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how to optimize your 404 error page - Helen Innes

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Learn how to optimize your 404 Error page from Helen Innes. Your 404 page not found should be optimized for Search engines and visitors.

Learn how to optimize your 404 Error page from Helen Innes. Your 404 page not found should be optimized for Search engines and visitors.

Published in: Business, Technology, Design

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  • 1. How To Optimize Your 404 Error Page
  • 2. Error page is displayedwhen
    a web page cannot be accessed by an Internet browser
    A searcher can reach this page through several ways
    broken links
    incorrect URL
    pages which have been recently moved
  • 3. Usual error page
    basic white HTML page
    error message
    “http error 404 – file not found”
    “unable to communicate with the server”
  • 4. Searcher lands on 404 error page
    huge possibility that the searcher will leave your website
    especially true if the broken link was from another website
    crucial that your error page be optimized for your visitors
    If it is optimized, searchers will be presented with different options to reach other web pages in your website.
  • 5. Optimized 404 error page
    search engine spiders
    will go through every single “do follow” link
    and maybe even some of your “nofollow” links present in your web pages
    Image: luigidiamanti / FreeDigitalPhotos.net http://www.freedigitalphotos.net/images/view_photog.php?photogid=879
  • 6. when spiders reach an error page that has not been optimized
    there are no links present
    it only contains the message “error 404 page not found”
    they will stop indexing your site
    There are some cases where having the default 404 error page can affect the web page ranking.
  • 7. Optimizing your 404 page
    put links
    to your homepage, contact page, FAQ page or sitemap
    put a search box
    place a list of top posts, pages, and categories
    customize error page by using the same style and layout of your other web pages
    easy if you are using WordPress
  • 8. Customizing and optimizing your 404 error page should not be overlooked.
  • 9. Copyright © 2011
    Heleninnes.ca