Vince Lombardi is quoted as saying "If winning isn't everything, why do they keep score?". This implies that while winning may not be the only thing that matters, it is still very important, as evidenced by the fact that scoring is used to determine winners in sports.
4. New Territory Get the Newest on the Scene
Action
Sports
- Builds upon
Balfour values
- Fastest
growing sport
segment
- Lifetime value
SNOWBOARD
of 4
- New online /
event initiative
- Hi margin / Lo
BMX
commission
SKATEBOARD MOTOCROSS SURF
5. Action Sports Market
$22B Nike
market share
action
sports
$1.2B
All have embraced action
division sports
will FOX Sports
double by Digital Network
2015 to covers:
VF’s Vans
Wakeboarding
sales watched
Surfing
increased
by 24%
Skateboarding 24M by
Snowboarding US
in BMX homes
Q2 2010 Motocross
6. Action Sports Culture
consider Surf
themselves… 76% are age
118M unconventional
20+
prefer
participated* in 1+ unbeaten path Skateboard
action sport at
least 1x in US a risk taker
41% age12-16
grew
15%
age16-21
*2009
$
action sports in 2 years
11.5M
households
participants
age 6-24
income
are…
participants & they
high
mal
are active
e
consumers
7. Action Sports Retail & Consumer
Snowboard Specialty retailers are
Snow the majority of action
Active
sports sports equipment and
online
shoppers
with an
~50%
account for accessory sales.
60%
increase* of
of action
Skateboard
spend
sports retail
sales $100+/mo
on
*’03-’06
themselves
Retail sales of action equipment increased* online
$2.4B
purchasing
12%
and accessories
by
increased 8% in
2010, reaching…
*’03-’06
8. New Territory Get Our Game Face On
Linking ENTROPIA
Online
with Offline
- Hi tech /
Hi involvement
- Fast growing
market WOW
LEGEND OF FIVE
9. New Territory Focus on Legends
Elite Athlete DEREK JETER
Custom
Collections
- Extend power
of the moment
DERRICK ROSE
10. New Territory Capture More of the Passion
Affinity SKI TRACK
Sports
- Tap into
passions
FORMULA 1
SWIMMING
CYCLE
11. If winning isn’t everything,
why do they keep score?
— Vince Lombardi
BalfourSports
overview
Editor's Notes
Why create a Photo Announcement line?Keeping up with the current trendsGiving the student an alternative to the traditional announcementDesire to win some of the market share for this type of announcement