Hellman > Social Media Process

How Best Buy Provides Value. Hellman > Interactive Process > Example > Best Buy

Question: What does an Iowa-born Hollywood actor have to do with the social media? Hellman > Social Media Process > Some Facts

Answer: Critical mass. Hellman > Social Media Process > Some Facts More than 3.8 million

Here are the facts. Hellman > Social Media Process > Some Facts Source: Compete.com

Unique Benefits Participation: Social media encourages participation from all users in the form of content contributions and feedback. The participation element of social media blurs the lines between traditional media and audience. Openness: Most social media applications are open to a wide variety of users. Social media allows open access of content and encourages voting, commenting and sharing information. Conversation: Unlike traditional media, social media uses two-way communication, allowing the audience to communicate with businesses, content providers and organizations. Community: Communities form quickly within social media. Communities share common interests, which range across a wide spectrum of topics. Communities allow members to communicate quickly and effectively. Connectedness: Social media applications are not stagnant; they are constantly growing and evolving. This is possible because of the connectedness of social media. Most forms use links to connect with other sites, people and additional resources. Hellman > Social Media Process > Unique Benefits 1 2 3 4 5

And, the big news? These sites all work together, comprising the top Web traffic. Hellman > Social Media Process > Some Facts Where’s Twitter? Moving up the list at #13.

Question: So, how do you know which will work best for your business?

<cfoutput query=“best4me?”> <b> Answer: </b> <br> Understand the customer development cycle and where social media fits into this. <br> </cfoutput query=“best4me?”>

Customer-Development Cycle Awareness – Make customers aware of the product or service. Traditional: Print, TV, Radio, PR New Media: Search Marketing, Online Media Social Media: Twitter, Facebook, YouTube, Blogs Comprehension – Help customers understand how the product or service can benefit them and remove any barrier to trial. Traditional: Brochures, Sell Sheets, Product Videos, News Releases New Media: Websites (standard and micro-sites), Webinars, White Papers Social Media: SMNRs , Blogs, Digg, Delicious, Technorati, YouTube Conviction – Create a change in customer’s buying habits that result in long-term, recurring revenue. Traditional: Direct Mail, Sweepstakes, Trade Show New Media: E-mail, Form Submissions Social Media: Blogs, Digg, Delicious, Technorati Advocacy – The customer is your biggest fan. Traditional: Loyalty Cards, Editorial Testimonials, Referral, Word-of-Mouth New Media: Viral Applications (Send to a Friend), Ongoing E-mail Programs Social Media: Twitter, Facebook, YouTube, Digg, Delicious, Technorati, etc. Hellman > Interactive Process > Customer-Development Cycle

Search engine optimization + Social media = Social optimization O ur unique approach combines SEO and Social media strategy to create powerful conversion with built-in metrics. Hellman > Interactive Process > Social Optimization

Why? The two are intertwined. Hellman > Interactive Process > Social Optimization Source: SEOmoz

A trifecta of powerful traffic/conversion drivers -- implemented holistically, then by individual products. Keyword strategy - based on marketing strategy, use keyword discovery tools for SEO and paid search. Link building - get great sites to link to your site via PR. Awesome content - create compelling content, socially optimize it and update it frequently. Hellman > Interactive Process > SEO Solution

Hellman > Interactive Process > Customer-Development Cycle {process} #integrated.communications Social Optimization Information Architecture Strategy Data Analysis Interactive Public Relations

Our search services. Strategic Services | PR & Creative Services | Technical Services Keyword Discovery & Analysis Competitive Keyword Research Keyword Strategy Directory Placement Ingrate With Social Media Platforms Integrate With Blog/Editorial Calendar Integrate With PR Campaign Outreach To Key Influencers Target Key External Links Monitor Within Social Spaces Integrate With IA Implement On-Page Metadata Monthly Metrics Paid Search Return On Influence Tactical Monitoring/Adjustments Hellman > Interactive Process > Our Social Media Capabilities

Our social media mindshare. Strategic Services | PR & Creative Services | Technical Services Social Networks (Facebook, LinkedIn, Ning) Blogs Wikis Podcasts (Audio and Video) Forums Content Communities (YouTube, Delicious) Microblogging (Twitter) Search Engine Marketing (SEM) Search Engine Optimization (SEO) Social Media News Outlets (Pitch Engine) Hellman > Interactive Process > Our Social Media Capabilities

Service Levels Social Media Workshops A high-level view of the various social media platforms and applications, industry analysis and additional training on areas you specify to meet the needs of your company. Marketing Strategy & Planning: Development of a custom social media strategy that is seamlessly integrated with your overall branding, marketing and communications. Community Building: Creation of profiles on various social networks; “networking” the network to generate fans, followers, etc. Communications Plan: Development of a plan to address internal social media policies; plan on messaging, responding to and managing ongoing conversations in social spaces. Metrics & Maintenance: Includes metrics and analysis of website traffic, search rankings, followers/friends/fans/subscribers, conversations/comments, sales conversions and additional monitoring, based on your goals and strategy Hellman > Social Media Process > Unique Benefits 1 2 3 4 5

Our tweeps. GE Drivetrain Technologies DMI Donaldson Windographer John Deere Wind Energy Grout Museum District Iowa Irish Fest Metro Coalition for Better Streets Build Our Ballpark Hellman Hellman > Social Media Process > Our Tweeps

Twitter Hellman > Social Media Process > Status > Twitter

Facebook Hellman > Social Media Process > Status > Facebook

Blogging Hellman > Social Media Process > Status > Blogging

while ($ questions = myhellman_fetch_row($ answer )){ Questions? Don’t be shy. This is where you ask pointed questions. And we give you brilliant answers. Hellman > Questions?

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