This document provides an overview of Salesforce for developers. It defines CRM and Salesforce, explains Salesforce's multi-tenant architecture and how it provides reliability, customizability and security. It also covers the Salesforce platform, development tools like Force.com, Apex and SOQL, and governor limits for developers to be aware of. The presentation includes an agenda, definitions of key terms, and a demo of developing on the platform.

1. Demystifying Salesforce
for developers

2. Jimens Lima
Software Engineer
Heitor Nascimento
Software Engineer

3. Agenda
❏ What is a CRM/Salesforce
❏ Architecture
❏ How much cost
❏ Salesforce Platform
❏ How to develop on Salesforce
❏ Questions

4. What is CRM?
❏ Customer Relationship Management.
❏ A strategy to manage the company's relationships and interactions with clients
and potential clients.
❏ Information compilation through multiple channels such as: email, phone, text
file and social media data.
❏ Integration among differents sectors such as: Sales, Marketing and Services.

5. What is Salesforce?
Salesforce offers nowadays separate products according to the
customer needs. The services break down into:
- Sales Cloud
- Marketing Cloud
- Community Cloud
- Analytics Cloud
- IoT
- App Cloud
http://www.salesforce.com/what-is-salesforce/

6. What is Cloud Computing?

7. Salesforce Platform
http://www.slideshare.net/developerforce/salesforce-multitenant-architecture-
how-we-do-the-magic-we-do

8. Multi-tenant Architecture
❏ Reliable
❏ Customizable
❏ Updateable
❏ Secure
❏ Fast
http://www.slideshare.net/developerforce/salesforce-multitenant-architecture-
how-we-do-the-magic-we-do

9. Salesforce Platform
❏ Supporting +100.000 corporations
❏ 55 instances - https://trust.salesforce.com/trust/instances
❏ The provider never needs to worry about
❏ High-availability, load-balancing, scalability, system backups,
patches and security, and other infrastructure-related concerns.
❏ 3 releases per year.
❏ One single release takes 5 minutes long - 200+ features.

10. Costing
The more expensive license
costs $300 per user per
month.
http://www.salesforce.
com/crm/editions-pricing.
jsp

11. Salesforce Platform
CRMCRM
Salesforce

12. Salesforce
CRM Custom AppsCRM Custom Apps
Salesforce Platform

13. CRM Custom AppsCRM App ExchangeCustom Apps
Salesforce
Salesforce Platform

14. +CRM Custom AppsCRM App ExchangeCustom Apps
Salesforce
Salesforce Platform

15. Force.com
The fastest way to create Enterprise Cloud Apps.
https://developer.salesforce.com/platform/force.com

16. Force.com

17. Force.com

18. Sandbox and Production

19. What is Apex?
❏ Salesforce Platform Language
❏ Similar to Java
❏ Object-Oriented
❏ Strongly typed
❏ Support Classes and Interfaces
❏ Cloud based compiling, debugging and unit testing

20. What's SOQL?
❏ Salesforce Object Query Language
❏ Similar to SQL
❏ Custom Object based
❏ Built into Apex

21. What's SOSL?
❏ Salesforce Object Search Language
❏ Used to search text inside Custom Objects, Classes,
Visual Pages.
❏ Unlike SOQL, which can only query one object at a
time, SOSL enables you to search text, email, and
phone fields for multiple objects simultaneously.

22. Demo

23. Demo
❏ Step 1 : Create CRUD
❏ Step 2 : Create Custom Object.
❏ Step 3 : Create Relationship.
❏ Step 4 : Create a trigger.
❏ Step 5 : Run trigger’s code in a separate thread.
❏ Step 6 : Create a REST Api.

24. ❏ Developer console - "IDE Inside Salesforce"
❏ Force.com - Eclipse IDE
❏ Workbench - Web based
❏ MavensMate - Atom / Sublime editor
❏ Force CLI - Command line
Development tools

25. Governor Limits
Total number of records retrieved by
SOQL queries
50.000
Maximum number of Apex jobs
added to the queue with System.
enqueueJob
50
DML Operations 150
https://developer.salesforce.com/docs/atlas.en-us.apexcode.
meta/apexcode/apex_gov_limits.htm

26. Thank you
hns@cesar.org.br
jimens.lima@cesar.org.br