Opportunities fraud, misleading (defensive) “ nostalgic”, immigrants urban markets nutritional and health benefits with high symbolic value export for commodities: coffee, cacao, tea? in relation with strong marketing strategies (promotion and selling places) local markets with tourism linkages EU markets (direct application for registration)
Ultimate objective: differentiating products advancing ethical goals more protection IP (producers, consumers) Rq: “offensive or defensive” GI strategy Immediate objectives : preserving local culture, promoting a specific area of production non addressed as such but considered: better value redistribution, biodiversity Operational objectives: Traceability, Link to geographical origin: local know how and practices, varieties breeds, etc Traditions (history, reputation) + operational objectives defined by the “legitimate user” Products food and agricultural products + handicraft (e.g. Asian countries, Chile, Brazil, Ecuador, Costa Rica Peru...-American countries...) + services (India, Brazil)
Clear and sound legal and institutional framework Clear designation of competent authority Clear definition, in accordance with international terminology... System of control Policies to promote GI with a positive impact on rural development (producers association, participative approach – small scale producers participation, traditional products preservation, capacity building, ...) Coordination systems between different sectors, levels and expertise National commission for assessment? agriculture-IP (assessment / registration) resources to recruit for expertise, assessment role of local public actors roles of universities, lab... importance of consumer information logotype for the category links with tourism
GI systems as a tool for rural development Lessons learnt from the world National workshop on Origin-linked Products and their demand in Ukraine, TCPUKR3201 – Kiev, 25-26 August
Geographical Indications identify a good as originated in the territory of a Member, where a given quality, reputation or other characteristic of the good is essentially attributable to its geographical origin
153 WTO member states
AO - Lisbon Agreement (1958)
Appellation of Origin is the geographical name of a country, region, or locality, which serves to designate a product originating therein, the quality and characteristic s of which are due exclusively or essentially to the geographical environment , including natural and human factors.
WIPO (158 member states)
27 Contracting Parties
“ AO” defined by Lisbon can be considered as a category of “GI” defined by TRIPS GI are considered to be intellectual property rights, and members countries have to provide legal tools to protect these rights.
GI PRODUCT Specific quality, reputation in the market PEOPLE Motivations and capacity to engage a collective process PLACE Local natural and human resources: soil, climate, varieties, know-how ...
Potential to be registered as IP Right and be protected
differentiation and exclusivity of use
bio-cultural, tipicity built over generations of producers
Mean of identification = Geographical Indication (GI) or Appellation of Origin (AO)