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The presentation that evaluates our results with our airline simulation

The presentation that evaluates our results with our airline simulation

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  • 1. t y Strategisch Management Evelyne Bardyn Hendrik Leyssens Niels Schrijnemakers Saartje Tweepenninckx Bianca Vaes
  • 2. Content • Introduction • Vision & mission • Objectives • Strategy • Operations • Human Resources • Marketing • Finance • Conclusion t y
  • 3. Introduction Name and logo • Letters of surnames Key words • Stable, efficient, trustworthy, steady, on-time, comfortable, service- minded Team t y
  • 4. Vision & mission To transport our passengers in a stable, steady and comfortable way on a cost-effective base. t y
  • 5. Strategisch Management Evelyne Bardyn Hendrik Leyssens Niels Schrijnemakers Saartje Tweepenninckx Bianca Vaes
  • 6. Operations Fuel 1.200 1.125 1.050 0.975 0.900 Quarter 0 Quarter 1 Quarter 2 Quarter 3 Quarter 4 Quarter 5 Quarter 7 Quarter 8 Spot Contract Stabley Now you’re really flying...
  • 7. Operations Miles flown vs max mileage 100% 99% 98% 97% 96% 0 1 2 3 4 5 6 7 8 Miles flown vs max mileage Now you’re really flying...
  • 8. Operations Load factor 60 55 50 45 40 35 30 0 1 2 3 4 5 6 7 8 Now you’re really flying...
  • 9. Marketing Routes 700 70 68 525 34 33 67 19 18 69 60 35 63 17 33 47 78 79 16 350 46 66 78 47 76 49 64 70 45 60 70 85 47 60 34 47 45 64 175 34 34 28 16 51 62 60 45 45 16 48 64 29 15 53 47 64 63 19 26 15 62 50 28 27 40 53 48 18 54 51 65 65 34 29 32 46 40 0 0 0 0 0 0 0 0 1 2 3 4 5 6 7 8 1A 2B 3C 4D 5E 6F 7E 8F 9A 10B 11C 12D 13E 14F 15E 16F 17R 18E 19F 20R 21A 22B 23C 24D 25E Now you’re really flying... 26F
  • 10. Marketing Fare Strategy Normal fare: Q1 – Q8 Level of cabin service • Free soft drinks, snacks, and a small snack meal for some flights. • Cost of $ 2 per passenger Now you’re really flying...
  • 11. Marketing Promotional Fare Quarter Fare sale Q1 - Q2 - Q3 One-month sale 11C Q4 - Q5 - Q6 One-month sale 3C -4D-5E-7E-11C Q7 One-month sale 7 E – 18 E Q8 One-month sale 11 C Now you’re really flying...
  • 12. Marketing Promotion and Marketing Budget Quarter Budget $ Q0 15.000 Q1 29.502 Q2 23.000 Q3 15.000 Q4 15.000 Q5 20.000 Q6 25.000 Q7 30.000 Q8 32.500 TOTAL 200.502 Online ticket service cancelled Now you’re really flying...
  • 13. Marketing Marketing Expense and Load factor 40,000 60 57 30,000 54 20,000 51 10,000 48 0 45 0 1 2 3 4 5 6 7 8 Budget $ Load factor Now you’re really flying...
  • 14. Marketing Market Research Studies Quarter Studies Budget $ Q1 31.000 Q2 Sales, Fares 12.000 Q3 Sales, Fares 13.000 Q4 Sales, Fares, 14.000 Demand Q5 Sales, Fares, 13.000 Compensation Q6 Sales, 10.000 Compensation Q7 Sales, Fares 12.000 Q8 Sales, Demand 10.000 Total 115.000 Now you’re really flying...
  • 15. Human Resources Strategic Action Plan: High Staff Turnover Gradually lowering staff turnover & motivating staff Now you’re really flying...
  • 16. Human Resources 3 factors will affect turnover: Additional employee compensation Training Reliability Now you’re really flying...
  • 17. Human Resources Q0 Q1 Q2 Q3 Q4 Q5 Q6 Q7 Q8 Quality & training budget 1,000 $ 10,000 $ 10,000 $ 10,000 $ 20,000 $ 20,000 $ 30,000 $ 40,000 $ 50,000 $ Compensation policy none none Stock- 20% of 1% extra 2% extra 2% extra 4% extra 5% extra Bonus profit Add. Employee $0 $0 $15.000 $815 $5.600 $16.800 $16.800 $39.200 $49.000 compensation Average Training Budget - - - 21,667 $ - 33,750 $ - 56,667 $ 63,333 $ Now you’re really flying...
  • 18. Human Resources !quot;#$%&'()(&*#%+%+,(-quot;.,/&( !*####quot;#$ !)####quot;#$ !(####quot;#$ +./0123$4$ !'####quot;#$ 25/16167$ 8.97:2$ !&####quot;#$ !%####quot;#$ !quot;#$ +#$ +%$ +&$ +'$ +($ +)$ +*$ +,$ +-$ Now you’re really flying...
  • 19. Human Resources !quot;#$%&$#$'()*%#+quot;) !quot;#$%&'#( quot;!# )%quot;!!#$ quot;+# )!quot;!!#$ quot;*# quot;)# (quot;!!#$ quot;(# 'quot;!!#$ quot;'# quot;&# "!!#$ quot;%# %quot;!!#$ quot;$# !quot;# !quot;!!#$ ,$# ,%# ,&# ,'# ,(# ,)# ,*# ,+# ,!# *!$ *)$ *%$ *+$ *&$ *,$ *'$ *-$ *($ Now you’re really flying...
  • 20. Finance Stock price 30.0 22.5 15.0 Quarter dividends amount/share Q6 10000 0.02 Q7 25000 0.03 Q8 60000 0.08 Total 95000 0.13 7.5 0 0 1 2 3 4 5 6 7 8 Now you’re really flying...
  • 21. Finance Net profits 300,000 $ 225,000 $ 150,000 $ 75,000 $ total profits 316,066 total passengers 546,417 0$ profit/passenger 0.58 -75,000 $ -150,000 $ -225,000 $ Q1 Q2 Q3 Q4 Q5 Q6 Q7 Q8 Now you’re really flying...
  • 22. Finance Current ratio !quot;!!)# !quot;!!(# !quot;!!'# !quot;##$%&'()*+' !quot;!!&# -./0123# 4/5675# 89:;<.=62# !quot;!!%# !quot;!!$# !quot;!!!# *!# *$# *%# *&# *'# *(# *)# *+# *,# ,-)#&)).' Now you’re really flying...
  • 23. Finance Cash and Current Ratio 6.0 3,000,000 4.5 2,250,000 3.0 1,500,000 1.5 750,000 0 0 Q0 Q1 Q2 Q3 Q4 Q5 Q6 Q7 Q8 current ratio Cash Now you’re really flying...
  • 24. Finance Debt-to-equity ratio $!quot;quot;quot;quot;# (!'quot;quot;quot;quot;# (!&quot;quot;quot;quot;# (!%quot;quot;quot;quot;# (!$quot;quot;quot;quot;# !quot;#$%$&%quot;'()$*+ (!quot;quot;quot;quot;# -./0123# 4/5675# !'quot;quot;quot;quot;# 89:;<.=62# !&quot;quot;quot;quot;# !%quot;quot;quot;quot;# !$quot;quot;quot;quot;# !quot;quot;quot;quot;# )quot;# )(# )$# )*# )%# )+# )&# ),# )'# ,-./$..0+ Now you’re really flying...
  • 25. Finance Return on assets 0.000 0.000 0.000 Return on assets 0.000 Q0 Q1 Q2 Q3 Q4 Q5 Q6 Q7 Q8 Stabley Pacific 0.000 Industry 0.000 0.000 0.000 Quarter Now you’re really flying...
  • 26. Finance Return on sales 0.000 0.000 0.000 0.000 Q0 Q1 Q2 Q3 Q4 Q5 Q6 Q7 Q8 Return on sales 0.000 Stabley 0.000 Pacific Industry 0.000 0.000 0.000 Return on sales 0.008 0.000 Quarter Now you’re really flying...
  • 27. Finance Return on equity 0.000 0.000 0.000 Q0 Q1 Q2 Q3 Q4 Q5 Q6 Q7 Q8 Return on equity 0.000 Stabley Pacific Industrie 0.000 0.000 Return on equity 0.033 0.000 Kwartaal Now you’re really flying...
  • 28. Evaluation Market standing • Price/quality ratio => 37 cents during all quarters with service Productivity • Maximize the use of our equipment => efficient flights in our markets Worker performance • Increase staff motivation => lower turnover Physical facilities • Fleet upgrade => all Embraer Brasilia Stockholder responsibility • Maximizition of the share value => higher, but no maximizition Now you’re really flying...
  • 29. Evaluation Profitability • Maximalisation of the companyʼs value => grow Innovation • Choice of markets and products => business markets Manager performance and development • Running the company in an efficient way • Skill and knowledge development => accomplished Public responsibility • Offer our services for social needs if possible • Restrict inconvenience for direct environment => donating charity causes Now you’re really flying...
  • 30. Evaluation /-&+(%-0'1+,%(%2.' !+$%&%%%'%%!#!! !+%%&%%%'%%!#!! !*$%&%%%'%%!#!! !*%%&%%%'%%!#!! !quot;#$%&'(%')' !)$%&%%%'%%!#!! !)%%&%%%'%%!#!! /0123405!62743489! !($%&%%%'%%!#!! !(%%&%%%'%%!#!! !$%&%%%'%%!#!! !quot;!!!#!! %! (! )! *! +! $! ,! -! .! *$+,&-,.' Now you’re really flying...
  • 31. What have we learned? Wrong decisions: lease, wrong market choice, sales Employee turnover => reduced Cost-effective Consequent in our decisions Now you’re really flying...
  • 32. Now you’re really flying...