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HEAT MAPS
AND WHAT MEN AND WOMAN ARE LOOKING AT
AND HOW TO USE HEAT MAPS IN MARKETING
Heat map and women

Women tend to focus the attention on
the face and the torso...
Source: thinkeyetracking
Heat map and men

While men … well
Source: thinkeyetracking
Where the model is looking

It isn’t enough with a pretty face. It
matters where the model is looking.
Source: Grok
Banner ads are not working

This heat map is the evidence that the
banner ad position is not the best
place to advertise
S...
You should be above the fold

This is why you have to be above the
fold on the screen, when you are
working with your SEO....
Heat map and Twitter
This shows that you should put the
link in a tweet at the beginning of the
tweet.
Source: HubSpot
CNN

Look at the screen from CNN. People
are looking at the box to the left of
speaker and of couse at the face.
Source: C...
H&M Ad
Men spend time looking at the
woman. Women spend time reading
the rest of the ad
Source: Eyetrackshop
H&M Ad

Men are not looking at the shoe 
Source: Eyetrackshop
Heat map and Facebook

Not surprising – we are looking at the
faces and pictures 
Source: Facebook
Heat map and baseball

Women are looking more at the torso,
right?
Source: CoryGrimes
Headline and pictures

This heat map shows that we are
looking at the headline and the
pictures.
Source: Webbyawards
Heat map and football

We are focusing on the area in front of
the player throwing the ball.
Source: Sportundmarkt
Heat map and billboards

People still read the text to the left
even though there is a large picture of
a face to the righ...
Heat map and resume

Recruiters spend 6 seconds on a
resume – and they focus on name,
current title and company, current
p...
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Heat Maps - And What Men and Women are Looking at

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Published on

Learn how people are looking at pictures and website using this amazing heat maps technic. Learn much more about SEO, SEM, Social Media Traffic and Link Building at www.SeoCustomer.com

Published in: Business, Technology

Transcript of "Heat Maps - And What Men and Women are Looking at"

  1. 1. HEAT MAPS AND WHAT MEN AND WOMAN ARE LOOKING AT AND HOW TO USE HEAT MAPS IN MARKETING
  2. 2. Heat map and women Women tend to focus the attention on the face and the torso... Source: thinkeyetracking
  3. 3. Heat map and men While men … well Source: thinkeyetracking
  4. 4. Where the model is looking It isn’t enough with a pretty face. It matters where the model is looking. Source: Grok
  5. 5. Banner ads are not working This heat map is the evidence that the banner ad position is not the best place to advertise Source: Alertbox
  6. 6. You should be above the fold This is why you have to be above the fold on the screen, when you are working with your SEO. The red line shows the fold on the screen. Source: Fruition.net
  7. 7. Heat map and Twitter This shows that you should put the link in a tweet at the beginning of the tweet. Source: HubSpot
  8. 8. CNN Look at the screen from CNN. People are looking at the box to the left of speaker and of couse at the face. Source: CNN
  9. 9. H&M Ad Men spend time looking at the woman. Women spend time reading the rest of the ad Source: Eyetrackshop
  10. 10. H&M Ad Men are not looking at the shoe  Source: Eyetrackshop
  11. 11. Heat map and Facebook Not surprising – we are looking at the faces and pictures  Source: Facebook
  12. 12. Heat map and baseball Women are looking more at the torso, right? Source: CoryGrimes
  13. 13. Headline and pictures This heat map shows that we are looking at the headline and the pictures. Source: Webbyawards
  14. 14. Heat map and football We are focusing on the area in front of the player throwing the ball. Source: Sportundmarkt
  15. 15. Heat map and billboards People still read the text to the left even though there is a large picture of a face to the right. Source: reports-research
  16. 16. Heat map and resume Recruiters spend 6 seconds on a resume – and they focus on name, current title and company, current position start and end dates, previous title and company , previous position start and end dates and education. Source: TheLadders
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