7 
Tips toTurn 
Blog Readers into 
BUSINESS
Henneke Duistermaat 
Author and business blogging coach 
“the business blogger’s survival guide” 
~ Sean Work, KISSmetrics...
1 
Start a 
conversation
1 
Start a 
conversation 
Nobody is interested in your sales messages. 
Your blog is a conversation starter.
Address readers with the word you
Ask your reader questions 
Read the full article on Unbounce: 
A 38-Point Blog Optimization Checklist to Jumpstart Your Le...
Who wants to contact a corporation? Write conversational content, and you’ll get more comments and more inquiries. 
Furthe...
2 
Write lip-smackingly good headlines
2 
Write lip-smackingly good headlines 
Arouse curiosity and be specific
Address a specific problem
Attract attention with power words
Promise a specific benefit 
Read the full article on Copyblogger: 
No Blog Traffic? Here’s a Simple Strategy to Seduce Rea...
Good headlines boost clicks , shares, readers, and business.
3 
Write seductive opening paragraphs
3 
Write seductive opening paragraphs 
Because you need to pull readers into your content
Empathize with your reader 
Read the full article on Copyblogger: 
37 Tips for Writing Emails that Get Opened, Read, and C...
Empathy gives readers the feeling your post is written to solve their problems. And that’s why they want to read it. 
Furt...
Inspire with your final paragraph 
4
Inspire with your final paragraph 
Inspire people to follow your advice. That’s how you become an authority. 
4
Overcome an objection …
And use memorable sound bites… 
Read the full article on Boost Blog Traffic: 
18 Seductive Writing Tips That’ll Leave Your...
Inspire readers to take action, and you’ll become seriously influential. 
Further reading: 
A Rabble-Rouser’s Rules for Wr...
Use authority enhancers 
5
Use authority enhancers 
Because they boost your credibility 
5
Use a famous brand for a detailed case study
Back your arguments with specific examples
Use stats to add substance
Use quotes or references to show you know your field 
Read the full article on KISSmetrics: 
How to Write Seductive Web Co...
6 
Stop selling. 
Be helpful.
6 
Stop selling. 
Be helpful. 
Think about your readers …
What problems are your readers struggling with? 
And how can you help?
E.g. help generate leads … 
Click here to read the article on Copyblogger
Or help avoid mistakes … 
Click here to read the article on Unbounce
Become an outstanding problem-solver. And you’ll win business. 
Click to Tweet
Entice readers to join your email list 
7
Entice readers to join your email list 
Because that’s 
how you build relationships, 
and earn an opportunity to sell. 
7
Use sign-up forms I 
Plugmatter 
Mini Feature Box
Use sign-up forms II 
Elevatr 
end of post form
Use sign-up forms III 
Elevatr 
sidebar form
Use sign-up forms IV 
LeadBox
Have a desirable opt-in bonus I 
eBook
Have a desirable opt-in bonus II 
Content-specific LeadMagnet
Looking for 
more tips? 
So you can win 
more business? 
© 2014 by Henneke Duistermaat
Get your FREE 
Snackable Writing 
Course 
for Busy People 
© 2014 by Henneke Duistermaat
Get your FREE 
Snackable Writing 
Course 
for Busy People 
© 2014 by Henneke Duistermaat 
highly desirable 
opt-in bonus 
Get your FREE 
Snackable Writing 
Course 
for Busy People 
© 2014 by Henneke Duistermaat 
Click to join 
(it’s free!)
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7 Business Blogging Tips: How to Generate Leads With a Company Blog

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How do you write engaging content so you can start a conversation with readers?

How do you boost your authority so people trust your advice?

How do you tempt people to join your email list? So you earn an opportunity to sell to them?

This SlideShare presentation includes examples of popular posts and tips on boosting your email subscribers, so you can win more business.

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  • Thanks for writing such useful post and yes to get more business and traffic you have to do some basic SEO to get higher rankings in search engines and this will help your business to get more potential customers as well as more exposure for your business http://www.nicebloggingtips.com
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7 Business Blogging Tips: How to Generate Leads With a Company Blog

  1. 1. 7 Tips toTurn Blog Readers into BUSINESS
  2. 2. Henneke Duistermaat Author and business blogging coach “the business blogger’s survival guide” ~ Sean Work, KISSmetrics “I highly recommend it to anyone who’s blogging to promote their company” ~ Jon Morrow, CEO, Boost Blog Traffic LLC
  3. 3. 1 Start a conversation
  4. 4. 1 Start a conversation Nobody is interested in your sales messages. Your blog is a conversation starter.
  5. 5. Address readers with the word you
  6. 6. Ask your reader questions Read the full article on Unbounce: A 38-Point Blog Optimization Checklist to Jumpstart Your Lead Generation
  7. 7. Who wants to contact a corporation? Write conversational content, and you’ll get more comments and more inquiries. Further reading: How to Write Conversational Content Click to Tweet
  8. 8. 2 Write lip-smackingly good headlines
  9. 9. 2 Write lip-smackingly good headlines Arouse curiosity and be specific
  10. 10. Address a specific problem
  11. 11. Attract attention with power words
  12. 12. Promise a specific benefit Read the full article on Copyblogger: No Blog Traffic? Here’s a Simple Strategy to Seduce Readers and Win Clients
  13. 13. Good headlines boost clicks , shares, readers, and business.
  14. 14. 3 Write seductive opening paragraphs
  15. 15. 3 Write seductive opening paragraphs Because you need to pull readers into your content
  16. 16. Empathize with your reader Read the full article on Copyblogger: 37 Tips for Writing Emails that Get Opened, Read, and Clicked
  17. 17. Empathy gives readers the feeling your post is written to solve their problems. And that’s why they want to read it. Further reading: A 3-Step Formula for Captivating Your Audience With a Few Opening Lines
  18. 18. Inspire with your final paragraph 4
  19. 19. Inspire with your final paragraph Inspire people to follow your advice. That’s how you become an authority. 4
  20. 20. Overcome an objection …
  21. 21. And use memorable sound bites… Read the full article on Boost Blog Traffic: 18 Seductive Writing Tips That’ll Leave Your Readers Begging for More
  22. 22. Inspire readers to take action, and you’ll become seriously influential. Further reading: A Rabble-Rouser’s Rules for Writing Kick-Ass Closing Paragraphs Click to Tweet
  23. 23. Use authority enhancers 5
  24. 24. Use authority enhancers Because they boost your credibility 5
  25. 25. Use a famous brand for a detailed case study
  26. 26. Back your arguments with specific examples
  27. 27. Use stats to add substance
  28. 28. Use quotes or references to show you know your field Read the full article on KISSmetrics: How to Write Seductive Web Copy Like Apple
  29. 29. 6 Stop selling. Be helpful.
  30. 30. 6 Stop selling. Be helpful. Think about your readers …
  31. 31. What problems are your readers struggling with? And how can you help?
  32. 32. E.g. help generate leads … Click here to read the article on Copyblogger
  33. 33. Or help avoid mistakes … Click here to read the article on Unbounce
  34. 34. Become an outstanding problem-solver. And you’ll win business. Click to Tweet
  35. 35. Entice readers to join your email list 7
  36. 36. Entice readers to join your email list Because that’s how you build relationships, and earn an opportunity to sell. 7
  37. 37. Use sign-up forms I Plugmatter Mini Feature Box
  38. 38. Use sign-up forms II Elevatr end of post form
  39. 39. Use sign-up forms III Elevatr sidebar form
  40. 40. Use sign-up forms IV LeadBox
  41. 41. Have a desirable opt-in bonus I eBook
  42. 42. Have a desirable opt-in bonus II Content-specific LeadMagnet
  43. 43. Looking for more tips? So you can win more business? © 2014 by Henneke Duistermaat
  44. 44. Get your FREE Snackable Writing Course for Busy People © 2014 by Henneke Duistermaat
  45. 45. Get your FREE Snackable Writing Course for Busy People © 2014 by Henneke Duistermaat highly desirable opt-in bonus 
  46. 46. Get your FREE Snackable Writing Course for Busy People © 2014 by Henneke Duistermaat Click to join (it’s free!)
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