User Generated Content - Visit Flanders
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User Generated Content - Visit Flanders

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Key influencers - Bloggers - Instagram - Vine - Flanders in Seconds

Key influencers - Bloggers - Instagram - Vine - Flanders in Seconds

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User Generated Content - Visit Flanders User Generated Content - Visit Flanders Presentation Transcript

  • Visit Flanders @heidi_vdb
  • Flanders: Art cities Bruges, Brussels, Gent, Antwerp, Leuven, Meche
  • Flanders: Belgian Beer
  • Flanders: Belgian
  • Flanders: Cyclism &
  • Flanders: Fashion
  • Flanders Fields & Ypres
  • Why? ‘It’s the strategy, stupid!’ ‘Not the content but the community is king’ We choose not to ‘persuade’ but ‘to be recommended’
  • Bloggers 2012: Flanders is a Festival 2013:  Cycling in Flanders  Fashion bloggers outreach (Visit Antwerp) 2014: Peaceville
  • Bloggers
  • Bloggers
  • Instagram #visitflanders
  • #visitflanders
  • Flanders in Seconds
  • Flanders in Seconds
  • Flanders in Seconds
  • Flanders in Seconds: learnings
  • UGC: How to start  Facilitate  Encourage  Integrate
  • Thank you More information: heidi.vandenbussche@toerismevlaanderen.be @heidi_vdb