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UX & APPS by Tobias Høgsberg
Apps solve and take on an ever increasing number of functions that before was reserved for websites. The mobilephone is the only media channel we are in contact with practically 24/7 and the potential for using it for effective and creative marketing is enormous. Tobias will answer:
How is an app developed so it is not merely a reflection of an already existing website, but rather using the apps unique strengths and engage the users?
What does UX mean for a successful Mobile Marketing strategy?