Cross Media Services

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Cross Media Services

  1. 1. Infinite Possibilities<br />Cross Media Campaign<br />
  2. 2. What We Offer<br />Quality over Quantity<br />Greater Brand Awareness<br />Lifetime Value<br />Referral Opportunities<br />Integration into multiple media channels:<br />Email, Print, Web, Data/Reporting<br />
  3. 3. Cox Rewards +<br />
  4. 4. Print<br />Unique concept and design are used to draw attention to the Rewards Plus program. Dimensional box demands attention.<br />
  5. 5. Print<br />Unique concept & design are used to draw attention to the Rewards Plus program. Dimensional box demands attention.<br />
  6. 6. Print<br />Mock Rewards Card<br />
  7. 7. Print<br />QR Code takes the target to their Personalized URL<br />
  8. 8. E-mail<br />Email Blast reminder sent 5 days after mailing with campaign information and PURL.<br />
  9. 9. E-mail<br />Email trigger sent 10 days after mailing with PURL.<br />
  10. 10. Web<br />Personalized landing page with form to gather contact information.<br />
  11. 11. Web<br />Survey to gather feedback on services and gift selection.<br />
  12. 12. Web<br />Thank You page<br />
  13. 13. Data/Reporting<br />
  14. 14. Data/Reporting<br /><ul><li>1996 contacts
  15. 15. 1004 visitors
  16. 16. 891 responses
  17. 17. 845 unique visitors
  18. 18. 42.3% response rate
  19. 19. The Golden Purl award winning campaign</li></li></ul><li>Data/Reporting<br />
  20. 20. Data/Reporting<br />
  21. 21. Data/Reporting<br />I am very satisfied with my Cox services. Past service calls are always on time and completed in a timely fashion. <br />A better system for back-up power to the phones when the power is out. Batteries seldom work.<br />Getting rid of the automated answering system and replacing it with humans. Your service is very good once you get there -- but I am always frustrated by having to shout at the robot.<br />I honestly can't think of a single thing that I would change. I love it all cable, internet and telephone. We've never had any problems with any of them. Thanks Cox for being so great.<br />I would like to see hd on demand for HBO. Also cable boxes having access to limited content online and able to<br />
  22. 22. But Wait – There’s More!<br />Design/Creative<br />Campaign Planning/Production<br />Database Management<br />QR Codes<br />SMS Messages<br />A “One-Stop-Shop” for Cross Media Plans<br />
  23. 23. Westland Printers<br />Cross Media Department<br />

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