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If winning isn’t everything,
            why do they keep score?
                            — Vince Lombardi




BalfourSports
overview
New Sports   We Are Here!
San
Francisco
Giants
New Sports    We Are Here!
High School
UIL
New Territory        Get the Newest on the Scene
Action
Sports

- Builds upon
  Balfour values
- Fastest
  growing sport
  segment
- Lifetime value
                                              SNOWBOARD
  of 4
- New online /
  event initiative
- Hi margin / Lo
                     BMX
  commission




                     SKATEBOARD   MOTOCROSS   SURF
Action Sports Market
$22B            Nike



 market share
                action
                sports
                       $1.2B
                                      All have embraced action
                division                        sports
                will                  FOX Sports
                double by             Digital Network
                2015 to               covers:
                VF’s Vans
                                      Wakeboarding
                sales                                            watched
                                      Surfing
                increased
                by 24%
                                      Skateboarding          24M   by
                                      Snowboarding                US
                            in        BMX                        homes
                            Q2 2010   Motocross
Action Sports Culture
                        consider                         Surf
                        themselves…                        76% are age
  118M                  unconventional
                                                               20+

                        prefer
participated* in 1+     unbeaten path                    Skateboard
action sport at
least 1x in US          a risk taker
                                                         41%                  age12-16
                                                                              grew

                                                                              15%
                                               
                                                          age16-21
                *2009




                                        $
action sports                                                                 in 2 years
                                                         11.5M



                                            households
participants
                             age 6-24




                                            income
are…
                                                                     participants & they



                                            high
                  mal




                                                                              are active
                  e




                                                                             consumers
Action Sports Retail & Consumer
 Snowboard                                 Specialty retailers are
                           Snow            the majority of action
 Active
                           sports          sports equipment and
 online
 shoppers
 with an
                           ~50%
                           account for     accessory sales.


 60%
 increase* of
                           of action
                                           Skateboard
                                                   spend
                           sports retail
                           sales                  $100+/mo
                                                            on
                *’03-’06
                                                            themselves
 Retail sales of action equipment                      increased* online

                       $2.4B
                                                       purchasing
                                                           12%
 and accessories
                                                       by
 increased 8% in
 2010, reaching…
                                                                     *’03-’06
New Territory      Get Our Game Face On
Linking                                   ENTROPIA
Online
with Offline

- Hi tech /
  Hi involvement
- Fast growing
  market           WOW




                         LEGEND OF FIVE
New Territory     Focus on Legends
Elite Athlete                        DEREK JETER
Custom
Collections

- Extend power
  of the moment




                           DERRICK ROSE
New Territory   Capture More of the Passion
Affinity                    SKI    TRACK
Sports

- Tap into
  passions




                FORMULA 1


                                  SWIMMING



                CYCLE
If winning isn’t everything,
            why do they keep score?
                            — Vince Lombardi




BalfourSports
overview

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Hello Creative Group Balfour Sports

  • 1. If winning isn’t everything, why do they keep score? — Vince Lombardi BalfourSports overview
  • 2. New Sports We Are Here! San Francisco Giants
  • 3. New Sports We Are Here! High School UIL
  • 4. New Territory Get the Newest on the Scene Action Sports - Builds upon Balfour values - Fastest growing sport segment - Lifetime value SNOWBOARD of 4 - New online / event initiative - Hi margin / Lo BMX commission SKATEBOARD MOTOCROSS SURF
  • 5. Action Sports Market $22B Nike market share action sports $1.2B All have embraced action division sports will FOX Sports double by Digital Network 2015 to covers: VF’s Vans Wakeboarding sales watched Surfing increased by 24% Skateboarding 24M by Snowboarding US in BMX homes Q2 2010 Motocross
  • 6. Action Sports Culture consider Surf themselves… 76% are age 118M unconventional 20+ prefer participated* in 1+ unbeaten path Skateboard action sport at least 1x in US a risk taker 41% age12-16 grew 15%  age16-21 *2009 $ action sports in 2 years 11.5M households participants age 6-24 income are… participants & they high mal are active e consumers
  • 7. Action Sports Retail & Consumer Snowboard Specialty retailers are Snow the majority of action Active sports sports equipment and online shoppers with an ~50% account for accessory sales. 60% increase* of of action Skateboard spend sports retail sales $100+/mo on *’03-’06 themselves Retail sales of action equipment increased* online $2.4B purchasing 12% and accessories by increased 8% in 2010, reaching… *’03-’06
  • 8. New Territory Get Our Game Face On Linking ENTROPIA Online with Offline - Hi tech / Hi involvement - Fast growing market WOW LEGEND OF FIVE
  • 9. New Territory Focus on Legends Elite Athlete DEREK JETER Custom Collections - Extend power of the moment DERRICK ROSE
  • 10. New Territory Capture More of the Passion Affinity SKI TRACK Sports - Tap into passions FORMULA 1 SWIMMING CYCLE
  • 11. If winning isn’t everything, why do they keep score? — Vince Lombardi BalfourSports overview

Editor's Notes

  1. Why create a Photo Announcement line?Keeping up with the current trendsGiving the student an alternative to the traditional announcementDesire to win some of the market share for this type of announcement