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China
• the color of good luck and
celebration
• vitality, happiness, long life
• used as a wedding color
• used in many ceremonies
from funerals to weddings
• used for festive occasions
• traditionally worn on
Chinese New Year to bring luck
and prosperity
India
• color of purity, fertility, love,
beauty
• wealth, opulence and power
• used in wedding ceremonies
• a sign of a married woman
• also color of fear and fire
Thailand
color for Sunday
Japan
• life
• anger and danger
Cherokees
• success, triumph
South Africa
• color of mourning
Nigeria
• usually reserved for ceremonies
• worn by chiefs
Russia
• associated with the
Bolsheviks and Communism,
• means beautiful in Russian
language
• often used in marriage
ceremonies
Australian Aborigines:
• represents the land and
earth
• ceremonial color
Hebrew
• sacrifice, sin
Christian
• sacrifice, passion, love
Western
• energy, excitement, action
• danger
• love, passion
• a warning to stop
• anger
• Christmas combined with
green
• Valentine's Day
Eastern
• prosperity
• good fortune
• worn by brides
• symbol of joy when
combined with white
India
sacred and auspicious
the Symbol of a Merchant
Thailand
considered auspicious as the
bright yellow flower "cassia
fistula" is a national symbol.
represents Buddhism.
yellow is considered the royal
color, the color of Monday
which is the King's birthday
Egypt
color of mourning
Burma
color of mourning
Israel
• used to label Jews in the
Middle Ages
Middle East
• happiness
• prosperity
Japan
• courage
• beauty and refinement
• aristocracy
• cheerfulness
Europe
• happiness, joy
• cowardice, weakness
• hazard warning
Western
• happiness, joy
• hope
• cowardice
• caution, warning of hazards
and • hazardous substances
Eastern
• sacred
• imperial
China
• sacred
• imperial, royalty
• honor
• masculine color
Western
caring and nurturing
love and romance
feminine
Eastern
feminine
Europe
feminine color
baby girls
Belgium
pink is used for baby boys
Japan
well-liked by both males and
females
Thailand
color for Tuesday
Korea
trust
Western
• trust and authority
• conservative,
• corporate
• peace and calm
• depression,
• sadness
• "something blue" bridal
• tradition
• masculine color
• baby boys
Eastern
• immortality
China
• immortality
• associated with pornography
and 'blue films'
• feminine color
India
• Lord Krishna
• national sports color
Japan
• everyday life
Korea
• color of mourning
Thailand
• color for Friday
Belgium
• color for baby girls
Cherokees
• defeat, trouble
Mexico
• mourning
• trust
• serenity
Iran
• color of mourning
• heaven and spirituality
• immortality
Israel
• Coat of Arms
Egypt
• virtue
• protection - to ward off evil
Middle East
• protection
Colombia
associated with soap
US Politics
liberalism
UK & European Politics
conservatism
Religious Beliefs in Many
Cultures
Christianity: Christ's color
Judaism: holiness
Hinduism: the color of Krishna
Catholicism: color of Mary‘s
robe
Western
• brides and weddings
• angels
• hospitals, doctors
• peace - the white dove
• purity and cleanliness
Eastern
• death, mourning and
funerals
•sadness
China
• death and mourning
• virginity and purity
• humility
• age
• misfortune
India
• unhappiness
• symbol of sorrow in death of
family member
• traditionally the only color a
widow • is allowed to wear
• funerals
• peace and purity
Japan
• White carnation symbolizes
death
Thailand
• white elephants are
considered auspicious,
• white symbolizes purity in
Buddhism
Korea
• purity, innocence,
• morality,
• birth and death
Middle East
• purity
• mourning
Western
• affordable or inexpensive
items
• Halloween, combined
with black
Eastern
• happiness
• spirituality
Thailand
• color for Thursday
Western
• affordable or inexpensive
items
• Halloween, combined
with black
Eastern
• happiness
• spirituality
Thailand
• color for Thursday
Ireland
• religious color for
Protestants
• appears on the Irish flag
along with white for peace and
green for Catholics
Netherlands
• color of the Dutch Royal
Family
Hinduism
• Saffron, a soft orange color,
is considered an auspicious
and sacred color
Western
• lucky color in most western
cultures
• spring, new birth,
regeneration
• nature and environmental
• awareness
• color for 'go' at traffic lights
• Saint Patrick's Day
• Christmas combined with
red
• jealousy, greed
Eastern
• new life, regeneration and
hope
• fertility
China
• new life, regeneration and
hope
• fertility
• disgrace - giving a Chinese •
man a green hat indicates his •
wife is cheating on him
• exorcism
• studies show it is generally
not good for packaging
India
• the color of Islam,
• hope,
• new beginnings
• harvest
• virtue
Thailand
• color for Wednesday
Japan
• eternal life
• youthfulness
• freshness
Indonesia
• a forbidden color
Ireland
• religious color for Irish
Catholics
• color symbol of Ireland - the
Emerald Isle
France
• not good for packaging
North Africa:
• corruption and the drug
culture
Egypt:
• hope
• spring
Middle East:
• color of Islam
• strength
• fertility
• luck
Saudi Arabia:
• wealth and prestige
South America:
• death
USA:
• money
• jealousy

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Colors Around the World - the Ultimative Marketing Guide

  • 1.
  • 2.
  • 3. China • the color of good luck and celebration • vitality, happiness, long life • used as a wedding color • used in many ceremonies from funerals to weddings • used for festive occasions • traditionally worn on Chinese New Year to bring luck and prosperity India • color of purity, fertility, love, beauty • wealth, opulence and power • used in wedding ceremonies • a sign of a married woman • also color of fear and fire Thailand color for Sunday
  • 4. Japan • life • anger and danger Cherokees • success, triumph South Africa • color of mourning Nigeria • usually reserved for ceremonies • worn by chiefs
  • 5. Russia • associated with the Bolsheviks and Communism, • means beautiful in Russian language • often used in marriage ceremonies Australian Aborigines: • represents the land and earth • ceremonial color Hebrew • sacrifice, sin Christian • sacrifice, passion, love
  • 6. Western • energy, excitement, action • danger • love, passion • a warning to stop • anger • Christmas combined with green • Valentine's Day Eastern • prosperity • good fortune • worn by brides • symbol of joy when combined with white
  • 7.
  • 8. India sacred and auspicious the Symbol of a Merchant Thailand considered auspicious as the bright yellow flower "cassia fistula" is a national symbol. represents Buddhism. yellow is considered the royal color, the color of Monday which is the King's birthday Egypt color of mourning Burma color of mourning
  • 9. Israel • used to label Jews in the Middle Ages Middle East • happiness • prosperity Japan • courage • beauty and refinement • aristocracy • cheerfulness Europe • happiness, joy • cowardice, weakness • hazard warning
  • 10. Western • happiness, joy • hope • cowardice • caution, warning of hazards and • hazardous substances Eastern • sacred • imperial China • sacred • imperial, royalty • honor • masculine color
  • 11.
  • 12. Western caring and nurturing love and romance feminine Eastern feminine Europe feminine color baby girls
  • 13. Belgium pink is used for baby boys Japan well-liked by both males and females Thailand color for Tuesday Korea trust
  • 14.
  • 15. Western • trust and authority • conservative, • corporate • peace and calm • depression, • sadness • "something blue" bridal • tradition • masculine color • baby boys Eastern • immortality China • immortality • associated with pornography and 'blue films' • feminine color India • Lord Krishna • national sports color
  • 16. Japan • everyday life Korea • color of mourning Thailand • color for Friday Belgium • color for baby girls Cherokees • defeat, trouble Mexico • mourning • trust • serenity
  • 17. Iran • color of mourning • heaven and spirituality • immortality Israel • Coat of Arms Egypt • virtue • protection - to ward off evil Middle East • protection
  • 18. Colombia associated with soap US Politics liberalism UK & European Politics conservatism Religious Beliefs in Many Cultures Christianity: Christ's color Judaism: holiness Hinduism: the color of Krishna Catholicism: color of Mary‘s robe
  • 19.
  • 20. Western • brides and weddings • angels • hospitals, doctors • peace - the white dove • purity and cleanliness Eastern • death, mourning and funerals •sadness China • death and mourning • virginity and purity • humility • age • misfortune
  • 21. India • unhappiness • symbol of sorrow in death of family member • traditionally the only color a widow • is allowed to wear • funerals • peace and purity Japan • White carnation symbolizes death Thailand • white elephants are considered auspicious, • white symbolizes purity in Buddhism
  • 22. Korea • purity, innocence, • morality, • birth and death Middle East • purity • mourning
  • 23.
  • 24. Western • affordable or inexpensive items • Halloween, combined with black Eastern • happiness • spirituality Thailand • color for Thursday Western • affordable or inexpensive items • Halloween, combined with black Eastern • happiness • spirituality Thailand • color for Thursday
  • 25. Ireland • religious color for Protestants • appears on the Irish flag along with white for peace and green for Catholics Netherlands • color of the Dutch Royal Family Hinduism • Saffron, a soft orange color, is considered an auspicious and sacred color
  • 26.
  • 27. Western • lucky color in most western cultures • spring, new birth, regeneration • nature and environmental • awareness • color for 'go' at traffic lights • Saint Patrick's Day • Christmas combined with red • jealousy, greed Eastern • new life, regeneration and hope • fertility
  • 28. China • new life, regeneration and hope • fertility • disgrace - giving a Chinese • man a green hat indicates his • wife is cheating on him • exorcism • studies show it is generally not good for packaging India • the color of Islam, • hope, • new beginnings • harvest • virtue Thailand • color for Wednesday
  • 29. Japan • eternal life • youthfulness • freshness Indonesia • a forbidden color Ireland • religious color for Irish Catholics • color symbol of Ireland - the Emerald Isle France • not good for packaging North Africa: • corruption and the drug culture
  • 30. Egypt: • hope • spring Middle East: • color of Islam • strength • fertility • luck Saudi Arabia: • wealth and prestige South America: • death USA: • money • jealousy