How OpenSource affect Eddda Media operations. Presentation held at Open Nordic Conbference, Skien, june 2008

1. 08.06.09

2. BOLD, BRAVE, FREE 08.06.09 - how open source fits into Edda Media vision and strategy Henning Sund Manager Edda Interactive

4. Edda Media organization in brief 08.06.09 Edda Media (1.750 employees, Revenues MNOK 2.250/year) Edda International (including M&A, bus. dev. and Operastions in PL/SE) Edda National (National titles, central IT, Printing facilities etc.) Edda Local (Local newspapers, common prod. dev)

6. Overview newspapers and products (to give You an idea on how we work) 08.06.09 Newspapers www.tb.no www.dt.no www.f-b.no www.laagendalsposten.no www.telen.no www.h-avis.no www.moss-avis.no www.varden.no www.noblad.no … and more: 36 in total! Common products (examples) Live fotball: http://livefotball.dt.no http://livefotball.varden.no http://livefotball.f-b.no Weather http://vaer.varden.no http://vaer.h-avis.no Crime map: http://dt.no/apps/pbcs.dll/section?category=KRIMKART http://www.f-b.no/apps/pbcs.dll/section?category=krimkart ” Readers paper”: www.deldet.no Web-tv: Using the aptoma.no – platform: http://tv.f-b.no/ http://dttv.dt.no/ http://htv.h-avis.no/ http://mosstv.moss-avis.no/ http://tbtv.tb.no/ Videos ar typically integrated in articles this way: http://dt.no/article/20080306/SKISPRINTEN/283180935/1099/NYHET

8. Digital revenues increasing rapidly in Edda 08.06.09 Shows trends, not actual figures