Your SlideShare is downloading. ×
0
UX & Apps - Markedsføring Seminar 3/4
UX & Apps - Markedsføring Seminar 3/4
UX & Apps - Markedsføring Seminar 3/4
UX & Apps - Markedsføring Seminar 3/4
UX & Apps - Markedsføring Seminar 3/4
UX & Apps - Markedsføring Seminar 3/4
UX & Apps - Markedsføring Seminar 3/4
UX & Apps - Markedsføring Seminar 3/4
UX & Apps - Markedsføring Seminar 3/4
UX & Apps - Markedsføring Seminar 3/4
UX & Apps - Markedsføring Seminar 3/4
UX & Apps - Markedsføring Seminar 3/4
UX & Apps - Markedsføring Seminar 3/4
UX & Apps - Markedsføring Seminar 3/4
UX & Apps - Markedsføring Seminar 3/4
UX & Apps - Markedsføring Seminar 3/4
UX & Apps - Markedsføring Seminar 3/4
UX & Apps - Markedsføring Seminar 3/4
UX & Apps - Markedsføring Seminar 3/4
UX & Apps - Markedsføring Seminar 3/4
UX & Apps - Markedsføring Seminar 3/4
UX & Apps - Markedsføring Seminar 3/4
UX & Apps - Markedsføring Seminar 3/4
UX & Apps - Markedsføring Seminar 3/4
UX & Apps - Markedsføring Seminar 3/4
UX & Apps - Markedsføring Seminar 3/4
UX & Apps - Markedsføring Seminar 3/4
UX & Apps - Markedsføring Seminar 3/4
UX & Apps - Markedsføring Seminar 3/4
UX & Apps - Markedsføring Seminar 3/4
UX & Apps - Markedsføring Seminar 3/4
UX & Apps - Markedsføring Seminar 3/4
UX & Apps - Markedsføring Seminar 3/4
UX & Apps - Markedsføring Seminar 3/4
UX & Apps - Markedsføring Seminar 3/4
UX & Apps - Markedsføring Seminar 3/4
UX & Apps - Markedsføring Seminar 3/4
UX & Apps - Markedsføring Seminar 3/4
UX & Apps - Markedsføring Seminar 3/4
UX & Apps - Markedsføring Seminar 3/4
UX & Apps - Markedsføring Seminar 3/4
UX & Apps - Markedsføring Seminar 3/4
UX & Apps - Markedsføring Seminar 3/4
UX & Apps - Markedsføring Seminar 3/4
UX & Apps - Markedsføring Seminar 3/4
UX & Apps - Markedsføring Seminar 3/4
UX & Apps - Markedsføring Seminar 3/4
UX & Apps - Markedsføring Seminar 3/4
UX & Apps - Markedsføring Seminar 3/4
UX & Apps - Markedsføring Seminar 3/4
UX & Apps - Markedsføring Seminar 3/4
UX & Apps - Markedsføring Seminar 3/4
UX & Apps - Markedsføring Seminar 3/4
UX & Apps - Markedsføring Seminar 3/4
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

UX & Apps - Markedsføring Seminar 3/4

1,479

Published on

UX & APPS by Tobias Høgsberg …

UX & APPS by Tobias Høgsberg
Apps solve and take on an ever increasing number of functions that before was reserved for websites. The mobilephone is the only media channel we are in contact with practically 24/7 and the potential for using it for effective and creative marketing is enormous. Tobias will answer:

How is an app developed so it is not merely a reflection of an already existing website, but rather using the apps unique strengths and engage the users?
What does UX mean for a successful Mobile Marketing strategy?

Published in: Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,479
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. UX & Apps By Tobias Høgsberg
  • 2. Tobias HøgsbergSenior Strategic PlannerDevelopment of communication and brand strategiesIncluding mobile marketing and strategy@tobiashoegsberg
  • 3. How many of you own asmartphone?
  • 4. 44% of theDanish market
  • 5. In 2012 there will be twice as manysmartphones and tablets as PCs. 2x 
  • 6. What would you prefer to forget athome?
  • 7. …even biggerin the future
  • 8.  ”A mobile strategy is prioritynumber 1 for all industry playersin 2012. IDC Insight
  • 9. Mobile apps
  • 10. 28 apps per Dane
  • 11. Apps are apowerfulbranding tool
  • 12. 10 principles/advice… if you want to develop an app with the optimaluser experience
  • 13. #1Define the purpose of the appbefore you start the ideadevelopment
  • 14. Specific campaign?Training? A new product?Brand Awareness? Driving sales? Customer engagement?
  • 15. Does it satisfy a need? Customers Mobil app Market BrandDoes it make us stand Is it in line with out from our our brand? competitors?
  • 16. #2What type of app should youmake?
  • 17. 4 types of appsUtility/usefulness Informative Entertaining Games
  • 18. 4 types of appsUtility/usefulness Informative Entertaining Games
  • 19. 4 types of apps Utility/ Informativ Entertaining Gamesusefulness Most suitable for engaging  the consumer in your brand 
  • 20. Usable informative apps
  • 21. The 10 most downloaded free apps
  • 22. Case:FDB Aftensmad (dinner) “…right at hand in the supermarket when we need inspiration for what to serve at dinner”
  • 23. #3Is an app really the rightsolution?
  • 24. iPhone app Mobile web browser
  • 25. iPhone app Mobile web browserLocation/GPS YES  YES Camera YES  NO Accelerometer/Gyroscope YES  Limited  Portrait/Landscape only Audio/Video YES  YES Offline Usage YES  Limited  Possible with HTML 5 Caching Push Notifications YES  NO Set-up Fee $99  $0 Approval Proces YES  NO Billing iTunes  Credit Card 
  • 26. #4A smartphone is not adesktop computer!
  • 27. Size does matter!
  • 28. ACCESSABILITY er wsBro Tablet ile b Mo EXPLORABILLITY
  • 29. #5Simplicity and relevance
  • 30. Instant satisfaction¼ of all apps areonly opened once!
  • 31. One app – One goal
  • 32. Avoid text heavy page
  • 33. #6Does your app stand outfrom other apps?
  • 34.  ”If it’s out there – there’s anapp for it
  • 35. Everything can be improved Twitters own app Tweet deck
  • 36. #7Use the standard guidelines
  • 37. Use known means of navigation Genbrug kendte navigationsformer
  • 38. #8Don’t forget the systemrequirements
  • 39. Different operation systems
  • 40. Network signal?
  • 41. #9Do not underestimate the user!It is NOT easy to make a userfriendly app
  • 42. User testDo user testsbefore youlaunch!!
  • 43. Even the best fail
  • 44. •  Error (non-critical) upon launch•  Push email not working•  Some emails are not cached for offline reading / responding, while others were downloaded•  No multiple Gmail accounts•  Scrolling behavior is poor•  Trash button next to back button•  Save button next to send•  Does not show unread email count badge on home screen•  No double-click smart zoom (but it’s probably damned if you do and damned if you don’t)2 hours on themarked
  • 45. #10Tell people about your app
  • 46. A good app is worth nothing ifnobody knows about it!
  • 47. Landing pageAd
  • 48. 10 principles/advice #1 Define your purpose#2 Determine type of app – utility vs. entertainment#3 Build a native app vs. web browser?#4 Size matters – explorability vs. accessibility #5 Simplicity – one app, one objective#6 Does your app stand out from competitors?#7 Use the mobile app standards and guidelines#8 Remember system requirements#9 User test#10 Tell people about your app
  • 49. What would you prefer to forget athome?
  • 50. Phone and wallet becomes 1
  • 51. Thank you!
  • 52. Questions? www.hellogroup.com Flæsketorvet 68, 1sal Telephone: (+44) 8888 6600 james.kelway@hellogroup.com tobias.hoegsberg@hellogroup.com@jameskelway @tobiashoegsberg jeppe.henckel@hellogroup.com rune.andersen@hellogroup.com@jeppehenckel @therune

×