Minneapolis Jobs Overview.10.09

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This slide shows facts about recruitment marketing using Star Tribune in the Minneapolis Minnesota market.

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Minneapolis Jobs Overview.10.09

  1. 1. Star Tribune & StarTribune.com/jobs work!
  2. 2. Sunday Star Tribune is the Top Job Source for Adults in Minneapolis & St. Paul Percent of Metro Adults Who Would Use Source if Looking for a Job (Top 10 Mentions) Q: What sources would you use if you were currently looking for a new job Source: Scarborough Research Custom Study 2007 (R1), Mpls-St. Paul CBSA
  3. 3. Consumer’s rank newspapers as the most believable and trustworthy source of advertising information* * MORI Research and NAA, How America Uses Advertising 2009
  4. 4. Local Content Local Jobs Local Solutions
  5. 5. StarTribune.com/jobs A monthly average of 3,059,525 page views July - Sept 2009* * Omniture 2009 July-Sept Avg.
  6. 6. Total Sunday Readers: 1,116,465 * Total Jobs Section Readers: 232,436 ** Nearly one quarter million people read JOBS each Sunday * Scarborough Research Corporation 2008 (R1) Mpls/St. Paul CBSA ** Scarborough Research Custom Study 2007 (R1) Mpls/St. Paul CBSA
  7. 7. StarTribune.com/jobs A monthly average of 254,138 unique visits July - Sept 2009* * Omniture 2009 July-Sept Avg.
  8. 8. Star Tribune has been a trusted source of news, information and advertising since 1867
  9. 9. StarTribune.com/jobs A monthly average of 783,892 job views July - Sept 2009* * Madgex Job Board Manager 2009 July-Sept Avg.
  10. 10. Workforce planning and building pipelines for future hiring needs – instead of reaching to openings when they are already beyond mission critical – can help employers stay one step ahead.* Newspapers help develop brand loyalty with mass reach, frequency and credibility. Use of newspapers and the Internet reinforces consumer confidence.** * Information and Networking for Recruiters Electronic Recruiting Exchange, 2005 ** NAA/Google April 2008
  11. 11. StarTribune.com/jobs A monthly average of 61,606 job applies July - Sept 2009* * Madgex Job Board Manager 2009 July-Sept Avg.
  12. 12. The greatest challenge to recruiting and hiring in the next five years is the lack of qualified candidates.* Newspaper readers are highly educated. ** * Kennedy Information Recruiting Trends 2009. ** Scarborough Research Corporation 2009 (R1) Mpls/St. Paul CBSA
  13. 13. StarTribune.com/jobs 166,017 registered job seekers in Jobs database July - Sept 2009* * Madgex Job Board Manager 2009 Sept
  14. 14. Workers over age 50 will make up more than half of the workforce by 2011 – and close to 80% by 2018.* Newspaper readers are traditionally older. ** * Managing Demographic Risk, Harvard Business Review 2008. ** Scarborough Research Corporation 2009 (R1) Mpls/St. Paul CBSA

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