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How to Write Emails that Get Opened, Read, and Clicked
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How to Write Emails that Get Opened, Read, and Clicked

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We’ve all been there … …

We’ve all been there …

You’ve carefully crafted an email. You’ve polished each sentence. You’ve racked your brain for the very best subject line.

You hit publish with a sigh of relief. That’s done.

But when you look at your email stats, you notice that the opens aren’t as good as you’d hoped, and the click-throughs are disappointing. It’s depressing.

Does it feel like a big challenge to get people to open and read your emails? And then to go on to click through?

Learn a simple trick to make your emails more engaging, more persuasive, and more seductive.

Image credit slide 15/16: Image credit: http://www.shutterstock.com/pic-160851719/stock-photo-kurt-vonnegut-arrives-to-private-screening-of-the-door-in-the-floor-at-the-mgm-screening-room-in.html?src=csl_recent_image-2

Image credit slide 46/48: http://www.shutterstock.com/pic-96909298/stock-photo-author-stephen-king-at-the-los-angeles-premiere-of-the-manchurian-candidate-july.html

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  • Image credit: http://www.shutterstock.com/pic-160851719/stock-photo-kurt-vonnegut-arrives-to-private-screening-of-the-door-in-the-floor-at-the-mgm-screening-room-in.html?src=csl_recent_image-2
  • Image credit: http://www.shutterstock.com/pic-96909298/stock-photo-author-stephen-king-at-the-los-angeles-premiere-of-the-manchurian-candidate-july.html
  • Transcript

    • 1. o p e n e d, r e a d How that get c l i c k e dand write emails to
    • 2. o p e n e d, r e a d How that get c l i c k e dand write emails to
    • 3. Henneke Duistermaat Featured on:
    • 4. Email marketers face a huuuuge G A P …
    • 5. We try to achieve this…
    • 6. We often achieve this…
    • 7. GAP
    • 8. How can we bridge the gap? GAP
    • 9. Your reader profile may be something like this…
    • 10. 64% male Reader profile Shoe size 7-9
    • 11. 64% male Reader profile Shoe size 7-9
    • 12. 64% male Reader profile Shoe size 7-9
    • 13. You can’t visualize vague demographics.
    • 14. You can only picture one person.
    • 15. Write to please just one person. ~ Kurt Vonnegut Image credit: Shutterstock
    • 16. If you open a window and make love to the world, so to speak, your story will get pneumonia. Image credit: Shutterstock
    • 17. Create one ideal reader profile Demographics Favourite websites, books, social media Dreams Struggles Name
    • 18. Create one ideal reader profile Demographics Favourite websites, books, social media Dreams Struggles Name
    • 19. Create one ideal reader profile Demographics Favourite websites, books, social media Dreams Struggles Name
    • 20. Create one ideal reader profile Demographics Favourite websites, books, social media Dreams Struggles Name
    • 21. Create one ideal reader profile Demographics Favourite websites, books, social media Dreams Struggles Name
    • 22. Create one ideal reader profile Demographics Favourite websites, books, social media Dreams Struggles Name
    • 23. Click here to download a free form to create an ideal reader profile (no opt-in)
    • 24. Your ideal reader will inspire you.
    • 25. He’ll tell you what to write, and how to write it.
    • 26. Source:PatisserieValerie Example 1/4
    • 27. Source:PatisserieValerie We’re launching a new Patisserie Valerie Cake Club and as a valued customer and current subscriber to our email offers, we would like to welcome you to our new Cake Club Community. We look forward to sending you new regular updates, exclusive offers and news about Patisserie Valerie plus a little treat on your birthday.
    • 28. Source:PatisserieValerie We’re launching a new Patisserie Valerie Cake Club and as a valued customer and current subscriber to our email offers, we would like to welcome you to our new Cake Club Community. We look forward to sending you new regular updates, exclusive offers and news about Patisserie Valerie plus a little treat on your birthday.
    • 29. Source:PatisserieValerie We’re launching a new Patisserie Valerie Cake Club and as a valued customer and current subscriber to our email offers, we would like to welcome you to our new Cake Club Community. We look forward to sending you new regular updates, exclusive offers and news about Patisserie Valerie plus a little treat on your birthday.
    • 30. Source:PatisserieValerie We’re launching a new Patisserie Valerie Cake Club and as a valued customer and current subscriber to our email offers, we would like to welcome you to our new Cake Club Community. We look forward to sending you new regular updates, exclusive offers and news about Patisserie Valerie plus a little treat on your birthday.
    • 31. Source:PatisserieValerie We’re launching a new Patisserie Valerie Cake Club and as a valued customer and current subscriber to our email offers, we would like to welcome you to our new Cake Club Community. We look forward to sending you new regular updates, exclusive offers and news about Patisserie Valerie plus a little treat on your birthday.
    • 32. Source:PatisserieValerie We’re launching a new Patisserie Valerie Cake Club and as a valued customer and current subscriber to our email offers, we would like to welcome you to our new Cake Club Community. We look forward to sending you new regular updates, exclusive offers and news about Patisserie Valerie plus a little treat on your birthday.
    • 33. How to address your ideal reader instead…
    • 34. Source:UrbanDaddy Example 2/4
    • 35. Source:UrbanDaddy
    • 36. Source:UrbanDaddy
    • 37. Source:UrbanDaddy
    • 38. Source:AmnestyInternational Example 3/4
    • 39. Source:AmnestyInternational
    • 40. Source:AmnestyInternational
    • 41. Source:AmnestyInternational
    • 42. Source:Giant Example 4/4
    • 43. Source:Giant
    • 44. Source:Giant
    • 45. Your ideal reader will inspire you.
    • 46. (…) every novelist has a single ideal reader. ~ Stephen King Image credit: Shutterstock
    • 47. And when Stephen King writes, he wonders…
    • 48. (…) I wonder what he/she will think when he/she reads this part? Image credit: Shutterstock
    • 49. Do your emails inspire your ideal reader to take action?
    • 50. Want to receive more writing tips?
    • 51. Get your free Snackable Writing Course for Busy People ©2014byHennekeDuistermaat

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