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The beatles 10 social media lessons
 

The beatles 10 social media lessons

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The Beatles' 10 Social Media Lessons

The Beatles' 10 Social Media Lessons

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    The beatles 10 social media lessons The beatles 10 social media lessons Presentation Transcript

    • The Beatles-50 Years Later  10 Social Media Lessons HEIDI COHEN Actionable Marketing Guide Source: http://heidicohen.com/?p=21844 Photo credit: http://en.wikipedia.org/wiki/File:The_Beatles_in_America.JPG
    • 1.  Do   your   homework   Source: http://heidicohen.com/?p=21844 Photo: http://en.wikipedia.org/wiki/ File:Storm_in_Hamburg_poster.jpg © 2014 – Heidi Cohen – Actionable Marketing Guide
    • 2. Create amazing content 1.  2.  3.  4.  5.  6.  7.  8.  9.  10.  11.  12.  13.  14.  Love Me Do From Me to You She Loves You I Want to Hold Your Hand Can't Buy Me Love A Hard Day's Night I Feel Fine Eight Days a Week Ticket to Ride Help! Yesterday Day Tripper We Can Work It Out Paperback Writer 15.  16.  17.  18.  19.  20.  21.  22.  23.  24.  25.  26.  27.  Yellow Submarine Eleanor Rigby Penny Lane All You Need Is Love Hello, Goodbye Lady Madonna Hey Jude Get Back The Ballad of John and Yoko Something Come Together Let It Be The Long and Winding Road Source: http://heidicohen.com/?p=21844 © 2014 – Heidi Cohen – Actionable Marketing Guide
    • 3. Tell  your  story  Source: http://heidicohen.com/?p=21844 Photo credit: http://en.wikipedia.org/wiki/File:The_Fabs.JPG © 2014 – Heidi Cohen – Actionable Marketing Guide
    • 4. Create your brand  Source: http://heidicohen.com/?p=21844 Photo credit: http://www.flickr.com/photos/bobjagendorf/8627805653/ © 2014 – Heidi Cohen – Actionable Marketing Guide
    • 5. Distribute your content  w i d e l y Source: http://heidicohen.com/?p=21844 Photo: http://www.flickr.com/photos/ellenm1/4280476270/ © 2014 – Heidi Cohen – Actionable Marketing Guide
    • 6. Craft shareable sound bites Source: http://heidicohen.com/?p=21844 Photo: http://www.ebay.com/itm/THE-BEATLES-45-Picture-Sleeve-I-Want-To-Hold-Your-Hand-Capitol-5112-NM-/291069515729? pt=Music_on_Vinyl&hash=item43c51857d1 © 2014 – Heidi Cohen – Actionable Marketing Guide
    • 7. Expand media formats Source: http://heidicohen.com/?p=21844 Photo credit: http://www.ebay.com/itm/ORIGINALBEATLES-MONTHLY-UK-FANCLUB-39-OCT-1966-/ 111256813888? pt=LH_DefaultDomain_0&hash=item19e76c4140 © 2014 – Heidi Cohen – Actionable Marketing Guide
    • 8. Engage with  fans Source: http://heidicohen.com/?p=21844 Photo credit: http://www.ebay.com/itm/BEATLES-THE-CHRISTMAS-ALBUM-A-COLLECTION-SECOND-AMENDMENT-ZAP-RECORDS-7857-RARE-/ 301091055626?pt=Music_on_Vinyl&hash=item461a6ce80a © 2014 – Heidi Cohen – Actionable Marketing Guide
    • 9. Develop line extensions Source: http://heidicohen.com/?p=21844 Photo credit: http://www.ebay.com/itm/THE-BEATLES-YELLOW-SUBMARINE-lunchbox-CHRISTMAS-ORNAMENT-NEW/371002711262? _trksid=p2047675.c100011.m1850&_trkparms=aid%3D222006%26algo%3DSIC.FITP%26ao%3D1%26asc%3D19839%26meid %3D4662216527207394065%26pid%3D100011%26prg%3D8934%26rk%3D6%26rkt%3D10%26sd%3D370998265220 © 2014 – Heidi Cohen – Actionable Marketing Guide
    • 10. Evolve WITH the times Source:http://heidicohen.com/?p=21844 Photo credit: http://www.ebay.com/itm/1968-LOOKMAGAZINE-WITH-AVEDON-BEATLES-POSTER-/ 171216860730?_trksid=p2054897.l4275 © 2014 – Heidi Cohen – Actionable Marketing Guide
    • P.S. Don’t be a meanie!  Source: http://heidicohen.com/?p=21844 Photo credit: http://lcweb2.loc.gov/service/pnp/cph/3b50000/3b52000/3b52900/3b52906_150px.jpg © 2014 – Heidi Cohen – Actionable Marketing Guide
    • •  Please signup for our free weekly Actionable Marketing Newsletter. Get a roundup of the week's posts with special content. •  Please join Heidi Cohen’s Actionable Marketing Guide on social media: –  Facebook –  Google+ –  Twitter •  Want more of the Beatles? Go to the NYPL through May 10, 2014. Source: http://HeidiCohen.com/?p=21440 © 2014 – Heidi Cohen – Actionable Marketing Guide