Gov 2.0  Transforming Gov't -21st Century:  Truth, Tales, Trends
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Gov 2.0 Transforming Gov't -21st Century: Truth, Tales, Trends

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Presents issues, strategies, concerns, trends, examples, ideas, best practices of Web 2.0 technologies and case studies in Govt Agencies

Presents issues, strategies, concerns, trends, examples, ideas, best practices of Web 2.0 technologies and case studies in Govt Agencies

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  • Why attend this presentation? Learn how Social Media technologies can empower Govt, build collaboration and trust with each of us as citizens If in Govt – become a risk-taker, innovator, embrace changes needed If Systems Integrator/Consultant – find areas where can support, build solutions to help Govt succeed As Public citizen –become involved, learn where Gov 2.0 projects in place & participate, use technologies (ex., wikis, blogs, social communities/groups to suggest areas to encourage Govt to change
  • Set example w/campaign site www.barackobama.comwww.recovery.gov – will post updates of spending after stimulus bill passeswww.whitehouse.gov
  • Needs to be CLEARLY understood by each party
  • Individuals increasingly take cues from one another rather than from institutional sources like corporations, media outlets, religions, and political bodies. To thrive in an era of Social Computing, companies must abandon top-down management and communication tactics, weave communities into their products and services, use employees and partners as marketers, - (let them become your champions) and become part of a living fabric of brand loyalists.[1] ^Social Computing by Chris Charron, JaapFavier, Charlene Li - Forrester Researcha mashup is a web application that combines data from more than one source into a single integrated tool. The term Mashup implies easy, fast integration, frequently done by access to open APIs and data sources to produce results that were not the original goal of the data owners. Need MS Example instead of one belowAn example is the use of cartographic data from Google Maps to add location information to real-estate data, thereby creating a new and distinct web service that was not originally provided by either source.
  • Complexities, policies, privacy, legal issues
  • Easily find relevant, accurate, and up-to-date informationA survey of government initiatives and pilots in the Web 2.0 environment shows that they mainly span communication- and interaction-focused uses to date - IBM Report
  • For Complete Common Tasks Efficiently example: (ex. Post instructional videos on YouTube to explain how to apply for a small business loan or learn about Medicare benefits)
  • LEVELS of Gov 2.0Gov’t employees & elected officials access & use social media tools to connect with their constituents.Ex. State Dept’s Public Diplomacy 2.0 - Using social networking tools, i.e., YouTube, FaceBook, and Twitter to globally persuade individuals to find peaceful outlets for their political grievances. Govt’s use of social media tools to achieve their objectives and solicit citizen feedback for process improvementEx. MySociety.org - Most of the UK’s best known democracy websites. Using their services, 200,000 people have written to their MP for the first time, over 8,000 potholes and other broken things have been fixed, nearly 9,000,000 signatures have been left on petitions to the Prime Minister… A participatory platform engaging citizens in Gov’t policy debates & voluntary service.Ex. Texas Virtual Border Watch – In an effort to better engage citizens in border protection, this program to allow citizens to view live video feeds of the area and submit reports of suspicious activity.Secure Government EnvironmentINTELINK system- Users can obtain email, write & edit articles on Intellipedia – uses 3 wikis They are used by individuals with appropriate clearances from the 16 agencies of Intel Community and other national-security related organizations, look up employee’s profiles & contact info, author blogs, tag news articles, etc.

Gov 2.0  Transforming Gov't -21st Century:  Truth, Tales, Trends Gov 2.0 Transforming Gov't -21st Century: Truth, Tales, Trends Presentation Transcript

  • Government 2.0
    Transforming Government for the 21st Century:
    Truth, Tales and Trends
    PREPARED FOR:
    FASTForward ‘09
    8403 Colesville Road
    Silver Spring Metro Plaza 2
    Suite 400
    Silver Spring, MD 20910
    (301.588.5900
    7 301.588.0390
    *info@macf.com
    7 www.macf.com
    Helen L. Mitchell Curtis
    Senior Program Director, Enterprise Solutions
    February 11, 2009
  • Biography
    Helen L. Mitchell Curtis – Senior Program Director of Enterprise Solutions, Macfadden
    32+ years at FDA, and led one of the largest enterprise search implementations among Civilian Federal Agencies
    Develop enterprise-wide search strategies & solutions
    Integrate search technologies across IT applications and disparate document repositories
    Build governance, management and end user buy-in
    Promote collaboration, standards, findability and improved organization of data and document assets
    Passion: to help clients to reduce costs, improve quality and efficiency, reduce 'pain points' and achieve a positive search experience
  • About Macfadden
    Founded in 1986 as a small disadvantaged entrepreneurial company-graduated SBA 8(a) in 1998
    Became 100% employee-owned in 2007, S-Corporation
    Acquired Systems Integration Group, Inc. and Total Security Services International, Inc. (TSSI) in 2008
    225 employees; projected 2009 annual gross revenues $40 million; $180M in contract backlog; 90% prime contracts; (TSSI sole wholly-owned subsidiary)
    FAST X10 Partner
    Microsoft Certified Partner - Information Worker Solutions with Search Specialization Competency
    CAPABILITIES:
    • Enterprise Search Solutions
    • Integrated IT Solutions & Security
    • Counter Terrorism Planning
    • Disaster Response Management
    • Threat & Vulnerability Assessment
    • Program/Project Management
    • Intelligence Gathering & Analysis
  • Background
    What is Government 2.0?
    Changing trends in government using web technology and design to enhance creativity, communications, secure information sharing, collaboration and functionality between governments, businesses, communities and individuals i.e. social medial tools (wikis, blogs, etc).
    Why Shift Direction?
    This collaboration will demonstrate the government’s willingness to put the needs and expectations of citizens first.
  • Truth or Tale
    Governments must change or risk losing power, authority, trust and relevance.
    Complex bureaucracy layers are locked into old ‘stovepipe’ ways of working.
    TRUTH
  • Executive Commitment
    “My Administration is committed to creating an unprecedented level of openness in Government.  We will work together to ensure the public trust and establish a system of transparency, public participation, & collaboration.  Openness will strengthen our democracy and promote efficiency and effectiveness in Government.”
    -President Barack Obama (MEMORANDUM FOR THE HEADS OF EXECUTIVE DEPARTMENTS AND AGENCIES published in the Federal Register)
  • Government Should Be…
    Transparent
    Put operations and decisions info online and readily available to the public
    Solicit public feedback to identify info of greatest use to public
    Participatory
    Offer more opportunities for Americans to participate in policymaking
    Provide benefits of their collective expertise and information
    Solicit their input how to increase and improve opportunities for public participation in government
    Collaborative
    Use innovative tools, methods, and systems to cooperate internally, intra-agency, with nonprofits, businesses and individuals in the private sector  
    Solicit public feedback to assess and improve levels of collaboration and identify new opportunities for cooperation
  • Truth or Tale
    Most governments are embracing social & collaborative technologies to encourage change.
    TALE
    Despite the wealth of new services, government itself has not been transformed. The bureaucracy seems more interested in preserving itself than serving its constituency.
  • Communication is CRITICAL
    Meaningful Collaboration
  • Social Computing – Web 2.0 Era
    (Source: “Leveraging Web 2.0 in Government” - E-Government Technology Series, IBM Center for the Business of Government, by Ai-Mei Chang and P. K. Kannan)
  • Truth or Tale
    In Gov 2.0 space, there are very few experts. Claiming to be one may doom your ability to work in the sector.
    Most of the so called experts recently appeared on the scene, read the blogs, brushed up on their govt, probably from traditional or social media commun. backgrounds, working with small companies in the web space. Their self-branding poses the risk of hurting their business. Govt understands that Gov 2.0 is new & very few people are experts. They’re looking to partner with people who have the chutzpah to become experts.
    TRUTH
  • What’s Changing?
    Relationships Between
    Governments – Businesses – Communities
    Citizens and other stakeholders1
    Focus Shift
    From personal websites to individual users and their networks
    1 Deloitte Research
  • Transformation is Inevitable
    Transition: Gov 1.0 to Gov 2.0 & (G)overnance-Webs
  • Future Vision(P)roblem & (R)ecommendation
    “Putting Citizens First: Transforming Online Government” – Federal Web Managers Council
  • Future Vision(P)roblem& (R)ecommendation
    • (P): Insufficient resources to effectively manage customer input, outdated clearance policies to survey public, often no response to public feedback or ideas
    • (R): Require and fund Agencies to regularly solicit public opinion, analyze customers’ online preferences, publish a summary of common customer comments, explain actions taken in response to the feedback
    Provide feedback and ideas, hear what government will do with them
    Ensure underserved populations can access critical information online
    • (P): Lack funding, training or resources to provide online information readily accessible by people with disabilities or who lack English proficiency
    • (R): Fund Agencies so websites made fully accessible to people w/disabilities, establish standards for multilingual websites staffed w/bilingual web content professionals
  • Barriers to Change
    Legal/Policy – implications publishing drafts, informal conversations, FOIA, governance framework, free tool offers
    Leadership/Champions - funding, reinforcement, behavior support, recurring engagement w/audiences
    Resources – shortage of Subject Matter Experts (SMEs)
    Culture – punishes risk-takers, innovators not rewarded
    Divergent Roles - don’t recognize need for Subject Matter Experts
    Multiple Missions – silos, legacy systems
    Operational Diversity – lack infrastructure standards
    Changing Technology – inflexible complex systems
    Adapt to Change Limited – no strategy plan, vision
  • Truth or Tale
    Developing a Government 2.0 culture can be as simple as setting up a wiki or a blog.
    TALE
    It requires devoted leadership, strategic investments in technology, organizational change and risk taking to overcome the cultural, process, technology and policy hurdles that can hold governments back.
  • Practicing ‘Open Government’
    Watch: Open Government at its Best
  • Gov 2.0 Examples
    State Dept’s Public Diplomacy 2.0- encourage people globally to find peaceful outlets for their political grievances via YouTube, FaceBook, Twitter, etc. to globally persuade individuals to find peaceful outlets for their political
    MySociety.org – runs most of the UK’s best known democracy websites, i.e., Report Streets to be fixed - 200,000 people wrote their MP for the first time, over 8,000 potholes/broken things have been fixed, nearly 9,000,000 signatures have been left on petitions to Prime Minister
    Texas Virtual Border Watch - asks the public to report signs of illegal immigration or drug crimes by viewing live video feeds
    Intellipedia – Intel Community can look up employee’s profiles & contact info, author blogs, tag news articles, etc.
  • Gov 2.0 Examples (cont.)
    D.C. Apps for Democracy: www.appsfordemocracy.org-Open innovation contest where talented technologists & creatives battled it out to create the most useful applications from DC's Data Catalog (mashups)
    Ex. U.S. PTO Peer to Patent www.peertopatent.org - Opens the patent examination process to public participation for the first time
    GPO’s Federal Digital System (FDsys) - http://fdsys.gpo.gov/fdsys/search/home.action -Provides public access to Government info submitted by Congress & Federal agencies, preserved as technology changes.
  • GPO Fdsys
  • Felon Search – SharePoint Webparts
  • Truth or Tale
    The GOVERATI is made up of people with first-hand knowledge of how the Govt operates, understands how to use social software to accomplish a variety of Govt missions, & want to use that knowledge for the benefit of all.
    TRUTH
    The goverati includes Govt employees, people from think tanks, trade publications, & non-profits plus high-profile thinkers outside of the Govt with an interest in a more open, transparent, & efficient Govt. Using formal/ informal social networks, they’re networking, sharing info & changing how parts of the Govt interact with each other and with citizens.
  • Gov 2.0 Search Trends
    Integrate Enterprise Search (ES) w/ECM & KM
    Ex. Consumer Prod. Safety Comm. (FAST ESP & SharePoint)
    Promote Collaboration
    Personalize Search for ‘Communities of Practice’
    High Precision & Recall
    Integrate ES & IT Applications via web services - Ex. FDA FAST ESP Prototype (Transparency)
    Integrate Information Discovery & Collaboration Tools - Ex. CPSC (MOSS & ESP)
    Provide Trend Analyses - Ex. USDA (FAST ESP)
    Build Federated Search w/3rd Party Social Media products – Ex. ConnectBeam, Traction Software
    Integrate Knowledge, Resource DBs, & People to Forecast Staffing
  • Gov 2.0 & FAST
    Wiki’s & Blogs
    Providing tools to search and analyze the text and metadata content
    Mining blog content for sentiment indicators about products, brands, corporate political activity or executive behavior
    Sentiment analysis - the raw material for predictive market intelligence and proactive Web counter-intelligence programs
    Social Search Technologies
    Can leverage the opinions of a group to provide guidance for recommendations or suggestions of what a member would find most useful
    Video & Audio Communities (ex. YouTube)
    Highly accurate, socially conditioned search for clip collections
    Direct video and audio mining approaches enhance findability
    Search Connection Services
    Search-delivered filters separate the “signal” of interest from the “noise” of overwhelming quantities of Web content
  • SharePoint Portal – People Search
  • Best Practices
  • Keys to Success
    Educate the organization
    Develop a strategy plan
    Initiate a pilot project
    Evaluate existing enterprise technologies compatibility with Web 2.0 strategy
    Create policies that maximize the benefits of adopting Web 2.0
    Embrace a culture of collaboration by continually evolving how interaction happens with internal and external stakeholders
    Measure results by establishing key performance indicators
  • How To Define Success?
    Policy outcomes improved
    Govt information & resources used more effectively
    Internal Operations Streamlined
    Attracting top talent
    Culture Wars Diminish
    Faith in Government Restored
    Approp. Authority Levels implemented
    to gain Citizens Trust
    Change Management is ‘way of life’
  • Conclusions
  • Conclusions
  • Top Ten To Watch in Govt
    According to Gartner the technologies listed are:
    • Virtualization
    • Cloud computing
    • Servers -- Beyond Blades
    • Web-Oriented Architectures
    • EnterpriseMashups
    • Specialized Systems
    • Social Software & Social Networking
    • Unified Communications
    • Business Intelligence
    • Green IT
  • Additional Gov 2.0 Examples
    Agencies Using Online Content & Technology to Achieve Mission and Goals
    www.usa.gov/webcontent/documents/ExamplesofUsingTechnologyandContenttoAchieve%20Agency.pdf
    Future Melbourne - A Wiki for Citizens to Design a Better Melbourne
    www.futuremelbourne.com.au/wiki/view/FMPlan
    Business Gateway – www.business.gov
    Its grown from a portal focused on providing small business owners info about start-up & operational sustainability to one-stop access to regulatory compliance info, forms & Gov’t contacts to obtaining federal/state permits to Mashups linking maps with Gov’t office locations to powerful search tools thanks to user feedback.
    Power of Prosumption - www.dellideastorm.com
    Example Agencies can mimmick – where it asks customers for ideas to improve service quality, community votes, popular ideas rise to top, enabling Agencies to act.
  • References
    “Leveraging Web 2.0 in Government” - Ai-Mei Chang & P. K. Kannan, The Univ. of MD, on behalf of IBM Center for The Business of Government
    “Recruiting the Next Generation of Government Using Web 2.0” - A Mind & Media white paper by Wes Alwan, Jay Ferrari, and Jill Nienhiser
    “Change your world or the world will change you - The future of collaborative government and Web 2.0” – Deloitte
    “Putting Citizens First: Transforming Online Government” A White Paper Written for the 2008 – 2009 Presidential Transition Team by the Federal Web Managers Council
    President Barack Obama (MEMORANDUM FOR THE HEADS OF EXECUTIVE DEPARTMENTS AND AGENCIES published in the Federal Register)
    “Government 2.0: The Rise of the Goverati” – Mark Drapeau
  • 35
    THANK YOU!
    Helen L. Mitchell Curtis
    Senior Program Director, Enterprise Solutions
    hmitchell@macf.com
    240-247-1946 (w)
    240-743-7975 (m)
  • MACFADDEN
    Delivering Results. Exceeding Expectations.