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Emilie fao gi-kiev ENG

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  • Opportunities fraud, misleading (defensive) “ nostalgic”, immigrants urban markets nutritional and health benefits with high symbolic value export for commodities: coffee, cacao, tea? in relation with strong marketing strategies (promotion and selling places) local markets with tourism linkages EU markets (direct application for registration)
  • Ultimate objective: differentiating products advancing ethical goals more protection IP (producers, consumers) Rq: “offensive or defensive” GI strategy Immediate objectives : preserving local culture, promoting a specific area of production non addressed as such but considered: better value redistribution, biodiversity Operational objectives: Traceability, Link to geographical origin: local know how and practices, varieties breeds, etc Traditions (history, reputation) + operational objectives defined by the “legitimate user” Products food and agricultural products + handicraft (e.g. Asian countries, Chile, Brazil, Ecuador, Costa Rica Peru...-American countries...) + services (India, Brazil)
  • Clear and sound legal and institutional framework Clear designation of competent authority Clear definition, in accordance with international terminology... System of control Policies to promote GI with a positive impact on rural development (producers association, participative approach – small scale producers participation, traditional products preservation, capacity building, ...) Coordination systems between different sectors, levels and expertise National commission for assessment? agriculture-IP (assessment / registration) resources to recruit for expertise, assessment role of local public actors roles of universities, lab... importance of consumer information logotype for the category links with tourism
  • Transcript

    • 1. GI systems as a tool for rural development Lessons learnt from the world National workshop on Origin-linked Products and their demand in Ukraine, TCPUKR3201 – Kiev, 25-26 August
    • 2. Outline
      • Origin-linked products and Geographical indications (GI)
      • Importance for value chain and rural development
      • Key factors for sustainable GI
    • 3. Origin-linked products and Geographical Indications
    • 4. GIs in the world PGI Longkou Fen Si AOP safran de Taliouine Littoral Norte Gaucho rice AO Banana of Costa Rica Apples of Sbiba
    • 5. International Definitions GI-AO
      • GI - TRIPS Agreement (1994)
        • Geographical Indications identify a good as originated in the territory of a Member, where a given quality, reputation or other characteristic of the good is essentially attributable to its geographical origin
        • 153 WTO member states
      • AO - Lisbon Agreement (1958)
        • Appellation of Origin is the geographical name of a country, region, or locality, which serves to designate a product originating therein, the quality and characteristic s of which are due exclusively or essentially to the geographical environment , including natural and human factors.
        • WIPO (158 member states)
        • 27 Contracting Parties
      “ AO” defined by Lisbon can be considered as a category of “GI” defined by TRIPS GI are considered to be intellectual property rights, and members countries have to provide legal tools to protect these rights.
    • 6. GI PRODUCT Specific quality, reputation in the market PEOPLE Motivations and capacity to engage a collective process PLACE Local natural and human resources: soil, climate, varieties, know-how ...
      • Potential to be registered as IP Right and be protected
      • differentiation and exclusivity of use
        • Heritage
        • bio-cultural, tipicity built over generations of producers
      Consumers
        • Mean of identification = Geographical Indication (GI) or Appellation of Origin (AO)
    • 7. Variety of GIs in the world
      • Geographical scope
      • Types of products and strategy
      • Protection and Property, according to the national legislation
        • governmental standard (public policy) or private standard
          • sui generis protection : 167
          • Trademark systems : 56 nations (a number use both)
        • Conformity assessment systems (certification)
        • Exigencies
      • And varieties of impacts...
    • 8. Strengthening value chain and rural development
    • 9. Advantages
      • Economic Pillar
      • Environmental Pillar
      • protection against fraud (legal protection) ;
      • access to niche markets;
      • adding value;
      • reducing market price fluctuations;
      • redistribution along value chain;
      • benefits from collective action;
      • maintain added value in the production areas
      • Etc.
      • awareness and sustainable use of natural resources
      • preservation of biodiversity,
      • Etc.
      Social Pillar
      • self esteem and its indirect effects (power of negotiation/rights defense);
      • preservation of cultural heritage;
      • job opportunities;
      • positive effects on tourism .
      • Etc.
      Consumers’ side
      • social expectations
      • food diversity
      • guaranties about quality, origin and production process
      • Etc.
    • 10. Local impacts
        • Collective approach and local appropriation
        • GI association : representativeness and GI management
        • Code of practice : participative process of elaboration for a shared definition of product and practices
        • Identification of local resources for preservation of specific quality and heritage
        • Market and partners identified (niche market with added value)
      Not automatic effects...: impacts depend on local conditions and process (not on registration as such)
    • 11. Methodologies
    • 12. Guide: Linking People, Places and Products
      • FAO/SINER-GI
      • Road map for activating a local sustainable process in which GI can play a role for economic development and social/environmental preservation
      • Step by step approach
    • 13. Sustainable Quality Virtuous Circle at local level
      • Identification :
        • Product: specific quality?
        • Place: what resources involved?
        • People: mapping of actors, awareness and collective action
      • Qualification :
        • Elaboration of the code of practice (rules for GI use)
        • Recognition by public authorities- registration
      • Remuneration;
        • Roles of the GI association
        • Marketing
      • Reproduction of local resources
        • Strenghtening the system sustainibility according to feedback – assessment of impacts
        • Territorial strategy – tourism
      • Roles of public actors
    • 14. Cross coordinations
      • Project design = Setting up GI system and Building capacities:
        • at institutional level for a clear and sound legal and institutional framework (protection and support)
        • at territory - value chain level : pilot product cases
      Local (territorial) National (and international) Private sector - Value chain Voluntary standard
      • Collective action for qualification
      • Marketing
      Federations, national and international producer associations Public sector IP and Production sectors (agriculture, food, handicraft...) Culture Environment Tourism Local policies, extension services
      • assessment of request
      • protection
      • support policies
    • 15. Conclusion
      • GI as a tool for rural development:
        • when taking into account the territorial system (people, place and product) and its key factors and phases for GI implementation
      • Emergent policies area that require:
        • Clear and sound legal and institutional framework
        • Coordination between different sectors, levels and capacities
        • Importance of consumer information
    • 16.
      • www. foodquality-origin.org
      • For more information or copies of the guides:
      • Emilie Vandecandelaere
      • Food and Agriculture Organization of UN
      • Food Quality and control (AGND)
      • [email_address]
      • Tel: +39 06 570 56 210
      Thank you