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Psychology of Color
Psychology of Color
Psychology of Color
Psychology of Color
Psychology of Color
Psychology of Color
Psychology of Color
Psychology of Color
Psychology of Color
Psychology of Color
Psychology of Color
Psychology of Color
Psychology of Color
Psychology of Color
Psychology of Color
Psychology of Color
Psychology of Color
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Psychology of Color

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Color psychology provides insight to how people view the world, from the perspective of their mood, emotions and even behaviors.

Color psychology provides insight to how people view the world, from the perspective of their mood, emotions and even behaviors.

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  • 1. Psychology of Color www.helpingpsychology.com
  • 2. Color psychology provides insight to how people view the world, from the perspective of their mood, emotions and even behaviors. www.helpingpsychology.com http://i228.photobucket.com/albums/ee137/beccasolovely/France_Paris_Night.jpg
  • 3. Colors exert a profound influence upon our emotions, and emotions are the driving force behind decision-making. www.helpingpsychology.com http://farm4.static.flickr.com/3104/2682442274_7472e57c0a.jpg
  • 4. Drawing on this, industrial psychologists have come to recognize the importance of colors as subliminal catalysts. www.helpingpsychology.com http://ftp.pcworld.com/pub/screencams/fish_2.jpg
  • 5. Through 2007, silver was the most popular automobile hue. www.helpingpsychology.com http://z.about.com/d/cars/1/0/w/i/12_07_Impala_gallery_side7-8.jpg
  • 6. “ The popularity of silver began to wane, though, about two years ago.” Coinciding with the beginning of the recession. www.helpingpsychology.com
  • 7. The visceral impact of any given color can vary from culture to culture. www.helpingpsychology.com http://2.bp.blogspot.com/_C4ltosnmdso/SXXa_VNJJiI/AAAAAAAAAnw/ANfsE84XNMQ/s400/4534444~Puppet-Souvenirs-Jaipur-City-Palace-Complex-India-Posters.jpg
  • 8. In the West, black is associated with death, but funeral colors throughout Asia are white, and in ancient Egypt, they were yellow. www.helpingpsychology.com
  • 9. Similarly, Western brides wear white, while Indian brides wear red; in their respective cultures, both colors symbolize purity. www.helpingpsychology.com
  • 10. www.helpingpsychology.com One of the most famous color assignment experiments took place in the 1940s. http://farm1.static.flickr.com/5/9887123_8005cb4929.jpg
  • 11. A quick look at some other well known color associations: www.helpingpsychology.com http://iunewind.com/wp-content/uploads/2007/11/green_day_780.jpg
  • 12. Blue: The hue of the sky, blue is seen as spiritual. http://www.portfolio.umaine.edu/~amy_gagnon/images/gallery/Foggy%20blue%20sky_jpg.jpg
  • 13. Green: Green is the most frequent color in the natural universe and the second most popular “favorite color” choice. It has also recently become synonymous with energy created from renewable sources. http://images2.layoutsparks.com/1/170811/shady-green-leaf-nature.jpg
  • 14. Red: Red is the tinge of blood, and so it is the color associated with love, anger, danger and all the other things that make our hearts beat just a little bit faster. http://thundafunda.com/393/images/wallpapers/red-roses-flower/red-roses-flower-rose-pictures-411.jpg
  • 15. Yellow: Yellow, the color of the sun, carries with it associations of good luck and a positive future. http://photo.dimebowl.com/yellow_sun.jpg
  • 16. Orange: Orange is the color that people feel most ambivalent about. It is usually picked as a least favorite shade in most color surveys. http://upload.wikimedia.org/wikipedia/commons/thumb/c/cb/Oranges_white_background.jpg/800px-Oranges_white_background.jpg
  • 17. www.argosy.edu Sponsored By Helping Psychology is brought to you by Argosy University.

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