7 Business Blogging Tips: How to Generate Leads With a Company Blog

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How do you write engaging content so you can start a conversation with readers? …

How do you write engaging content so you can start a conversation with readers?

How do you boost your authority so people trust your advice?

How do you tempt people to join your email list? So you earn an opportunity to sell to them?

This SlideShare presentation includes examples of popular posts and tips on boosting your email subscribers, so you can win more business.

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  • Thanks for writing such useful post and yes to get more business and traffic you have to do some basic SEO to get higher rankings in search engines and this will help your business to get more potential customers as well as more exposure for your business http://www.nicebloggingtips.com
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  • 1. 7 Tips toTurn Blog Readers into BUSINESS
  • 2. Henneke Duistermaat Author and business blogging coach “the business blogger’s survival guide” ~ Sean Work, KISSmetrics “I highly recommend it to anyone who’s blogging to promote their company” ~ Jon Morrow, CEO, Boost Blog Traffic LLC
  • 3. 1 Start a conversation
  • 4. 1 Start a conversation Nobody is interested in your sales messages. Your blog is a conversation starter.
  • 5. Address readers with the word you
  • 6. Ask your reader questions Read the full article on Unbounce: A 38-Point Blog Optimization Checklist to Jumpstart Your Lead Generation
  • 7. Who wants to contact a corporation? Write conversational content, and you’ll get more comments and more inquiries. Further reading: How to Write Conversational Content Click to Tweet
  • 8. 2 Write lip-smackingly good headlines
  • 9. 2 Write lip-smackingly good headlines Arouse curiosity and be specific
  • 10. Address a specific problem
  • 11. Attract attention with power words
  • 12. Promise a specific benefit Read the full article on Copyblogger: No Blog Traffic? Here’s a Simple Strategy to Seduce Readers and Win Clients
  • 13. Good headlines boost clicks , shares, readers, and business.
  • 14. 3 Write seductive opening paragraphs
  • 15. 3 Write seductive opening paragraphs Because you need to pull readers into your content
  • 16. Empathize with your reader Read the full article on Copyblogger: 37 Tips for Writing Emails that Get Opened, Read, and Clicked
  • 17. Empathy gives readers the feeling your post is written to solve their problems. And that’s why they want to read it. Further reading: A 3-Step Formula for Captivating Your Audience With a Few Opening Lines
  • 18. Inspire with your final paragraph 4
  • 19. Inspire with your final paragraph Inspire people to follow your advice. That’s how you become an authority. 4
  • 20. Overcome an objection …
  • 21. And use memorable sound bites… Read the full article on Boost Blog Traffic: 18 Seductive Writing Tips That’ll Leave Your Readers Begging for More
  • 22. Inspire readers to take action, and you’ll become seriously influential. Further reading: A Rabble-Rouser’s Rules for Writing Kick-Ass Closing Paragraphs Click to Tweet
  • 23. Use authority enhancers 5
  • 24. Use authority enhancers Because they boost your credibility 5
  • 25. Use a famous brand for a detailed case study
  • 26. Back your arguments with specific examples
  • 27. Use stats to add substance
  • 28. Use quotes or references to show you know your field Read the full article on KISSmetrics: How to Write Seductive Web Copy Like Apple
  • 29. 6 Stop selling. Be helpful.
  • 30. 6 Stop selling. Be helpful. Think about your readers …
  • 31. What problems are your readers struggling with? And how can you help?
  • 32. E.g. help generate leads … Click here to read the article on Copyblogger
  • 33. Or help avoid mistakes … Click here to read the article on Unbounce
  • 34. Become an outstanding problem-solver. And you’ll win business. Click to Tweet
  • 35. Entice readers to join your email list 7
  • 36. Entice readers to join your email list Because that’s how you build relationships, and earn an opportunity to sell. 7
  • 37. Use sign-up forms I Plugmatter Mini Feature Box
  • 38. Use sign-up forms II Elevatr end of post form
  • 39. Use sign-up forms III Elevatr sidebar form
  • 40. Use sign-up forms IV LeadBox
  • 41. Have a desirable opt-in bonus I eBook
  • 42. Have a desirable opt-in bonus II Content-specific LeadMagnet
  • 43. Looking for more tips? So you can win more business? © 2014 by Henneke Duistermaat
  • 44. Get your FREE Snackable Writing Course for Busy People © 2014 by Henneke Duistermaat
  • 45. Get your FREE Snackable Writing Course for Busy People © 2014 by Henneke Duistermaat highly desirable opt-in bonus 
  • 46. Get your FREE Snackable Writing Course for Busy People © 2014 by Henneke Duistermaat Click to join (it’s free!)