The State of Social Media and
Online Content Marketing
Presented by:
Heidi Richards Mooney
www.RedheadMarketingInc.com
The First Rule of Content...
©RedheadmarketingInc.com - 954.625.6606
In this session we will cover:
Your Social Media Audits
The Types of Content to Share
How to Measure Content Engagement
Yo...
So How do you Discover
What kind of Content
Appeals to
YOUR Market?
©RedheadmarketingInc.com - 954.625.6606
Do a Social Audit
of All your Channels
“A SOCIAL AUDIT is the process of
evaluating your online image on the social
channe...
©RedheadmarketingInc.com - 954.625.6606
The First Step –
Identify Your Competitors
Used SEMrush.com to analyze
BIGChefOnline.com
©RedheadmarketingInc.com - 954.62...
Check Your Keyword Rankings
Used SEMrush.com to analyze
BIGChefOnline.com
©RedheadmarketingInc.com - 954.625.6606
Step Two – Measure Social Activity
TrueSocialMetrics.com will check:
Conversion rate of each post
(comments, clicks, actio...
Social Media Report
©RedheadmarketingInc.com - 954.625.6606
“What gets Measured,
Gets Managed”
TrueSocialMetrics.com will show you
How often you post compared to your
competition
How...
“True Social Metrics has truly saved me
hours of precious time and helped me to get
a better understanding of how our soci...
Content – Find the Most Successful
Across all Social Channels
Use each Channel's built-in analytics tools
Facebook – “Insi...
Step Three - Create Your
Social Media Strategy
Note: Graphic Created using PicMonkey.com
Share Content
Follow the 70/20/10 Rule
70% Informative/Entertaining
20% Curated (Content from other sources)
10% Promotion...
©RedheadmarketingInc.com - 954.625.6606
Content Motivators
©RedheadmarketingInc.com - 954.625.6606
Types of Content
©RedheadmarketingInc.com - 954.625.6606
Lets talk about Infographics
©RedheadmarketingInc.com - 954.625.6606
Types of Content: #HUMOR
Best for Twitter, Google+ Facebook
This resulted in
a front page
story in
ADWEEK
©Redheadmarketin...
“#HOW-TO” Content
Best for Google+ Linkedin, Facebook
#Motivational/Inspirational Content
Best for Twitter, Facebook Google+
104K
followers
©RedheadmarketingInc.com - 954.625.6...
CURATED Content
Daily News Sources
Industry Blogs and Info sources
Other Bloggers
Cross-pollination (from on channel to th...
Content that Gets Noticed
How-to's = Likes, Comments + Shares
Pictures of Animals = Comments + Shares
Posts with thank-you...
#ContentTips
Timing is Everything
Be You
Use #Hashtags
Answer #Questions
Recognize People
Share “Tips”
Quote Yourself
©Red...
#Quote Yourself
©RedheadmarketingInc.com - 954.625.6606
MORE
Content
Marketing
Resources
©RedheadmarketingInc.com - 954.625.6606
Zery's Content Marketing
©RedheadmarketingInc.com - 954.625.6606
Inbound writer
©RedheadmarketingInc.com - 954.625.6606
RallyVerse
©RedheadmarketingInc.com - 954.625.6606
Social
Media
Updates
&
Changes
©RedheadmarketingInc.com - 954.625.6606
©RedheadmarketingInc.com - 954.625.6606
©RedheadmarketingInc.com - 954.625.6606
©RedheadmarketingInc.com - 954.625.6606
©RedheadmarketingInc.com - 954.625.6606
©RedheadmarketingInc.com - 954.625.6606
©RedheadmarketingInc.com - 954.625.6606
©RedheadmarketingInc.com - 954.625.6606
©RedheadmarketingInc.com - 954.625.6606
©RedheadmarketingInc.com - 954.625.6606
©RedheadmarketingInc.com - 954.625.6606
©RedheadmarketingInc.com - 954.625.6606
©RedheadmarketingInc.com - 954.625.6606
©RedheadmarketingInc.com - 954.625.6606
©RedheadmarketingInc.com - 954.625.6606
©RedheadmarketingInc.com - 954.625.6606
©RedheadmarketingInc.com - 954.625.6606
©RedheadmarketingInc.com - 954.625.6606
LinkedIn Timeline... Pulse News
©RedheadmarketingInc.com - 954.625.6606
First There was the LinkedIn Influencer
©RedheadmarketingInc.com - 954.625.6606
LinkedIn Publishing Platform
©RedheadmarketingInc.com - 954.625.6606
©RedheadmarketingInc.com - 954.625.6606
©RedheadmarketingInc.com - 954.625.6606
Social Media Mastery Lesson Plan
Sign up here
www.socialmediabusinesstraining/program.html/
Social Media Mastery Sign up!
Sign up here
www.socialmediabusinesstraining/program.html/
Connect with Heidi
©RedheadmarketingInc.com - 954.625.6606
My Social Media
Facebook: www.Facebook.com/heidirichards.mooney...
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The 2014 State of Social Media and Online Content Marketing

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In this session Heidi Richards Mooney, CEO of Redhead Marketing, Inc. discusses the types of content smart marketers share on social media, including what content to share for maximum engagement. She also covers:

• The Optimum Times to share content across channels
• How to Measure the Results of your social media content strategy
• The latest updates on Facebook, LinkedIn, Twitter and Google +, what they mean to your business and
• How to leverage these changes in your social media strategy

In addition, Heidi shares the top-rated resources you can use to maximize your time on the top four social media channels.

Published in: Social Media, Technology, Business
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The 2014 State of Social Media and Online Content Marketing

  1. 1. The State of Social Media and Online Content Marketing Presented by: Heidi Richards Mooney www.RedheadMarketingInc.com
  2. 2. The First Rule of Content... ©RedheadmarketingInc.com - 954.625.6606
  3. 3. In this session we will cover: Your Social Media Audits The Types of Content to Share How to Measure Content Engagement Your Social Media Strategy Latest updates for Facebook, Twitter, Google+ and LinkedIn ©RedheadmarketingInc.com - 954.625.6606
  4. 4. So How do you Discover What kind of Content Appeals to YOUR Market? ©RedheadmarketingInc.com - 954.625.6606
  5. 5. Do a Social Audit of All your Channels “A SOCIAL AUDIT is the process of evaluating your online image on the social channels in which you engage – and then to using the data to improve your image and/or authority within the channels.” - Heidi Richards Mooney ©RedheadmarketingInc.com - 954.625.6606
  6. 6. ©RedheadmarketingInc.com - 954.625.6606
  7. 7. The First Step – Identify Your Competitors Used SEMrush.com to analyze BIGChefOnline.com ©RedheadmarketingInc.com - 954.625.6606
  8. 8. Check Your Keyword Rankings Used SEMrush.com to analyze BIGChefOnline.com ©RedheadmarketingInc.com - 954.625.6606
  9. 9. Step Two – Measure Social Activity TrueSocialMetrics.com will check: Conversion rate of each post (comments, clicks, action...) Amplification Rate: How often content is reshared Applause Rate: Likes, thumbs up, etc. ©RedheadmarketingInc.com - 954.625.6606
  10. 10. Social Media Report ©RedheadmarketingInc.com - 954.625.6606
  11. 11. “What gets Measured, Gets Managed” TrueSocialMetrics.com will show you How often you post compared to your competition How you rank against the competition (Engagement)! ©RedheadmarketingInc.com - 954.625.6606
  12. 12. “True Social Metrics has truly saved me hours of precious time and helped me to get a better understanding of how our social media efforts are impacting our clients' organizations...” Alyssa VandeLeest, President of Prosper Public Relations. ©RedheadmarketingInc.com - 954.625.6606
  13. 13. Content – Find the Most Successful Across all Social Channels Use each Channel's built-in analytics tools Facebook – “Insights” Twitter - analytics.Twitter.com Linkedin – “Your Network” Analysis Tool Google Analytics - Google.com/analytics/ ©RedheadmarketingInc.com - 954.625.6606
  14. 14. Step Three - Create Your Social Media Strategy Note: Graphic Created using PicMonkey.com
  15. 15. Share Content Follow the 70/20/10 Rule 70% Informative/Entertaining 20% Curated (Content from other sources) 10% Promotional ©RedheadmarketingInc.com - 954.625.6606
  16. 16. ©RedheadmarketingInc.com - 954.625.6606
  17. 17. Content Motivators ©RedheadmarketingInc.com - 954.625.6606
  18. 18. Types of Content ©RedheadmarketingInc.com - 954.625.6606
  19. 19. Lets talk about Infographics ©RedheadmarketingInc.com - 954.625.6606
  20. 20. Types of Content: #HUMOR Best for Twitter, Google+ Facebook This resulted in a front page story in ADWEEK ©RedheadmarketingInc.com - 954.625.6606
  21. 21. “#HOW-TO” Content Best for Google+ Linkedin, Facebook
  22. 22. #Motivational/Inspirational Content Best for Twitter, Facebook Google+ 104K followers ©RedheadmarketingInc.com - 954.625.6606
  23. 23. CURATED Content Daily News Sources Industry Blogs and Info sources Other Bloggers Cross-pollination (from on channel to the next) ContentDJ.com (scours the WEB) HARO – Help a Reporter - Free Publicity Alerts ©RedheadmarketingInc.com - 954.625.6606
  24. 24. Content that Gets Noticed How-to's = Likes, Comments + Shares Pictures of Animals = Comments + Shares Posts with thank-you's = Comments Motivational graphics = shares Thought-proving Questions = engagement ©RedheadmarketingInc.com - 954.625.6606
  25. 25. #ContentTips Timing is Everything Be You Use #Hashtags Answer #Questions Recognize People Share “Tips” Quote Yourself ©RedheadmarketingInc.com - 954.625.6606
  26. 26. #Quote Yourself ©RedheadmarketingInc.com - 954.625.6606
  27. 27. MORE Content Marketing Resources ©RedheadmarketingInc.com - 954.625.6606
  28. 28. Zery's Content Marketing ©RedheadmarketingInc.com - 954.625.6606
  29. 29. Inbound writer ©RedheadmarketingInc.com - 954.625.6606
  30. 30. RallyVerse ©RedheadmarketingInc.com - 954.625.6606
  31. 31. Social Media Updates & Changes ©RedheadmarketingInc.com - 954.625.6606
  32. 32. ©RedheadmarketingInc.com - 954.625.6606
  33. 33. ©RedheadmarketingInc.com - 954.625.6606
  34. 34. ©RedheadmarketingInc.com - 954.625.6606
  35. 35. ©RedheadmarketingInc.com - 954.625.6606
  36. 36. ©RedheadmarketingInc.com - 954.625.6606
  37. 37. ©RedheadmarketingInc.com - 954.625.6606
  38. 38. ©RedheadmarketingInc.com - 954.625.6606
  39. 39. ©RedheadmarketingInc.com - 954.625.6606
  40. 40. ©RedheadmarketingInc.com - 954.625.6606
  41. 41. ©RedheadmarketingInc.com - 954.625.6606
  42. 42. ©RedheadmarketingInc.com - 954.625.6606
  43. 43. ©RedheadmarketingInc.com - 954.625.6606
  44. 44. ©RedheadmarketingInc.com - 954.625.6606
  45. 45. ©RedheadmarketingInc.com - 954.625.6606
  46. 46. ©RedheadmarketingInc.com - 954.625.6606
  47. 47. ©RedheadmarketingInc.com - 954.625.6606
  48. 48. ©RedheadmarketingInc.com - 954.625.6606 LinkedIn Timeline... Pulse News
  49. 49. ©RedheadmarketingInc.com - 954.625.6606 First There was the LinkedIn Influencer
  50. 50. ©RedheadmarketingInc.com - 954.625.6606 LinkedIn Publishing Platform
  51. 51. ©RedheadmarketingInc.com - 954.625.6606
  52. 52. ©RedheadmarketingInc.com - 954.625.6606
  53. 53. ©RedheadmarketingInc.com - 954.625.6606
  54. 54. Social Media Mastery Lesson Plan Sign up here www.socialmediabusinesstraining/program.html/
  55. 55. Social Media Mastery Sign up! Sign up here www.socialmediabusinesstraining/program.html/
  56. 56. Connect with Heidi ©RedheadmarketingInc.com - 954.625.6606 My Social Media Facebook: www.Facebook.com/heidirichards.mooney Twitter: www.Twitter.com/heidirichards LinkedIn www.LinkedIn.com/in/heidirichardsmooney Pinterest: www.Pinterest.com/heidisinterests Google+: https://plus.google.com/u/0/+HeidiRichards/

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