dwell with discrete topics or issues. Of course, avoiding basic spelling and grammatical errors is of the primary essence. There are multiple other tips that you should follow while creating your own website. Close adherence to all such web designing guidelines can make your site really popular among users. Contributed by Kenneth Parkar, the official instruction about how to design or develop your website.
  • 33. Page 33/159 5 Innovative Tips to Brand Your Business on Twitter Twitter is being used by many companies for business – to do market research, for brand advocacy and sometimes reputation management. Twitter allows them to expand their brand and generate new opportunities. Apart from that to enhance your company’s branding on social platform like Twitter, you got to empower all your employees to be a part of company’s brand online. You mustn’t force your employees; instead you must provide them such tools, which will encourage them to become a part of your brand online. But to be more innovative, here are 5 useful tips to brand your business on Twitter: #1: Expand Your Network Since you are using Twitter, you can learn valuable information from scanning tweets from influencers and fellow members. Also try the advanced Twitter search for related keywords to your products or services and then follow the influential users. Moreover, your customers will perceive you as an approachable social personality. #2: Template Background for Employees Another major branding factor within the Twitter experience is profile background. As profile backgrounds are the largest piece of visual real estate that you have to share with others. Since many businesses have a custom Twitter background for their business profiles, you can go a step further by offering your employees a custom company template for use on their Twitter backgrounds. By creating a Twitter background template, you can offer it to all your employees and provide them with simple instruction on customizing the template and uploading them it on their twitter accounts. #3: Consistent Profile Images In a twitter stream profile images are major branding opportunity. At the same time, there are many people who do not like their own pictures. It’s a high time, now you can take this opportunity, and have someone in your company as a freelancer photographer to take the new profile pictures of current and new employees. When you do this, you got to make sure that the photographs are taken in the same style and position. In addition to it, you can use some background, as it will represent your company in some ways. This background will be as simple as the wall of your office as one company color. Your main aim here is creating a consistent profile image across the country. #4: Use Custom URL Shortener Twitter is all about sharing great content. Take advantage of this by making your own URL shortener to
  • 34. Page 34/159 help brand your company as people share your links. You can do this pretty simply by purchasing a short domain name and connecting it to Bitly Pro. #5: Keep The Salesmanship Down Though networking and community building are the two prime jobs of social media, it is okay to prepare in some relevant service news. You can announce your offers and discounts in a clear concise manner but be tactful in how you do it. On the whole, if you put these ideas into action, it will definitely benefit you a lot. Sourav Saha is the Web Consultant at Webaholic. He blogs about latest SEO trends, Social Media Tips and Updates @Blogaholic.
  • 35. Page 35/159 10 Dos and Don’ts of Blogging for Your Business Successful and effective blogging does not happen overnight or by luck. In fact, seasoned bloggers work hard and constantly learn more about the craft. These basic Dos and Don’ts are a stepping stone for making a successful business blog. Do spread the word offline about your blog. If you want a successful blog, you must make it a priority. Don’t be ashamed of what you’re doing online. Spread the word around the office, to customers and to your family. Don’t have music automatically playing in the background. While this may have been cool in the early days of the Internet, it’s simply a hassle now. Music playing in the background will simply distract, and possibly aggravate, your visitors. Do post regularly. Make a posting schedule and stick to it. Your blog needs consistent fresh content. When visitors know you post often, they are more likely to visit again and again. Don’t fill your website with ads. You are a business. The goal of your website is to drive people to your business, not to advertise other products and services. Focus your energy on great content, not generating money from third-party advertisements. Do create a relationship with other blogs in your niche. As a business blog, connect with other businesses in your area. You can start building this business relationship through commenting on other business blogs. Not only does it help build relationships, but it also helps your blog because it gets your name out there even more. Don’t post irrelevant, fluffy material. When you spend time creating a blog post, make it count. Posting for the sake of posting does not help your readership, and doesn’t help you either. If you can’t come up with three quality posts a week, that’s okay. Only post once a week. Make every post count. Do share your blog through your social media websites. It’s okay if you do not have a social media plan for your business. But if nothing else, you should have a personal account. If you do, make sure to share links to your blog through social media. Encourage your family, friends and coworkers do the same. The more people that share, the greater chances you have of more visitors. Don’t use spammy, questionable methods to get visitors. There are plenty of black hat marketing methods that you may come across during your study of successful business blogging. However, steer far away from these methods. You may get more visitors at first, but the end result could give your business a bad name and even get you banned from search engines. Do build a relationship with your readers. Engage with your readers through the comments section. If someone comments with a question, promptly respond. This is all a part of customer service and public relations. Work hard and keep visitors and customers happy. Don’t get discouraged. You may not see overnight success from your business blog, but keep at it. With a bit of hard work, you can make this tool a huge asset for your business. Chelsei Henderson enjoys blogging about and helping others with website building when not building websites herself. Check out Webeden to learn how build your own website and become successful online.
  • 36. Page 36/159 Importance of Setting up Google Places Correctly With more and more people using the Internet to buy or sell a product or service, Google Places has become the better alternative to the Yellow Pages. It is also called referred to as Google Maps and is actually an extension of Google Search. Google Places is a very convenient tool for sellers and buyers and it is completely free to use. If you operate a local business and you want to increase your sales, it is recommended that you get your company listed in it. The Farmer Update in 2011 gave local businesses the opportunity to get to the top of the Google search page results. That is, if they know how to effectively use Google Places. What this means is that there are certain things that you must do in order to land at the top spot of Google searches using Google places, and these are: Account Set Up – The first thing you need to do is set up an account in Google Places. It is free and easy to do but it must be complete. An important step in getting to the top of the searches is completing your information and using the right keywords. Supply complete and correct information on your Name, Address, contact details, email and website addresses, and also provide an accurate description of your business. Fill out as many fields as possible. You can also supply videos and photos of your business. This will add style to your business and give readers more information about it. Supply a citation – This is simply a reference of your business from another website. The citation must be identical to the precise match of your Google Places listing. Check the accuracy of all your citations – This includes names, addresses, phone numbers and so forth. Even if your company is listed, incorrect information will affect its ranking adversely. Get your company listed – To get the best citations, you need to get listed on Yahoo, Insiderpages, Angie’s List, Superpages and other search sites. Google will be able to get more information about your company from these sites. Create additional local links – This means building up additional local links that refer to your business name, URL, phone number and business address. Like the usual SEO methods, you can indicate them in social media networks and postings. However, it would be more advantageous if you will source them from other business websites, directories and bloggers since they function as a form of review. Regularly update your Google Places page – This can be accomplished by simply modifying the main areas of your page, as often as possible. It is not necessary to edit the videos or the images but maybe just editing the description. Doing these things can impact your ranking, in a positive way. Get as many reviews as you can – These reviews play a major role in increasing your ranking and driving your listing upward. So get as many reviews as possible, from different websites. You can encourage other sites to do this by also offering to exchange reviews of their business as well. This article was written by Ricky Joyner – Owner of
  • 37. Page 37/159 Incredibly simple tips to get Free Traffic to your website All the webmasters are putting their efforts only for one simple thing: traffic. Building traffic is the most challenging task for a website owner. At the same time, this is the most precious wealth for an online business. More traffic means more conversion and this leads to the generation of more revenues. Traffic building strategies may be divided into paid and free strategies respectively. According to online marketing SEO experts, free traffic building strategies can be classified into three phases: bringing traffic to a new website, enhancing traffic funnel and maintaining the influx of traffic to an old website and continuous generation of revenues. Here, you’ll learn the effective strategies into these separate categories. # Bringing traffic to a brand new website: primary strategies * Optimizing the contents: Today, keyword optimization concept has become different. Older concepts don’t work anymore. Nowadays, you have to produce high quality content based on the topic, not the keyword. You have to optimize the title and metadata for better search engine responses. This step refers to a term: on page optimization. * Directory submission, press release, article marketing: Once the website is ready and optimized for search engine listings, you have to submit the website URLs, site maps in different search engines and directories. Submission of press releases, articles will definitely help your website rank in the search engines against certain keywords. Finally, your brand new website will start getting some organic visitors gradually. # Increasing the amount of traffic gradually * Forum posting, blog commenting and connecting with your visitors: You have to concentrate on building relationships with your visitors and potential clients through your website. You must ensure the quality and credibility of the information published on your website. You have to leave URLs and links on the related forums and discussion threads. You can also interchange the links with blogs and website in the relevant category. This will create a funnel of visitors within the strong network. Be responsive to your readers; encourage them about commenting and leaving feedback. * Adapting popular social media platforms for your website: Nowadays, social media websites, bookmarking sites and community-sharing sites have become the most credible source of traffic. These websites don’t only get you instant traffic, but they also help your website to increase credibility and authority rank. You have to prepare your site for these social websites and platforms. Fortunately, there are many plug-ins and software to make things easier
  • 38. Page 38/159 for the webmasters. You should also maintain the relationship with your visitors on these platforms. # Maintaining the influx of traffic: keeping the volume constant * Viral marketing, video marketing, regular submission of articles and press releases: Maintaining the amount of traffic to your site is the biggest challenge faced by the webmasters. This requires long-term marketing strategies. Viral social marketing, video marketing in the leading platforms like,, and regular press release and article submission help the sites to retain the amount of visitors consistently. The strategy is similar to the primary tactic, but you have to plan your strategy properly. Following these steps also helps you increase the amount of traffic to your website. * Distribute free stuff and build a subscriber list: You must make your visitors feel special and enticed with something very useful. Build an email or subscriber list by giving away free reports, eBooks and many other things. This will definitely retain the loyal visitors to your site. At the same time, spontaneous social sharing also helps the number of subscribers grow. Building a list is a very effective way to generate revenue. * Use offline promotion methods, let people talk on your platform: Offline methods are always neglected by many webmasters. This is definitely one of the powerful methods of growing local traffic and gets potential customers from local market. You should follow the traditional offline marketing strategies and keep the funnel of visitors intact. Besides, you should create a forum or blogging platform where your visitors can interconnect between each other. This also helps your visitors grow beyond. Many webmasters often complain that the free-traffic building strategies don’t work effectively. They are always oriented towards paid marketing and advertising strategies. But free techniques can definitely help your visitors grow if used properly. There are numerous other methods, some of which are rarely practiced by the webmasters; learning and implementing them will definitely help you enhance the traffic amazingly. Author Bio: Rahul Makhija has been in the internet marketing industry for more than 6 years. For more information you can visit DC Web Design. He is an expert on SEO & PPC tactics and in his free times likes to read and understand about human behavior.
  • 39. Page 39/159 Making the Choice between Web-Popularity and SEO friendly Graphics Graphics consume almost 50% space on a web page and Google reads them carefully to gather important information about your website. From the resolution and format to image ALT tags, everything plays an important role in the ranking of a website. Now, while it is known that small resolution graphics load faster and that keyword-rich ALT tags are easily readable, there is some dispute between “popular on web” and “SEO-friendly” graphics. Most browsers and OSes will support most graphic formats; however, not all formats will be conducive to your website’s bandwidth allocation, loading time, or suit your business objective. There are mainly 5 types of graphic formats that are highly popular on the web, and all of them have their benefits and disadvantages as far as SEO is concerned: JPEG- It’s the most widely used image format and is supported by all popular operating systems, which is highly beneficial from the SEO perspective. However, unlike GIF, JPEG cannot be animated and its excellent resolution may make graphics heavier. If your requirement is a cross-OS compatible graphics to use in small numbers on your website, JPEG is the best choice for SEO-friendly images. GIF- It’s the ideal image format for logos and animations, the latter of which can be done without any coding so viewers can watch it directly from a browser without any third party plug-in. However, GIF supports only 256 colors and lacks the high-quality appeal of JPEG. So, if your site requires high-gloss quality images, their purpose being to retain attention, do not use GIF. However, if you want animation effects without the burden of a heavy Flash file, use GIF. BMP- It’s a popular image format for Windows users, but is not SEO-friendly. Also Bitmap images use up lots of bandwidth that make a site slower. TIFF- It offers excellent resolution and clarity but is extremely heavy, eat server space and more importantly, can reduce the page loading time. Mac users prefer this format for its richness, but if SERP ranking is more important to you, then avoid it. PNG- The best quality of PNG is that it’s lossless. Even compressed, an image remains high-quality despite becoming lightweight. However, PNG is not advisable for graphic design because it is not supported by all web browsers. Generally, most designers will use JPEG and JIF formats because of their attractiveness, support from
  • 40. Page 40/159 multiple-OS and browsers and faster load time. Author Bio – Hema Gupta a content analyst and marketer at WebGuru Infosystems provides information about image formats to help designers to design SEO-friendly graphics.
  • 41. Page 41/159 Twitter Marketing for Beginners In recent years, online tools such as Twitter and Facebook have made social media marketing more progressive and popular. Twitter has allowed businesses to create a professional presence online and the ability to interact with potential/existing customers through much more immediate means. Businesses are now afforded the luxury of knowing what their followers (customers) are doing at any given moment, and vice versa. This real time data sharing creates not only up-to-date business profiles but also immediate and current sharing of ideas and products. Twitter is all about relationships Twitter is all about relationships, and in this respect the same can be true for marketing. The simple fact when it comes to marketing is that relationships are vital. Connections drive marketing – the more connections you have the more marketing potential you have. Twitter has thus become one of the leading social media marketing choices as it allows for the creation of literally thousands of followers (25 million and counting if you are Lady Gaga!). Twitter’s unique aspect of being able to follow people and being followed in turn means that very quickly a business can amass a giant list of potential customers and professional relationships. A user does not have to request in most cases who to follow and whereas Facebook limits the amount of connections you can have, twitter only limits the amount you can follow, not who can follow you, so essentially the sphere of influence/networks is endless. Twitter allows businesses to promote and market their products or themselves, at an individual level. One commentator likened Twitter to that of a giant dinner party, wherein lots of conversations are occurring. One can easily join in or start a new one where in turn others can join in. This is different to Blogs, which were likened more to crowd talking, and Facebook, which was simply viewed as no more than private conversations. Twitters’ benefit is its ability to share information amongst a lot of people easily and openly. Twitter and B2B Twitter is one of the leading social media marketing choices for B2B due to viral marketing benefits. Viral marketing is a core B2B social media application for a product or service recognition and development of leads. According to Irbtrax SEO Social Media Marketing Optimization founder Scott Moir – “It can’t be emphasized enough. When used effectively the viral marketing benefits of Twitter make it an extremely valuable platform for any business that depends on the Internet for its prosperity.” Well written, newsworthy, enticing tweets can take on the characteristics of a successful online press release. News and information can be spread almost instantaneously; far quicker than emails or blog. Information can spread from New York to London to Tokyo in a matter of seconds. Ultimately viral marketing can lead to brand enhancement, content sharing and traffic generation for your company. Research tool As a market research tool, Twitter is also excellent. With many built in features, as well as external systems such as Buffer and TweetDeck, which can efficiently monitor information related to their
  • 42. Page 42/159 industry specific trends. Through careful research, one can gain an insight into the people who use Twitter, more specifically your followers at an individual level. Who are they as people? What is their likes and dislike? Etc. The information gathered through this research is invaluable when it comes to putting together pitches and building industry relationships. Elsewhere, one can monitor your competitor’s twitter accounts to research their online strategy – What are they doing differently to you? What are you doing different to them? Much of this research is conducted through analyzing what can only be described as ‘peripheral connections’. What this means is if you want to market your company you find someone on twitter that is doing the same thing as you with a similar message or item and look to their followers. They are following this person for a reason. Find the reason, exploit and entice these followers to follow you. Boost your traffic Twitter can also be used as a mean to boost and promote a business’s other site also. One can use Twitter to promote your social bookmarking submissions or get your followers to vote up submissions through Digg, Delicious etc. In this respect, this reciprocal aspect of twitter is unique. By helping one another, you are able to get a feel for who uses these sites i.e. Digg, and this serves in turn as a fantastic promotional tool. What is more, this sharing of help and ideas provides an invaluable source pool of ideas for blogs. One can pick up other posts and expand on them or garner ideas from conservation or new authors. Trust and value are often the core principle behind following one another on Twitter, and this has to be achieved most of the time through the personal approach. Businesses should not be afraid to conduct small talk with their followers and indeed competitors (of course remaining professional when doing so) . The problem however is often trying to be too corporate which creates a boring twitter account. To have tens of thousands of followers on Twitter is impressive but often these are simply the results of popularity (in the case of a celebrity), long established brands or harvesting software. It is very unlikely that these are honest relationships with which you can market too. Honest relationships more than nominal ones which are critical to long term marketing and business. Simplicity of use Much of twitter’s success stems ultimately from its simplicity of use. Users of Twitter do not have to look after and manage a wealth of information or details unlike other social media sites, and so their ability to use Twitter is much more organized. In turn, Twitter users have related that this has made their Twitter account ‘more fun’ to use than say on Facebook or Myspace. But there is also a flexibility to Twitter which is lacking elsewhere. Twitter in terms of a communication/marketing tool is one that can essentially be accessed anywhere and by a wide ranging audience. Twitter also requires minimal resources meaning it can be accessed from any device which has the internet or a viable ISP. This is significant for businesses that have a technologically diverse target audience. In short, the benefits Twitter Marketing can bring a business are:  Real-time content  Immediate data share  Brand enhancement  Traffic generation  Customer demographic improvements  Increased customer loyalty  Alternative Market Research About the Author – Ian Garstang works at Kingsland Linassi, an award winning, Top 100 UK creative design agency and property marketing company, working on such projects as Zemi Beach luxury Caribbean condos. Ian enjoys luxury travel, good design and writing.
  • 43. Page 43/159 Social Media Addiction The most remarkable development through the last decade is considered to be different social media networking platforms as MySpace, Facebook, Twitter and Google+1. Among the list of concerns in the life of modern man are how to get Twitter followers or get Facebook fans. These are vital issues today. These platforms meant for individuals, groups and communities with common interests to stay more “connected” and share mutual interests. Actually, social media platforms have entered lives of all people and hardly anyone can imagine their life without them. And, yes, the thing is that social media very often appear to be quite useful. They help us to stay connected; they help to get and spread new information more easily, faster and usefully, stay in touch with people we like, and so on. There are many pluses and it is difficult to innumerate all of them. But along with so many advantages there also exist a series of disadvantages which all the users should be aware of and try to avoid. Today I want to focus my attention on the most “important” minus of social media and it is “addiction”. Let us see. Internet addiction and particularly social media addiction are recognized by psychologists as psychological disorders. There have been and still are being carried out a number of studies referring to the expansion of Internet addiction. It is mainly observed among the users of social media networking platforms, especially Facebook. The reason for addiction is that users do not want to miss anything on their account or page, be it a status update, post, tweet, a photo or video. According to survey more than 350 users are suffering from Facebook addiction and this number is increasing. Here are some signs of social media addiction. If you continually check your Facebook or Twitter updates regardless of time and place. You do not enjoy your time and spend it upgrading your statuses and tweeting about every little thing happening to you and around you. Be sure you are addicted. If you feel anxious and discomfort when you are not online, it also signals out that you are addicted. Many addicted people have a feeling of loneliness and depression. If you feel the same you had better find an Internet rehab center. Another symptom of addiction is the list of your friends. If you do not know most of your friends but add them to create an impression that you are well connected and have many acquaintances, then you are addicted. Roman Sahakov is the founder and CEO of Frozzo, marketer, father, husband and great personality. Being an enthusiast and explorer in Social Media Marketing he lives and runs his company in London. He explores the world of Social Media Marketing and shares his new ideas and knowledge with the world.
  • 44. Page 44/159 How to Do Keyword Research I want to show you this awesome Infographic about how you can do your keyword research. Click on the image to see it larger It’s made by the folks at Promodo. You will get a better understanding that every one of your pages has its owns keyword to target. Enjoy it Henrik
  • 45. Page 45/159 How to Start a Digital Customer Strategy for Websites Long long time ago – well 5 or 10 years ago – companies tried to make a difference based on the products they made for their customers. The old fashion value chain model was great. It would give us the ability to find ways to cut the costs of producing a product. But now you can go online and check the prices for a product within seconds. And if you have a physical shop or even a web shop I will bet that somewhere on the web there is a shop who will sell your product cheaper than you. There are a lot of websites where you are checking prices and you can find the cheapest one in 5 seconds right? Maybe you are setting up the prices based on your costs. But what if a web shop is setting their prices based on the lifetime value of a customer. In this case they can push their sales prices back maybe 5 or 10 percent. So you might find that you can go to your local store and get an item for 25 dollars and you can go online see buy the precise same product for 10 dollars. So why should you get 15 dollars more in the local shop. Well this is all old news – I know. So how do you make a different? How do you show the customer that they will have to buy the product in your shop? What kind of value are you giving to your customers? Companies these days need to find new ways to make a different. Connecting devices The shift from producing and selling your products locally to the role of delivering the best value for the customer is driving – among other things – by the connecting devices. The computer power of a Smartphone these days are bigger than the computer power used by NASA to put a man on the moon. So as a company we will have to use these new devices to boost our business. And it’s not just the mobile phones. It’s also tablet computers and notebooks. The devices are all making it easier for the customers to find products and services online. To compare the products. We don’t go online once a week to check out a shop or products, we are always online. We are getting hints from our friends. We check the reviews. And this amazing new approach really opens up a brand new world for us marketing people right? We will have to create the right Digital Strategy – to show our customers that they have to put the product on our website. Even though we might not be the cheapest one, we could bring the highest value. So instead of having your focus on the costs of producing a product, we should now have the focus on delivering the best value to the customers. We need to pay attention to people using multiple social networks, multiple devices, always online. We need to develop a “Digital Customer Strategy” 4 step Digital Customer Strategy So let me show you this 4 step guide for starting this digital customer strategy.
  • 46. Page 46/159 1) Mission and value of your company and brand You need to be in compliance with your mission and value. You can’t have a luxury brand offline and a cheap product online right? A digital online customer should have the same feel of the company online and offline. And the value should be shown in every marketing channel. 2) The Intended digital experience Describe how you want to interact with your customers need. Don’t talk about IT or HTML. In plain text write down, how you want to help the customer gathering information about the same kind of product as yours? What kind of information should be provided to the customer before buying your product? What about after sale information? How do you want to engage your customers? Remember your customers are online 24/7. 3) Activities and processes that support the intended digital experience Now you will have to talk about IT and HTML. How can you deliver the intended digital experience and give your customers more value? Do you your customer to get a white paper about the topic or product? Do you want the customer to be able to compare products? Do you want the customer to get links to product reviews? Do you have an email club? What about the social media? How do you want to keep touch with your customer 24/7? 4) Digital channel investments Now you know your mission and brand value, you know what kind of digital experience you want to give your customers to give them extra value right? And you also know which activities and processes you need to support the digital experience. So now you have to invest in your activities and processes. With your clear strategy in place, your company can now make the decisions about the website, so they will have the most impact on their businesses instead of just following a me-too strategy. Free eBooks… Remember to grab the 3 free eBooks here at SeoCustomer all about SEO, SEM, Social Media Traffic and Link Building. And join the conversation in our brand new SeoCustomer Group on LinkedIn. Have a great day out there. Henrik
  • 47. Page 47/159 Top SEO Practices for Mobile Websites Be it for web pages, websites or blogs, search engine optimization is essential for their publicity and visibility on the web. Of late Smartphone and portable device usage has been on the rise across the globe, especially in the US. A survey conducted in 2012 revealed that of the total population in the US, close to 50% of them own a Smartphone and the ownership rate increases to 62% in the 25 to 34 age group. With increasing number of people accessing the Internet through their Smartphones and mobile devices, online businesses are required to have a mobile website in order to cater to the mobile device users. Certainly, the projections for the future are also bright. It is estimated that by 2015 every person in the world will own a mobile device. Another research revealed that by 2013 close to 75% of active Internet users will use their mobile devices to access the Internet. If you run an online business then it is a mandate for you to manage a mobile website. As more people access Internet on their Smartphones, there is a four-fold increase in the number of mobile searches since 2010. Search engines like Google have incorporated special algorithms in their search bots to highlight mobile websites in their search results. Though the mobile web development arena is still in its infancy, almost all mobile device users expect their mobile search and browsing experience to mimic their desktop experience. There are many issues reported when it comes mobile browsing, the most common of them being time to load a website and the response time of web pages. With close to 40% of mobile device users turning to a competitor’s website due to poor mobile website performance, hence the mobile website experience is essential to attract and retain customers. Mobile device users frequently use Smartphones to find information about local businesses and local hangouts. All these stats point to the fact that if you want run a successful online business, then it is compulsory to develop a mobile website and implement effective search engine optimization strategies to increase that website’s visibility on the search engine results page. Adhering to Publisher Guidelines First and foremost, make sure that the content in your website and all your SEO practices comply with publisher and search engine guidelines. Google has suggested webmasters to either adopt a responsive design or device specific HTML strategy during mobile website designing. Responsive design involves having the same set of URLs for all devices, but only changing the style of the page using CSS. Device-specific HTML strategy uses the same set of URLs, but provides different layout based on the device. Quick Loading & Simplified Navigation While designing mobile websites make sure you include content and features that intrigue mobile users.
  • 48. Page 48/159 For this purpose, use website analytic tools and refrain from using huge blocks of text, rather use images and infographics. Image compression also enables faster website loading. For simplified site navigation, design the website in a vertical-only layout, provide a hierarchy of menus, and include a search box on every page. User-friendly & Search Engine Friendly Design Most people who access websites from their mobile devices use their fingers to operate and navigate, so design your website such that even large hands can easily interact with it. And also use large and centered tabs with enough spaces so as to avoid accidental clicks. On-site Detail As mobile device users access a website to gain information on the go, have your address or contact details with maps and directions on the site’s landing page. Post forms with limited fields and use check boxes, lists and scroll menus to enable seamless data entry. Have click-to-call and click-to-mail options for phone numbers and email ids. Maintain and highlight the key features of your website across all the pages and channels. Use Mobile Site Redirects Finally, the most important practice, utilize mobile website redirect code that alerts visitors using a mobile device and automatically redirects them to a mobile-friendly edition of your website. Use the redirect code to provide the best version of your website and also allow users to transition between the desktop site and mobile site seamlessly. Make sure that the mobile and traditional website does not vary much in style and layout. This is a guest post by Dazzle Rogers of, a site that offers savings and current information on the best cable and internet deals. Click here to know more about the services.
  • 49. Page 49/159 Getting B2B leads from Google Analytic and Boost Your Sale Now Let me show you step by step how you can increase your online marketing ROI by over 30 percent just by using this free technique. Do you know that you can get a very deep insight about who visits your website? And they don’t even have to sign up for a newsletter or fill out a form. That is possible. And the best part is that it’s absolutely free. In fact B2B companies can find the names of the companies who are just browsing your site. And you can get a list telling you which pages they are looking at? Well I am sure some of you already know that. But let me show you have to set up your Google Analytic step by step. Normally B2B companies don’t have as many visitors to their site as B2C companies. And the traffic volumes are very often much too low to extract any useable data for the company. On the other hand – typically a B2B visitor will spend more time on a website than a B2C visitor. A lot of the B2B companies are using the Google Adwords to drive traffic to their site – but the prices for these online ads are getting higher and higher. Most of the traffic to B2B have an interest in the company’s product or service, but most of them are leaving the website again without buying anything. Step by Step Okay let me show you the trick step by step. First you need to open your Google Analytic and choose the “custom reporting”, and choose “+new custom report”. Now you should be ready to build your report. First write a title for your report, and a name for the content. Choose the “explorer” box. Now to the fun part. From the blue metrics box you select Visits Pageviews New visits Unique visitors Pages/visits Just choose one at the time. Now in the green dimension drilldowns box you you will select: Country/territory Service provider Page
  • 50. Page 50/159 Remember to pick them in that order. Now we are almost done. Just click the save button. Now try and run the report First you get a view with the countries.
  • 51. Page 51/159 Click on one of the countries. Now you will see a list of all the service providers for each one of your visitors.
  • 52. Page 52/159 Some of your visitors are from Internet service providers or universities but if you scroll down the list you will start to see visitors who are accessing you from identifiable corporate networks. Now click on a company name and you will see which pages they have been looking at. You can’t see which person who has been looking at your site, but maybe the sales team has been working on a customer, so they probably know a person from the company. Or you can go to your LinkedIn account and see if you can find the names of the persons working in that company.. Now you can go back to edit your report. You will see the word Filters. You will need to add some filters so you can read rid of the some of the internet service providers or universities. So you will get a list with the company names. Another great feature is that you can send this report automatically to your mail or your sales departments’ mail every day or every week. This report is an excellent tool for detecting early interest from a larger organization. Now be sure you use your knowledge and contact the company. And as I wrote in the beginning – some companies have increased their online marketing ROI by over 30 percent using this technique. Good luck Henrik
  • 53. Page 53/159 The Top Three Free WordPress Plugins to Increase Social Media Traffic WordPress offers a mind-boggling array of social media and SEO plugins, but these are the top three that you simply must have in order to quickly and easily increase social media traffic to your blog site. In addition, these three plugins all have specific SEO features and functionality with proven track records of substantially increasing social media traffic from social media platforms back to your WordPress blog. HeadSpace2 - HeadSpace2 is a powerful multi- tool plugin that provides shortcuts you can use to manage and analyze your metadata simply and effectively. HeadSpace2 allows you to create custom titles and descriptions that will increase your page ranking. You can also use it to tag your posts, change themes and run disabled plugins on specific WordPress pages, and much, much more. In addition, it comes in over twenty different languages. SEO Smart Links – SEO Smart Links is an effective way to get your blog posts interlinked and to add affiliate links to other sites, as well. With SEO Smart Links, you can create custom keyword lists, nofollow attributes and open links in a new window. Using it is simple and automatic – you can edit your options from your administration settings panel – and it will then link comments, keywords and phrases placed in your posts to corresponding posts, pages, tags and categories found on your blog. The new and free premium version contains bug fixes, improvements in performance and updated features. Digg Digg Social Sharing – A fully supported plugin, Digg Digg, allows you to add an attractive floating bar with share buttons to your WordPress blog. It also has many customization options, like placement at either the top or the bottom of your blog page, and left or right scrolling effects. You can showcase all of the popular social sharing buttons like Twitter, Buffer, Facebook Share, Facebook Like, Digg, LinkedIn, Google +1, Reddit, dZone, TweetMeme, Topsy, Yahoo Buzz, StumbleUpon,, Sphinn, Designbump, WebBlend, BlogEngage, Serpd and Pinterest. A highly versatile plugin, Digg Digg even provides support for email and print services.
  • 54. Page 54/159 Although you may think your WordPress blog is one of the best there out there, in order to get the attention it deserves, you must link it to the many social media platforms on the Internet. These three free WordPress plugins make it possible to increase social media traffic to your blog without getting a headache in the process. Not everyone understands metadata and linking, and the developers of these three plugins took that fact into careful consideration when creating these helpful plugins for WordPress users. Author - Eric Pratum manages Inbound and Agile – a marketing, leadership, and growth website that specializes in inbound marketing, and exponential acquisition.
  • 55. Page 55/159 Business Strategies to Boost your Online Business Now The customers have the power online. The customers can find the precise same product as you have online a click away. And somewhere out there the customer can find your product cheaper than you can sell it right? So how can you put extra value to your website and to your products? The product and the digital value will make you a better product. A better product for the customers and therefor also a better product for you. Maybe you know your own value chain, but do you know your customers value chain? The value chain You might have heard of the value chain of a company. Here is the short version. The primary value chain activities are the ones in the bottom – Inbound Logistics – Operations – Outbound Logistics – Marketing / Sales – Service. The goal of all these activities is to create a value that will exceed the cost of providing the product or service and this way generating a profit margin. The inbound logistic is the input materials – including the receiving, warehousing and inventory.
  • 56. Page 56/159 The operations are the activities that transform the inputs into the final products. The outbound logistics are the activities required to get the product to the customers – including warehousing and order fulfillment. Marketing and sale (I love this part because I work in marketing) are the activities involving getting buyers to buy the product and advertising. Service is the activities like customer support, repair services etc. The supporting activities are the activities at the top in the image. Porter (yes it’s my friend Michael E. Porter again – did you read SEO the Porter Way? Porter talks about 4 supporting activities. First procurement – this is the activities involving in purchasing the raw material and other input for the value creating activities. Technology Development – this includes research and development and other technology development used to support the value chain activities. The human resource management – is everything regarding recruiting development and compensation of employees. At last we have the firm infrastructure – this could be activities such as finance, legal, quality management etc. If you like to read more about the value chain – you should read Michael E. Porter: Competitive Advantage: Creating and Sustaining Superior Performance. Okay this was the normal company chain. Let’s change our focus to the customers now. Customer value chain If you want to give the customer something extra – a digital value – you’ll have to know the customer value chain too. So here it is. It’s inspired from the buying decision model. First the customer has a need for something. Let’s say the buyer (let’s call him Joe) needs some transportation from his home to his work. He starts to search for solutions – he could take his bike, a bus or maybe buy a car. Well Joe likes to drive a car so he will do that. He goes to his car dealer – try different models, lets his wife pick the color (right?) and buy it. Now he uses it for work every day. And the effect is that he now has transportation to his job.
  • 57. Page 57/159 The Value Matric Model Now what will happen if we put the two models together? We get the awesome Value Matric Model Webshop – Selling clothes You have a webshop selling clothes. You don’t have any inbound logistics and you don’t have any operations – because you are not producing the clothes yourself. All you are doing is having your website where you are selling your clothes. So you have marketing and sale, outbound logistics (you send the clothes to your customers and you have some customer support. You webshop is very basic – all you do for the customer helping with the buying – right? So this will look like this
  • 58. Page 58/159 So the question is how will develop your webshop to give your customer more value. The customers have a need for clothes. Maybe it's getting cold outside and need warm clothes, or its summertime and they need some light summer clothes. Can you help them in their search? Yes you can. Write about fashion, which colors are hot this year? How can you put different clothes together? Maybe the customer can type their measurement and then search for the clothes that fits them? Or take a look at this 3D clothes shop. It will be an event to go to your shop and get the clothes. Do you have a blog or social network tell people about all your new clothes? Keeps the conversation going. Maybe you have a corporation with a clothes cleaning shop. You see it’s only the imagination that stopping you – remember to think about the customer value chain. So you might find that you will develop your webshop in the green spots.
  • 59. Page 59/159 Analyze your competitor’s web shop too using this model to get ideas – or to get ideas different than your competitors. I better stop now and get my coffee. Free marketing giveaway Remember to come and grab the Complete SeoCustomer Guides 2012 Q1, Q2 and Q3 and the Complete SeoCustomer Guide 2011. Sign up here and get it for free. As always – take care and enjoy… Henrik
  • 60. Page 60/159 3 steps to get traffic from Social Media I think most of us know by now that social media is important when we talk about getting traffic and attention to our website. But then the problems start right? Which one should I choose for my website? Should it be Facebook (now more than 1 billion users), Google+, Twitter, YouTube? Or what about Instagram or Pinterest? There are so many to choose between. And it’s important that you choose too many different ones, because then you don’t have the time to really rock the boat and get your traffic. But if you are too busy with too many social media you will not learn to master it and really get to learn a social media. After you have learned a social media, you can start to put as much as you can on autopilot to save time, but remember that social media means you have to be social right? Well let me show you how you can choose the right social media for your site. Step 1 – find the right social media from your own data I hope you are using Google Analytic – if you are not – get it now. Go to your Google Analytic data, and look at your referral traffic. You will find it under “standard reporting”, “traffic sources”, “sources”, “referrals”.
  • 61. Page 61/159 Here you can see my report for the last month. I get a lot of traffic from LinkedIn and then StumbleUpon and Twitter. Facebook is only number 7 on the list. So go and check your own traffic now. Step 2 – find the right social media from your competitors’ data And to go Alexa and check out your competitors. Maybe I have been too lazy with my Facebook. Maybe I should spend much more time on Facebook? I will check out A lot of people interesting in SEO are using their software. Now I can see that uses Facebook better than I do. The number 3 traffic source for Seomoz is Facebook. So I should try to get more active in that social media. You can get more ideas here how to choose the right social media. Step 3 – Now start to rock the boat Well now you know where to start. So let me give you some advices for some of the hundreds of social media that you can find. Facebook Facebook marketing 5 tips for better sales conversion on Facebook Facebook strategies how to use Facebook Embed a game in your Facebook fan page design to make your brand popular How to get likes on Facebook Facebook SEO
  • 62. Page 62/159 Twitter Twitter marketing for beginners Who to follow on Twitter to maximize business potential 5 innovative tips to brand your business on Twitter Let’s get practical no more talk Stand out on twitter Google+ Does Google+ really help in your search ranking User activity from Linkedin, Twitter, Facebook, Google+ and Pinterest LinkedIn How to boos LinkedIn lead generation YouTube YouTube ranking factors How to use YouTube for SEO Pinterest Why you need red pumps to use Pinterest Instagram How to use Instagram Free marketing giveaways Remember to grab the our free 3 eBooks about SEO, SEM, Social Media Traffic and Link Building. And join our brand new LinkedIn group SeoCustomer. Good luck with it. Carpe Diem. Henrik
  • 63. Page 63/159 Latest SEO tips for your WordPress blog Here, I am going to talk about how you can optimize your WP blog for SEO. Remember there are millions of blogs in cyberspace, to get noticed you need to stand out. Keywords Use the free Google Keyword Tool to generate keywords. Another option is using Google Instant Search. See what Google suggests when you start typing a word. For example, if you type the word ‘health’, you will probably see suggestions like health tips, health food, health tourism, and so on. You could type a letter after the keyword, and you will get a list of suggestions. Try this with several letters to get a list of keywords people are searching for, and you could include some of them in your post. Tag Make sure you include the keyword in the title tag as search engines will pick it up quickly. Tags need to be more descriptive than the category. Like if your category is SEO, you can have a tag that says WP SEO. Using common misspellings or variations of words may also help. For instance, TV, television, or algorithm and algorithm. Search engines give importance to headings (H1 or H2), so make sure you include them. The All-In-One SEO Pack is a free plug-in that helps you optimize your blog for SEO. Videos You can find videos on YouTube that are related to your post, by giving a catchy and unique title and description, and an image. Search engines love video content, so embedded videos on your site will help it get noticed. Social Media Share your blog on social media sites like Facebook and Twitter, so you can reach a wider audience. Use a different title for your shared post that is short and catchy, and for SEO purposes you can use a more descriptive and keyword rich title. Content that is ‘liked’ and ‘shared’ on social media sites are highly approved by Google. Post regularly Search engines always sniff out the freshest content. You can use an update service that alerts other sites when you have new content. Ping-O-Matic is a default setting but you can manually add more sites in the’ Add Services’ option of
  • 64. Page 64/159 the Writing tab. Analyze and Strategize Have an analytics tool like Piwik, Google Analytics or Clicky to track the volume and nature of traffic to your site. You will be able to device strategies to attract more visitors once you have these answers. Navigation Link the various pages and/or posts on your site so that visitors can easily navigate your site and read other blogs you have written, and not just the one they landed on. Time it right Post on weekdays and during work hours. This is the ‘peak hour traffic’ on the web, your post will attract more visitors then. URLs: keep them short, it’s easier for people to remember and will be processed more quickly by search engines. In the WP admin panel you can modify your permalink settings. While it’s imperative to optimize your site, don’t go overboard with it. Keep your blog organic and make sure the content is interesting. Andrea Walters, a freelance writer for MyTechHelp – a leader in providing support across various product brands and tech devices for individuals and small businesses in need of instant tech help. tech support
  • 65. Page 65/159 Facebook Infographic One Billion Did you see the news the other day? Techt Facebook now has over 1 billion users. Yes 1 billion users. And I saw that in 2011 there were only 7 billion people in the world. Amazing. I came across this awesome Infographic about Facebook. Did you know that 44 percent of all internet users have a Facebook account? I found the Infographic at KRDS. Well time for my coffee here. Enjoy your day, Henrik (PS go to to see it larger)
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  • 67. Page 67/159 Daily, Weekly and Monthly Routines with Google Adwords Most of the small or medium sized businesses (SMBs) that spend money on Google Adwords don’t optimize their Google Adwords. So for all of you I have made this checklist. When I did some research for this article I found out that over half of the Adwords users haven’t checked their account in the past month and 25 percent haven’t logged in once in over 90 days. Amazing right? SMBs marketers are often working with much smaller budgets and they often have a lot of different tasks to perform, so maybe they don’t think they have time for Google Adwords in their daily routines. But I will show them that it’s worth spending some few minutes every day, week and month. They don’t check their keywords, they are not changing their ads – it’s all on autopilot. But on the other hand this is good news for the businesses which are checking their Adwords. It is much easier to beat a competitor who doesn’t check their account regularly. You don’t have to spend hours optimizing your Google Adwords, just a few tips and tricks will do magic for your Adwords. So are you ready? Do you have coffee in your cup? # Daily routines with Google Adwords Every day I will log into my Google Adwords account for just 5 min. Is everything working well? You will have to check if everything looks normal. If you normally have 100 clicks from Adwords and one morning you found that you only have 5 clicks – something is wrong, right? This should only take 5 min. # Weekly routines with Google Adwords Check your keywords You should raise your bids on the keywords that are doing a good job. A good job means converting clicks to conversions. (You do have some goals for your Adwords right? If not – make some right now). You should lower your bids on keywords from which you don’t get any conversions. If you don’t have too much time to spend every week on this, you might find that Adwords automated bidding will help you. Remember that you need to give your keywords some time. You can’t create a keyword on Monday and raise or lower your bid the next day. You will need some clicks to be statistic sure how great/bad it is performing. Every week I will look at the Negative keywords list. You will find it when you click on your campaigns/keywords at the bottom. Go through the list and exclude the word phrases which are a waste of money. This could save you a lot of money and raise your quality score.
  • 68. Page 68/159 Check your ads You need to have at least 2 ads for every keyword. This way you can test which ads give you most clicks or conversions. You need to give the ads some time before you can tell which one is the winner. To give you an idea about how many clicks you need to take a good here at Maybe you shouldn’t do this every week but only once a month – it all depends on how many clicks you are getting. Make sure that your ads have a benefit statement and a very strong call to action. When you are sure about the statistic you should throw away the bad performing ads and replace it with a new ad. This way you will continually get higher and higher CTR and Quality Scores over time. # Month routines with Google Adwords Check your Quality Score Google calculates your Quality Score every time somebody does a search that triggers your ad. Quality Score is very important to you because of several factors. Your keywords cost per click (CPC) – higher quality scores leads to a lower CPC. Yes you actually pay less per click when your Quality Score is higher. It also affects the first page bid estimate – a higher Quality Score leads to a lower first page bid estimate. So it will be much easier for you to get your ad on the first page with a higher Quality Score. Your Quality Score also leads to a cheaper top of page bid estimate. In general your ad position will get higher with a higher Quality Score and lower with a lower Quality Score. The reason is that Google wants to show the most relevant ad to the user looking for something special. So a higher Quality Score makes Google happy because the user is happier. So if there are a lot of businesses out there who never check their Google Adwords account, they will properly have a low Quality Score on some keywords and because you are working with your quality score you will beat them. Google calculates your Quality Score with a large number of different factors related to your keyword – Your keyword’s past click through rate (CTR), your display URL’s past CTR, your account history, the quality of your landing page, your keyword/ad relevance, your keyword/search relevance, geographic performance, your ad’s performance on a site, your targeted devices If your Quality Score is below 5 you should do something about it. So increase your Quality Score by mention your keywords in the title and text on the landing page and in the ad text. If you have too many keywords in an ad group you should split up the ad group to 2 separate ad groups. If you have some keywords below the average ROI and below your average Quality Scores – theses keywords are costing you money. If you don’t work to increase your Quality Score you should delete them. I have heard the term “Band-Aid Solution”. So you have a choice – optimizing your low performing keywords or put them on pause. Keyword Research Your keywords are the backbone of your Google Adwords. The Quality of your keyword research can make the difference between a successful and an unsuccessful campaign. So you should expand your keyword research to increase your reach. Try some other keyword match types such as modified broad, phrase and exact match. In the end you should have a keyword database that is both deep and broad and highly targeted. Give me a comment – did I forget something? I am sure you guys are doing this Google Adwords routine in a different way – because not one way is the ultimate way.
  • 69. Page 69/159 So I will love to hear from you – give me some tips – what are you doing daily, weekly or monthly? Did I forget something here? Give me a comment and show me you are alive.
  • 70. Page 70/159 How Important Is Your Facebook Status? More than Eight hundred million people update their status on Facebook on a regular basis; it’s fantastic to understand what is really associated with the status update. The status update is only a method to share things with fans and friends, whether it’s an idea, or perhaps a thought or statement that you may have. The update function enables people to post for sharing content with other people. Status updates are shared or posted on the wall of the friends and other users, while they’re also published in the feeds of the friends. The Facebook status is among the crucial fun options on the social media major web site. Its not just enables users to get recent details about the fun-based activities of your family and friends; however the information can be distributed to everybody else. The status update may seem for a time wasting process, that’s simply a banal activity, however a closer inspection, will demonstrate that they're a lot more to it. The Five thousand friends that you have got, may not be thinking about that which you had in the morning, but when you’d French toast, the French-toast lovers would be intrigued, before you you’d be sharing ideas and recipes for making much better French toast, or where you can get the very best French toast in Florida. There are lots of more options that can be made from the easy work of sharing. The fun nature of numerous of the options, offer simple options for your friends to have interaction and share their feelings and thoughts in regards to what you’ve shared. Updates can be shared via a number of ways, which include texting from cell phones or personal computers, or through smart- phones and tablets. Many folks have been seen to invest several hours updating their status and sharing stuff, a few as much as 50 plus times a day, but it’s mainly up to the people to figure out what is, and isn’t suitable. Within the 18 to 34 yr. a group, a comparatively high number, reveal that signing to their Facebook page to update the status, is truly the final thing carried out during the night, and also the primary thing completed in the morning. How much time invested updating your status is much more apt to be identified by the objective of the update. Having a free service, there’s apt to be excessive use as well as abuse. Recent surveys show that Americans invest collectively several hundred thousand years, every month on Facebook. This number, if appropriate, is incredible, however you will find activities, apart from updates, that account for having an amazing duration. An apparently sensible query is whether we’ve become much more productive, or added more quality, when a great deal of time is put in a particular situation. Author Bio: Alisa Taylor is a regular guest blogger. She is a tech enthusiast and likes to share useful information about Motorola 2 way radios and two way radios by writing great stuff.
  • 71. Page 71/159 Successful SEO Depends on Communication Let me expand on that title; successful SEO depends on teamwork. This isn’t just limited to in-house teams however. It includes clients working seamlessly with their suppliers as well. If this is ignored, it can lead to a failed SEO campaign. I’ve found this out the hard way in the past and have recently avoided a similar scenario. What was the cause of this? It can come from both sides of the fence, client and agency alike, but let’s look at the possible scenarios. Neglecting Agencies Agencies neglecting campaigns can happen and creates a bad name for SEO as a whole, leaving a bitter taste for companies when they merely hear the word SEO being uttered. I’ve worked in both agency and client-side environments and experienced first-hand what it was like to have a SEO supplier neglect a campaign. With no substance in their reporting and a cloak and dagger veil over their actions, I was clueless as to what they were doing on a monthly basis. It was a concern for me because I had previously worked in an agency, which prided itself on transparency and clear reporting. It was obvious that this new agency, which was working for me had become too comfortable, mainly due to my predecessor not communicating enough with them and managing expectations. This is why it’s important to always push the bar and bounce ideas off agencies to make them know that you’re still interested. This means arranging calls and face-to-face meetings. In its simplicity, it’s merely maintaining relations. It’s surprising how far one phone call can go. Neglecting Clients This leads me on to the reason why agencies might neglect a campaign in the first place. Without the whip being cracked by clients, agencies can often sit back and get a little too comfortable if left to their own devices. On the other hand, it could cause a conflict of interest. An agency could be working really hard on improving the ranking of a keyword for months, only for the client to notice and say that it’s not part of their service. All that work down the drain, which could have been resolved at the very start. How to Avoid Miscommunication Regular reporting and meetings are a must, to make sure the campaign is on track. Monthly meetings and weekly analysis reports for SEO and weekly reports for PPC are always good. It ensures the agency that the client is part of the campaign and is happy, while the client understands exactly what is going on. If the results aren’t as expected, then at least the team can get together, analyze what actions they undertook and what they are going to do.
  • 72. Page 72/159 So let’s remember; SEO isn’t a one-sided job. It requires the involvement of all parties to make sure everyone is happy. Author – Richard Skidmore - Richard is a member of the One Result SEO Birmingham team. Connect with Richard on Google+
  • 73. Page 73/159 11 Elements Your Landing Page Must Have The Definitive Guide to Optimizing Your Landing Page. Do you know what makes a landing page a great landing page? What are the elements you need to think about? So no more talk – this is a long article so you need some coffee – ready? Call to Action You would be amazed to see how many landing pages that doesn’t have a call to action. A call to action could be to sign up for a newsletter (like I have here – so please sign up). A call to action could also be to fill out a web form and of course to buy something on your landing page, or maybe you want your viewers to download a PDF. Some tips about call to action is: Be clear – tell the user what action he should take Use only a limited number of calls to action – if you have too many calls to action, you will confuse the user. Like download our PDF and remember to sign up for our newsletter and by the way you can buy this product now. This is not good right? Uses of buttons – buttons are great if you want the user to click on something as a call to action, much better than just a text link. (Hmm I have to change some of my calls to action) Supporting information – some of the users might not be ready to do the action yet, they will need some more information about your product or service, so be sure it’s easy to find on your landing page Read more - How to use call to action for your SEO Headline You have to create a powerful headline. The headline is the first element that the user will see – the user will focus on the headline to check your main message before putting the attention to the image (I know, sometimes it’s the image first) The goal of your landing page is to make sure your visitor is staying on your landing page. So if I made a Google Adword ad saying – Blue Cheap Cars – and when the visitor clicks to my landing site he will read – 11 elements you must have on your landing page – he will quickly leave my landing page again. So spend some time thinking about your headline – is it really interesting enough to make the visitor curious enough to keep reading? (Well – if you are reading this, I guess my headline was good enough for this article). Some tips for your headline: Keep it short and direct – if it’s too long you have lost the attention from the user before he even starts to read, he might just jump to the image instead Get the users’ attention – if you make the user curious he might just have to keep on reading Use relevant keyword – be sure you use a relevant keyword, it’s good for the user and good for your SEO Read more - How to write a killer headline
  • 74. Page 74/159 Simplicity This is really important for your landing page – you need to make it simple for your user. If your landing page is too complex you will confuse the user and he might leave you right away. So think about your use of colors, the use of images, the size of your elements on your landing page. You don’t have to fill up the page with a lot of text and images – the use of white space on your page could make it simpler. And if you have too many calls to action on your landing page you will again confuse the user. Some tips about simplicity: Every element should encourage the user to take the action you want him to Have one primary call to action – you can have more calls to action – but be sure the user has no doubt about what you want him to do Use the white space to make your landing page simple – this way your landing page will not look like it is cramped together. Read more – The importance of usability when building a website and Don’t let me think usability The eye flow Think about the eye flow of your landing page. The eye flow is the order in which the user will read or consume your information. The reader will properly first get his attention to the headline, then the image (sometimes it is the other way around), and then maybe you have some colorful elements on your site. So when you design your landing page think about the order in which you want the user to look, and design your landing page to support that order. A way you can check that is to use heat maps. You can install programs like ClickTale. Use graphical elements like icons, arrows, images to direct the attention and the eye flow of your user. Use high-contrast between your background and your elements. If you have a high contrast your elements will stand out much better and you can control the eye flow much better. Some tips to the eye flow: Sit down with a piece of paper and write down how you want the user’s eye flow. With that paper you can now design your landing page much better. Use elements like arrows, icon and images Use high contrast colors between elements and background Read more – Google heat maps and SEO, 3 images strategies to boost your traffic and Points to consider while designing a user friendly website Relevance Relevance is important for every single visitor that visits your site. You will have to create a landing page for each of your campaigns. The key is relevance. If your Google Adwords ad tells the visitor that you have a 40 percent discount this month – you better have a 40 percent discount on your landing page. If your ad says “40 percent off…” and then your landing page is saying “40 percent off…” then the visitor will find it very relevant to read the page right? You could have different landing pages for a Facebook ad, Google Adwords ad and so on. You could make special discount codes and different call to actions depending on what website the user is coming
  • 75. Page 75/159 from. This way you can also better measure how effective your marketing campaign is. Some tips regarding reliance: Create a landing page for each campaign. Customize your landing page to each source of media Read more – Boost your conversion rate with dynamic keywords on your landing site Reduce the risk of taking action Your potential buyer doesn’t what to take too much risk buying from your web shop (or whatever your goal is). He might be concerned about his security, his privacy and maybe of being scammed. So the question is how can take some of the risk away from him. Well you can do something. Maybe you should offer him a guarantee that you will buy the product back if he is not completely satisfied. Take a look at the questions you get from your customers – maybe many of them are concerned about the transfer of money, the time from the buying until they have the product or maybe about the security in general. Some tips about reducing the risk of taking action: Offer a compelling guarantee Create a FAQ with the most common questions A free trial (you could offer a free trial for 1 week if that is possible) or a low priced item to get started Read more – Design to sell – 5 tips for your design Scarcity Scarity is a great psychological trick for the landing page. If you create a sense of scarcity you will tell your users that they have to be fast before you run out of stock. Or maybe the first 7 days they will get a discount. So scarcity is a way that you will encourage your visitors to take action. Some tips about scarcity: Urgency – use a number of days when you write about scarcity. Dynamic information – maybe you will only sell 200 items on your landing page – so you could make a dynamic count down saying “now only 24 left” Trust elements Most of your visitors might not know your shop or your products when they arrive to your landing page. So there is a an old saying when you are in the sells business: “I don’t know you, I don’t know your company, I don’t know your product – and tell me why should I buy from you?” You will have to create trust when people are coming to your landing page. There are a number of ways you can do this – say that 50.000 people can’t be wrong, that you have 20.000 followers, 10.000 have bought your product, testimonials from previous buyers, positive reviews, comments from blogs.
  • 76. Page 76/159 If 10.000 people have bought the product you will trust the product right? And if 20.000 people are following the company on Facebook, it’s a trustworthy company. Some tips about trust Show your social data from social media like Facebook, Twitter and Google+ Local trust elements are always great – this will show everybody that you are real Be honest about your testimony and reviews (no no no don’t let your girlfriend or mother write a testimonial) Read more – How you can build trust and authority to your website and get higher ranking The Perfect Landing Page Now let show you how you can put all this information together into a great landing page. I found this awesome Infographic at Kissmetrics. So take a good look at it. You don’t have to make your landing page like this one – but it can give you some ideas. By the way I would also include a social sharing button on the page – even though I know you don’t have too many different calls to action. But the social network these days is very important – for potential customers and for the SEO. That’s why the headline of this article is “11 Elements Your Landing Page Must Have” and not 10. Click on the picture to see it larger.
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  • 78. Page 78/159 Conclusion The design of landing pages is crucial in prompting users to take your desired action. By following the simple tips mentioned above, you’ll be well on your way to creating effective landing pages. All the best to you, Henrik PS – remember my goal is to make you sign up for my super-duper fantastic newsletter – and if you do, you can download my 4 complete SeoCustomer guides about SEO, SEM, Social Media Traffic and Link Building – sign up here.
  • 79. Page 79/159 5 Things an SEO Expert Won’t Tell You No matter what kind of website you have lingering in cyberspace, you may not be happy with the traffic that it’s receiving. You could have the best website in the world but if you’re not doing the appropriate SEO work, your website is just going to sit there and collect cyber dust. Now while you may not have the time to learn about SEO, and that’s understandable, I wanted to let you know of some things that an SEO pro may do that they won’t tell you: #1 SEO May Not Be Worth It There are millions of websites out there that are trying to sell you something. Now, what you may find is that your SEO efforts may not be worth it if you’re selling something that doesn’t have a lot of demand. For example, let’s say that you’re selling pink scarves and that’s it. According to the Google Keyword Estimator, pink scarves get around 8,000 broad hits in a month. To play it safe, let’s say that you can dominate 5% of that market share, which would be 400 hits a month. At a 2% conversion rate, that would be 8 sales a month. Now, let’s say that each one of your sales is worth $15 profit to you. If you’re paying more than $120 per month for the pink scarves keyword, you’re probably paying too much! This is why it’s so important to crunch your numbers before hiring a company to make sure that it’s worth it. Remember, all results will vary. #2 Our Links May be a Temporary Fix Backlinks are a huge part of any SEO efforts. After the recent Penguin and Panda updates, it’s so important that you know how these experts are gathering your links. Are they posting useless comments on 1,000 blogs? Are they using sleezy services that may get you banned? You have to make sure that you know exactly how they are going to get links. If this company is using shady tactics, they could put your virtual future at risk! #3 Yes, We’ve Done Some Damage in the Past! With any service out there, you may find that some companies have a very bad reputation but they do a good job at hiding it. While it may be hard to find out what they have done in the past, it doesn’t hurt to search for reviews. So let’s say that you wanted to sign up with “ABC SEO Company.” A simple search such as, “ABC SEO Company reviews” could bring up some potential results. #4 We’re focusing on Fast Results and Money We all know that most of us out there have no patience and since the SEO game is a rather slow one, some companies will do whatever it takes for you to see great results.
  • 80. Page 80/159 With those fast results will come fast money, but what happens when the results disappear and you get banned? Well! The company will ask for more money, of course! You have to understand that building a website and SEO empire is going to take months, if not years. If any company states that they can show you results in days, it’s probably best to second guess their tactics. #5 Let’s Go For the Big Keywords Taking that pink scarf example above, let’s say that you do decide to sell your scarves. Well, what most SEO companies will see is that, “Wow! Building keywords for pink scarves will be relatively easy.” Once you rank, you probably won’t want to spend more money. Well, what you have to understand is that some companies may want you to target larger keywords that would cost more money such as, “scarves” or “scarves for sale.” Again, make sure that these keywords make sense! By asking questions and knowing the company you’re working with, there’s no reason you can’t find a legitimate SEO company. There are a lot of great ones out there, so make an effort to interview a few before signing the dotted line. Hannah was one of the co-creators of the website, This massive resource has a collection of more than 2,000 cost helping guides.
  • 81. Page 81/159 Top 5 Advanced eCommerce SEO Techniques that Works Search engine optimization is critical for any eCommerce business. The only way to convert sales is to increase the number of hits your site gets. A good way to increase web traffic and the number of hits your site gets is to boost your ranking for the search engines. Here are 5 advanced SEO techniques for your small eCommerce business. Identify Keywords You will want to make a list of all the keywords you think associate with your business. Once you’ve compiled the list, go back over it and check it against Google Analytics for search ranking. Focus on the keywords that have the highest ranking but also less competition, so that you have a chance to compete. These keywords need to be integrated into your website content. Make Sure Your Website is Optimized Web site optimization involves making sure the keywords you’ve identified are embedded into the Meta data of your site. Additionally, you’ll want the individuals responsible for maintaining your site to be sure that links are maintained, the site is indexed properly, and there’s a site map. If you don’t already have someone who’s familiar with these techniques, you might want to consider hiring a contractor to give your site an SEO overhaul. It will be worth the cost in the long run. Start a Blog Rich content is not only going to attract and keep visitors to your site, if it’s filled with keywords, it’s going to also improve your search ranking. You will want to create blogs around the keywords with the highest rank. Be careful not to keyword stuff, a term that refers to nonsensical text that is filling up a site strictly to improve search rankings. You want to intersperse keywords but keep your audience engaged and moving towards closing that sale. Create a Back and Forth Flow with Social Media Sites Make sure you have embedded social media buttons for Facebook, Twitter, and others on your website.
  • 82. Page 82/159 You want to provide visitors with the ability to promote your website and business with a simple click of a widget/button. These tools can be downloaded from their respective sites and placed directly into your site’s code. Additionally, you will want to promote your blog, content, and products on social media all while providing links back to your site. Traffic flowing to and from social media has become a focus of Google’s latest search algorithms and will really boost your search ranking. Think About Localizing Your Keywords/Business Competing with huge, multinational corporations for page rank on the search engines is an exercise in futility. You might, instead try and focus on a region, city or location to capture related searches and improve your page rank. Instead of “tool sales” try using something more specific like “Northeast tool sales” or even “Boston tool sales.” After applying these techniques, you are certain to see an improvement in your search ranking and web traffic. It’s recommended that you utilize some sort of reporting or analytics for your site’s traffic so that you can constantly tweak keyword usage, site content and different strategies. SEO is not an exact science and should be a constant work in progress. About the Author - Rowena Kang is a writer and the Director of Content for the Morgan Law Firm, an Austin, Texas divorce firm. Please visit the Morgan Law Firm Blog for additional content.
  • 83. Page 83/159 What SEO Strategy is Google Friendly? A Needle in a Haystack? In the modern world, marketing yourself online is vital. Research shows that when someone who has access to the internet needs something, they search for it on the web. The percentage that does so depends on the product, but it is roughly between 70 per cent and 95 per cent. Sadly, if you are a company or sole trader with an online presence, you are one of hundreds or, in some cases, thousands of firms trying to be found online. The only way to ensure you are the one people find is to get your SEO strategy right. Given that over 66 per cent of all searches in the English language are carried out using Google, your SEO strategy needs to be Google friendly. Beating the Google Algorithm The problem is that Google is constantly moving the goal posts. They are continuously tweaking the algorithms they use to determine which website has the information searchers are looking for. This means that an SEO strategy that is Google friendly today may stop working tomorrow. The best tip is to seek professional help. A Search Engine Optimization (or SEO) specialist has a much better understanding of what works now than you could ever have. However, if you are on a tight budget, you may not have any choice but to do your own SEO. Luckily, there are still strategies you can use that have worked for years and are not likely to stop working in the future. There have always been certain things Google have rewarded. Content is King Google really does reward good content. Make sure that your website contains information that will really help your customers. Try to turn your website into an authority site. Sites with plenty of pages relating to a subject automatically look important to Google. However, be careful not to duplicate pages on your site. Google penalizes sites which have duplicated content on them. Keep Your Site Fresh Refresh your information regularly. Doing this ensures your site is up to date and gives Google’s bots new information to find. Add video and images to your site. Google likes to see a balance between text and other information on websites. Make sure you label videos and images using relevant keywords to get the most out of them. The Role of Keywords The phrases you use on your website are what tell Google’s bots what your site is about. You need to sprinkle each page of your website with relevant phrases known as keywords.
  • 84. Page 84/159 However, use them carefully – too many on one page and Google will penalize you. Put your main keyword in your page title, first paragraph and last paragraph. That is enough for a 300-400 word page. For every additional 125-150 words, add another occurrence of that keyword. The more pages you have on your website, the more keywords or phrases you can target without Google slapping your site down. Linking Internally & Externally Last, but not least, are links. Link the pages on your site to each other properly. Google likes it and people will stay on your site longer if it is easy to navigate. Get other people to link to your website. However, when it comes to backlink quality is far, far more important than quantity. The likes from Facebook, Google+ links and other social links are very powerful, so target them. About The Author - Amy Harris is a writer for Expert Market- which offers a free service to businesses, providing a sourcing tool for finding office equipment and business services (such as cheap post in the UK). She enjoys helping assist businesses in sourcing products and services at an affordable rate.
  • 85. Page 85/159 How local businesses can use QR codes in marketing Have you ever noticed those little black modules that are positioned in a square pattern on a white background on some pages of the magazine and even at the back of your favorite beauty product? Well, it’s called the QR code which is short for Quick Response Code, what exactly is a QR code? It is a popular two dimensional barcode that was invented by Denso Wave in 1994 to scan parts at high speed, but now QR codes are widely used in social media, advertising, businesses and many more. Below are some of the examples how QR code can be effective in promoting your local business. QR codes on business cards Business cards are one of the easiest ways to advertise your business by integrating and utilizing your own QR code. There are plenty of examples of varied styles that manage to take advantage of the code as a style factor as well. QR codes in your website: QR codes can make your own website more accessible on mobile devices. With smart phones overtaking online functions, it is critical that you are making your website as user- friendly or mobile friendly as you can. QR codes used in websites enable your trusty mobile phone to easily get in touch with websites without experiencing the complicated approach of getting the URL into that small framed mobile web browser. With the use of QR codes, it is possible to provide your prospective customers access to the right information easily on their mobile device by simply scanning the QR Code from a printout media or on the display screen. With different competitors in e-commerce, producing the product or service information accessible to the customers through these little codes will be very useful. Consumers are likely to pursue products that provide them more descriptive facts in an easily accessible way. QR code for twitter: Twitter is one of the best ways to promote a local business. Putting QR code on your Twitter will definitely boost your followers and your business. Having a Twitter QR code, you may also make use of twitters text update service. For those who have not heard about this Twitter enables individuals to subscribe to your updates via text message so whenever you put a brand new Twitter update everyone who subscribed to text changes will get a text alert. This is an effective service that could be frequently incurred for from other text message advertising businesses.
  • 86. Page 86/159 QR codes in print ads: Print ads are one of the most influential ways of promoting your business. Putting QR Codes in magazines, newspapers, brochures or flyers can provide quick access to your website so customers will have quick access to your website. QR codes can be considered as one of the most intelligent inventions in terms of advertising, people who would like to promote their business can take advantage of integrating QR codes in whatever way they would like to promote their business with, the inbound marketing firm can provide us a lot of ideas on disseminating information about our business using QR codes. QR codes can definitely call a customer’s attention by just simply scanning your code. Author Bio: - Sunny Popali is SEO Director at Tempo Creative is an Arizona Inbound Marketing firm that has served over 700 clients since 2001. Tempo’s team specializes in digital and internet marketing services including web design, SEO, social media and strategy.
  • 87. Page 87/159 Is SEO Web Designing Really Responsible To Get More Traffic? A number of people consider SEO (Search Engine Optimization) to be connected only to just content, however the most effective internet sites incorporate SEO into just about every aspect from content, to their code, and even down to the graphics better known as SEO web design. In graphics designing, you must recognize and use some basic website development for SEO guidelines when constructing a website. If carried out well, SEO and presentation design will harmonize with each other. The driving force here is marketing, increased sales and a lot of traffic to your site, since every website owner wants their site to be Google’s numerouno. Planning Strategically As with other websites, incorporating a wireframe for the site is where we can include the correct SEO. Know what kind of site it will be (how-to support, publishing news, e-commerce, etc.) should be mapped out and well placed. The website should be user-friendly for the clients, and for the web designer having the flexibility to change or update the site should be implemented. Editing on the fly and ease of content insertion must be kept in mind in the construction. And after which, SEO tactics will come to play, such as placing keywords and content material. SEO Content and Image SEO is all about making sure that the majority of people will find your site. It will heavily rely on the keywords you are placing. Spider crawlers that most search engines use, will look for relevant content material and it will be indexed, so that it is served to its target audience. Obviously, critical keywords should be on every page. Putting it on the title tag, URL, and on the headings will reveal your site to those search engines. As proposed above, even images can also be given a dash of the SEO magic, although images are invisible to search engines, by putting text on the caption it will be searchable as an image result and will help your visitors to navigate your site easily. Continuing SEO When everything is solid and off the ground for your site, it should not stop there. SEO is a cycle that must continue, and improvement of the hits and miss should be observed. In this ongoing phase there are other initiatives that can be considered to increase more traffic to the site. Social Media Traffic – an integration of social media to help build the community on your brand. This the best way to market and sell your content. Link Building – a technique like reciprocal linking to other sites is yet a sure fire method to get more traffic to your site. By sharing high quality content to another website. Acquiring the optimum quantity of inbound links directing to the site boosts its search results on Google’s ranks. Just make sure that it contains relevant keywords or any combination of keywords. Tracking visitors – it helps to ensure that analytics is set up on the site to track your progress
  • 88. Page 88/159 Site Upkeep – Fine tuning the layout or tweaking the design is required to keep the system on track. Keep in mind these few simple things to increase visibility of your website. Web designing with SEO in mind doesn’t mean you have to let go of those pent up creative juices. You can still have an electric and dynamic site that can engage the user. In the end, combination of SEO and graphic design must be about delivering great content and design that supports a sensible venture for the readers. Author Bio: Jaskirat S Talwar is the owner of Impinge Solution. Impinge Solutions is a web design company which offers full-cycle services in areas of custom web design, web development, mobile application development, offshore Web development, SEO, hosting & support in all over the Globe.
  • 89. Page 89/159 Tips to Get More Traffic by Using StumbleUpon StumbleUpon is a social media bookmarking site, and as such it does not respond to SEO or other techniques of social marketing to generate traffic. It is a closed system where user participation determines outcomes. Heavy users of StumbleUpon thumb up or down a lot of content, and that allow the system to understand their demographic better and associate users within a certain niche. Be an Active User 1. Participate in the community and spend time thumbing up or down websites you discover while there. StumbleUpon uses your thumbs up to help find your niche. 2. Make friends with those who share similar tastes since StumbleUpon shares content with your friends within a niche. This will encourage people to follow you and that will increase the chance they will stumble upon your own content. 3. Contribute content to the website. Eventually, those who are in your niche and follow you will discover your content. This leads to traffic generation. Buy Traffic StumbleUpon lets you influence their recommendation system with advertising sold at five cents for every stumble. There is a lot of advertising on the site, so it is not considered spam, but StumbleUpon users may thumb down your content if it seems too blatant an attempt to influence them. The more users thumb up content, the more it appears to other users, thereby generating traffic to the site, but the reverse is true for content that receives a lot of thumbs down. Wait until an especially poignant piece of content is in your possession then use advertising to help more people stumble it. Be a Follower User ratings and their friends’ ratings help StumbleUpon form a collaborative view of the websites in their system. Users will only see content approved by people in their niche. 1. Follow those who seem like they might like your content, since the more StumbleUpon associates you with them, the greater the chance they will see your content. 2. Follow those who said they liked your content by giving it a thumbs up.
  • 90. Page 90/159 3. Follow those the system suggests for you since they are showing similar demographics to you. 4. Follow those who follow you. This is a bit of courtesy, but also a good way to build followers. If they follow you, then there is something that interests them. About the Author - Jo Harris is a writer and the Director of Content for the Morgan Law Firm, an Austin, Texas divorce firm. Please visit the Morgan Law Firm Blog for additional content.
  • 91. Page 91/159 Google’s Launches Disavow Links Tool Google ramped up its fight against spam by releasing its new Disavow Links tool. Announced at the Las Vegas Pubcon convention, this new tool allows webmasters – those that have a Google Webmasters Account – to report and possibly get rid of bad or spammy links to their website, links that could be hurting their SEO rankings. These links are reviewed by Google and, if found to be spam, could face removal from Google search results. While Google recommends the use of Disavow Links only in last-resort situations, it could do a lot to improve the web as a whole, cutting down on bad SEO practices, improving search results for users and helping webmasters improve their own organic search rankings. What it is The Disavow Links tool is essentially a reporting system for bad URLs and links. Essentially, webmasters are able to submit a list of links to their site that they believe are spam, unnatural, disreputable or otherwise bad, and Google will consider removing them from search results. Typically, removing bad links will take at least a few weeks. The tool is intended to be the final straw in a webmaster’s attempt to have a bad link removed. Google recommends contacting the webmaster of the spam link’s domain to request removal before using the Disavow Links tool. Disavow Links was likely created in response to Google’s latest Penguin algorithm update which, instead of turning its head to bad or spammy links when determining a site’s search ranking, actually uses those links as a strike against the site. Why to use it Many websites have been hurt by the Penguin update. Past link building campaigns may have resulted in a number of URLs and links that now hurt, rather than help, the site’s ranking in Google. The Disavow Links tool offers a road to a clean slate for those websites. Whether the links were the result of a bad SEO practitioner on behalf of the site itself, or if they were paid links, the Disavow Links tool can help remove those is webmasters are unable to leverage the removal themselves. The tool can also help if webmasters believe someone may be creating negative SEO against them, either to hurt a business or to direct traffic away to another site. Additionally, Disavow Links can help clean up a site’s image in search results. Users will no longer see confusing or spam-related links when searching, links that could affect their view of the site or its reputation. How to use it To use the Disavow Links tool, you first must have a Google Webmasters account. From there, you’ll need to select your website and upload a text file. The file should list each individual
  • 92. Page 92/159 URL you’d like to see removed or investigated on a separate line – no commas, or semicolons. If you’d like to have a whole domain removed, you simply need to use “,” instead of a direct URL. According to Google, it could be a number of weeks before links are removed and, even then, there’s no guarantee they will be. Google reserves the right to use its own judgment in removing links from search results. Google representatives say it’s important to be careful when using the Disavow Links tool. Accidentally disavowing an important link to your site could severely affect site health and, while the links can be reinstated upon request, it could take another few weeks for the process to be complete. About the Author: Eric Stauffer is an internet marketer and small business advocate. He currently works with, where they review payment processors like WePay and iZettle. They also help small businesses manage their payment solutions.
  • 93. Page 93/159 How to track your traffic from social media with Google Analytic Do you know which pages your visitors from Twitter, Facebook, LinkedIn or Google Plus are looking at? Do you know how long time they are staying on your pages? Which one of your social media has the highest bounce rate? The traffic from social media is growing so fast these days – I have around 33 percent of the traffic to coming from social media. So now it’s time to get some knowledge about our visitors from these sources. So are you ready to take a Google Analytic trip here? I want to show you how you can use Google Analytic to get all this information. I will use my Twitter statistic but you can use Pinterest, Instagram, YouTube, Facebook, LinkedIn or any of your social media. Referral Reports This is the easiest way to keep track of your visitors. Just log into your Google Analytic account – click Traffic Sources – Sources – Referrals Report. Easy right? If you don’t see Twitter among the first 10 referrals, you just have to search “twitter”, using the inline filter you see at the top of the table above. You can also use the advance segment. Click “+New Custom Segment”. Give your segment a name like “Twitter Segment”, and “include”, “source”, contain “” (this is the referral link from twitter).
  • 94. Page 94/159 Now make another segment for your Facebook the same way. Now you can select both your Twitter segment and your Facebook segment and all of your traffic. Start by clicking your traffic sources, sources, all traffic to the left. If you then click on the comparison view (at the arrow) you can get a picture like this one.
  • 95. Page 95/159 Now you can compare all your traffic with the two segments you just have made. Here at my bounce rate last month was 70 percent. The bounce rate from Twitter was 76 percent and from Facebook 73 percent. It’s also very easy to compare visits, page/views, avg. visit duration and percent new visits. Handy right? If you have a goal on your website (and you should always have that), you can check out which of the social media gives you most conversions. Custom Reports You can also track your visitors in another way on Google Analytics. If you want to know which pages are shown for your visitors from the social media this is the way. I can show you how much traffic I get from Twitter, which pages the visitors have seen and how many are new visitors (you have chosen between a lot of different dimensions and metrics). So click on “custom reporting” at the top of your screen and “+new custom report”.
  • 96. Page 96/159 Here is the result
  • 97. Page 97/159 Not so much fun right? If I want to see the landing pages from my twitter visitors, I just add a new dimension “landing page”. And now you will see this report here:
  • 98. Page 98/159 So now I know which pages my visitors from twitter is looking at. Standard Reporting Now Google Analytic has also made a standard report about the social media traffic. Go to “Standard Reporting“, “traffic sources“, “Social” and “sources“. Then you will see this next image – where you also can check out the pages viewed
  • 99. Page 99/159 And remember if you what to know which companies are visiting your site and which pages the individual companies are looking at. I have an article for you right here. Getting B2B leads from Google Analytic and Boost Your Sale Now. Remember to sign up for our email club so you can download our free ebooks for members only. Take care out there, Henrik
  • 100. Page 100/159 How Heat Maps Can Contribute To the Site’s Usability During the earlier times in the internet era, web designs are pretty much complicated. For this reason, only a few and rich companies are able to get this for their online exposure. These days, websites are getting easier to create thus, small or even home-based businesses with websites are already a common sight in the online world. This occurrence on the internet can only be credited to the increasing advancements in the internet technology. Today, even the novices in web design and development can create a useful and functional web site. With the availability of different online tools that will facilitate web design and the prevalence of different types of broadband where people can access as many websites as they want, the hindrances in creating a website is declining significantly. Overview of the heat maps Among the helpful tools that website owners can use to boost their site’s usability is a heat map. It works on the premise that internet users tend to hover their eyes over specific areas of the website most of the time. A heat map, traces the path that a website visitor’s mouse cursor trails while going through a website. The results of the heat map are exhibited through a sort of graphical data that is shown over the web page being analyzed. The areas in the web page where the human eye or the mouse’s cursor frequents will display the colors red, orange or yellow. The areas where people pay less attention will have the colors green or blue. On the other hand, areas that are not visited at all will not have any color. How heat maps can contribute to a web site’s usability From the foregoing, we can already have an idea on how web site owners can benefit from this online tool. But to explain further, heat maps can do a great job of giving the web site owners a greater insight on the website visitor’s behavior which websites can use to their advantage, even before putting the website in effect. If heat maps are used while designing the website, the web designer can optimize the layout in such a way that will be favorable on the website viewers’ browsing behaviors. Web designers can ascertain where to position advertisements or promo buttons in order to get the desired results. Web site owners can redesign websites further to accommodate the website visitor’s expectations.
  • 101. Page 101/159 There may be areas of the website that internet users frequent but does not have any hyperlink. With a heat map, web site owners will have the chance to figure this out and make the most out of the frequently visited area by placing an ad or a link. Website owners can also reduce their site’s unorderliness. Instead of placing links and ads all over the site to increase their chance of getting clicked, they can simply focus on the areas that are frequently visited. Heat map options Web site owners won’t have to worry about getting a heat map for their website since there are a couple of options available for this tool. Right now, the popular options are Mouseflow, Crazy Egg, ClickHeat, Click Tale and Click Density. These heat maps, except for ClickHeat which can be availed for free, offers affordable plans ranging from $5 per month to more advanced packages amounting to $990 per month. These heat maps are easy to look for and if coupled with the necessary tools in facilities such as a reliable and fast cable internet, a website will be having an excellent usability and profitability. Fortunately, website owners as well as internet users can easily compare internet services with speed and pricing - Final Words By using heat maps during the web site’s design and redesign, web site owners will be on their way to having a website that is optimized for their website visitors’ browsing behaviors. Furthermore, the website will be having the usability feature which will make internet users look forward to it more often. Author Bio - Rich Martinez is a writer on technology, business and the Internet at BroadbandExpert. During his free time, Rich writes for other blogs to share her insights to their readers.
  • 102. Page 102/159 Social Media Cheat Sheet (Infographic) Do you know how you can cheat on the social media? How you can get hot tips and avoid pitfalls? I came across this awesome Infographic from the guys at, and I wanted to share it with you. Here you can get tips and tricks. Just click on the image to make it larger. Henrik (See it larger at
  • 103. Page 103/159 What you can do at Pinterest Pinterest is a huge virtual pinboard where one can organize and share the beautiful things in your life or what you discover on the web. This virtual pinboard gets visited by millions today who would like to share everything that they feel strongly about with their loved ones and friends. They can share ideas about decorating their home, plans for the wedding or talk about a new recipe or a craft. There is a lot one can do on Pinterest. Browse Pinterest and look for any idea on any subject you are looking for. It could be craft for your child at school or a new design for a cushion in the living room. You will come across some fabulous ideas here. People are friendly and will be ready to help you out with some more ideas. Have a wedding in the family? Well, there will be no dearth of ideas at Pinterest. For those with an interest in fashion, there is plenty of stuff on the latest styles, shoes, bags and accessories to take ideas from. Pinterest is a good start for any small business too. Just pin up a little image or an idea about your business. If a couple of users like it or find it useful, the world will spread like fire and this could be very healthy for your business. The purpose of Pinterest is to connect with everyone else in the world with a common interest and goals. This is an interesting place to be at and share some amazing pictures and ideas. Any two people can bond immediately because of a favorite book or a movie they both admire. With millions of new pins added every week, there is plenty to explore and share. The new platform at Pinterest makes it interesting and worth spending time at. There is plenty to go through and look at. The place seems to be brimming with talent and new ideas. The key to success behind the website is to amass followers. One can be there just to hang around or promote their products: It is also important to engage in meaningful conversation with others, sharing information, news or tips. What makes Pinterest more lovable is its simplicity and compelling content which is well organized and easily searchable. The matter is easy to use and you can easily follow the pins of others. Join this creative social media marketing campaign and reap the benefits. Author Bio - This guest post by Tommy Stretton of A site for you to get more Pinterest Followers and get repins now.
  • 104. Page 104/159 7 Great Remarketing Strategies Do you know about retargeting or better known as remarketing? This marketing tool is getting more and more important in Search Engine Marketing. With the right remarketing strategy you can retarget the people who might already be interested in your product and therefor get a much higher conversion rate than with your normal Adwords. In basic it’s a way to tag visitors to your website and target them later on with some kind of advertisement at a later time. Typically you use the Google Adwords Display Network to show your ads on other websites, if the user has already visited your website. It’s the same marketing principle you might be using already if you have a newsletter for your customers. Your customer has already visited your website, so he or she is interested in your product or service, and with a newsletter you can retarget the potential customer. When the Remarketing started years ago, the businesses tried to retarget the people who almost bought something from their website. Maybe they left the shopping basket just before buying something. But now you can use a lot of different Remarketing strategies. The Seven Types of Effective Retargeting I found this awesome Infographic at Click the image to see it larger.
  • 105. Page 105/159 The classic remarketing This is good old fashion classic remarketing strategy. Typically you have had a visitor who started the sales funnel. When the visitor is loading the page, it will place a cookie right on the visitor’s computer. Your remarketing campaign will check out the visitor’s computer to see, if the little cookie is on the computer. If it finds your cookie, it can show a banner ad. Your ad is retargeting a person who has already been interested in your product and this will (almost always) guarantee you a high click through rate (CTR) and you will get some high quality web traffic for a low cost. Remarketing for excluding visitors If your visitors are very unlikely to convert more than once to your product, it might be a great idea to exclude the visitors from seeing your ad, if they already have bought your product. Maybe you only have one product (only one book in your web shop), or a very expensive product like a car (and the customer will only buy one car right?) or can only use one iPhone. Remarketing for profiling and upselling If somebody has bought a car from you, they might later on be interested in buying some new wheels from you too. So if you have accessories or similar or related products you can use this strategy. This could increase your CTR, and there for your quality score will get higher, and your cost per click
  • 106. Page 106/159 will get lower. By the way remember that the quality score from Google Adword is calculated separately for the Google Display Network. Remarketing for introducing new products When it’s time to introduce a new product you may want to remind your customers that you have got this new product. Maybe it’s time for a replacement of their old product. Using this strategy will ensure that you are targeting interested people in your online marketing strategy. Behavioral remarketing This remarketing strategy is based on more advanced remarketing strategies. You can choose between a lot of difference criteria’s  You have to visit specific pages on a website  Maybe your language setting has to be English (or Danish or Swedish)  Other technical details about your computer or browser  Your IP-address has to be from a specific country  Arriving from a specific homepage or campaign, URL,  Maybe have typed a specific keyword in the search engine  Or any combinations of all these. You can use tags from other websites to decide if your banner is going to be shown or not. Let’s say that somebody has bought an iPhone on a competitor’s website, and then your remarketing strategy is “not to display your banner ad” if you are selling Android phones. It is unlikely that somebody who has just bought an iPhone will buy an Android a week later (yeah yeah yeah.. I know it is possible but very unlikely right?) You really have a lot of combinations – so you can target the customers and get only the customers you think will buy your products. Good luck I hope this could give you some inspiration for your next remarketing campaign. There are a lot of possibilities using remarketing. And with a little creativity you can try new ways to market your products. Remember to sign up for our newsletter and join our LinkedIn group. Good luck with your remarketing campaign. Henrik
  • 107. Page 107/159 Are you SEO ready for Xmas? All over the world we are spending more and more money buying items from online shops. Did you know that in 2011 shoppers were planning to spend an average of 704 dollars on gift and seasonal items? And online shoppers will spend about 22 percent more than shoppers in real physical shops. Take a look at this great Infographic from the guys (Click on the image to see it larger)
  • 108. Page 108/159 How to speed up your Xmas sale To speed up your Xmas sale you will need to check out last year top selling products from your shop. Write down a list of the top10 in each category. With this list you can try to get these products ranking as you can the last couple of months before Xmas. So you will have to work for your Xmas sale maybe 2 to 4 months before Xmas right? And be sure you have items enough for your Xmas sale – you don’t want to run out of stock in December right? I was just reading about LEGO they can’t produce as much as they can sell right now. Research your keywords Now it’s time for a little keyword research. Use the Google Keyword Tool and check out the Xmas keywords for your business. Let’s say you are selling “cameras”. Type in “Xmas camera” and you will see a lot of other keywords that might good to use for your Xmas SEO. Maybe make a page for the keywords “Christmas gift ideas”. So in the last 2 to 4 months you will have to create special pages, to build links to your new pages with blog posts, press releases, maybe create an Infographic (I hope you like the Infographic in this article). All this takes time so be sure you have enough time to optimize for Xmas. Some Dos and Don’ts for Xmas SEO Here are some more ideas you can do to be Xmas ready  Send out targeted email campaigns  Add products to your shop which will appeal to people as great gifts  Be sure you promote the gift items on your homepage. If I was selling an SEO book I would promote it as “a great gift for all SEO people”  Remember to use your Twitter, Facebook and Google+ accounts for promotion your offers and campaigns – and remember to interact with your potential customer  Increase your Xmas sale with coupons and vouchers  You should create new ad groups in your PPC campaigns where you can focus on Xmas gifts (don’t use or change your normal ad groups)  Offer something extra for your customers – like a free gift Xmas wrapping or free shipment just in December (this could speed up the sale)  Show the customers that they can order a “Shipping to a different address” and that the prices will not be displayed.
  • 109. Page 109/159 But there are also some Don’ts  Don’t change your H1 tags (Xmas should not have a negative effect on your ranking)  Don’t change all your home page content to one big Xmas homepage (and be careful with your content because of your SEO ranking)  Don’t make any major updates or make a new website at Xmas time.  No no no… don’t replace all your text with a Xmas banner (because of SEO) From all of us to all of you – Merry Xmas Henrik
  • 110. Page 110/159 Common Social Media Mistakes to Avoid Every business today, both large and small, uses social media as a marketing tool. However, there are specific ways to use the various social media platforms out there. Are you utilizing your social media profiles to your advantage? Make sure you’re steering clear of these common social media mistakes. Letting People Find Your Blog On Their Own You put time and effort into devising a blog post – or maybe you paid good money to have a professional write it for you. Either way, it’s a waste if you just let it sit there, waiting to be discovered. Use your social media outlets to boost traffic to your blog. Put Facebook posts and Tweets out every time you have a new post up. You can also link to older blog posts that are still relevant. Pretending that Negative Comments Don’t Exist When you open the door for feedback from your client base via social media, it’s pretty much ensured that some of that feedback is going to be negative. Don’t simply delete a negative review and pretend it never existed. Part of customer service is dealing with unhappy consumers. Handle negativity in a professional, kind and accommodating matter, even if it is only on your Facebook page. Skipping a Strategy All too often, businesses start marketing via social media without a firm strategy in place. This is like starting a business without a business plan. You may start off strong, but sometime in the very near future you’re going to get overwhelmed. While it’s tempting to jump right in, do yourself a favor and devise a schedule first. Spreading Yourself Too Thin Sure, you can set up a free profile on every single social media website out there. Spreading yourself too thin isn’t a good tactic, though. Choose three social media platforms that best suit your company. Is your business image-driven? Make Tumblr or Pinterest one of the three. For the most part, make sure to include at least one or two of the social media dominators: Facebook, Twitter, Pinterest, Google Plus and YouTube. Using Social Media Websites the Wrong Way Be smart about how you post and where you post it. Follow these rules of thumb: • Facebook posts with photos get a lot of attention. For text-only posts, asking a question or writing a fill-in-the-blank are good tactics to get responses. • Make Twitter hashtags work for you. This is the best way for people to find your posts even if they’re not connected to you yet.
  • 111. Page 111/159 • In the description field for each “pin” on Pinterest, use keywords so that users can find photos they’re searching for. • Google Plus is relatively new. Try different tactics to see which works best for you. About the Author - Rowena Kang is a writer and the Director of Content for the Morgan Law Firm. Please visit the Morgan Law Firm Blog for additional content.
  • 112. Page 112/159 The importance of building multiple tiers of links for your link building campaigns When you are building links for your website, it’s extremely important that you utilize some of the features that SEO tools have to provide. For instance, a lot of SEO tools today allow you to build multiple tiers of links for your link building campaigns. Today, Google’s algorithm is extremely complex and in order to stay at the top of the search engines, you have to use link building strategies that are going to be effective. Building multiple tiers of links are a great way to do this. On the top tier, you should have your highest quality links, linking directly to your money site. These links should be high in page rank and they should pack as much value as possible. You should also be using unique content for these links, since spun content would likely get flagged and possibly removed at the website that you posted it on. By using spun content that doesn’t read well for first-tier links, your content will probably get noticed on the site eventually and taken down. This would leave your site vulnerable to the unnatural link penalty that Google often penalizes websites for when they have links that continuously go down. On your second and third tier links, you don’t have to be nearly as careful. On these tiers, you should be building links in volume and the quality of the links does not have to be as high quality as it was with your first tier. Below you’ll find some things that you can do to build multiple tiers of links in an effective way, so that your search engine optimization campaign will be successful. Focus on high PR links on tier 1 A good way to focus on building higher-quality links for your tier 1 link building efforts, would be to only build links on high page rank domains. PageRank always has been and still is today a good way to determine the value of the website. As a website ages and develops backlinks and search engine rankings, its PR will increase. Therefore, you can use page rank as a conclusive determinant for the value of that website. Web sites that have a page rank of at least three are considered to be fairly valuable. They should have a good amount of backlinks, possible search engine rankings and the age of the domain should at least be older than a year. You can experiment with these factors yourself by researching into the backlink count and the age of the domains that you find with high PR. Quality is still important in tier 2 Tier 2 links don’t have to be an entirely high page rank, but you still need to retain a high level of quality among these links. Your tier 2 links are directly going to affect your tier 1 links, which will affect your money site. If you build high-quality links on tier 2, you may increase the search engine rankings of your tier 1 links, which will be very beneficial to your money site.
  • 113. Page 113/159 Tier 3 Tier 3 links are where you can build links in mass numbers, without having to really worry about the quality. You can use software like Scrapebox to do blog comments, XRumer for forum profiles or you can even make use of social bookmarks, web 2.0’s, wiki sites and lots of other types of free submission platforms. Author Bio : - Charles Dodgson writes for WL Marketing Link Building Company that offers affordable SEO services and specializes in strategizing and applying innovative Internet marketing techniques to business websites and online hubs.
  • 114. Page 114/159 How to Own the First Page in Google And to get rid of bad customer reviews. If you check out how you get the most visitors to your website, you will discover that most people are searching for your brand or your company name. And you are properly numbered one when people are searching your name or brand right? But what will happen if an unsatisfied customer shows up as number 2 in your ranking? I will tell you what happens. The unsatisfied customer is not the only unsatisfied customer you have – you might have 200 or 500 unsatisfied customers. Let’s say you sell to 100.000 people every year. Then 500 unsatisfied customers are not so many. This unsatisfied customer has made a blog – telling the world have bad your company is. Well the first thing that will happen is that more of unsatisfied customers will discover the blog and they will like the blog, they will link to the blog. And suddenly this unsatisfied customer has a strong number 2 ranking on Google when somebody is searching your brand name. Even journalists are researching on Google – and they will find this website with bad reviews. Maybe your company will end up in the evening news. And by the way – this is a true story from a travel agency in Denmark!! Well – lets stop this from happening. It’s time for you to own the first page on Google. This way the unsatisfied customer will never rank number 2, he will therefor never get many likes or backlinks and you have saved your business. So let’s take a ride on the brand reputation guide. Your ultimate goal of this brand reputation is to gain control over the first 7 Google search listings. This way negative review from your customer complaints are pushed to the second or even third page of Google. And why 7? Look at the image here. I am searching for “SeoCustomer”. Most of the time Google will add some extra links for the first result. So there is only space for 7 websites on the first page. So 7 is your magic number. I am trying to get rid of SeoMoz because they are ranked number 2 when I search for SeoCustomer.
  • 115. Page 115/159 A website can only have one result in a search Your website can only have one result in a search on Google. So if your brand is named “Sandberg Delicious” you will properly rank number one with your normal website. So you will have to sign up for some more websites. Begin your brand reputation by signing up for a Facebook and a Twitter account – and remember to include your brand or company name. These social media will surely be high ranking in Google listings. But of course it’s not enough to just sign up for accounts. You will have to generate some great content. The accounts that have fresh content and post regularly will rank much better and this way you will get a high position. So with your website, Facebook and Twitter you will now own the top 3 positions right? So we are not all done yet. Video, pictures and blogs You properly have some videos for your homepage – so of course you will make a YouTube or a Vimeo account for your videos. In fact Vimeo often ranks much better than YouTube – believe it or not (and don’t ask me why). This was number 4. A lot of the time Google will choose to show pictures on the first page too. So go to Flickr and make an account too. Be sure you have your brand name in the account name – and write some tags for your pictures including your brand name too. When Google is showing image results on the first page it shows only one picture from each website. Normally Google will show around 5 pictures. So be sure you are using pictures on your blog, website and Twitter accounts. This was number 5. Number 6 here is starting a blog. Starting a blog is a great way to get into Google top 10 but it’s a time consuming one. But remember you have some content from Facebook and Twitter, so use some of the same content on your blog. Your blog will have a different web name then your website. So it will rank separately. And by the way – Google loves WordPress – so use WordPress for your blog. And you do have a Google+ account for your company too right? If not get one now. This can also bring you a top 7 position. Congratulations. You now own the first page on Google. And you will push all the bad reviews to the second page. All the best to you, Henrik
  • 116. Page 116/159 How to Use Social Media for SEO Purposes There are lots of speculations about Social Media. Many feel that it might take the place of Search engines. There are people who feel that search engine optimization practices are gradually fading away. On the other hand, some of them still believe that Search Engine Optimization has a long way to go. Whatever said and done, it has to be agreed that both have their own places in the industry and you can never say that one is better than the other. When you make your presence felt in the industry, it will definitely have a positive impact on your Search Engine Optimization results. Let’s take a look at some of the facts related to search engines. Tweets have become an integral part of Google’s search results. For instance, when you search information for a particular topic, Google will pull all the Tweets that are related to the topic Search Engines have started viewing Social Media sites more frequently. If you post any new information on your social networking site such as Facebook, chances are that Google will be viewing the information within an hour Google trusts all the top rated Social Networking Sites and it ranks them accordingly Here is a list of some of the Social Media sites that improve Search Engine Optimization LinkedIn - It is one of the Social Media that is dedicated to professionals and business owners. If you own a company, your employees can sign up for an account and start networking with people. After registering yourself, you need to select “Account and Settings” option which will be seen at the top of the page. Select “My Profile” on the page and it will lead you to another option “Websites”. Choose the “Edit” link option. It will lead you to a different page where you can make changes to your Web sites. Now choose the “Other” button and start describing the site that you want to link to. It is also possible to link internal pages to the site. Facebook - Using this social media you will not only be able to create your own personal profiles but you can also create fan pages. Just make sure that your profile contains all the necessary information such as websites and more. The appropriate keywords have to be inserted as well. Introduce your sites and products to the audience in the form of brief descriptions. As far as fan pages are concerned, you need to make sure that blog posts are posted frequently. That makes it easier for your contents to get displayed on search engines when viewers look for them. It is better to use Networked Blogs applications which assist you to post the blogs on your Facebook wall. Also keep in mind that your profile needs to be made available to the public. Twitter - This is one of the sites whose popularity is on the rise. Using this Social Media, you can use information for sharing with people who follow your profile. Irrespective of the type of content, you can share it with umpteen users around the globe. It has a huge reach. Google has recently started to index tweets and it has proved to be beneficial for people who are trying to post their content through Twitter. Make it a point to use URLs that aren’t shortened because actual URLs are considered more relevant. Andrea Walters, a freelance writer for MyTechHelp – a leader in providing support across various product brands and tech devices for individuals and small businesses in need of instant tech tech support
  • 117. Page 117/159 Coffee and Social Media I love coffee and Social Media- so this Infographic is just perfect for me – and I hope you will love it too. In fact it can tell you about all the different kind of social media. I am already inspired to get myself a cup of coffee now. Cheers everybody. Coffee is on me, Henrik Go to to see it larger.
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  • 119. Page 119/159 Tips and Tricks to Generate Leads through Social Media Social media should be one of the major pillars of your online marketing campaign. Without social media marketing, your website will remain stagnant. Before you jump into the world of social media marketing, consider these need-to-know tips and tricks to generate leads through social media: Use Social Media sites that your Customers use Spending your energy and money on marketing with every single social media website available will not help you generate more leads. A great deal of research should be done about your market base and what social media websites that they use on a daily basis. In general, if you are offering business-to-business services, LinkedIn is a widely used platform that you should consider. Facebook and Twitter can be used as secondary outlets, depending on your customer base and the products or services that your business offers. Content is always King Social media advertising is pointless without quality content for your potential clients to read. Make sure your website’s content is updated on a regular basis. Well written blog posts, especially those that can be shared by your readers are essential to your success in the social media world. Google+ is Important Ever since Google+ was launched in 2011 as a social networking competitor to Facebook, the platform has been growing in popularity month after month. Even though Google+ has not gained as much of a foothold in the social media world as Facebook and Twitter has, it is still an essential social media outlet that every business should utilize for the sole purpose that Google actively integrates their social media platform with search engine results. Google+ is actually a very easy platform to use. Business owners and website developers only need to create a page with Google+ and link any content created on Google’s social media platform back to their website.
  • 120. Page 120/159 Space out your Social Media Posts While your social media fans may be interested in your business, it’s not something that they think about all day long. Creating quality, content-rich blog posts for your leads to read twice a week will get your message across and keep them interested without having an overwhelming affect. About the Author - Jo Harris is a writer and the Director of Content for the Morgan Law Firm. Please visit the Morgan Law Firm Blog for additional content.
  • 121. Page 121/159 Top Big 3 Images Sharing Sites There are a lot of image sharing sites on the internet. To use an image sharing site is a great way to build up some backlinks to your site. So you should start using one – today. A Google search will only show you one link to a website in a search. So if you tag your images you’re your brand name and company name and your relevant keywords, you might get another 2 results on the first page of Google. Here you can read more about how to own the first page at Google. I will show the big 3 – there are a lot more sharing sites – but using one of the big 4 you are sure that Google check it out. Let me go through these major sites, who they are appealing to and tell you about the benefits – so you can consider if you should start using one of them. Pinterest I am sure you have heard of this one. Pinterest is one of the most talked about social sharing sites for images. Pinterest is a huge virtual Pinborad where you can organize and share images. Pinterest Pros One of the greatest pros of Pinterest is the fact that it does outrank Twitter and YouTube in referral traffic. Yes you read correctly. So if you are looking for new ways to get traffic to your site Pinterest will be a great way to do it. The link on your Pinterest page is a do-follow link and this will benefit your SEO. Visually Driven. Pinterest is visually driven and is based on sharing media like photos, images, video and Infographic. So you can use the content from your website and reuse them on Pinterest. This should be an easy transition. Most of the visitors of Pinterest are women. Pinterest is comprised of 65 percent women and it’s stated
  • 122. Page 122/159 that 85 percent of the traffic of Pinterest is driven by women. So if you have a product for women you should absolutely take a closer look at Pinterest. This could be a great way to drive traffic to your website. Pinterest Cons Pinterest is still a new medium and there are new for business. So until now Pinterest is only for fun. Visitors don’t have to worry about ads. But this might change in the futures. So get ahead of the game and start using Pinterest. Copyright Issues. If you are sharing your own pictures and images you will have no problems. But – as with all social media – be careful not to share other people’s photos and images. Where are the men? Yes – as I wrote before – mostly women are using Pinterest, so if you are trying to sell products or services to men Pinterest might not be the right place for you yet. Read more about Pinterest here What you can do at Pinterest Why you need red pumps to use Pinterest Instagram Instagram is an Android and iPhone app where people can spice up their photos with a selection of filters. It has more than 80 million users who have uploaded more than 4 billion photos. And yes Facebook bought Instagram here in 2012. This is also why it’s very easy to share Instagram photos directly onto Facebook. But it’s also easy to share on social media like Twitter, Tumblr and Flickr. Users are able to like and comment on photos. There are a lot of popular brands using Instagram like Red Bull, Audi, Starbucks, ASOS, NPR, MTV, Forever21, Topshop, CNN iReport, General Electric, The Boston Celtics, Burberry, Playboy, The Onion, Puma, Sharpie, American Express, W Hotels, ESPN, Innocent Smoothies, The Boston Bruins, Billboard, Air Asia and Gucci. So you see it’s not only for young people but also for business. Instagram has just launched web profiles. So you can get a dofollow backlink from your profile page. How to use Instagram Flickr I am sure you have heard this name too. Flickr is one of the oldest photos sharing sites. It is an image and video website started back in 2004 and acquired by Yahoo in 2005. A lot of bloggers hosted their images on Flickr and embedded the pictures in blog and social media. In June 2011 Flickr had 51 million registered members and 80 million unique visitors. And in August 2011 Flickr had more than 6 billion images and still growing. Photos and videos can easily be accessed from Flickr without the need to register an account, only if
  • 123. Page 123/159 you want to upload some content you will need to create an account. You can also get an app for iPhone, android and Windows operating system. Flickr can be very easy to use, and you can use features like groups, tagging, commenting, geotagging, social sharing, printing, and statistics. Google Trend and photo sharing sites Take a look here at this Google Trend image where you can see the interest over time. The number 100 represents the peak search volume. Pinterest is the blue line, Instagram the red line and Flickr is the line that starts back in 2005. Have a great day out there, Henrik PS – did you see my new imagine gallery here at SeoCustomer? A 3D gallery. Check it out here. (It’s in flash – I know Apple don’t like it)
  • 124. Page 124/159 Infographics about SEO SEM Link Building I just came across all this awesome Infographics from Teach To Fish Digital and I wanted to share them with you guys. So time for coffee and Infographics.
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  • 129. Page 129/159 Well I better stop now – my coffee is getting cold. Have a great day out there. All the best to you, Henrik
  • 130. Page 130/159 AdWords Remarketing For Driving Traffic However interesting your online marketing campaign may be, at the end of the day, there’s only so much it can do. It can certainly target your niche and bring in interested customers to your site, but it can’t convert all the incoming traffic into sales. The reason is, regardless of the attractiveness of your website, people may not tend to come back to your site even if they were interested in your products initially. The fact that barely 2% visitors purchase products when they visit a site for the first time is proof enough that every online marketing strategy needs to be thoroughly looked into. The remaining 98% of visitors don’t make a purchase the first time they land on your webpage. What can a marketing manager do to bring back these potential customers to the site once again to complete the purchase? How about a gentle reminder or giving them a cue that can turn these potential clicks in to concrete sales? That’s where Google AdWords remarketing comes in. What is AdWords Remarketing? Remarketing is a feature in Google AdWords that can help you reach out to those people who initially visited your site but left without purchasing anything. With remarketing, you can connect to these people even when they visit any other site on Google Display Network. You can send certain compelling advertisements that can encourage them in coming back to your site and buying the product. How does Remarketing work? Here’s an example of how remarketing may help in bringing more traffic to your site. Let’s assume you deal in the sale of antiques. You know that 10% of visitors to your site will purchase your products. But the rest 90% visitors, although they were initially interested, leave your site without purchasing any product. Now with remarketing, you can add a remarketing tag or a remarketing code to all your site’s pages. Thus, whenever a visitor visits your site, he will automatically be added into your remarketing list. You can now reach out to those 90% visitors who didn’t buy any product by showing them ads and offers’ that may entice them to come back to your site to buy even while they browse other sites.
  • 131. Page 131/159 How can AdWords remarketing bring in more traffic to your website? • Creating and managing AdWords remarketing list is very easy. • AdWords remarketing is a targeted advertising campaign that targets only those visitors who dint get converted into sales. • As Google has a huge partner list, your remarketing campaign has the potential to reach millions of customers. • It can target those visitors who were on the verge of making a purchase (those who discarded the shopping cart!) before leaving the site without completing it. • Remarketing helps you connect with every visitor. It can also target those visitors who have completed a sale by offering them other products and special offers. • It helps you get in touch with customers within a period of time. • It helps bring in higher and faster return on investment. • You can create attractive and relevant advertisements and follow-up messages to target customers. • You can also control where your advertisement appears by limiting or increasing the number of advertisements depending on that particular site's performance. Tanya Hansen is a Freelance writer, she currently writes for – offers full home security to help protect your family, assets from burglary and other crimes. home security systems
  • 132. Page 132/159 How to use Slide share to Get More Website Traffic? Social networks are the major contributors of huge referral traffic to a certain website. The idea behind social media marketing has fascinated the perception of many internet marketers and application developers to consider this technique to be more profitable. These days, many people have been integrating such procedure for their business. Since social networking sites are definitely here to continue, we will discuss a new website on the line – the Slide Share, and why integrating it to existing social media helps produce leads for your business. To give you a bit of a background regarding Slide Share, it is a platform that lets users to upload documents, presentations, PDF files, etc., which other users can share, download and comment on. To date, it has more than nine million uploads and more than 29 million regular visitors, which make it the biggest database of videos, PDFs, and presentation on the internet. With those details alone, it is fairly clear why your company must use this exceptional social media offering to interact with clients and be known within your business. Slide Share and Its Functionality 1. SEO Optimizer The same with the concept of YouTube in appearing in the search results in many search engines, the results of Slide Share such that their keywords are optimized, often appear on page one of search engine results. 2. Lead Generator Slide Share will not just let you share contents to other social networking sites, which ultimately allows you reach other users, but also its premium users can particularly trace downloads and views to exactly know who viewed or downloaded files. 3. Social Media Integrator You can simply line Slide Share with your other tools by placing its share button on the website of your company and share the latest uploads to other sites like Facebook and Twitter. Also, the acquisition of Slide Share by LinkedIn permits a distinctive incorporation of the two networks, which makes LinkedIn unique distribution medium for Slide share content. 4. Competitive Edge By considering Slide share, you will place your business ahead of the other in terms of lead generation game. Also, thanks to the huge database of this social media tool, you can already inspect how other businesses with your field worldwide are utilizing the posting contents and other features of Slide Share.
  • 133. Page 133/159 How to Use Slide Share to Gain More Traffic and Exposure? Here are some ideas to drive traffic to your business by the use of Slide Share: 1. Convert presentations into electronic book (eBook) By adding a story and a bit configuration, you can already convert your presentation into an interesting eBook. Smartphones and tablets have been making eBook a lot easier to read while on the run and Slide Share can help with that as well. 2. Make sure to place a call to action in your presentation Take advantage of each chance to solicit Twitter follower, or an email subscription. Consider your presentations are a front-end advertisement that has to make a change. 3. Upload Regularly As regards content marketing, the more you will have to give, then the more you will receive. Add a Slide Share eBook or presentation to your publishing calendar monthly. 4. Optimize Slide Share includes a search engine that makes searching for a particular topic much easier. Keep in mind that when there is a search engine, there is a need to optimize. Consider placing one or two targeted keywords as your presentation tags. 5. Promote your content The Slide Share also has sharing buttons to share your contents. Requesting for a sharing within your content may influence a reader to click the retweet button. Make sure also that your LinkedIn, Facebook, and Twitter followers and friends knows that you have new contents available. Author Bio: Mason Brown is marketing lead at, which provides quality app development using advanced technologies. It is my passion to write on technology subjects, because this is the age of technology revolution.
  • 134. Page 134/159 39 percent of search related traffic information from Google is now gone Did you know that for over a year ago Google started to encrypting search by default for signed-in users? I just found a study from Optify that shows that 39 percent of the searches related traffic from Google to our websites now is gone. Google will show the search terms as withheld. Optify made a study with 424 websites with over 17,143,603 visits and 7.241.093 referring keywords. This way they could check out how seriously the “not provided” issue is. What does it have to do with me? So why should you care about all this? Well imagine you have a shop in a shopping center Normally you will approach your customers and ask them if they are looking for something special right? But then one day you are told you can’t do this anymore. You are only allowed to approach customers if they are specifically forthcoming and request help. Now you have lost the ability to proactively help your customers right? You will also lose some valuable information and feedback about your customers. Google has started to encrypt search queries about 1 year ago. So now you will no longer receive “referrer” data from Google when the user is sign- in. So you don’t really know what your visitors were looking for. Was it cheap dresses? Or quality dresses? Secondhand dresses? Blue dresses? You don’t know. So you can’t tell if they found what they were looking for. Maybe half of your customers from Google was searching for blue dresses – but you only have red dresses in your shop. Bad for you right? And now you will not know that your customer love blue dresses. You have lost a lot of insights. So a hot term now in search marketing is behavioral targeting. You will have to know what the customer was initially looking for. But now you will need to rely on later user interactions. You can use log-in information, or cookie based personalized experience. If you are in the B2B business you can still get a lot of great information from Google Analytic about who are visiting your website and which pages they are looking at. Check it out here. But it's getting harder to know about the initial search term. If you have a newsletter – which search term did they use in Google to find your website? This is a very useful information. But now it's getting harder to get.
  • 135. Page 135/159 Google’s concern about privacy is driven by a bigger force than this search marketing industry. So we might as well get used to it. All the best to you as always, Henrik
  • 136. Page 136/159 What you can learn from your mother about SEO You might tell me that your mother knows absolutely nothing about SEO. But you are wrong. You can learn a lot about SEO from your mother. So let me give some mother rules – ready? No no – you don’t have to drink milk while reading this article – coffee is okay. Play nice These days everybody is talking about social media – yeah yeah I know I do that too. But link building is still very important to get higher ranking in the search engines. But with all the animals update from Google (why do I always get scared when Google is talking about animals?) A link is no longer a link. If you link to bad sites – spammy site, porn sites – you might get punished by Google. The best backlinks to your site is from sites relevant to your own site. It’s like hanging around in a good neighborhood. Your mother wants you to play with the good guys in the best neighborhood. So link to the good guys and get links from the good guys. Listen to your mother. So I would like SEOMOZ to link to my site (so dear reader if you are working at SEOMOZ please link to my site). A mother will not use the black hat link strategy right? So play it nice out there – and think of your mother. Your mother would do everything within the guidelines for best practices right? Don’t do any sneaky, underhanded or illegal business practices on the internet. Your mother will do anything legal. Network the motherly way Maybe your mother has never had a Facebook account or a Google+ account (she has never been a Google employee) but you can still learn a lot about Social Media from her. When I think about my mother – she is always talking on the phone (not mobile) to her friends, talking to the neighbors, going to the shops and talk to other customers in the shop. In fact she only stops talking when she sleeps (hmm I hope she will not read this article). So the lesson is that we have to engage in Social Media, we have to talk to our followers. It’s not enough just to make an account and start to do some marketing. Ask some questions to your followers. Get to know them. Start to love them and they will love you back – and you can’t get love without any talk.
  • 137. Page 137/159 Be good at school Your mother will tell you to do your homework and check your spelling right? If you do your homework you will be great writing content for your website. And if you have great content, people would love to link to your content. And backlinks to your website will give you higher ranking. And after all the animal updates (grrr) it is more and more important with great content. Your mother wants you to come in first place by playing fair, and the more interesting, compelling and relevant your website is, the higher it will get in the search ranking. Concentrate writing great content and no black hats. So you will ask me – article spinning – is that something my mother would like? No, your mother doesn’t like article spinning. Article spinning is trying to play games with Google right? Yes yes yes – I know – check the spelling. English is not my first language for me – so it’s not always so easy (so sorry to all you English speaking guys reading this). Remember Mother’s Day And why does your mother want you to do better in your business? Because she wants a great present on Mother’s Day. So if you are running a successful SEO marketing campaign, your business will do well. And if your business is doing well you can afford to buy her some flowers or chocolate right? No more mother talk – I want my coffee now – no more milk here. Henrik
  • 138. Page 138/159 Popular Google Analytics Analysis Tools Have you analyzed your website with Google Analytics analysis tools? Google Analytics is a free analytics service offered by Google that provides users with detailed statistics about visits to their websites. Google Analytics analysis offers two types of statistical report – Standard Reporting and Custom Reporting. While Standard Reporting of Google Analytics makes understanding the engagement of your website easier to measure, Custom Reporting lets you create super reports with all the information you want. You can organize the super reports as per your requirements and share it with your colleagues in minutes. It’s not just this; it’s now easy to identify web pages with poor performance with Google Analytics Analysis. This is because the e-commerce reporting of Google Analytics tracks website activities like performance and sales. These e-commerce reports list out various transactions and revenue of the site along with metrics related to e-commerce. Users are allowed to have 50 site profiles, each corresponding to different websites. This service also provides various basic analytics tools useful for marketing websites and search engine optimization purposes. In short, Google Analytics analysis tools helps you dive into your website’s data in a few mouse clicks. Here’s a list of popular Google Analytics analysis tools: Real-Time reporting Real-time reporting tool provides you with a continuous update that’s reported second after the occurrence of any visitor activity on your site. In other words, you get to monitor all the activities occurring on your site as it happens. This reporting tool of Google Analytics allows you to check  The number of people accessing your website right now  The geographic locations of the people visiting your site  The sources that drove people to your site  The web pages of your site that people visited When it comes to SEO, with Real-Time, you immediately get to know the effects of new campaigns and link building efforts and monitor your site’s traffic. It’s also helpful in understanding your reader’s interests as it lets you know if any content on your website is viewed or not. With Real-Time reporting tool, you can determine if any kind of one-day promotion can help generate
  • 139. Page 139/159 traffic. Advanced Segmentation If you are looking for a tool to analyze and isolate specific traffic kinds, then try Advanced Segmentation. For instance, you can create different segments for different kinds of traffic like purchasers visits, anonymous visits, paid members visit, etc. After creating, you can view data for a particular segment or compare all the segments side by side. Talking about creating an Advanced Segment, it’s a filter expression that returns specific data using logical statements. Custom Variables Custom Variables report represents activities of your visitors in different custom segments you created. Actually, Custom variables are name-value pair tags with which you can apply newly defined additional segments (created by you) to your website’s visitors. There are three different types of Custom Variables: Page-level Custom Variables: This is used to define activities of your users in different page levels. In case you are using it with an online newspaper, you get to know on which page the visitors stay for a long time and which pages they skip. Session-level Custom Variables: This type of Custom Variable can be used to distinguish visitors’ experiences across different sessions. For instance, you can differentiate members’ visits from anonymous visitors if you have the custom variable tool scoped to the user login session level. Visitor-level Custom Variables: This is used in distinguishing different types of visitors across various sessions. This can be of great help to websites that allows only paid members or subscribers to access premium content as it analyzes all the users and separates paid members from those using free service. That’s not all; you have many more popular tools like Visualization, Dashboards, API and Customizations and Sharing. Apart from these, you have effective tools for Content Analytics, Mobile Analytics, Social Analytics, Advertising Analytics, Conversion Analytics, etc. Check out various tools and analyze your website to know what your visitors want from you. Andrea Walters, a freelance writer for – The Nation’s Lowest All-Digital Price Provider. Click here.
  • 140. Page 140/159 SEO vs. PPC – How to know which one is right for your business? Who says there is competition only in business field! Well in the world of internet these days it’s a battle between Search Engine Optimization (SEO) and Pay per Click (PPC). As per the research made around 90% of the people who uses internet use various search engines like Google, Bing, Yahoo and MSN to get information on the products and services which they are looking for. Almost everyone who searches for information type a keyword which is also known as Keyword which helps search engines bring up the required results which have natural organic listings also consisting of PPC advertisements. But the bottom-line is not about the battle and who wins! It’s a question of which one would suit your business requirements. Keep reading the article for more details. You need to pay to attract traffic to your website with the help of PPC advertising programs which are provided by Google Adwords, Yahoo Search Marketing etc. These tools would help you to display your advertisement in sponsored section whenever the result related to your website is displayed. You would need to pay a certain amount of fee every time the user clicks on your website link. The amount however depends on how strong are your keywords. On the other hand you could also attract more traffic to your website for free by getting high rankings in the natural listing results. Natural listing results are the results which are shown next to the sponsored sections. All you have to remember is that you follow the SEO practices in an appropriate manner so that your website results appear on the first page more often whenever the visitor keys the words related to your product or services. There may be some circumstances when your website might take some time to reach on the top of the page but then again the free, directed traffic would most likely be worth the deal. But the question is which tactic is much better? To answer this question I would say it entirely depends upon the budget. If you have a huge budget go for PPC but if you are looking to save money by investing a little than SEO is better. How much is my budget? Before choosing SEO or PPC, you must first know how much you are going to invest in advertising your business on the web. It can be a good idea to start with a minimum amount of $5 to $10 per day set as your daily spending limit. On the other hand if you have a very little budget than SEO is the best option. If you ask me I would
  • 141. Page 141/159 say even if you have a little capital to invest go for PPC as it offers various benefits like faster testing and guard from SEO algorithm updates. What are the CPC rates for my business? Secondly, it depends on how are the CPCs for your industry. PPC allows the users to bid on how much they are ready to pay for a single click which is known as cost per click (CPC). For instance if you are targeting people who are looking for “Cleaning industry services” you can make use of online software called Traffic Estimator which is a free Google External Keyword Research Tool. You would see that the average CPC for this keyword is $2.76. On the other hand average CPCs can sometimes run as high as $30 thus making it difficult for your business to gain profit from PPC which means SEO is a better choice. To conclude SEO and PPC can both be powerful. Last but not the least! Always make sure you get regular updates about Google’s policies as they change every now and then which means if today your website is on page 1 who knows tomorrow it might land up to page 6 of the page. Matthew Anton is a professional online marketer offering search engine optimization services through Backlinksindexer PS – Remember to check out the article How to find your perfect PPC budget here.
  • 142. Page 142/159 Successful Link Building: What about Link Exchanges Within this article you will find the answer to a few questions about link building. Link building is one of the fastest ways to get your website indexed, and one of the fastest ways to get your website ranked higher in the search engine results pages. It is also one of the most misunderstood SEO concepts, and misinformation on the subject has led to a lot of people being punished needlessly by search engines. This article will clear up that confusion so that you can run a successful link building campaign. What is link building? A link in the online world is a function that allows one person to move from one web page to another. It is something that a web user clicks and it will take them to another web page. This web page may be on the same website, or it may be on a different web page. The link may be an image or it may be textual. It may open the page on the same tab; it may start a new tab or may start a new window (the latter being referred to as a pop-up). The more links that you have pointing at your website, from other websites–the better. If other websites link to you–the search engines will take that as a sign that your website is a good one, and will rank you up in their search engine results pages. So getting more links is sometimes a good thing. What is successful link building? This is where you gain strong links that last a long time. They are links to your website from related content or related websites. Those links are strong if they have anchor text, which works well for your website (is related). They are good links if they last a long time, and are great links if they are from websites with a higher PageRanking than yours are. Having all of these elements throughout your links would be considered successful link building. Are one-on-one link exchanges good? Yes, they are–they are not advised by Google, but they are a safe and controlled way of getting good strong links pointing at your website. All the other methods of link building are not as safe or productive.
  • 143. Page 143/159 Are link exchange programs good? No, they are not good. They are heavily monitored by the search engines staff and offer no real SEO benefit in the long run. They are a short-term fix that may get you in trouble with the search engines. Is there a safe way to increase link numbers? You can swap links, or link from your blog. You can post articles online and link from them and you can guest post on other peoples blogs. You can pay for legitimate directory links from relevant websites, and you can add links from comment sections on other websites. There are quite a few safe ways of getting links to your site. How many links do I need? Google your site and look at your competition. You need roughly the same amount of links that they have. Do not go build substantially more links than your competitors do, because it will be viewed as suspicious. Can I be banned from Google for too many links? Yes, you can. If you have too many links, Google will investigate into where they have come from. If they have come from link farms, comment spamming, or other similar Black Hat SEO places, you will be banned from being listed on Goggles search engine results. How do I make people link to me of their own free will? Offer a good service, or a great online tool, entertainment or high quality information. If people like your website, they will link to it of their own free will. Can I get any traffic from links? Links have a nice bi-product of being able to send you traffic from other sites. This is called direct traffic because it comes from one site to you, instead of people going through a search engine. Direct traffic is hard to gain, but worth the effort because the users are often very interested in what is on your site, because they have just come from a related/similar site. Author’s bio – My name is Sonia Jackson. I represent the UK website We’ll help you to solve all problems with writing different essays and research papers according to the rules in the UK.
  • 144. Page 144/159 3 Ways to Make Your Facebook Fan Page SEO friendly Social networking has become an essential marketing process for almost all varieties of businesses. Nowadays, if you do not have a certain degree of presence on the various social networks, you run the risk of losing out on valuable clients. Other than providing exposure to your brand, a well-planned and maintained fan page on Facebook can boost your SEO popularity. If you have been hosting a Facebook fan page for some time, without much SEO optimization, maybe you are going wrong somewhere in collating the content of such a page. Here are three solutions, from a leading Orlando internet marketing house, which will help you to resolve this issue of inadequate Facebook marketing. 1. Link Your Facebook Fan Page to Other Sites If you take a cursory look at some of the most popular eCommerce websites on the internet, then you will most probably come across a link to a Facebook fan page. Such a link may call you to ‘like’ a product on Facebook, or it may simply claim to be working towards better communication between the company and its clients. Yet, there is a hidden agenda too, that lies behind these links. Leading search engines, like Google, are more likely to favor a Facebook fan page that has many backlinks attached to it. This makes the search engines recognize a fan page as authentic, and reliable. Thus, by connecting the content of your Facebook fan page to more and more blogs, websites, and other social network accounts, you will ensure a higher ranking for your page. 2. Plan Your Status Updates To Make Them Popular On Search Engines It is a little known fact that Facebook treats the first 18 characters of your status updates, and other posts, to be a meta-description. So, take advantage of this fact, when you are composing the substance of these posts on Facebook. You may include keywords, or even provide links to your allied websites, in such meta-descriptions. You must also bear in mind that the first word of your status update is the most important, as far as SEO focus is concerned. So, put good thought into it. 3. Don’t Ignore the Power of Facebook Notes As a Facebook fan page consists of all the important content for marketing a brand, most page
  • 145. Page 145/159 administrators choose to overlook the ‘Notes’ section completely. This alternate page is insignificant, in comparison to the all-important main fan page. This is a mistake, as you can use the ‘Notes’ section to enhance your SEO popularity. The title of a particular post that you host in this section acts like an SEO title and the initial words of its content double as meta-data. You can also link a note with other web page, and other important notes, thereby ensuring better communication and stronger backlinks for your overall fan page. You can follow the above tricks, in addition to including the phone number and address on your Facebook fan page, to ensure that it gets the right kind of attention from SEO devices. Consequently, you are sure to experience unprecedented business growth, promoting your brand through a Facebook fan page. Author – this article is written by Brenda Lyttle
  • 146. Page 146/159 Which Retargeting Strategy is Right for You? [Infographic] Let me show you this awesome Infographic from our friends at Chango. Follow the arrows and find the right strategy for you. Love it… Remember to check out 7 great Remarketing Strategies too. All the best to you, Henrik
  • 147. Page 147/159 How Is Google Using Big Data Big data is defined as a collection of data sets created by users and machines alike. These data sets are not only created by users, but also by satellites, GPS, sensors, automated response and many more. All this data is aggregated as one to form a data set. The size of these data sets can only be measured in quintillion bytes. The challenge that big data presents IT organizations with is that it becomes hard for managed data centers to organize, sort and manage these large boulders of data. On the flip side, they also present organizations with a lot of unexplored business opportunities. Big Data is the trend Big Data is the trend in IT these days that’s making quite a thunder. It is undoubtedly one of those rare mushrooming technologies that encompass not only the scope but also the intricacy. All around us there seems to be a data flood of sorts and at the nucleus of it all is Big Data. Anyone who is anyhow associated with any avenue of IT is trying to analyze this big one. To put it in comprehensible terms Big Data is an assimilation of humongous data listings, tables and information that is highly complex in nature and it is this multiformity that makes it a tedious task for data management tools to derive at a logical conclusion. Google deals with many layers in their varied centers that collect data, and needless to say there are a host of things that can probably head the wrong way. There could be a sudden machine meltdown, a router collapse, a hard drive malfunction or any other unexplained breakdown and therefore it becomes imperative that the software employed should spell allegiance and dependability. The hardware fallout in the form of lethargic machinery, loss of information and so on can be dealt with by replication. Two mechanisms Google mainly employs two mechanisms to withstand latency, namely cross request and within request adaptation. The former scrutinizes behavior that occurred recently thereby manipulating future appeals, whereas the latter mechanism deals with the uninclined subsystems in purview. It was in the year 2004 that Google released a white paper titled Map Reduce, which was deemed to be a programming pattern that helps process large data clusters. Over the years, Google has shrewdly equipped itself with advanced programs and patterns to manage future surge in big data. For Google to be able to efficiently handle the voluminous amount of information or data, they employ
  • 148. Page 148/159 many services, namely Big Table, Map Reduce and Cluster Scheduling System. These services that Google uses helps them to resolve varied issues, however they carry the risk of bringing to the fore many cross cluster problems. Google has therefore armed itself with what they have constructed to be called a “Spanner”. This is a storage mechanism for large volumes of data and this prevails across all of their data centers. The ‘spanner’ has been uniquely designed in a way that aids continuous duplication across all the data centers. Dapper is a tool used by Google to enable them to supervise on a continuous basis as well as debug. Each server that is up and running aids monitoring, debugging and online profiling. Deep Learning In recent times, Google has been doing some work on providing a foundation for deep learning. Deep Learning is a branch of algorithms that automates deriving a substantial sense of raw data. It picks information from both marked and unmarked data and contains many Central Processing Units. The adventurous phenomenon called the Big Data is revolutionizing the data is talked about and handled. Companies are going to great lengths and breaths to collate, interpret and store the massive volumes and Google as a forerunner is doing a rather amazing job at handling their big data. Heather Protz, a freelance writer for – offers full home security to help protect your family, assets from burglary and other crimes. Adt security reviews
  • 149. Page 149/159 Guest Posting – Why It's Good For SEO Gain more weight from the search engines. SEO has changed a lot in the past year due to the updates the big G has rolled out, but other links from blogs or websites that are relevant to yours still does gain a lot of weight from search engines and is still liked by them. Make sure you gain links from different C-class IP’s rather than all from the same server to mix it up a little bit. Gets a lot more traffic from a range of sites. One of the major benefits of guest posting is to gain free flows of traffic from all of the websites you have managed to get your link on. If the readers like what you have wrote they will follow your link in the bio or article itself. Of course this will only happen if your content is engaging and very informative. Obtain more followers via Social Media. Nearly every website has a form of social media on it so readers can easily forward it on to friends and share out the information they are reading. The article you write for websites will be shared out and passed on via social media platforms, only if your article is interesting of course! Build a network of people. Lots of bloggers do not bother with this and see other bloggers within their niche as enemies and just competition. Experienced bloggers have a much different perspective and actually befriend those within their own niche, this can be for guest posting reasons and has been known to go even further for some and turn into very prospective business relationships. Build subscribers. Use the power of guest posting to create masses of prospectors on your Email list and send them updates of products and services. Don’t hide your social interests. Displaying social proof that you are trying to build a community as well as an informative website is a great thing as social media is becoming more and more common on the internet and people like to interact and talk to each other. Allow readers to hear a different voice. Get rid of the mindset of guest posters stealing your traffic! Sometimes it is great for your readers to hear another voice or a second opinion. I mean let’s face it, if the website is all the same person and the same voice it basically becomes a digital book! Become an authority. You want to become very knowledgeable within your niche, become the place where people go for answers to their questions. Guest posting allows you to do this by sharing your knowledge on other’s websites and building your authority. Gain relevant, free, unique content. Whether you are busy one weekend or would like to take a 2 week vacation, why not grab a few guest posts and schedule them for automatic posting? You will still capture your readers' interests and be giving your blog fresh content. Increase your income. As a publisher you can increase your income by offering affiliate products,
  • 150. Page 150/159 AdSense banners on your blog from Google or charge for guest posting (Last ones not very good). A lot of bloggers use this stream of income to pay for the hosting, domain name and running costs of the website. Author: Jeremy owns a Birmingham SEO company and shares his interests in the SEO field online with others.
  • 151. Page 151/159 Use of Author Tags for SEO Most webmasters around the world would accept that the whole process of search engine optimization (SEO) is largely skewed towards complying with Google and its web policies. This is primarily due to the fact that Google has become a supreme power that rules the web, prevailing from search listings to online advertising services, and many more. Every action that Google executes reverberates across the online world, which is a testament to its dominance in the space. But one cannot undermine the fact that Google’s actions are taken with only two things in consideration, to appease its loyal user base and cement its stature as a quality service provider. A recent development from Google is its ‘Authorship’ identity, which according to it enhances writer identity and minimizes spam activities. In the SEO arena, the manner in which Google has created and sustained author tags in HTML and its usage has generated a lot of popularity and interest in the writers' circle, mainly because it permits them to tag their work thereby providing insights to the reader about the writer and also reflecting legitimate work. In today’s age of the paramount importance of the internet branding business, content development is at the forefront of all the activities conducted in a web-oriented business. When a writer is instrumental in creating blogs or any other form of web content, author tags is an assured route to gaining acknowledgement and credibility in this revolutionary internet marketing trend. Google is playing a crucial role here as it permits authors to associate their online content to their profile on Google Plus. Your badge can include your particulars such as your name and preferably also a picture of yourself. Details such as these enable an element of authenticity, connection and readability with the writer and his content. Also if someone is particularly interested in your kind of writing you could get added to their circle on Google+. This will enable them to simply read more of your work no matter where they have been sighted and also serve as a positive personal branding mechanism. This complete sequence can osculate into an incontestable medium for SEO. The purpose of author tags The entire purpose of author tags is that the work that you have done which is all over the internet now has a profile, thereby enabling global visibility.
  • 152. Page 152/159 So even if you are a writer that does not write very often, you could still include the tag to your name within the content. For the few or many who wonder how to include these tags on your content is in reality a relatively simple process. Once a writer is done writing on any topic that excites them, they can add then include their unique attributes in a link that will be redirected to their profile. Some of the primitive writing that you may have done also gets the author tag. Content authentication has been a service that creative writers and authors alike have been longing for. In the age that we are in anyone is capable of falsely claiming that a particular article is their original piece of work and some of the stalwarts in journalism have indulged in such acts, leave alone the ones striving to carve a unique identity by penning their thoughts and views. Given this crude reality, this new rage called an author tag serves to authenticate your work, build your individual brand, enhance your reputation online and help you penetrate global markets. This new phenomenon that continues to cause ripples is easy to establish and with Google backing it, you can be rest assured!! Andrea Walters, a freelance writer for – The Lowest-Priced Satellite TV in America. Click here
  • 153. Page 153/159 Legitimate Link Building with Social Media Today, SEO of any standard seems to be incomplete without the integration or the interference of Social Media. Social Media when integrated with your other promotional activities does a world of good to your blog’s goal. There are many ways you can use different Social Media networks to promote your website. One among them is link building. The following are the list of social media sites you can use for passing link authority apart from usual community benefits. While some help you build huge traffic, the others help you gain value through its authority. Mixx Mixx helps you pass authority easily. The social media site can be used to good effect to rank high in the Search Engine Results Page. Being a growing community, Mixx makes it easy to interact and promote websites. For a startup blog or website, Mixx is just a great tool. Digg Digg provides authority from the stories submitted. Being a popular social network medium today, Digg has all the strength it takes to promote your blog. Adhering to the terms and conditions on the official Digg website will help you promote your website better. LinkedIn LinkedIn needs no introduction and is certainly one of the best places to promote your website. The social website has some fascinating features, which you would not find in any social media network. By featuring pictures and videos, LinkedIn helps in indexing links and passing authority. Hugg Hugg, like Digg, focuses on a variety of environmental issues. It is capable of passing authority and crawling. So Hugg is yet another tool in your list. Use Hugg to good effect and you will see your page ranking rise in no time. Some social media tools are silent achievers. Hugg is one of them. Indian Pad As the name suggests, the above mentioned site is the most popular websites targeting the Indian community. Here, links are indexed, easy to crawl and pass the authority. Indian Pad popular features News from different categories and Technology.
  • 154. Page 154/159 Mister Wong Mister Wong is a favorite social network to many. It’s a social bookmarking site that is ranked no 6 and it invites do follow links. Backflip Yet another social bookmarking site with high page rank. Backflip allows links that can be crawled and also helps in passing authority to your target site. Swik Swikis a clean and trustable social bookmarking site with a high page rank. The back links gained from these pages are authoritative. This community is open for developers and programming enthusiasts. Mylink Vault Mylink Vault features user-friendly tools and clean interface to provide your site better online visibility. When do these social networks come into play? The above mentioned social media networks are extremely useful, especially when you are a starter and when you use them in the right way. Try these tips to help yourself with your social media activities. 1. Keep track of what people comment on your competitor’s blog By keeping track of what people comment on your competitor’s blog, you will be able to determine what works best. You can also learn new ways to promote your blog or know what people are interested in. This will also give you an insight on which of your products is popular among online buyers. 2. Keeping in touch with people keeps you active all the time Being a member of a common social media platform can help you in keeping yourself updated all the time. Information and News, which otherwise could have been unknown to you, may be gathered when keeping in touch with people with similar interests. As you see, social media integration just cannot be ignored if you are going to succeed in your online business. This guest post is brought to you by Mark Dwayne of, a site that offers savings and current information with time warner.
  • 155. Page 155/159 How Can a Company Use Big Data from Google A common issue that most businesses face is storing and using Big Data in an appropriate manner. Capturing and extracting the right information from data is a challenging task that needs to be pre- planned. That’s why companies try their level best to get things in order in relation to big data. What is Big Data exactly? In layman terms, it refers to gigantic data sets that are analyzed by companies to make better decisions. Why Big Data is an important issue in today’s world? Social media platforms generate a lot of data that falls into the public domain. Millions of social network users have a lot of information that can be used by companies to understand customer requirements. Big Data collected from such a source can prove to be highly useful in the near future. Institutional data has slowly become more accessible to companies. This transparency has given Big Data a huge boost. A lot of companies are beginning to understand the need for openness and this will only result in more data that can be processed for better information. Nowadays a lot of people are turning towards cloud storage. This migration has helped increase the amount of data that is stored “offshore”. Cloud storage management plays a huge role in Big Data assessment. Google and Big Data As we all know, Google is the largest search engine online and the company is no stranger to big data. In fact, Google has reached such staggering heights because it has been analyzing Big Data for years. This has resulted in helping users with the right kind of information whenever required. As a company, you need to take a leaf out of Google’s book and consider Big Data to be the next big thing. How to use big data Search engine algorithms use Big Data in order to bring up relevant results. This means you need to go back to the basics in order to gain exposure now. Fresh content is what the search engines are looking for. You might think that your company is not massive enough to handle big data. Giants like Google, Amazon, etc. can afford to do so. However, this kind of an attitude will leave you behind. Imagine analyzing your data and coming out with information about customers that you didn’t know in the past. Big Data is a virtual gold mine just waiting to be discovered.
  • 156. Page 156/159 Discovering micro-markets Organizations selling products and services can benefit a lot from big data. By sifting through and combining various data sets, these companies can now formulate strategies based on the information they’ve extracted. The next question is: are you prepared to make a decision based on such data? Traditional forms of selling models involved making decisions based on historical or current performance. However, by changing this attitude, your company will be able to tap into markets that were undiscovered in the past. Analyzing Big Data properly Companies might be looking at Big Data with a lot of interest, but their employees might not have the skills to make sense of so much unstructured information. Mathematical reasoning and a will to experiment are what you need in your organization. This will help in the proper analysis of big data. Since employees will be dealing with large data sets, they must be able to see the bigger picture. Making the right connections is what data literacy is all about. If you hire employees who have such skills, then your company will surely handle the Big Data wave in the right manner. Proper training of the right individuals could also make a crucial difference. Tanya Hansen, a freelance writer for – offers full home security to help protect your family, assets from burglary and other crimes. Top home security companies
  • 157. Page 157/159 How to Get Dynamic Twitter Pictures Twitter is becoming an increasing important source for traffic for many websites. I get around 10 percent of my traffic from Twitter. Maybe you are showing how many followers you have on your website – but why not show a picture of all your followers? And why not make it dynamic because a lot of people will unfollow you every day and new people will start to follow you. So let me show this little trick, so you can show your Twitter followers on your website. I have used my twitter account HenrikSandbergJ. I was thinking of getting a mug with the pictures on it too. You will get the dynamic twitter images from Twitter Mosaic Tool. This tool will let you create your own wallpaper of your followers or your Twitter friends. You can also remove some of the pictures from your wallpaper if you don’t like the picture. After you made the wallpaper you can grab the code and do the implementation on your own website. Like I have done here below. You can also use the wallpaper to create a Coffee Mug, iPhone Case, T-Shirts, Bag or Mause Pad. Really awesome I think. But if you just want to use the code to show your Twitter followers images – it’s all free. All the best to you, Henrik Get your twitter mosaic here.
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