User Generated Content - Visit Flanders

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Key influencers - Bloggers - Instagram - Vine - Flanders in Seconds

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User Generated Content - Visit Flanders

  1. 1. Visit Flanders @heidi_vdb
  2. 2. Flanders: Art cities Bruges, Brussels, Gent, Antwerp, Leuven, Meche
  3. 3. Flanders: Belgian Beer
  4. 4. Flanders: Belgian
  5. 5. Flanders: Cyclism &
  6. 6. Flanders: Fashion
  7. 7. Flanders Fields & Ypres
  8. 8. Why? ‘It’s the strategy, stupid!’ ‘Not the content but the community is king’ We choose not to ‘persuade’ but ‘to be recommended’
  9. 9. Bloggers 2012: Flanders is a Festival 2013:  Cycling in Flanders  Fashion bloggers outreach (Visit Antwerp) 2014: Peaceville
  10. 10. Bloggers
  11. 11. Bloggers
  12. 12. Instagram #visitflanders
  13. 13. #visitflanders
  14. 14. Flanders in Seconds
  15. 15. Flanders in Seconds
  16. 16. Flanders in Seconds
  17. 17. Flanders in Seconds: learnings
  18. 18. UGC: How to start  Facilitate  Encourage  Integrate
  19. 19. Thank you More information: heidi.vandenbussche@toerismevlaanderen.be @heidi_vdb

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