WHAT IS A MEGATREND?
Mega trend refer to a major movement in pattern or
emerging trend in the macro-environment.
It is an emerging force that will have an impact on
the kinds of products consumers will prioritise
when buying in the future.
PRESUMERS & CUSTOWNERS
Have you ever heard of the two new
consumption models: PRESUMERS and
PRESUMERS just love to get involved
with your products and service before
they are realized. So involve your
PRESUMERS – let them help you.
CUSTOWNERS are customers who move
away from passively consuming products
towards funding or investing in the
companies they are buying from.
You think the customers in Cheers would
invest in Sam Malones bars?
Get ready for the emerging markets.
Now it’s time for an explosion in
products and services from emerging
markets for emerging markets.
Now the consumers in the emerging
markets get the power. In 2013 the GDP of
the emerging markets will exceed the
advanced markets for the first time.
So Cheers and Sam Malone has to open a
bar in Turkey, India or maybe South Africa
The consumers just love they
Did you know that 73 % of male
respondents don’t go an hour without
checking their phone and 63 % of the
Cell phone users between 18 and 24
exchange an average of 109 messages on
an average day. That’s 3,200 per months !
Users spend nearly one hour on their
device every day.
I am sure Norm would have loved to talk in
his mobile phone all the time.
Not just transparent, but naked and
Our brand have nothing to hide. That is
The next big thing is to be proactive –
shoing and proving we have nothing to
hide. Remember with social media you
can’t hide anything these days. So use this
proactive – be naked and be proud.
And I am sure Sam Malone would agree
with me – right?
The amount of data in our world has
been exploding, and analyzing large
data sets—so-called big data—will
become a key basis of competition,
underpinning new waves of productivity
growth, innovation, and consumer
surplus, according to research by MGI
and McKinsey's Business Technology
But there is no new about this right? You
have to know your market better than your
competitor. Big Data is a way to know your
market better. So what if your competitor
is using Big Data analyzing but you are not?
So you better get startet.
Sam Malone knows his customers.