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Twitter for researchers 2015

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Advice and guidance for researchers who want to start using Twitter - latest version uploaded 29 April 2015.

Advice and guidance for researchers who want to start using Twitter - latest version uploaded 29 April 2015.

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  • Things to consider: What do they tweet about, when did they last tweet, do you want to be associated with the account?
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    • 1. Twitter for Researchers D R H E L E N D I X O N @ S O C I A L M E D I A Q U B TWITTER FOR RESEARCHERS BY DR HELEN DIXON
    • 2. Introductions TWITTER FOR RESEARCHERS BY DR HELEN DIXON @SocialMediaQUB
    • 3. What we will look at What is Twitter? Using Twitter as a Researcher Interacting on Twitter Searching Lists General Advice Twitter Analytics and Management Tools @SocialMediaQUB TWITTER FOR RESEARCHERS BY DR HELEN DIXON
    • 4. What is Twitter? Twitter Statistic Data Active Twitter users 289 million New Twitter users signing up everyday 135 thousand Average Tweets per day 58 million Twitter search engine queries per day 2.1 billion Users who don’t Tweet but view Tweets 40% Source: http://www.statisticbrain.com/twitter-statistics/ March 2015 @SocialMediaQUB TWITTER FOR RESEARCHERS BY DR HELEN DIXON
    • 5. What is Twitter? A continually expanding global database that can be accessed by anyone, anywhere @SocialMediaQUB TWITTER FOR RESEARCHERS BY DR HELEN DIXON
    • 6. Why use Twitter? Learn Connect Share @SocialMediaQUB TWITTER FOR RESEARCHERS BY DR HELEN DIXON
    • 7. Twitter terminology Tweet – 140 character message Retweet (RT) – sharing someone else’s tweet Modified tweet (MT) – a retweet that you have altered slightly Direct message (DM) – personal message to a follower Feed – stream of tweets made by others that you follow that appear on your homepage @SocialMediaQUB TWITTER FOR RESEARCHERS BY DR HELEN DIXON
    • 8. Twitter terminology Handle – your username e.g. SocialMediaQUB Mention – reference to another user in a tweet e.g. @ITQUB Hashtag (#) – a topic for a tweet that can be used to search for tweets or follow a conversation e.g. #QUBGrad @SocialMediaQUB TWITTER FOR RESEARCHERS BY DR HELEN DIXON
    • 9. Queen’s on Twitter @SocialMediaQUB TWITTER FOR RESEARCHERS BY DR HELEN DIXON
    • 10. How can you use Twitter as a researcher? Digital Researcher Networking Professional Development Conferences Knowledge Transfer Research @SocialMediaQUB
    • 11. Using Twitter for networking Interact with other academics Identify research partners and establish relationships Peer review and feedback Collaborate on projects @SocialMediaQUB TWITTER FOR RESEARCHERS BY DR HELEN DIXON
    • 12. Using Twitter for professional development Keep informed of research developments Raise own profile Develop digital literacy skills Explore new methodologies @SocialMediaQUB TWITTER FOR RESEARCHERS BY DR HELEN DIXON
    • 13. Using Twitter at conferences Engage with other participants Provide feedback Explore topic in more detail Virtually attend @SocialMediaQUB TWITTER FOR RESEARCHERS BY DR HELEN DIXON
    • 14. Using Twitter for knowledge transfer Communicate expertise Promote publications Direct traffic to website/blog Increase visibility and impact @SocialMediaQUB TWITTER FOR RESEARCHERS BY DR HELEN DIXON
    • 15. Using Twitter for research Create a poll e.g. Pollowers.com Keep up-to-date e.g. Twilert.com Have a Twitter chat using hashtags Ask the experts @SocialMediaQUB TWITTER FOR RESEARCHERS BY DR HELEN DIXON
    • 16. Twitter as a research tool Analyse events/social processes as they happen Document the spread of ideas, patterns of behaviour or even diseases Can provide insights into how people think ◦ Evidence of beliefs and attitudes Can provide explanations for behaviour ◦ Real-time rather than retrospectively Crowdsourcing or ‘citizen science’ ◦ Help to gather or analyse data @SocialMediaQUB TWITTER FOR RESEARCHERS BY DR HELEN DIXON
    • 17. What Twitter can reveal University of Rochester in New York used Twitter to follow the spread of flu virus in New York City and predict when users would fall ill Georgia Institute of Technology in Atlanta tracked the evolution of words – where they originated and how they spread geographically A sentiment analysis run by Northeastern University in Boston measured public tweets using a psychological word-rating system to identify happy or sad tweets. ◦ Happiness peaks each Sunday morning, then dives to an all-week low on Thursday evening http://www.newscientist.com/article/dn24544-five-fascinating-things- revealed-by-twitter-data.html#.Uoo2YtLwlBl http://digimind.com/blog/best-practices/innovative-uses-of-social-media- data/ @SocialMediaQUB TWITTER FOR RESEARCHERS BY DR HELEN DIXON
    • 18. Getting Started Need an email address Choose a Twitter handle ◦ Your name will also appear beside your handle Add some profile information ◦ Include disclaimer if necessary! ◦ Can include link to website/other profile Don’t be an egghead! @SocialMediaQUB TWITTER FOR RESEARCHERS BY DR HELEN DIXON
    • 19. Home – Tweets from accounts you follow @SocialMediaQUB TWITTER FOR RESEARCHERS BY DR HELEN DIXON
    • 20. Notifications – mentions, retweets, follows Check your Notifications tab regularly so that you can respond quickly to any mentions @SocialMediaQUB TWITTER FOR RESEARCHERS BY DR HELEN DIXON
    • 21. Your profile page Click on your name to go to your profile page Click here to edit your profile @SocialMediaQUB TWITTER FOR RESEARCHERS BY DR HELEN DIXON Tell people who you are/what you’ll be Tweeting about – can include a link to another profile/website
    • 22. Editing your profile Use your profile information to encourage people to follow you! 1500x500 pixels 400x400 pixels 160 characters JPG, GIF, or PNG @SocialMediaQUB TWITTER FOR RESEARCHERS BY DR HELEN DIXON
    • 23. Editing your settings Click on your profile image to edit your settings You can change your email address, request your archive or deactivate your account from here @SocialMediaQUB TWITTER FOR RESEARCHERS BY DR HELEN DIXON
    • 24. Security Go to the Security and privacy tab to add login verification or to require personal information before you can reset your password @SocialMediaQUB TWITTER FOR RESEARCHERS BY DR HELEN DIXON
    • 25. Privacy You can also use the Security and privacy tab to: • Allow others to tag you in photos • Make your account private • Add a location to your Tweets • Allow others to find you by email address • Allow others to add you to a team • Receive Direct Messages (DMs) from users you do not follow Remember to save your changes! @SocialMediaQUB
    • 26. Other settings Change your password Select the types of emails you wish to receive Unmute/unblock accounts Change the design of your profile Control which 3rd party apps have access to your account @SocialMediaQUB TWITTER FOR RESEARCHERS BY DR HELEN DIXON
    • 27. Who to follow Twitter will suggest accounts to follow based on who you follow and the accounts that they follow When you click the Follow button you will immediately start following that user – you don’t need to be accepted except for Private accounts Use the Refresh and View all links for more suggestions @SocialMediaQUB TWITTER FOR RESEARCHERS BY DR HELEN DIXON
    • 28. Following tips! Find out who other researchers in your area follow You don’t have to follow every user who follows you Before following someone, check to see what they tweet about and when they last tweeted Will following this person reflect positively on you? Remember, it’s who you follow not who follows you that is important! @SocialMediaQUB TWITTER FOR RESEARCHERS BY DR HELEN DIXON
    • 29. Viewing someone else’s profile Click on a user name to go to their Profile summary Click here to view the full Profile @SocialMediaQUB TWITTER FOR RESEARCHERS BY DR HELEN DIXON
    • 30. Queen’s research centres on Twitter BEER – Biological Excellence, Experimentation and Research @QUB_BEER Centre for Biomedical Sciences Education @QueensBiomed Centre for Children’s Rights @ChildRightsQUB Centre for Data Digitisation and Analysis @CDDA_QUB Centre for Public Health @CPH_QUB CXNI (Creative Exchange NI) @CX_NI Institute for Collaborative Research in the Humanities @QUB_Humanities Institute for the Study of Conflict Transformation and Social Justice @ISCTSJ Institute of Child Care Research @ICCR2 NICOLA @NICOLA_QUB Sonic Arts Research Centre @SARC TASTER Project @TasterProject @SocialMediaQUB TWITTER FOR RESEARCHERS BY DR HELEN DIXON
    • 31. Queen’s support services on Twitter A Bite of Queen’s @BiteOfQueens Green at Queen’s @greenatqueens IT Facilities at Queen’s @ITQUB IT Training at Queen’s @ITTrainAtQUB KTP and Business Networks @KTPatQUB Language Centre @QUBLangCent Library @LibraryatQUB Mind Your Mood @QUBMindYourMood Postgraduate Student Centre @pgvoice1 Research Development @QUBResDev Sir Bernard Crossland Lecture @SBCLecture Social Media Support @SocialMediaQUB Student Services @QUBStudents For more Queen’s Twitter accounts, visit the Social Media Directory at http://go.qub.ac.uk/smd @SocialMediaQUB TWITTER FOR RESEARCHERS BY DR HELEN DIXON
    • 32. Who’s following you? Click Followers to view your followers Can mute, block or report followers @SocialMediaQUB TWITTER FOR RESEARCHERS BY DR HELEN DIXON
    • 33. Sending a Tweet Click Tweet button in top right corner 140 characters – can include up to 3 photos, a media clip or URLs Messages appear in your followers’ news feed Will also appear on your profile page Can be deleted – but may be too late! Remember anything you post will be public and searchable! @SocialMediaQUB TWITTER FOR RESEARCHERS BY DR HELEN DIXON
    • 34. Tagging others in photos Tweets including images tend to get more engagement You can add up to 4 images to a Tweet You can tag users in photos The Tweet will appear in the user’s Notifications Photo tagging options are in Security and Privacy settings @SocialMediaQUB TWITTER FOR RESEARCHERS BY DR HELEN DIXON
    • 35. View summary Tweets containing links may have a View summary option @SocialMediaQUB TWITTER FOR RESEARCHERS BY DR HELEN DIXON
    • 36. View photo/media Alternatively, there may be a View photo or View media option @SocialMediaQUB TWITTER FOR RESEARCHERS BY DR HELEN DIXON
    • 37. View conversation If the Tweet is part of a conversation, use View conversation to view the other Tweets @SocialMediaQUB TWITTER FOR RESEARCHERS BY DR HELEN DIXON
    • 38. Retweets Click Retweet to share a Tweet with your followers If you want, you can add a comment to your retweet Your comment will appear above the retweet @SocialMediaQUB TWITTER FOR RESEARCHERS BY DR HELEN DIXON
    • 39. Retweeting tips Check the content of links before retweeting! If you retweet from someone you follow it will be visible in your Profile If you retweet from someone you do not follow it will be visible in your Home and Profile Original sender will be notified that you have retweeted their message Can turn off retweets from a user To undo a retweet, go to your profile and click the Retweet icon @SocialMediaQUB TWITTER FOR RESEARCHERS BY DR HELEN DIXON
    • 40. Favorites Used to bookmark or show endorsement User will be notified that you have favorited their Tweet Can view Favorites on your profile Can Undo Favorite by clicking on Favorite icon (star) Click Favorite icon to add a Tweet to your favorites @SocialMediaQUB TWITTER FOR RESEARCHERS BY DR HELEN DIXON
    • 41. Replies Click Reply Reply box will open with sender’s handle at start of message Sender will be notified that you have replied ◦ Appears in sender’s news feed and mentions folder Will appear in news feed of anyone who follows both you and original sender Visible on your profile page @SocialMediaQUB TWITTER FOR RESEARCHERS BY DR HELEN DIXON
    • 42. Other options Click More to ◦ Share via Direct Message ◦ Copy link to Tweet ◦ Embed Tweet ◦ Report Tweet TWITTER FOR RESEARCHERS BY DR HELEN DIXON
    • 43. Mentions Include user’s Twitter handle anywhere in message User will be notified that you have mentioned them Will appear in news feed of anyone who follows you Can make a reply a mention by inserting any character before @ Good way of getting a user’s attention! @SocialMediaQUB TWITTER FOR RESEARCHERS BY DR HELEN DIXON
    • 44. Direct Messages Click Messages to send a direct (private) message to selected users Use Security and privacy tab in your settings to receive DMs from people you don’t follow
    • 45. #Hashtags Don’t be #annoying by #spamming your #tweets with #hashtags Choose hashtags with care! #nowthatchersdead Any word in a Tweet preceded by # Used to mark keywords or categorise Tweets ◦ E.g. #FollowFriday or #FF Can occur anywhere in a Tweet Twitter may suggest common hashtags Click on a hashtag to view other Tweets marked with that keyword Can be used to follow events or hold webchats @SocialMediaQUB TWITTER FOR RESEARCHERS BY DR HELEN DIXON
    • 46. Trends Popular current topics or hashtags Based on who you follow and your location Click trend to view Tweets Click Change to view trends for a specific location @SocialMediaQUB TWITTER FOR RESEARCHERS BY DR HELEN DIXON
    • 47. Searching You can search all public Tweets on Twitter Use a hashtag, user handle or key word for your search term @SocialMediaQUB TWITTER FOR RESEARCHERS BY DR HELEN DIXON
    • 48. Select what to view in the search results You can view results only from people you follow or who are near you Click Save to save your search Search results Recent and saved searches will appear when you next click in the Search box Advanced Search @SocialMediaQUB TWITTER FOR RESEARCHERS BY DR HELEN DIXON
    • 49. Advanced searching Or try entering these directly in the search box: from:LibraryatQUB to:itqub graduation near:belfast “mcclay library” :) “mcclay library” :( QUB research until:2015-03-31 Naughton Gallery since:2015- 02-01 @SocialMediaQUB TWITTER FOR RESEARCHERS BY DR HELEN DIXON
    • 50. “With 225 million users issuing half a billion tweets per day, Twitter represents the richest dataset to hit academia….well, maybe ever—a virtual Petri dish of real- time data, attractive to scholars of all disciplines, for studies of all sorts.” Erika Fry http://fortune.com/2014/08/22/contagion-justin-bieber-data-scientists-twitter/ @SocialMediaQUB TWITTER FOR RESEARCHERS BY DR HELEN DIXON
    • 51. What are Lists? Can be used to filter news feed Quickly view all tweets by members Create your own lists or subscribe to another user’s public list @SocialMediaQUB TWITTER FOR RESEARCHERS BY DR HELEN DIXON
    • 52. Creating a List Create lists to categorise Twitter accounts Can be public or private Lists can be embedded into websites or blogs @SocialMediaQUB TWITTER FOR RESEARCHERS BY DR HELEN DIXON
    • 53. Adding members to a List Don’t need to follow user first User will be notified when you add them to a list You will be notified if a user subscribes to your list Can’t add yourself or a blocked user Remove yourself from a list by blocking creator Go to the user’s profile and click here @SocialMediaQUB TWITTER FOR RESEARCHERS BY DR HELEN DIXON
    • 54. Subscribing to a List Go to the profile of the user Click Lists Choose the list you want to subscribe to Click Subscribe You can view Tweets, List members or List subscribers Don’t need to follow individual users @SocialMediaQUB TWITTER FOR RESEARCHERS BY DR HELEN DIXON
    • 55. Use TweetDeck to ‘listen’ Add a new column to follow your search term Use TweetDeck to manage multiple accounts and follow search terms, hashtags, users and lists Choose options to tailor your search Beginners’ guide to TweetDeck Useful link @SocialMediaQUB TWITTER FOR RESEARCHERS BY DR HELEN DIXON
    • 56. Taking part in Tweet chats Use TweetDeck or other apps such as Tweetchat or Twubs to follow the discussion Tweet chats are a great way to find out information and network with others https://blog.bufferapp.com/twitter-chat-101 Useful link @SocialMediaQUB TWITTER FOR RESEARCHERS BY DR HELEN DIXON
    • 57. Interacting at events Use event hashtags or profiles to interact with speakers and other participants or to follow remotely Useful links Amplifying your event using social media Tips on using Twitter for conferences and events @SocialMediaQUB TWITTER FOR RESEARCHERS BY DR HELEN DIXON
    • 58. Use Twitter to share @SocialMediaQUB Links to online resources Information about events Links to surveys Infographics Images and video clips References to publications Research findings Your expertise Your experiences TWITTER FOR RESEARCHERS BY DR HELEN DIXON
    • 59. Tweeting Tips! Be conversational – avoid jargon and formality Encourage interaction and interact with others ◦ Use tags and mentions Use links/images/videos where possible Try to remain professional and positive (even if provoked!) Be careful about copyright/intellectual property Always check links before retweeting! @SocialMediaQUB TWITTER FOR RESEARCHERS BY DR HELEN DIXON
    • 60. How to get Retweets Ask followers to retweet ◦ Please Retweet (51%), Please RT(39%), neither (12%) Leave room for RT & message ◦ 71-100 characters is best Include URLs (21.4%) Include a hashtag (20.8%) Tweet between 12pm and 2pm on a Friday @SocialMediaQUB TWITTER FOR RESEARCHERS BY DR HELEN DIXON
    • 61. How to get suspended! Aggressive following/unfollowing Repeatedly posting duplicate content or Tweets Posting similar messages over multiple accounts (spamming) Large number of unsolicited replies/@mentions Using bots or posting malware @SocialMediaQUB TWITTER FOR RESEARCHERS BY DR HELEN DIXON
    • 62. What to do if it all goes wrong! If the post was made from a University account, consult your line manager/supervisor immediately If you made an error, post a correction as soon as possible If the Tweet is libellous, delete it straight away Post an apology if appropriate Don’t debate – move on! @SocialMediaQUB TWITTER FOR RESEARCHERS BY DR HELEN DIXON
    • 63. Ethical issues Consent to collect data Failing to reveal true identity in order to gain access Searchable nature of social media sites makes it difficult to anonymise data Risks to participants Publicising unfinished research @SocialMediaQUB TWITTER FOR RESEARCHERS BY DR HELEN DIXON
    • 64. Digital professionalism TWITTER FOR RESEARCHERS BY DR HELEN DIXON • about the impact on you, the University, funding bodies and othersTHINK • sharing, make sure that the information is correct and that you have permissionBEFORE • are responsible for anything you publish onlineYOU • content that will add value and enhance your reputationPOST @SocialMediaQUB Social media guide & policy Useful link
    • 65. KEEP CALM REPORT, BLOCK AND CARRY ON @SocialMediaQUB TWITTER FOR RESEARCHERS BY DR HELEN DIXON
    • 66. Twitter Analytics Learn more about your Tweet activity and how your audience engages with you https://analytics.twitter.com/
    • 67. Further information https://support.twitter.com/ http://www.scoop.it/t/social-media-for- researchers http://go.qub.ac.uk/socialmedia Follow @SocialMediaQUB Like us at www.facebook.com/SocialMediaQUB Email socialmedia@qub.ac.uk @SocialMediaQUB TWITTER FOR RESEARCHERS BY DR HELEN DIXON
    • 68. Comments or questions @SocialMediaQUB TWITTER FOR RESEARCHERS BY DR HELEN DIXON

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