HEAT MAP AND WOMEN
Women tend to focus the attention on the face and the torso...
HEAT MAP AND MEN
While men … well
WHERE IS THE MODEL LOOKING ?
It isn’t enough with a pretty face. It matters where the model is looking.
BANNER ADS ARE NOT WORKING
This heat map is the evidence that the banner ad position is not the best place to advertise
YOU SHOULD BE ABOVE THE FOLD
This is why you have to be above the fold on the screen, when you are working with your SEO. The red line shows the fold
on the screen. Source: Fruition.net
HEAT MAP AND TWITTER
This shows that you should put the link in a tweet at the beginning of the tweet.
Look at the screen from CNN. People are looking at the box to the left of speaker and of course at the face.
Men spend time looking at the woman. Women spend time reading the rest of the ad
Men are not looking at the shoe
HEAT MAP AND FACEBOOK
Not surprising – we are looking at the faces and pictures
HEAT MAP AND BASEBALL
Women are looking more at the torso, right?
HEADLINE AND PICTURES
This heat map shows that we are looking at the headline and the pictures.
HEAT MAP AND FOOTBALL
We are focusing on the area in front of the player throwing the ball.
HEAT MAP AND BILLBOARDS
People still read the text to the left even though there is a large picture of a face to the right.
HEAT MAP AND RESUME
Recruiters spend 6 seconds on a resume – and they focus on name, current title and company, current position start and
end dates, previous title and company , previous position start and end dates and education. Source: TheLadders
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