Blogging for nonprofits

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Blogging for nonprofits

  1. 1. Powerpoint Templates Page 1 Powerpoint Templates Blogging to GrowBlogging to Grow Your Audience,Your Audience, Your Influence &Your Influence & Your Organization!Your Organization! Redhead Marketing Inc. www.RedheadMarketingInc.com 954-625-6606
  2. 2. Powerpoint Templates Page 2 Did You Know?Did You Know?
  3. 3. Powerpoint Templates Page 3 The Case for BloggingThe Case for Blogging “Newspapers are just blogs that get ink on your fingers.” Stephen Colbert
  4. 4. Powerpoint Templates Page 4 Technorati is tracking more than 57 million blogs. Today, the blogosphere is doubling in size approximately every 230 days. About 100,000 new weblogs were created each day Did You Know?Did You Know?
  5. 5. Powerpoint Templates Page 5 In This Session We will cover:In This Session We will cover: WHY You MUST blog HOW to CREATE content for your blog HOW to PROMOTE your blog HOW to GROW Your AUDIENCE with your blog How to Be a Successful Blogger ANSWER your blog Questions
  6. 6. Powerpoint Templates Page 6 WHY BLOG?WHY BLOG? °Blogging is easy to do °Blogging is FREE — or Really Cheap! °Blogging is authentic, you can be YOU °Blogging is a great way to TEST °Blogging builds your audience AND your influence °Blogging builds Content °A BLOG can be your Home Base °The MEDIA is Looking for YOU!
  7. 7. Powerpoint Templates Page 7 WHY BLOG?WHY BLOG? 8 percent of Internet users, or about 12 million American adults, keep a blog. 39 percent of Internet users, or about 57 million American adults, read blogs. 90 percent of bloggers say they have read someone else's blog.
  8. 8. Powerpoint Templates Page 8 A FEW STATISTICSA FEW STATISTICS Organizations that blog have 97% more inbound links (HubSpot) Marketers who use blogs generate 67% more leads than those that do not (InsideView) 81% of U.S. online consumers trust information and advice from blogs (blogher) Once you write 21-54 blog posts, blog traffic generation increases by up to 30% (TrafficGenerationCafe) Articles with images get 94% more views (Jeff Bullas)
  9. 9. Powerpoint Templates Page 9 DID YOU KNOW?DID YOU KNOW?
  10. 10. Powerpoint Templates Page 10 BLOGGING IS ABOUT CONTENTBLOGGING IS ABOUT CONTENT Alexa Rank: 63,848 USAAlexa Rank: 63,848 USA
  11. 11. Powerpoint Templates Page 11 MEET DARRAN ROWSEMEET DARRAN ROWSE
  12. 12. Powerpoint Templates Page 12 BLOGGING ISBLOGGING IS ABOUT CONTENTABOUT CONTENT
  13. 13. Powerpoint Templates Page 13 BLOGGING IS ABOUT CONTENTBLOGGING IS ABOUT CONTENT
  14. 14. Powerpoint Templates Page 14 BLOGGING IS ABOUT CONTENTBLOGGING IS ABOUT CONTENT
  15. 15. Powerpoint Templates Page 15 BLOGGING IS ABOUT CONTENTBLOGGING IS ABOUT CONTENT Darren Rowse celebrated ProBlogger's two year anniversary by using his blog to raise $830 US ($100 AU) for Oxfam Australia with his Blogging for Chickens campaign.
  16. 16. Powerpoint Templates Page 16 Use your blog toUse your blog to RAISE MONEY...$$$RAISE MONEY...$$$ The median political blog reader is a 43-year-old man with an annual family income of $80,000. He reads six blogs a day for 10 hours a week. 70 percent have contributed to a campaign. The median gossip reader is a 27-year-old woman with an annual family income of $60,000. She reads four blogs a day, five hours a week. The median mom blog reader is a 29-year-old woman with an annual family income of $70,000, reading five blogs a day, four hours a week. The median music blog reader is a 26-year-old man with an annual family income of $60,000, reading five blogs a day, four hours a week. Source: BlogAds
  17. 17. Powerpoint Templates Page 17 Use your blog toUse your blog to RAISE MONEY...$$$ Beth Kanter raised $50,000 for the Sharing Foundation using a Network for Good Badge and similar tools to the ChipIn campaign, in three weeks. Add the chipin button and Network for Good Badges to your blog!
  18. 18. Powerpoint Templates Page 18
  19. 19. Powerpoint Templates Page 19 Use your blog toUse your blog to RAISE MONEY...$$$ Chez Pim raised almost $61,000 with her Menu for Hope Campaign in 2.5 weeks using her food blog and an online auction.
  20. 20. Powerpoint Templates Page 20
  21. 21. Powerpoint Templates Page 21 March of Dimes'March of Dimes' Share Your StoryShare Your Story blog allows families withblog allows families with children in NICU (Neonatal Intensivechildren in NICU (Neonatal Intensive Care Unit) to share their experiences with one another.Care Unit) to share their experiences with one another.
  22. 22. Powerpoint Templates Page 22 What to Write AboutWhat to Write About The History of your Organization Post calls to action (urgent donation requests) Share and comment on breaking news Your NEXT Event Your People, Donors, Supporters, Volunteers Share photos, stories, videos of latest event Share Organizational Updates Interview Experts Related to your Organization Share Tips, Lists, Resources, Favorite books Enlist Other volunteers to write
  23. 23. Powerpoint Templates Page 23 What to Write AboutWhat to Write About
  24. 24. Powerpoint Templates Page 24 What to Write AboutWhat to Write About
  25. 25. Powerpoint Templates Page 25
  26. 26. Powerpoint Templates Page 26 Use Your Blog to Build TrustUse Your Blog to Build Trust Dave Rochlin, the COO of TransFair USA, the only third- party certifier of Fair Trade products in the United States, recently started a blog for their organization. In his first post entitled, "A Fair Trade blog ... so why now" Rochlin writes, "So why start blogging? We decided that since we're more than just a label, it would make sense to let you see what's behind it." If your organization decides to start a blog, I highly recommend that you allow readers to see who the individual or individuals are who write each post, rather than saying, "posted by organization x."
  27. 27. Powerpoint Templates Page 27 Nonprofit Blogs Doing it Right!Nonprofit Blogs Doing it Right! Darkness to Light :: d2lightblog.comDarkness to Light :: d2lightblog.com
  28. 28. Powerpoint Templates Page 28 Nonprofit Blogs Doing it Right!Nonprofit Blogs Doing it Right! charity: water :: charitywater.org/blogcharity: water :: charitywater.org/blog
  29. 29. Powerpoint Templates Page 29 Nonprofit Blogs Doing it Right!Nonprofit Blogs Doing it Right! Global Exchange :: globalexchange.org/blogsGlobal Exchange :: globalexchange.org/blogs
  30. 30. Powerpoint Templates Page 30 Nonprofit Blogs Doing it Right!Nonprofit Blogs Doing it Right! It Gets Better Project :: itgetsbetter.org/blogIt Gets Better Project :: itgetsbetter.org/blog
  31. 31. Powerpoint Templates Page 31 Nonprofit Blogs Doing it Right!Nonprofit Blogs Doing it Right! First Book Blog: http://blog.firstbook.org/First Book Blog: http://blog.firstbook.org/
  32. 32. Powerpoint Templates Page 32 Blogging is about EngagementBlogging is about Engagement How do you ENGAGE your audience? By Being Contagiously Passionate By Being Different Giving People What they Want By Creating a Contest or Competition Having a Plan... Editiorial Calendar Reminding People Why you Exist – Tug at their heartstrings and you will open their pursestrings
  33. 33. Powerpoint Templates Page 33 PROMOTING YOUR BLOGPROMOTING YOUR BLOG Email/BUSINESS CARDS, ETC. Signature File Subscription PAGE + RSS Join a Blog Network ++ List Your Blog EVERYWHERE SOCIAL LINKS Other Bloggers/COMMENTS/GUEST POSTS BUILD A TRIBE
  34. 34. Powerpoint Templates Page 34 PROMOTING YOUR BLOGPROMOTING YOUR BLOG Join a Blog Network ++
  35. 35. Powerpoint Templates Page 35 PROMOTING YOUR BLOGPROMOTING YOUR BLOG List Your Blog EVERYWHERE
  36. 36. Powerpoint Templates Page 36 PROMOTING YOUR BLOGPROMOTING YOUR BLOG SOCIAL LINKS
  37. 37. Powerpoint Templates Page 37 PROMOTING YOUR BLOGPROMOTING YOUR BLOG Other Bloggers/COMMENTS/GUEST POSTS
  38. 38. Powerpoint Templates Page 38 PROMOTING YOUR BLOGPROMOTING YOUR BLOG BUILD A TRIBE
  39. 39. Powerpoint Templates Page 39 GENERATE BUZZGENERATE BUZZ SHARE YOUR BLOG ON SMALLER NETWORKS — QUORA, tumblr,Empire Ave Use IMAGES, AUDIO, VIDEO GUEST POST ON OTHER BLOGS BE Different, Be Daring!
  40. 40. Powerpoint Templates Page 40 BE Different, Be Daring!BE Different, Be Daring!
  41. 41. Powerpoint Templates Page 41 Measure, Optimize, Measure AgainMeasure, Optimize, Measure Again Use Google Analytics • Total number of visits • Unique visitors • Bounce rate • Average time spent on site • Pages viewed per visit • Traffic sources • Most popular posts • Most effective keywords • Check your Alexa.com Rank when you start and...
  42. 42. Powerpoint Templates Page 42 BE A SUCCESSFUL BLOGGERBE A SUCCESSFUL BLOGGER Blogging takes time Network, Network, Network (use social media) Know Your goals Spell Check/grammar Help People — Quality info, Share life lessons, resources Respond to comments Be Yourself
  43. 43. Powerpoint Templates Page 43 BE A SUCCESSFUL BLOGGERBE A SUCCESSFUL BLOGGER “If People read your blog and come away feeling a little happier, they'll keep coming back.” Chris Brogan, Copyblogger.com
  44. 44. Powerpoint Templates Page 44 9 Misc. Resources9 Misc. Resources Wordpress.org Vine (mini videos) Slideshare, Slide.ly PicMonkey.com (photo editing) 123rf.com (cheap photos) tapfunder.com (text to give ap) supporterwall.com (liking buying a brick) sparked.com (tech volunteers) justcoz.org (list site = increase reach)
  45. 45. Powerpoint Templates Page 45 The BOTTOM LINEThe BOTTOM LINE “Blogs are a social tool that allows for a conversation between the stakeholders and the organization. The Nonprofit who blogs well, experiences the far-reaching benefits and impact of the organization emotionally, financially and globally.” Heidi Richards Mooney
  46. 46. Powerpoint Templates Page 46 QUESTIONS??? My gifts to you: #1 Slide Presentation #2 Social Media Scheduler Blogging to Grow Your Audience,Blogging to Grow Your Audience, Your Influence and Your Organization!Your Influence and Your Organization! Redhead Marketing Inc. www.RedheadMarketingInc.com 954-625-6606
  47. 47. Powerpoint Templates Page 47 Full Day Event DAY with the MASTERS Marketing Mastery Workshop Regular price $97 ONLY $77 VIP Tickets $147 (reg $197) April 25, 2014 Broward County Convention Center Redhead Marketing Inc. www.RedheadMarketingInc.com 954-625-6606

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