Cross Media Services
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Cross Media Services






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Cross Media Services Presentation Transcript

  • 1. Infinite Possibilities
    Cross Media Campaign
  • 2. What We Offer
    Quality over Quantity
    Greater Brand Awareness
    Lifetime Value
    Referral Opportunities
    Integration into multiple media channels:
    Email, Print, Web, Data/Reporting
  • 3. Cox Rewards +
  • 4. Print
    Unique concept and design are used to draw attention to the Rewards Plus program. Dimensional box demands attention.
  • 5. Print
    Unique concept & design are used to draw attention to the Rewards Plus program. Dimensional box demands attention.
  • 6. Print
    Mock Rewards Card
  • 7. Print
    QR Code takes the target to their Personalized URL
  • 8. E-mail
    Email Blast reminder sent 5 days after mailing with campaign information and PURL.
  • 9. E-mail
    Email trigger sent 10 days after mailing with PURL.
  • 10. Web
    Personalized landing page with form to gather contact information.
  • 11. Web
    Survey to gather feedback on services and gift selection.
  • 12. Web
    Thank You page
  • 13. Data/Reporting
  • 14. Data/Reporting
    • 1996 contacts
    • 15. 1004 visitors
    • 16. 891 responses
    • 17. 845 unique visitors
    • 18. 42.3% response rate
    • 19. The Golden Purl award winning campaign
  • Data/Reporting
  • 20. Data/Reporting
  • 21. Data/Reporting
    I am very satisfied with my Cox services. Past service calls are always on time and completed in a timely fashion.
    A better system for back-up power to the phones when the power is out. Batteries seldom work.
    Getting rid of the automated answering system and replacing it with humans. Your service is very good once you get there -- but I am always frustrated by having to shout at the robot.
    I honestly can't think of a single thing that I would change. I love it all cable, internet and telephone. We've never had any problems with any of them. Thanks Cox for being so great.
    I would like to see hd on demand for HBO. Also cable boxes having access to limited content online and able to
  • 22. But Wait – There’s More!
    Campaign Planning/Production
    Database Management
    QR Codes
    SMS Messages
    A “One-Stop-Shop” for Cross Media Plans
  • 23. Westland Printers
    Cross Media Department