Mining the Web for Business Information:  How to Find the   Golden Nuggets Henri Mondschein Business Librarian California ...
Where are the “Golden Nuggets”? <ul><li>? </li></ul>
First Things First :  Use Boolean Connectors AND OR NOT
How Boolean Connectors Work Here are some examples
Power Searching Technique #1 Can I Quote You? <ul><li>Use “ “ when searching for names or two terms in exact order: </li><...
Power Searching Technique #2 It’s a Matter of Plus and Minus <ul><li>Use a + sign before a term to be sure it is included ...
Power Searching Technique #3 Build a Nest <ul><li>Use “nesting” when building complex search queries. </li></ul><ul><li>(s...
Power Searching Technique #4 Drill Deep for Gold <ul><li>Look for a  “site map” or “site index” </li></ul><ul><li>Use Adva...
Power Searching Technique #5 Use “Gated” Sources <ul><li>ABI/INFORM Dateline & Global  </li></ul><ul><li>BusinessDecision ...
Congratulations! <ul><li>You are now a Power Searcher! </li></ul>
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Mining The Web For Business Information

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Presents approaches and Web sources for conducting business research.

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Mining The Web For Business Information

  1. 1. Mining the Web for Business Information: How to Find the Golden Nuggets Henri Mondschein Business Librarian California Lutheran University
  2. 2. Where are the “Golden Nuggets”? <ul><li>? </li></ul>
  3. 3. First Things First : Use Boolean Connectors AND OR NOT
  4. 4. How Boolean Connectors Work Here are some examples
  5. 5. Power Searching Technique #1 Can I Quote You? <ul><li>Use “ “ when searching for names or two terms in exact order: </li></ul><ul><li>“Rotary Club” </li></ul><ul><li>“A rnold Schwarzenegger ” </li></ul>
  6. 6. Power Searching Technique #2 It’s a Matter of Plus and Minus <ul><li>Use a + sign before a term to be sure it is included </li></ul><ul><li>Use a – sign before a term to be sure it is excluded </li></ul><ul><li>Tip: Plus & minus also means AND, NOT in Google </li></ul><ul><li>Lets’ take a look… </li></ul>
  7. 7. Power Searching Technique #3 Build a Nest <ul><li>Use “nesting” when building complex search queries. </li></ul><ul><li>(small business + consulting) + thousand oaks </li></ul><ul><li>(small business + consulting) + simi valley </li></ul><ul><li>Let’s try it…. </li></ul>
  8. 8. Power Searching Technique #4 Drill Deep for Gold <ul><li>Look for a “site map” or “site index” </li></ul><ul><li>Use Advanced Search to zero in on Word documents, PDF files, PowerPoints, speeches, marketing material. </li></ul><ul><li>Look for conference calls (Investor Relations or Press Releases) for hidden information. </li></ul>
  9. 9. Power Searching Technique #5 Use “Gated” Sources <ul><li>ABI/INFORM Dateline & Global </li></ul><ul><li>BusinessDecision </li></ul><ul><li>Business & Company Resource Center (Infotrac/Gale) </li></ul><ul><li>Reference USA </li></ul><ul><li>Getting to Gated Sources: </li></ul><ul><li>Thousand Oaks Public Library </li></ul><ul><li>Los Angeles Public Library </li></ul>
  10. 10. Congratulations! <ul><li>You are now a Power Searcher! </li></ul>

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