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IPR Webinar on Monetizing Assets to Drive Brand Value

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Legal IQ is pleased to announce it will host a free IP webinar on Monetizing Intangible Assets to Generate Brand Value on Tuesday, January 22, 2013, at 10:00 AM - 11:00 AM (GMT) in association with …

Legal IQ is pleased to announce it will host a free IP webinar on Monetizing Intangible Assets to Generate Brand Value on Tuesday, January 22, 2013, at 10:00 AM - 11:00 AM (GMT) in association with the 10th Annual Nordic IPR Forum.


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  • 1. Monetizing Intangible Assets to Generate Brand Value - Complimentary IP Webinar 22 nd JanuaryLegal IQ is pleased to announce it will host a free IP webinar on Monetizing Intangible Assets toGenerate Brand Value on Tuesday, January 22, 2013, at 10:00 AM - 11:00 AM (GMT) in associationwith the 10th Annual Nordic IPR Forum.<www.nordicipr.com>Intangible assets have the power to influence competitive advantage, wealth creation and economicprosperity. In this age of innovation, it is more important than ever to consider monetizing thesepotentially valuable assets.This webinar will explore methods to monetize intangible assets to boost brand value, influencecompetitive advantage, wealth creation and economic prosperity. A panel of experts will outlinecommon strategies, explore the pros and cons of each approach, and argue the case for preservingbrand value.Topics that will be discussed within this 60-minute webinar include: • Build IP monetization strategies to drive brand value from assets • How to drive customer engagement through brand licencing • How to demonstrate brand value through effective IP management • Tips, pros and cons of outbound licensing, sales and enforcement • The disposal of patents to non-practicing entities - and its downsideChairing the discussion will be two eminent bloggers in the field -Stephen Jenei, Managing Director,Jenei LLC & Patent Baristas blog and Jeffrey Goodwin, eDiscovery Litigation Expert,eDiscoveryCloud.net. The panel will include Malcom Meeks, Principal, IP Licencing Attorney AndreaRyder, Head of Licencing, Lego Group Nikolai Bisgaard, VP IPR, GNResound, Stéphane Hedarchet,Senior IP Counsel, GE Healthcare, and Jonas Anderson, Director of Licencing, Europe, ElectroluxRegister for this free IP webinar at http://www.nordicipr.com/webinar_pr today!All five of the panellists will also be speaking at the Nordic IPR Forum (www.nordicipr.com), takingplace 18th – 20th March 2013 in Stockholm. For further whitepapers, articles and podcasts on thistopic, please visit the IP Online Library at http://www.nordicipr.com/webinar_pr--ENDS--Media contact: Helen Winsor, +44 (0) 20 7368 9425, Helen.Winsor@iqpc.co.uk or visithttp://www.nordicipr.com/webinar_prPress are invited to attend the 10 th Annual Nordic IPR Forum. If you would like a complimentarypress pass, please email Nishkala Thiru at Nishkala.Thiru@iqpc.co.uk

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