Creating Dynamic Content FDMA 2014

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Presentation by Christina Rowe and Heidi Richards Mooney Content Marketing to Florida Direct Marketing Association.

Presentation includes tips on:
Visual Presentations
Audio Presentations
Instagram
Infographics
Social Sharing
Content Creation and Curation
And more...

For more information on our Social Media Mastery 6 Week Intensive Program visit: http://www.standoutonlineclub.com TODAY!

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  • Any others you can think of
    Press releases, articles, software, products, white papers, surveys, and the list goes on....
  • Any others you can think of
    Press releases, articles, software, products, white papers, surveys, and the list goes on....
  • Creating Dynamic Content FDMA 2014

    1. 1. What is Dynamic Content? “a web page with web content that varies based on parameters provided by a user or a computer program.”
    2. 2. CONTENT IS YOUR “WHEEL OF FORTUNE”
    3. 3. Other Types of Content MEMES GUIDES BOOK REVIEWS RANTS EBOOKS INTERVIEWS PRODUCT REVIEWS HOW-TO'S LISTS LINK PAGES CASE STUDIES RESEARCH
    4. 4. Create it or Curate it Effective content is produced using a combination of original content, including opinions, knowledge, news, controversy and humor and OPS (other people's stuff)
    5. 5. Unless you know where to look!
    6. 6. <-- - *
    7. 7. Results --- >
    8. 8. JUSTSOMETHING.CO
    9. 9. *
    10. 10. DON'T BE AFRAID TO CURATE! Two of the most highly trafficked blogs on the web are BoingBoing.net and BuzzFeed.com. These two sites are primarily made up of curated content. BoingBoing alone often outpaces sites like the NY Times in traffic.
    11. 11. PODCASTS – The Morning Coach
    12. 12. PODCASTS – Download Audacity - FREE For MAC: audacity.sourceforge.net
    13. 13. PODCASTS – Get a microphone
    14. 14. PODCASTS – Choose your topic *Create your Outline *Title *Script (bullet points) *Record *Edit Your Material *Upload Podcast to Soundcloud, Amazon s3 (free) OR *Libsyn ($5 a month)
    15. 15. PODCASTS – RECORD
    16. 16. PODCASTS – EDIT
    17. 17. PODCASTS – Submit to iTunes www.apple.com/itunes/podcasts/specs.html
    18. 18. Submit to podomatic.com
    19. 19. PODCASTS Promote Your Podcast Via Social Media and More!
    20. 20. GUIDES & REPORTS
    21. 21. REPORTS
    22. 22. REPORTS
    23. 23. REPORTS
    24. 24. Make REPORT Covers ALL-free-download.com myecovermaker.com Fiverr Photoshop
    25. 25. REPORTS *1 to 20 pages *PDF Format *Professionally Designed Cover *Helps People Solve a Problem *Do it Yourself *Hire Ghostwriter to Create *Lead Generation *Share on Social Media
    26. 26. SHARE ON SOCIAL MEDIA
    27. 27. PHOTO GALLERIES
    28. 28. VIDEOS - First there Was YouTube
    29. 29. Creating Short VIDEOS – Screen Capture
    30. 30. VIDEO Alternatives showyou.com
    31. 31. GOANIMATE.COM
    32. 32. Upload your VIDEOS
    33. 33. VIDEO TIPS Equipment Lighting Sound/images Distractions (Background) Script Length of Video Editing Hosting
    34. 34. Introduce Your Company - The Script Introduce your company Explain the Problem Tell them how your products/ services will solve the problem Use Proof – Testimonials, etc. Have a Clear Call to Action Keep it Short
    35. 35. INFOGRAPHICS People are Visual 90% of info transmitted to brain is visual People are 3 X more likely to share Search Engines Love Them! Great way to demonstrate Expertise
    36. 36. *MEMES What is a meme? Short for the Greek word “mimeme” meaning to imitate or mimic something that appeals to a large group of people,uses comedy people can relate which makes it more likely to go viral
    37. 37. Greatest Memes – Facebook 168K+
    38. 38. *QUOTE YOURSELF
    39. 39. *QUOTE YOUR FRIENDS
    40. 40. Even MORE Types of Content Press Releases Articles Software Products E-Courses White papers Surveys Contests Games OTHER???
    41. 41. TWO GIFTS... With Business Card Copy of this Presentation
    42. 42. REGULAR PRICE: $247.00. FDMA MEMBERS TAKE $100 OFF . ONLY 147.00 TODAY ONLY
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