Differentiating organic from paid search results

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Differentiating organic from paid search results by Helen Innes. Find out which is better organic or paid search

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Differentiating organic from paid search results

  1. 1. Differentiating Organic From Paid Search Results<br />
  2. 2. Google search results<br />Organic search results<br />left of the browser<br />Paid search results<br />located on the right<br />displayed above the first organic search result<br />
  3. 3. PAID SEARCH RESULTS<br />ORGANIC SEARCH RESULTS<br />
  4. 4. Organic search results<br />known as free or natural search results<br />Your web page can be included the search results providing Google has already indexed it<br />significance of your web page to a certain keyword is taken into account<br />
  5. 5. Paid search results<br />commonly called pay per click or PPC<br />when an Internet user clicks on a paid advertisement<br />advertiser has to pay Google<br />Image: graurcodrin / FreeDigitalPhotos.net http://www.freedigitalphotos.net/images/view_photog.php?photogid=982<br />
  6. 6. Another difference is the order in which the results are listed.<br />To be listed in the search engine results page<br />web pages have to use the correct SEO methods<br />better chances of improving your position in the search results<br />
  7. 7. Different factors considered in PPC<br />bid price for the advertisement<br />better rank on the search results<br />pay a higher price than your competitors<br />
  8. 8. Highlight your brand<br />target both organic and paid searches<br />if you do not have extra budget<br />apply appropriate SEO techniques to your web pages<br />give you a higher volume of web traffic<br />also 4 out of 5 people will click the organic listings <br />Image: jscreationzs / FreeDigitalPhotos.net http://www.freedigitalphotos.net/images/view_photog.php?photogid=1152<br />
  9. 9. Copyright © 2011<br />Heleninnes.ca<br />

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