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ICT Planning in Regional Victoria
ICT Planning in Regional Victoria
ICT Planning in Regional Victoria
ICT Planning in Regional Victoria
ICT Planning in Regional Victoria
ICT Planning in Regional Victoria
ICT Planning in Regional Victoria
ICT Planning in Regional Victoria
ICT Planning in Regional Victoria
ICT Planning in Regional Victoria
ICT Planning in Regional Victoria
ICT Planning in Regional Victoria
ICT Planning in Regional Victoria
ICT Planning in Regional Victoria
ICT Planning in Regional Victoria
ICT Planning in Regional Victoria
ICT Planning in Regional Victoria
ICT Planning in Regional Victoria
ICT Planning in Regional Victoria
ICT Planning in Regional Victoria
ICT Planning in Regional Victoria
ICT Planning in Regional Victoria
ICT Planning in Regional Victoria
ICT Planning in Regional Victoria
ICT Planning in Regional Victoria
ICT Planning in Regional Victoria
ICT Planning in Regional Victoria
ICT Planning in Regional Victoria
ICT Planning in Regional Victoria
ICT Planning in Regional Victoria
ICT Planning in Regional Victoria
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ICT Planning in Regional Victoria

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The University of Ballarat’s Centre for eCommerce and Communications (CeCC) and Lateral Plains were engaged by the Central Highlands Mayors and CEOs Forum to coordinate the Central Highlands ICT …

The University of Ballarat’s Centre for eCommerce and Communications (CeCC) and Lateral Plains were engaged by the Central Highlands Mayors and CEOs Forum to coordinate the Central Highlands ICT Study.

The study builds upon and is integrated with the Ballarat ICT 2030 and the Moorabool Community Broadband and Telecommunications Strategy.

The objectives of the study included:
 Mapping current ICT adoption levels and service satisfaction
 Identifying areas of pent up demand for ICT services
 In the light of the study findings, examining the consequences for the Central Highlands region and the state of Victoria
 Recommending actions to overcome the issues and identifying areas of opportunity for residents and businesses that can be addressed.

The study was completed in the period between March and November 2010.

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  • The Central Highlands ICT Study commenced during March 2010.

    The Wimmera Southern Mallee ICT Study commenced in June 2010

    The Moorabool Strategy was developed in the period between March 2009 and March 2010

    The Ballarat ICT 2030 Strategy was developed during 2007.
  • As with the first wave of broadband there are major new growth opportunities afforded by the move to high capacity broadband.

    The Grampians Region has been proactive in positioning itself for the earliest possible deployment of the national broadband network.

    The goals is to achieve depth of ICT adoption and use – across community, business and government activities – and as a result capture transformative impacts and benefits.

    Key regional organisations including LGA are able to provide ICT leadership through their own operations and activities.
  • Wimmera Southern Mallee region 318 responses

    Total 843 responses
  • Word frequencies
    mobile - 257
    service - 190
    phone - 167
    have - 152
    coverage -142
    use - 123
    internet - 119
    area - 109
    work - 108
    would - 94
    more - 89
    outs - 81
    slow - 76
    home - 75
    speed - 62
  • Eighty-one percent (81%) of respondents used email very often for work purposes. Forty-nine percent (49%) of respondents very often conduct research on products/services at work. Providing information about products and services was the next most common service with 43% of respondents using this internet service at work.

    Other services used very often for work purposes included instant messaging (21%), internet telephone (19%) and social networking (13%).

    The main frustrations or barriers encountered in using mobile, internet or other ICT services at work included Speed (36%), Mobile Coverage (30%) and Internet reliability and drop outs (12%)



  • Eight-three percent (83%) of respondents commute between home and work.

    The car was by far the most common transport used for commuting purposes (89%). 13% of respondents walk and 9% commute by train.

    41% of respondents spend an average of one hour or less commuting each week.

    53% of respondents use ICT services when commuting.

    Using a mobile phone is the predominant ICT services used when commuting 84%, followed by Internet 15% and Handsfree 14%

    The main frustration or barriers encountered in using ICT services when commuting was Mobile Coverage (70%).

  • Ninety seven percent (97%) of respondents use a mobile phone.

    70% access mobile phone services through Telstra. Optus (14%) and 3 (5%) hold the next largest market shares.

    99% of respondents use the Internet.

    The most common types of internet access were ADSL (54%), Wireless 3G (29%) and Satellite (17%).

    Telstra Big Pond holds the largest share of the ISP market (42.9%). Other providers that share the regional ISP market include TPG (7.3%), Activ8me (4.9%), Internode (3.7%) and Optus (3.5%).

  • Home (80%) and Work (68%) are the places where the internet is used most.

    Sixty one percent of respondents pay more than $45 for their monthly internet service costs.

    Many regional households and businesses are unable to satisfy their preference for high quality broadband services

    Forty percent (40%) of respondents have plans to upgrade their internet services.

    67% of respondents are unsure of the timeframe for their internet upgrade.

    38% are unsure about the type of upgrade planned.
  • Sixty nine percent (69%) of respondents strongly agree and 19% agree that better and faster broadband is the most pressing and important issue about the internet. There was also significant support for reducing the cost of access (64% strongly agree, 20% agree), enhancing internet safety and security (43% strongly agree, 23% agree) and for better supporting mobility (30% strongly agree, 26% agree).
  • Goal is to actively facilitate and advocate for the earliest and most extensive possible deployment of the NBN in Victoria.

    Maximise the economic and social benefits from the use of ICT.

    Ensure regional Victoria captures benefits through increased productivity, innovation and quality of life
  • Research undertaken by Access Economics Telecommunications Spend and Demand Report in Victoria May 2010, identified 13% of the Victorian telecommunications market would have taken up a NBN like service in June 2010 if offered.

    By 2010, this demand is expected to grow to about 50 percent.
  • Rollout of the NBN over the next few years will present both challenges and opportunities.

    Opportunity to capture and share learning from early release sites.

    Victorian ICT Action Plan confirms the Victorian Government can play a key role in facilitating the physical deployment of the NBN.

    Much of the information that NBN require exists but is not readily accessible.

    Recent communication with Mike Kaiser confirmed the benefits of asking what NBN Co can make best use of…

    Thanks for the update.

    Tony and or Trent will be able to help you identify what information requirements we can make best use of (as opposed to what many people want to volunteer...)

    We are engaging in stakeholder scans in our second release sites, which include "deep dives" with councils and utilities to distil the precise info we need to make good planning decisions and make best use of existing infrastructure, but the guys can give you details.


  • By being proactive the goal is to achieve more timely access to the NBN and through expanded competition achieve better pricing, choice and quality of services for end users.

    Another outcome may be improved access to public sector information and data

  • In the first instance goal is build an evidence base to support strategic statewide planning and local advocacy.

    In parallel there may be opportunities for RDA regions to establish linkages with Victoria’s research efforts (e.g. NCITA, IBEW, research)

    Participate in the valuable advance in knowledge which are being generated when ICT R&D is linked with other fields of research.

    Develop innovative, collaborative and community-wide solutions.

    Attract funding to support innovative projects demonstrating the next generation of ICT (cIIF, Re-Innovate Broadband Program) etc.

  • Transcript

    • 1. Regional ICT Planning 8 November 2010
    • 2. Presentation overview • Update on the Grampians Region Technology Audit and Study – Activities and communications – Research outputs – Mapping – Case studies and collaboration models • Victorian approach to regional ICT planning – Potential to extend research tools and data collection approaches • Achieve the fastest possible rollout of the NBN • Foster innovative use and application of ICT
    • 3. Coordinated regional and local planning • Grampians Region Strategic Plan – Grampians Region Technology Audit and Study • Central Highlands ICT Study • Wimmera Southern Mallee ICT Study www.cecc.com.au/ch_ict_study • Moorabool Regional Broadband and Telecommunications Strategy www.moorabool.com.au • Ballarat ICT 2030 Strategy www.ballaratict.com.au/2030
    • 4. Information and knowledge management www.cecc.com.au > Research > ICT Studies
    • 5. Research objectives • Gather ICT related data from a regional level • Map ICT adoption levels and service satisfaction • Identify areas of pent up demand for ICT services • Considering the aspirations and intentions of local government, residents, businesses and other stakeholders • Identify areas of potential opportunity • Recommend actions
    • 6. Project activities and communications • Media coverage – Profiling regional readiness for high speed broadband – Wimmera Mail Times, Ararat Advertiser, Ballarat Courier and ABC Radio – 7.30 Report – ‘Broadband Hangs in the Balance’ – David Ryan, GRHA • Stakeholder consultation – Department of Broadband Communications and the Digital Economy – NBN Co – State Government – RDA Grampians – Central Highlands Mayors and CEOs – LGA briefings • Regular project updates – Able to access online or PDF versions
    • 7. Project updates Publish online at www.cecc.com.au
    • 8. Survey responses Examples from Central Highlands ICT Study (525 responses)
    • 9. 0% 2% 14% 23% 30% 23% 6% 2% 0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% 35.00% Under 15 years 15 - 24 25 - 34 35 - 44 45 - 54 55 - 64 65 - 74 75 years and over Age (n=525) 1% 4% 4% 8% 11% 15% 15% 42% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% Central Goldfields Shire Golden Plains Shire City of Ballarat Hepburn Shire Pyrenees Shire Northern Grampians Shire Ararat Rural City Moorabool Shire LGA (n=525)
    • 10. 11% 29% 36% 47% 54% 68% 75% 89% 89% 71% 64% 53% 46% 32% 25% 11% Other Online sales Research on competitors Online procurement Client support Providing information about your products/services Research on products/services Email Use of internet services at work (n=270) No answer Never (1) Rarely (2) Sometimes (3) Often (4) Very often (5) 2% 15% 23% 25% 33% 98% 85% 77% 75% 67% Other Video conferencing Social networking Internet telephone Instant messaging Use of ICT services at work (n=270) No answer Never (1) Rarely (2) Sometimes (3) Often (4) Very often (5)
    • 11. 2% 3% 3% 9% 13% 89% Tram Bicycle Bus Train Walk Car Transport normally used to commute (n=409) No Yes 41% 30% 18% 7% 3% 2% 0% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 1 hour or less 2 - 5 hours 6 - 10 hours 11 - 15 hours 16 - 20 hours 20 or more hours No answer Average hours spent commuting per week (n=429)
    • 12. 3% 16% 23% 23% 33% 2% 0% 5% 10% 15% 20% 25% 30% 35% Excellent Very Good Good Fair Poor Unsure Quality of mobile phone coverage (n=304) 2% 1% 8% 8% 13% 17% 29% 54% Other Wireless - WiMax Wireless - commercial WiFi Dial up Shared connection with work/university/school Satellite Wireless - 3G ADSL Type of internet access (n=520) No Yes
    • 13. 1% 8% 21% 27% 14% 13% 5% 2% 8% 0% 5% 10% 15% 20% 25% 30% Less than $15 $15 - $29 $30 - $44 $45 - $59 $60 - $74 $75 - $99 $100 - $149 More than $150 Unsure Monthly cost of internet service (n=520)
    • 14. Central Highlands ICT study 7% 43% 56% 66% 84% 88% 99% 57% 44% 34% 16% 12% Other Increasing ease of use Better supporting mobility Enhancing safety and security Reducing the cost of access Better and faster broadband The most important or pressing issues about the internet (n=525) No answer Strongly disagree (1) Disagree (2) Neither agree nor disagree (3) Agree (4) Strongly agree (5)
    • 15. Mapping • Business and resident survey feedback on telecommunications and ICT • Existing telecommunications infrastructure • Current broadband coverage • Regional ISP Providers • NBN coverage – Bacchus Marsh NBN Stage 2 release site area – Australia NBN initial, NBN fibre, NBN wireless
    • 16. Case studies Writing up case studies including: • A public internet access site in a small Wimmera township • Bannockburn Chamber of Commerce • Bannockburn Primary School • Cave Hill Creek Camp • Central Highlands Agribusiness Forum • Creswick Post Office • Dulkeith Computer Services • Horsham Colour • Luv-a-duck • Montemedia • Phunkemedia • Ramirez Farming • Virtually Yours
    • 17. Collaboration models • Document regional readiness for utilising broadband communications in areas including: – Agribusiness – Health – Education • Describe model for ongoing: – Regional ICT collaboration – Advocacy
    • 18. Positioning Victoria • ICT is a fundamental driver for long term change – What approaches to ICT planning can be shared? – How can communities identify ICT priorities based on their unique regional needs, attributes and assets? – What tools and approaches might assist in increasing readiness for broadband communications and effective use? – What partnerships can be forged to leverage ICT regionally/locally?
    • 19. RDA Victoria
    • 20. Build a regional knowledge base
    • 21. Develop evidence base for local advocacy Northern Grampians Shire response summary
    • 22. Develop evidence base for local advocacy Internet cost (1= $150 per month - 5 = $15 per month)
    • 23. Develop evidence base for local advocacy Internet speed rating (5 = excellent/very high - 1 = poor/very low)
    • 24. Develop evidence base for local advocacy Mobile quality (5 = excellent/very high - 1 = poor/very low)
    • 25. Share knowledge about the NBN
    • 26. NBN 1st and 2nd Stage release sites
    • 27. Gather information to support NBN Co • Work with NBN Co and others to identify planning information requirements and gaps • Liaise with RDAs and LGAs so they can be informed about the type of data that would be beneficial • Provide services to support the contribution of data from multiple custodians • Map outputs on a local, regional and statewide basis • Develop a knowledge base that potentially supports a more rapid rollout of the NBN in Victoria
    • 28. Example of NBN data requirements • Demographic data (more current than ABS) • Location of commercial, industrial precincts • Growth corridors • Greenfield sites • Environmental and heritage overlays • Areas currently poorly serviced by existing broadband • Govt properties (Local, State and Federal) • Educational and Health facilities • Barriers to construction (rivers, highways, cliffs) • Knowledge of existing infrastructure (exchanges, RIM & HFC) • Infrastructure programs (significant LGA civil works and or other planned developments
    • 29. Coordinate Regional ICT planning • Confirm State Government and Victorian RDA Committee support for coordinated regional ICT planning • Establish a Steering Committee to oversee research and engagement activities • Extend the research tools and approaches piloted in the Grampians • Support RDA Committees in leading research and engagement with LGAs and communities • Build a regional knowledge base, support local advocacy, assist the NBN rollout and inform strategic planning
    • 30. Further information Helen Thompson Centre Director University of Ballarat Phone: 03 5327 9418 Email: h.thompson@ballarat.edu.au George Fong Lateral Plains Phone: 03 5335 2243 Email: george@lateralplains.com

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